INTERNSHIP TRAINING REPORT ON Organizational study At ASK AUTOMOTIVE PVT.

LTD GURGAON
SUBMITTED TO BANGALORE UNIVERSITY IN PARTIAL FULFILLMENT FOR THE AWARD OF DEGREE OF MASTER of BUSINESS ADMINISTRATION

Submitted by
SANDEEP

Reg. No. 11SLCMA119 Under the guidance and supervision of Ms. DEEPTHI B.S
Associate Prof

COLLEGE OF MANAGEMENT STUDIES DEPARTMENT OF MANAGEMENT BANGALORE 64 2011-2013

SL. No.

CONTENTS

Page No

1.

INTRODUCTION

1-2

2.

INDUSTRY PROFILE

3-16

3.

COMPANY PROFILE

17-23

4.

PRODUCT PROFILE

24-36

5.

FUNCTIONAL DEPARTMENTS

47-68

6.

SWOT ANALYSIS

69-72

7.

LEARNING EXPERIENCE AND SUMMARY OF FINDINGS AND SUGGESTIONS

73-77

8.

CONCLUSION

78-80

9.

BIBLIOGRAPHY

DECLARATION
I SANDEEP second year Master of Business Administration (MBA) student of The Oxford College of Business Management Studies

Bangalore do here by declare that this Internship Training Report in ASK AUTOMOTIVE PVT. LTD is bonafide record of my work done by me and as part of this project work has been presented before to base of my knowledge and belief.

Place: Date:

SANDEEP MBA The Oxford College of Business management (HSR Layout) Bangalore

ACKNOWLEDGEMENT
This note of acknowledgement is a taken of my syntax appreciation to those able and efficient persons who ever instrument in implementing their refined task and ideas there by giving way for making of a successful training I wish to express my profound gratitude and indebtedness to Mr. HARISH UGRAIAH Associate Prof in management department, for his valuable guidance and timely suggestions in completing this study. I endow my sincere thanks to MISS. DEEPTHI B.S lecture in management department, for his valuable informations and timely suggestions in completing this study. I express my heartfelt gratitude to Mr. Ajmer Singh , HR manager ASK AUTOMOTIVE PVT. LTD, GURGAON for her constant support

through the training.

I am very thankful to my friends and relatives who helped me in the completion of this work. Last but not least I remember my dear parents, without their blessing the training would not have been a successful one.

Above all grace god helped me to complete my training report

Date: Place:

SANDEEP

BIBLIOGRAPHY

Kotler, PhillipMarketing Management-Analysis, Planning and Control, PHI New Delhi Kothari, CRMarketing Research, Vishwa Prakashan, New Delhi Schiffman, LGConsumer Behavior, PHI, New Delhi David, A, AakerAdvertising Management, PHI, New Delhi Beri, GCMarketing Research, New Delhi Websites: http://www.google.com http://www.breakshoes .com