ISSE Midwest 2012 Preshow Brochure

beauty
professional association
advancing our industry
events
PRE-SHOW BROCHURE
2012
New fall dates!
NOVEMBER 4 - 5, 2012
DONALD E. STEPHENS CONVENTION CENTER ROSEMONT, ILLINOIS
Hair by 2011 NAHA Finalist Charlie Price
Coming Soon... New ISSE Midwest App
EXPERIENCE THE BEAUTY SHOW FOR PROFESSIONALS

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events
Midwest International Salon & Spa Expo

the industrys only Fall/Winter cash-and-carry expo and educational event for licensed professionals in the Midwest!
Education For Everyone
Choose from over 150 education classes in Hair, Nails, Skin, and Business, including a line-up of CE Classes, Hands-On Hair and Nail classes, and CIDESCO Section USA Skin classes.
The Hottest Professional Tools & Products
Shop with global manufacturers on the ISSE Midwest expo oor for huge savings on the hottest professional tools and products.
The Ultimate Beauty Experience
Be inspired by creative presentations and runway events by beauty icons from across the globe on ISSE Midwests two stages and throughout the expo oor.
Competitions
Win industry prestige and add to your professional portfolio by competing in ISSE Midwest Hair and NailPro Nail competitions for both students and professionals.
Not Just A Hair Show!
Experience more than just hair. Massage, Nails, Business and Skin Care, including a line-up of CIDESCO Section USA education.
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Save on processing fees. Purchase your tickets online. Times, dates and locations subject to change. Visit probeauty.org/issemw for education updates.
beauty

events
Table of Contents
4 13 17 27 33 35 39 41 43 46 47 48 Schedule Stage Presentations CE Classes Hands-On Classes Exclusive Classrooms CIDESCO Section USA Student Classes Competitions Exhibitors Hotel & Travel Show Policy Tickets
Experience the Beauty Show for Professionals
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events
Sunday, November 4
Time Presenter / Company Class Title Pg
Stage Presentations
10:00am - 11:30am 10:00am - 10:45am 11:00am - 11:45am 12:00pm - 1:30pm 12:00pm - 12:45pm 1:30pm - 2:15pm 2:00pm - 3:30pm 2:30pm - 3:15pm 3:30pm - 4:15pm 4:00pm - 5:30pm 4:30pm - 5:15pm Palma Anshilevich Raul Martez (La Academia) RUSK DJ Riggs, Berry Bachen Wayne Grund Martin Parsons Kris Sorbie Derek J Farouk Jake Thompson Lisa Yamasaki (JS Hair Studio & Academy) Designing Hair with Color for NAHA Advance Colorcutting RUSKs Rebel-Chic Collection Ahead of the Trend with Mainentrance Artists Surface Glam Rock - Inspire, Innovate, Educate, Entertain! The Beauty of Long Hair What is NAHA and How Can I Win Women of Color Inspiration. Motivation. Education. Behind the Minds Eye Mystic Fantasy 15 15 16 14 16 15 15 14 14 15 15
CE Classes
Hair
10:00am - 11:40am 10:00am - 11:40am 10:00am - 11:40am 12:00pm - 1:40pm 12:00pm - 1:40pm 2:00pm - 3:40pm 2:00pm - 3:40pm 2:00pm - 3:40pm 4:00pm - 5:40pm 4:00pm - 5:40pm
See Hands-On Hair Schedule for More CE Options

Chuck Caple Faatemah Ampey Mikal Clay Andre Moore Lorraine Conrad Efrain Leiva James Merrell Robin Whittington Andre Moore Lorraine Conrad It Takes More Than Models to Learn Hair Coloring Trending With Texture Stop Hair Loss NOW! Treatment & Prevention Chemicals and How They Affect the Structure of Hair Hair Addictionz Extension Certication Allure Collection Color and Smoothing Editorial, Runway, Non-Conventional Hair Cutting Malaysian Weaves: No Chemical, No Color Highlights Chemicals and How They Affect the Structure of Hair Hair Addictionz Extension Certication 18 19 20 18 19 18 19 20 18 19
Nails
10:00am - 1:00pm 10:00am - 11:40am 2:00pm - 5:00pm
See Hands-On Nail Schedule for More CE Options

Simmy Bredal-Bell Laura Fields Simmy Bredal-Bell E-File Certication Part 1 - E-Files, Bits and Practice Techniques Recognizing Common Nail Disorders and Diseases E-File Certication Part 2 - Hands on Workshop 21 21 21
Skin
10:00am - 11:40am 12:00pm - 1:40pm 12:00pm - 1:40pm 2:00pm - 3:40pm 4:00pm - 5:40pm
See CIDESCO USA Schedule for More CE Options

Kelly Lott Elisa DiFalco Eunice Coe Kelly Lott Anna Goryca Cold Stone Therapy for Migraine Headaches Foundations of the MLD in the U.S. Ethnic Skin and Skin Care 101 Cold Stone Therapy for Migraine Headaches Integrating Medical Conditions with Advanced Treatments 22 22 22 22 22
*Additional Investment Required
beauty

events
Sunday, November 4
CE Classes
Business
10:00am - 11:40am 10:00am - 11:40am 12:00pm - 1:40pm 12:00pm - 1:40pm 2:00pm - 3:40pm 2:00pm - 3:40pm 4:00pm - 5:40pm 4:00pm - 5:40pm Louis Mattassi Millie Haynam Bart Foreman Tamara Jercha Larry Oskin Mikal Clay Eunice Coe Paul DiGrigoli Be A Dream Owner - The Magic of Leadership Building Your Brand through Social Media Marketing Your Salon in the Age of Being Social Become an Eco-Friendly Salon & Spa Branding & Advertising Strategies For Salons & Day Spas Social Media Salon 101 Marketing Your Services to the Ethnic Market Booked Solid 24 24 23 25 23 24 23 25
Hands-On Classes
Hair
10:00am - 1:00pm 10:00am - 1:00pm 10:00am - 1:00pm 10:00am - 1:00pm 2:00pm - 5:00pm 2:00pm - 5:00pm 2:00pm - 5:00pm 2:00pm - 5:00pm Charlie Price, Scruples DeAnnalyn Teal Hiroshi Kitamura Kris Sorbie Faatemah Ampey Rodrick Samuels Ryan Teal Shuichi Tanaka Scruples White Tea Luxury Collection Directions in Haircolor Advanced Designing of a Cut Learn How to Achieve Looks that Win RetroEvoLution! The Levitation Clipper Cutting Program Why Re-Invent the Wheel? Advanced Hair Cutting Basics Shu Team Japan 3D Cutting Dry & Wet 28 28 29 29 28 29 29 30
Nails
2:00pm - 5:00pm Millie Haynam Fabulous Finishes Nail Class 31
Exclusive Classrooms
9:00am - 6:00pm Irv Krauledis (Cinderella Hair Extensions) Cinderella Hair Extensions Certication Seminar 34
CIDESCO Section USA

9:00am - 12:00pm 1:00pm - 4:00pm Lydia Sarfati, CIDESCO Section USA Chairman Margarit Altenburg Classic European Facial Massage Scientic Approach to Body Treatments 36 36
Student Classes - Brought To You By Beacon

10:00am - 11:30am 12:00pm - 1:30pm 2:00pm - 3:30pm 4:00pm - 5:30pm Terri Cowan Paul DiGrigoli Terri Cowan Geno Stampora Mentally Preparing for Success Preparing Students for the Workplace Mentally Preparing for Success Supercharge Your Future in Beauty 40 40 40 40
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events
Sunday, November 4
Complimentary Hair
10:00am - 11:30am 10:00am - 11:30am 10:00am - 11:30am 10:00am - 11:30am 12:00pm - 1:30pm 12:00pm - 1:30pm 12:00pm - 1:30pm 12:00pm - 1:30pm 2:00pm - 3:30pm 2:00pm - 3:30pm 2:00pm - 3:30pm 2:00pm - 3:30pm 4:00pm - 5:30pm 4:00pm - 5:30pm 4:00pm - 5:30pm 4:00pm - 5:30pm Charla Saloane Gary Gerard Rodrick Samuels Stephen Adams Eli Mancha
Descriptions at probeauty.org/issemw
Mastering Textures, Curl Patterns, Elasticity, and Porosity Gary Gerards Dry Cutting Phenomenon Build Your Barber Portfolio, Diversify Your Bonds Hot New Ombre Techniques Look and Learn Lock & Loaded Presents: 3D Sculpting D.esign D.econstruct D.ress Caribbean Quick Cuts Introductory to Trichology The KARG DryHairCut You Cant Fake Good Haircutting Introduction to Short2Long Hair Extensions Gary Gerards Titanium Magic Collection Surface Glam Rock - Trend Cutting Avant Garde Wigs Made Easy Introduction to Short2long Hair Extensions Cocktailing Techniques and Culture Surface Men
Bonnie Megowan Rodney Barnett Mike Karg Chuck Caple Debbi Tenney Gary Gerard Surface Art Team Chad Seale Debbi Tenney DJ Riggs Surface Art Team
Complimentary Nail
10:00am - 11:30am 12:00pm - 1:30pm 2:00pm - 3:30pm 4:00pm - 4:45pm Adam Tran Alica Best
10 Tips for Success The Luxury Manicure & Pedicure It is the Experience Secrets of CND Shellac Graduation, Now What?
LaShaun Brown-Glenn Alica Best
Complimentary Skin
10:00am - 11:30am 2:00pm - 3:30pm 4:00pm - 5:30pm Laura Fields Elisa DiFalco
Coordinate your Makeup with your New Hair Color! Ethnic Skin Care Lymphlift of the Head, Neck & Face
Eman Jalil, Lisa Shor
Complimentary Business
10:00am - 11:30am 10:00am - 11:30am 10:00am - 11:30am 12:00pm - 1:30pm 12:00pm - 12:45pm 12:00pm - 1:30pm 2:00pm - 3:30pm Charles Marcus Elijah Mack Larry Oskin Charles Marcus Faye & Sylvester Bailey Jonathan Pugh
How to Motivate, Lead, and Retain a Winning Team Andis Co. Presents: The Beauty of Business Play To Win! Beat the Competition with Quality Customer Service Taking Your Business to the Next Level: Perform as a Champion Hair in the Spirit Tour Presents: A Salon Leadership Analysis Salon & Spa Design Essentials Grow Your Business From The Inside Out
Bart Foreman, Leah Foreman-Keiser
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events
Sunday, November 4
2:00pm - 3:30pm 2:00pm - 3:30pm 4:00pm - 4:45pm 4:00pm - 5:30pm 4:00pm - 5:30pm Elijah Mack Louis Mattassi Faye & Sylvester Bailey Jon Gonzales Sam Hennes
Andis Co. Presents: The Beauty of Business Hiring and Retaining your Rock Star Professional Hair in the Spirit Tour Presents: A Salon Leadership Analysis Hairdressers Roadmap to Success Learn How to Sell Off Your Last Minute Appointments Online
Competitions
Hair
8:30am - 12:30pm 9:30am - 10:10am 11:30am - 12:00pm 1:30pm - 2:30pm 3:30pm - 4:00pm PBA / ISSE Midwest PBA / ISSE Midwest PBA / ISSE Midwest PBA / ISSE Midwest PBA / ISSE Midwest Competitor Check-in Begins Womens Trend Cut, Color & Style Long Hair Bridal Fantasy-Inspired by Hollywood Awards 42 42 42 42 42
Nails
7:00am - 8:00am 8:30am - 9:00am 10:00am - 11:45am 12:45pm - 4:15pm Nailpro Nailpro Nailpro Nailpro Competitors Report Soak Off Gel Manicure French Twist - One Hand Tip and Overlay 42 42 42 42
Monday, November 5
Stage Presentations
9:30am - 11:00am 10:30am - 11:00am 11:15am - 11:45am 11:30am - 1:00pm 12:00pm - 12:30pm 1:00pm - 1:30pm 1:45pm - 2:15pm 1:30pm - 3:00pm 2:30pm - 3:00pm 3:15pm - 3:45pm 3:30pm - 5:00pm Charlie Price Rocco Donna The TEALs and Jake Thompson Palma Anshilevich Martin Parsons Derek J Lisa Yamasaki (JS Hair Studio & Academy) Steve Elias and The TEALs BaByliss Fi Hair Gear Charle Price Photo Shoot 101 Galactica Collection 2012 The Revolution of Avant Garde Designing Hair with Color for NAHA The Beauty of Long Hair Women of Color Mystic Fantasy Shoot Your Work with Steve Elias and The TEALs BaByliss Pro The Art of Technical Cutting with Dewet Fanone Photo Shoot 101 14 16 16 15 15 14 15 16 14 14 14
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events
Monday, November 5
CE Classes
Hair
9:30am - 11:00am 10:00am - 11:40am 10:00am - 11:40am 10:00am - 11:40am 12:00pm - 1:40pm 12:00pm - 1:40pm 1:30pm - 3:00pm 2:00pm - 3:40pm 3:30pm - 5:00pm
See Hands-On Hair Schedule for More CE Options

Charlie Price Douglas Murphy, Tibit Beddingeld Faatemah Ampey Gary Gerard Andre Moore Chuck Caple Steve Elais and The TEALs Gary Gerard Charle Price Photo Shoot 101 Allure Collection Color and Smoothing Trending With Texture Gary Gerards Dry Cutting Phenomenon Chemicals and How They Affect the Structure of Hair It Takes More Than Models to Learn Hair Coloring Shoot Your Work with Steve Elais and The TEALs Gary Gerards Titanium Magic Collection Photo Shoot 101 18 18 19 19 18 18 20 19 18
Nails
2:00pm - 3:40pm
See Hands-On Nail Schedule for More CE Options

Laura Fields Recognizing Common Nail Disorders and Diseases 21
Skin
10:00am - 11:40am 12:00pm - 1:40pm 2:00pm - 3:40pm 2:00pm - 3:40pm
See CIDESCO Section USA Schedule for More CE Options

Kelly Lott Monika Machej Anna Goryca Elisa DiFalco Cold Stone Therapy for Migraine Headaches Get that Lymph Moving with Manual Lymphatic Drainage Massage! Integrating Medical Conditions with Advanced Treatments Foundations of the MLD in the U.S. 22 22 22 22
Business
10:00am - 11:40am 10:00am - 11:40am 12:00pm - 1:40pm 12:00pm - 1:40pm 2:00pm - 3:40pm 2:00pm - 3:40pm Eunice Coe Jon Gonzales Larry Oskin Mikal Clay Jon Gonzales Larry Oskin Marketing Your Services to the Ethnic Market Its All About Business: Roadmap to Building a Successful Business Seasonal Salon & Spa Marketing, Advertising & Promotions Whole Salon, Whole You! Its All About Business: Roadmap to Building a Successful Business Successful PR, Media Relations & Photography Strategies 23 23 23 24 23 24
Hands-On Classes
Hair
9:30am - 12:30pm 9:30am - 12:30pm 9:30am - 12:30pm 1:30pm - 4:30pm 1:30pm - 4:30pm 1:30pm - 4:30pm Hiroshi Kitamura Rodrick Samuels Wayne Grund Charla Saloane Faatemah Ampey Shuichi Tanaka Advanced Designing of a Cut The Levitation Clipper Cutting Program Glam Rock Trends Hands On Cutting Understanding Ingredients and Product Layering RetroEvoLution! Shu Team Japan 3D Cutting Dry & Wet 29 29 30 28 28 30
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events
Monday, November 5
Hands-On Classes
Nail
9:30am - 12:30pm Simmy Bredal-Bell Easy Gel Application 31
9:00am - 6:00pm 10:00am - 12:00pm 1:30pm - 3:00pm Irv Krauledis (Cinderella Hair Extensions) Raul Martez (La Academia) Raul Martez (La Academia) Cinderella Hair Extension Certication Seminar Precise Color Cutting and The Importance of Education Precise Color Cutting and The Importance of Education 34 34 34
CIDESCO Section USA

9:00am - 12:00pm Margarit Altenburg Advance Your Career | The CIDESCO Examination 36
Student Classes
9:30am - 11:00am 11:30am - 1:00pm 1:30pm - 3:00pm 3:30pm - 5:00pm
Brought To You By Beacon

From Good to Great: Get to World Class in the Salon Industry From Good to Great: Get to World Class in the Salon Industry Supercharge Your Future in Beauty Incredible Salon Success 40 40 40 40
Charles Marcus Charles Marcus Geno Stampora Larry Curtis
Complimentary Hair
10:00am - 11:30am 10:00am - 11:30am 10:00am - 11:30am 10:00am - 11:30am 12:00pm - 1:30pm 12:00pm - 1:30pm 12:00pm - 1:30pm 12:00pm - 1:30pm 2:00pm - 3:30pm 2:00pm - 3:30pm 2:00pm - 3:30pm 2:00pm - 3:30pm Mike Karg Chad Seale Charla Saloane Chasity Dogan Debbi Tenney DJ Riggs Elijah Mack Rodney Barnett
The KARG DryHairCut Avant Garde Wigs Made Easy Mastering Textures, Curl Patterns, Elasticity, and Porosity The Natural Movement by NuEXPRESSIONS Introduction to Short2long Hair Extensions Cocktailing Techniques and Culture Andis Presents: Green With Envy Introductory to Trichology Caribbean Quick Cuts Build Your Barber Portfolio, Diversify Your Bonds Hot New Ombre Techniques Look and Learn Push & Pin Long Hair Design
Bonnie Megowan Rodrick Samuels Stephen Adams Surface Art Team
Complimentary Nail
10:00am - 11:30am 12:00pm - 1:30pm 2:00pm - 2:45pm Alica Best Alica Best
Secrets of CND Shellac The Luxury Manicure & Pedicure It is the Experience Graduation, Now What?
LaShaun Brown-Glenn
Complimentary Skin
10:00am - 11:30am 12:00pm - 1:30pm 2:00pm - 3:30pm Laura Fields Elisa DiFalco
Ethnic Skin Care Lymphlift of the Head, Neck & Face Coordinate your Makeup with your New Hair Color! *Additional Investment Required
Eman Jalil, Lisa Shor
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events
Monday, November 5
10:00am - 11:30am 10:00am - 11:30am 10:00am - 11:30am 12:00pm - 1:30pm 12:00pm - 1:30pm 12:00pm - 1:30pm 2:00pm - 3:30pm 2:00pm - 3:30pm 2:00pm - 3:30pm Louis Mattassi Millie Haynam Paul DiGrigoli
Hiring and Retaining your Rock Star Professional Build Your Brand with Blogging How to Become a Super Instructor Grow Your Business From The Inside Out Learn How to Sell Off Your Last Minute Appointments Online A Day in Salon Life The Secrets to Turn your Business Into a Money Making Machine How to Build a Healthy Salon Protability In A Green World - Five Keys to Success
Bart Foreman, Leah Foreman-Keiser Sam Hennes Stephen Adams, Trixie Esser Louis Mattassi Paul DiGrigoli Wayne Grund
Nails
7:00am - 7:30am 8:30am - 9:00am 3:00pm - 4:00pm Nailpro Nailpro Nailpro
Competitors Report Salon Success Awards Ceremony
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membership
education business resources government advocacy research charitable initiatives events
you belong!
isse midwest show special
save $$$ and apply your isse midwest investment to the cost of membership in pba today!
visit the pba booth (146) to learn how to join your industrys trade association for as little as $15.
Hair by 2011 NAHA Winner Carlos Cintron
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p 800.468.2274
booth #146
probeauty.org probeauty.org/facebook twitter.com/probeautyassoc
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events
STAGE PRESENTATIONS
All stage presentations are complimentary with your expo ticket purchase unless otherwise noted.
ISSE MIDWEST
brings you the hottest runway and artistic presentations by the industrys top stylists and educators.
CENTER STAGE
Be inspired by the extraordinary artistic talent of todays leading stylists.
NAHA STAGE
Join NAHA winners and nalists to learn how to transform your ideas into a winning portfolio.
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Save on processing fees. Purchase your tickets online. Times, dates and locations subject to change. Visit probeauty.org/issemw for education updates. Save on processing fees. Purchase your tickets online. Times, dates and locations subject to change. Visit probeauty.org/issemw for education updates.
beauty

events
Stage Presentations
All stage presentations are complimentary with your expo ticket purchase unless otherwise noted. BaByliss
BaByliss Pro Monday, 2:30pm - 3:00pm, Center Stage Dont miss Babyliss Pro in Action! Watch as they cut mens and womens hair with the new Volare X1 Clipper, plus they will style with many new innovative engineering tools! You will also see the Volare V1 and V2 get revved and ready to share why its The Worlds rst Luxury Blow Dryer.
Charlie Price
Photo Shoot 101 Monday, 9:30am - 11:00am, NAHA Stage (Ed. Code 301) Monday, 3:30pm, 5:00pm, NAHA Stage (Ed. Code 303) Looking for tips on how to prepare a photo shoot? Join Charlie Price as he discusses how to get started and why you should enter NAHA. Plus, dive into his latest nominated work and see some of his award winning greatest hits. Price: PBA Members $35 | Non-Members $55
Derek J
Women of Color Sunday, 2:30pm - 3:15pm, Center Stage Monday, 1:00pm - 1:30pm, Center Stage Celebrity hairstylist and hair care acionado, Derek J., will present an educational and interactive presentation that will soothe the fears of many women around the world of different backgrounds and cultures who dare to color and/or transform their hair. With emphasis on styling and coloring a variety of hair textures, compositions, lengths and styles, Derek J. will also provide trend forecasts in color to enhance your total look for the coming warmer months.
DJ Riggs & Berry Bachen

Ahead of the Trend with Mainentrance Artists Sunday, 12:00pm - 1:30pm, NAHA Stage Keeping your team ahead of the trends will not only build your reputation as an industry leader, but stimulate client interaction and creative growth. See the new looks for the upcoming fashion season for apparel, color, accessories and beauty!
Farouk
Inspiration. Motivation. Education., Sunday, 3:30pm - 4:15pm, Center Stage Be Safe. Be Beautiful. Come and enjoy artists from all over the globe as they showcase their newest collections. These artists are inspired by Farouks global vision and systems, utilizing unique colors and cutting techniques.
Fi Hair Gear
The Art of Technical Cutting... Featuring Dewey Fanone Monday, 3:15pm - 3:45pm, Center Stage Looking to reinforce your cutting disciplines? Join the Fi Hair team as they explain the fundamental techniques of executing a planned and effective shape of the hair. A great opportunity to enhance your comfort with creativity, break the rules and take your cutting skills to the next level.
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events
Stage Presentations
All stage presentations are complimentary with your expo ticket purchase unless otherwise noted. JS Hair Studio & Academy
Mystic Fantasy Sunday, 4:30pm - 5:15pm, Center Stage Monday, 1:45pm - 2:15pm, Center Stage Stimulate your imagination with this show-stopping presentation by Lisa Yamasaki. You will get an inside look at the world of Gothic Fantasy hair and Lisas unique creativity - you will leave inspired and excited!
Jake Thompson
Behind the Minds Eye Sunday, 4:00pm - 5:30pm, NAHA Stage How do creative geniuses access their ideas? Jake Thompson reveals the best time to gather ideas and how to open the doors in your mind to access them! Learn what to think about to begin this process and apply these ideas to creating a workow for your photo sessions.
Kris Sorbie
What is NAHA and How Can I Win Sunday, 2:00pm - 3:30pm, NAHA Stage Learn the secrets to winning NAHA with Kris Sorbie. In only 90 minutes you will learn what wins NAHA and why and what winning NAHA has done for Sorbies career! Who wouldnt want to learn from a TWO time winner of the Master Hairstylist of the Year award?
Martin Parsons
The Beauty of Long Hair Sunday, 1:30pm - 2:15pm, Center Stage Monday, 12:00pm - 12:30pm, Center Stage Looking for that extra edge on dressing hair up? Martin Parsons is known for creating beautiful updos and matching them with incredibly colorful and sophisticated evening wear. Its the perfect chance to get inspired and motivated by a leader in the beauty industry.
Palma Anshilevich
Designing Hair with Color for NAHA Sunday, 10:00am - 11:30am, NAHA Stage Monday, 11:30am - 1:00pm, NAHA Stage Its time to focus on one of the basic principles: creativity. Participating in competitions is the best way of rening your skills for your clients in your chair. Of course you dont style your clients hair with Star Wars avant garde styles, but learning how to produce them gives you the skills to keep your clients interested in coming back to you.
Raul Martez
La Academia / Advance Colorcutting Sunday, 10:00am - 10:45am, Center Stage Its important to understand how to achieve balance in a haircut. Start to work harder and smarter, specically when applying three different color tones in one application.
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events
Stage Presentations
All stage presentations are complimentary with your expo ticket purchase unless otherwise noted. Rocco Donna
Galactica Collection 2012 Monday, 10:30am - 11:00am, Center Stage Enjoy color, cut and volumizing techniques that are transmitted with energy and passion with the Galactica Collection. Refresh your inspiration and techniques with this fabulous experience. Let your imagination y away with our Avant Garde styles inspired in the Galaxy.
RUSK
RUSKs Rebel-Chic Collection Sunday, 11:00am - 11:45am, Center Stage Revolution - Uprising - Disruption. Join the RUSK Design Team and experience the Rebel-Chic Collection which is inspired by women who took risks, embraced difference and championed change. See how the new collection showcases strong shapes, perimeters, colors, texture and more!
The TEALs & Jake Thompson

The Revolution of Avant Garde Monday, 11:15am - 11:45am, Center Stage Watch as four elite hairdressers - including Jake Thompson and the TEALs - meet on one stage to create some of the most exciting Avant Garde hair you have ever seen at a hair show!
The TEALs & Steve Elias

Shoot Your Work with Steve Elais and The TEALs Monday, 1:30pm - 3:00pm, NAHA Stage (Ed. Code 302) How can you prove how great of a hairdresser you are if you dont shoot your own work? Watch as Steve Elias and The TEALs discuss the process of shooting from a hairdressers perspective. Price: PBA Members $35 | Non-Members $55
Wayne Grund
Surface Glam Rock - Inspire, Innovate, Educate, Entertain! Sunday, 12:00pm - 12:45pm, Center Stage Presenting Surface Glam Rock! 1950s fashion-inspired hair that has a glamorous rockabilly look with modern short to long disconnect. Make Over Mania with razor cut shattered interiors with directional blunt perimeters. Learn Glam Rock Vogue nishing and Push & Pin up do styling.
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events
CE CLASSES
CE Hours are available to licensed professionals from Illinois, Iowa, and Nebraska. Additional investment is required.
The CE Classes offered include Hair, Nail, Skin, and Business Classes.
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events
CE Classes
CE Hair
Andre Moore
Chemicals and How They Affect the Structure of Hair Sunday, 12:00pm - 1:40pm (Ed. Code 708) Sunday, 4:00pm - 5:40pm (Ed. Code 717) Monday, 12:00pm - 1:40pm (Ed. Code 723) This class directs stylists in the right direction chemically by suggesting new ideas, new approaches, and orderly sequences for the presentation of the end result. Chemistry is the science that deals with the composition, structures, and how hair changes under different chemical conditions. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists
Charlie Price
Photo Shoot 101 Monday, 9:30am - 11:00am (Ed. Code 301) Monday, 3:30pm - 5:00pm (Ed. Code 303) Looking for tips on how to prepare a photo shoot? Join Charlie Price as he discusses how to get started and why you should enter NAHA. Plus, dive into his latest nominated work and see some of his award winning greatest hits. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists
Chuck Caple
It Takes More Than Models to Learn Hair Coloring Sunday, 10:00am - 11:40am (Ed. Code 701) Monday, 12:00pm - 1:40pm (Ed. Code 724) Too much emphasis has been put on products and not enough on technical service. This class will give you color comprehension based on model visualization and application, and teach you color application based on color theory and principles. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists
Douglas Murphy & Tibit Beddingeld

Allure Collection Color and Smoothing Monday, 10:00am - 11:40am (Ed. Code 721) Dont allow your clients to live with at, dull hair. Give them the softer, smoother, more manageable hair theyve been looking for all their lives. Come see artists from around the globe at work as they present the newest hair art inspired by Farouks commitment to safe, healthy hair care. You owe it to yourself to Be Safe, Be Beautiful. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists
Efrain Leiva
Allure Collection Color and Smoothing Sunday, 2:00pm - 3:40pm (Ed. Code 713) In this bilingual Spanish presentation, learn how to give your clients the softer, smoother, more manageable hair theyve been looking for. Come watch as Efrain presents the newest hair art inspired by Farouks commitment to safe, healthy hair care. You owe it to yourself to Be Safe, Be Beautiful. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists
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events
CE Classes
CE Hair
Faatemah Ampey
Trending With Texture Sunday, 10:00am - 11:40am (Ed. Code 703) Monday, 10:00am - 11:40am (Ed. Code 720) Natural hair is trending for African American women and the world is more multicultural than ever. This class with take the fear out of styling multicultural hair. Faatemah will demonstrate how to managing kinky curly, relaxed and frizzy hair with ease, as well as teaching you proper tool selection and product information to help blow dry of style hair of all ethic types. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists
Gary Gerard
Gary Gerards Dry Cutting Phenomenon Monday, 10:00am - 11:40am (Ed. Code 719) Gary Gerard is demonstrating the exciting Dry Cutting Phenomenon for long hair while raising your standards and introducing Free-Style Haircutting techniques. Gerards vision will jump start your thinking into the future of Creative Design cutting. Plus, get a glimpse of his unique and beautiful looks in his Titanium Magic collection. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists
Gary Gerard
Gary Gerards Titanium Magic Collection Monday, 2:00pm - 3:40pm (Ed. Code 726) Gary Gerard takes you through his new Titanium Magic Collection featuring Leaf-cutting techniques empowering your artistic freedom for specialized effects, shapes, and designs. Gerard also shares his simplied Quadrangle Principle of Haircutting which incorporating emphasis on Ergonomics, the scientic study of harmony in body and shear positioning while cutting. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists
James Merrell
James Merrell Goes Behind the Scenes Sunday, 2:00pm - 3:40pm (Ed. Code 712) Watch as James Merrell goes behind the scenes of editorial photo shoots, runway hair and nonconventional hair cutting. All of these items come into play when you are trying to build or add to a preexisting portfolio. This practical step-by-step presentation will walk you through this creative process. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists
Lorraine Conrad
Hair Addictionz Extension Certication Sunday, 12:00pm - 1:40pm (Ed. Code 707) Sunday, 4:00pm - 5:40pm (Ed. Code 716) In this hair extension certication class you will learn the fastest and easiest application and removal process in the world! Plus, learn how to market your salon and yourself in the hair extension business. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists
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CE Classes
CE Hair
Mikal Clay
Stop Hair Loss NOW! Treatment & Prevention Sunday, 10:00am - 11:40am, (Ed. Code 702) In this class we go into the root causes of hair loss and how you as a stylist can help you and your clients! We will go over the chemistry of hair and offer natural solutions that will help your clients! PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists
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Robin Whittington
Malaysian Weaves: No Chemical, No Color Highlights Sunday, 2:00pm - 3:40pm (Ed. Code 711) This is a hands-on class that will teach you how to properly attach and detach i-tip extensions, as well as how you can apply weave extensions with no combs, cornrolls, twist or glue. Other hair techniques such as how to razor cut and style will happen here! PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists
Steve Elias and The TEALs

Shoot Your Work with Steve Elais and The TEALs Monday, 1:30pm - 3:00pm (Ed. Code 302) How can you prove how great of a hairdresser you are if you dont shoot your own work? Watch as Steve Elias and The TEALs discuss the process of shooting from a hairdressers perspective. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists
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CE Classes
CE Nail
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Laura Fields
Recognizing Common Nail Disorders and Diseases Sunday, 10:00am - 11:40am (Ed. Code 705) Monday, 2:00pm - 3:40pm (Ed. Code 727) This class will help you recognize and understand common nail disorders and diseases which will help you become a safer service provider. Gain knowledge of different bacteria and infectious diseases along with how to prevent the spread of these pathogens. Know when to treat and when to refer your client to a physician while staying within your scope of practice. The knowledge you gain from this class will not only protect your clients, but yourself as well and will be invaluable to you as a nail technician. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Nail Technicians
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Simmy Bredal-Bell
E-File Certication: Part 1 - E-Files, Bits and Practice Techniques Sunday, 10:00am - 1:00pm (Ed. Code 704) This is Part 1 of the 2 part E-File Certication Workshop. Both parts are REQUIRED to receive your certication and certicate. In this PowerPoint presentation, you will learn everything you need to know about electric les, bits and the accessories that are available. This information is crucial to all professional nail technicians who want to utilize this powerful tool. Practice techniques will be shown and later put into use during the hands on portion (Part 2) of this course. PBA Members $35 / 3 CE Hours, Non-Members $55 / 3 CE Hours CE Category: Licensed Nail Technicians
Simmy Bredal-Bell
E-File Certication: Part 2 - Hands on Workshop Sunday, 2:00pm - 5:00pm (Ed. Code 714) This is Part 2 of the 2 part E-File Certication Workshop. Both parts are REQUIRED to receive your certication and certicate. This Hands-On Workshop was designed for both the novice and seasoned veteran nail technician. You will learn proper techniques used in the safe operation of an Electric File. When completed you will know how to use an E-File for manicures, pedicures, nail prep for articial enhancements and gel polish, full sets, lls, backlls and removal of both gel polish and articial enhancements. PBA Members $35 / 3 CE Hours, Non-Members $55 / 3 CE Hours CE Category: Licensed Nail Technicians
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CE Classes
CE Skin
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Anna Goryca
Integrating Medical Conditions with Advanced Treatments Sunday, 4:00pm - 5:40pm (Ed. Code 718) Monday, 2:00pm - 3:40pm (Ed. Code 729) In this class you will learn to recognize and understand your clients medical condition and how to properly approach it. We will concentrate on learning about different technologies that may be applied during spa facial treatments. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Estheticians
Elisa DiFalco
Foundations of the MLD in the U.S. Sunday, 12:00pm - 1:40pm (Ed. Code 709) Monday, 2:00pm - 3:40pm (Ed. Code 728) A comprehensive must have MLD Vodder-style course for all healthcare professionals. In this class you will learn about the lymphatic system in an interactive format. Find out why MLD has become one of the most requested modalities for pediatrics, sports, plastic surgery, face lifts and 40 + conditions. PBA Members $35 / 2 CE Hours, Non-Members $55 /2 CE Hours CE Category: Licensed Estheticians
Eunice Coe
Ethnic Skin and Skin Care 101 Sunday, 12:00pm - 1:40pm (Ed. Code 710) As the ethnic population continues to grow immensely, there will be demand for ethnic specic skin care. In this class, skin care professionals will learn from an expert cosmetic chemist how to specically address the unique structure and function of ethnic skin to enhance their service offerings. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Estheticians
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Kelly Lott
Cold Stone Therapy for Migraine Headaches Sunday, 10:00am - 11:40am (Ed. Code 706) Sunday, 2:00pm, 3:40pm (Ed. Code 715) Monday, 10:00am - 11:40am (Ed. Code 722) If you personally suffer with migraines, or know someone who does, this workshop is for you. This natural treatment can cut off migraines at the symptom stage within minutes. It is a fast, easy to learn, new 30 minute spa treatment, that will be lucrative to you and your business. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Estheticians
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Monika Machej
Get that Lymph moving with Manual Lymphatic Drainage Massage! Monday, 12:00pm - 1:40pm (Ed. Code 725) The lymphatic system works in the background, cleaning up the wastes and toxins created by all other systems. A sluggish lymph system can cause facial pufness, sinus congestion, headaches and a buildup of toxins. Learn how to help this system work effectively. This specialized technique will enhance your business and greatly benet your clients. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Estheticians
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CE Classes
CE Business
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Bart Foreman
Marketing Your Salon in the Age of Being Social Sunday, 12:00pm - 1:40pm (Ed. Code 503) Are the things you are doing really helping you grow your business? Join Group 3 Marketing and explore different marketing elements such as social media, websites, emails, texting and more and see how they can impact your business. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists, Licensed Estheticians, Licensed Nail Technicians
Eunice Coe
Marketing Your Services to the Ethnic Market Sunday, 4:00pm - 5:40pm (Ed. Code 508) Monday, 10:00am - 11:40am (Ed. Code 510) Did you know by the year 2050 more than half of the U.S. population will be of ethnic background? This growth will drive demand for servicing the skin and hair care needs of ethnic clients. Its imperative to nd innovative approaches to market your services so you can build a strong ethnic clientele base! PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists, Licensed Estheticians, Licensed Nail Technicians
Jon Gonzales
Its All About Business: Roadmap to Building and Growing a Successful Business Monday, 10:00am - 11:40am (Ed. Code 509) Monday, 2:00pm - 3:40pm (Ed. Code 514) Everyone wants a roadmap to help them build and grow a successful business. Gonzales shares his real world experiences and advice to help you reach higher levels of excellence personally, professionally and nancially. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists, Licensed Estheticians, Licensed Nail Technicians
Larry Oskin
Branding & Advertising Strategies -For Salons & Day Spas Sunday, 2:00pm - 3:40pm (Ed. Code 506) Learn the ins and outs of successfully creating a brand identity that remains consistent, yet creative through all marketing and advertising strategies. Larry Oskin will present an exciting session on how to take advantage of all media opportunities, as well as how to buy advertising and how to negotiate for the best deals and positions. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists, Licensed Estheticians, Licensed Nail Technicians
Larry Oskin
Seasonal Salon & Spa Marketing, Advertising & Promotions Monday, 12:00pm - 1:40pm (Ed. Code 511) Larry Oskin will present an exciting action-oriented marketing, advertising and promotions program for Salons, Spas, Day Spas, Medical Spas, Medical Clinics, Wellness Centers and Skincare Clinics. He will share progressive ideas on strategic seasonal marketing through salon and spa advertising, point-ofpurchase campaigns, special holiday promotions, special events and more. Price: PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists, Licensed Estheticians, Licensed Nail Technicians
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CE Classes
CE Business
Larry Oskin
Successful PR, Media Relations & Photography Strategies -For Salons & Day Spas Monday, 2:00pm - 3:40pm (Ed. Code 513) Larry Oskin, president of Marketing Solutions, presents this fast-paced session on innovative ideas to create your own strategic public and media relations campaigns for both consumer and beauty trade exposure. Larry will also review how to create, facilitate and capitalize on professional salon and spa photography sessions to promote your services. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists, Licensed Estheticians, Licensed Nail Technicians
Louis Mattassi
Be A Dream Owner - the Magic of Leadership (Owners and Managers) Sunday, 10:00am - 11:40am (Ed. Code 501) Have you ever had a manager who taught you what you needed to learn and inspired you to be your best on a daily basis? Learn a few easy steps to help motivate your team to work together, communicate effectively, and manage their way through any conicts that arise and more! PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists, Licensed Estheticians, Licensed Nail Technicians
Mikal Clay
Social Media Salon 101 Sunday, 2:00pm - 3:40pm (Ed. Code 505) Receive basic and advanced marketing tips on how to navigate and network on social media outlets like Twitter, Facebook and LinkedIn. Learn how to effectively grow your business and get your name out there through these social media outlets. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists, Licensed Estheticians, Licensed Nail Technicians
Mikal Clay
Whole Salon, whole you! Monday, 12:00pm - 1:40pm (Ed. Code 512) In this class we help you strengthen you and your business physically, intellectually, emotionally, and spiritually. We promise you will not be the same when you leave this class! If you are feeling down in business we will lift you up! This class will bring life to dead situations. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists, Licensed Estheticians, Licensed Nail Technicians
Millie Haynam
Building Your Brand through Social Media Sunday, 10:00am - 11:40am (Ed. Code 502) Struggling to make a dent in the Social media market? Learn how to gain visibility, credibility and expert status to build your brand and increase your bottom line. Millie Haynam, marketing segment producer for Nail Talk Radio, shares her sought after expertise in this high impact class. Learn how to ex your social media muscle and get results. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists, Licensed Estheticians, Licensed Nail Technicians
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CE Classes
CE Business
Paul DiGrigoli
Booked Solid Sunday, 4:00pm - 5:40pm (Ed. Code 507) There is always room for growth! Paul DiGrigoli believes there is always room to build your clientele and your salon revenue. In this seminar you will discover what tools will help maximize your business and the skills you need to gain a booked solid schedule. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists, Licensed Estheticians, Licensed Nail Technicians
Tamara Jercha
Become an Eco-Friendly Salon & Spa Sunday, 12:00pm - 1:40pm (Ed. Code 504) Become an Eco-Friendly Salon & Spa with Tamara Jercha, Founder of the National Association of EcoFriendly Salons & Spas. Learn how you can go green, a growing megatrend in business today. Tamara will share exciting ways to save money, increase clientele and create a positive salon/spa buzz in your community. PBA Members $35 / 2 CE Hours, Non-Members $55 / 2 CE Hours CE Category: Licensed Cosmetologists, Licensed Estheticians, Licensed Nail Technicians
The Donald E. Stephens Convention Center and the Village of Rosemont
WElComES
Attendees & Exhibitors to the International Salon and Spa Exposition Check out everything that you just cant miss here in Rosemont! www.rosemont.com
25 Get the Rosemont app now!

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education
FACIAL MASSAGE BODY TREATMENTS EXAMINATION
CIDESCO Section USA
Advance Your Career

CIDESCO Section USA classes offer the latest education for serious spa professionals. To learn about CIDESCO, including earning the International Diploma, refer to page 36.
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p 800.468.2274

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HANDS-ON CLASSES
Hands-On classes also offer CE Hours but are longer in duration. Additional investment is required.
The Hands-On Classes offered include both Hair and Nail Classes.
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events
Hands-On Classes
All Hands-On Classes are CE Eligible. Additional investment is required.
Hands-On Hair
Hands-On attendees must provide their own mannequin head unless otherwise noted. Charla Saloane
Understanding Ingredients and Product Layering Monday, 1:30pm - 4:30pm (Ed. Code 417) Its important you understand what ingredients are used in every product, especially in the beauty industry. This class will help you see what you are using on your customers vs. what you should be using. You will also learn what ingredient combinations work best on all hair types and conditions. PBA Members $95 / 3 CE Hours, Non-Members $125 / 3 CE Hours CE Category: Licensed Cosmetologists What Do I Bring? Theresa Mannequin, Ionic Blow dryer, Ionic Flat Iron, Clips, Large toothed comb, Rattail Comb, 9 row thermal brush, Perm rods, and exi rods.
Charlie Price, Scruples

Scruples White Tea Luxury Collection Sunday, 10:00am - 1:00pm (Ed. Code 402) Join Charlie Price as he shares, in a step-by-step, hands-on workshop, cuts and styles from his latest collection of photos featuring a range of The Scruples White Tea products. Participants will learn two looks, plus the Scruples product cocktails used in the shoot. PBA Members $95 / 3 CE Hours, Non-Members $125 / 3 CE Hours CE Category: Licensed Cosmetologists What Do I Bring? All cutting and styling implements including - combs, brushes, clips, water bottles, curling iron, at iron, and blow dryers. Mannequin provided.
DeAnnalyn Teal
Directions in Haircolor Sunday, 10:00am - 1:00pm (Ed. Code 403) Learn how to direct the eye to use hair color to enhance facial shapes and to focus on the clients targeted features. And discover how to use less foils rather than more to work smarter. PBA Members $95 / 3 CE Hours, Non-Members $125 / 3 CE Hours CE Category: Licensed Cosmetologists What Do I Bring? Cutting comb, sectioning clips, scissors, texturizing scissors, guarded razor, nonguarded razor, tail comb, 12 at foiling clips, detangling comb, and paddle brush.
Faatemah Ampey
RetroEvoLution! Sunday, 2:00pm - 5:00pm (Ed. Code 407) Monday, 1:30pm - 4:30pm (Ed. Code 415) This presentation is a celebration of classic silhouettes and styles inspired from the past, but with a modern twist. Learn how to translate retro styles intro bridal, special occasion or editorial hair. PBA Members $95 / 3 CE Hours, Non-Members $125 / 3 CE Hours CE Category: Licensed Cosmetologists What Do I Bring? Hot Rollers or 1 inch Curling Iron, 19mm Ceramic Conical Curling Wand, Flat Iron, Box of Single Prong Pin Curl Clips, Bobby Pins (brown recommended), Blow Dryer (with a nozzle), Paddle Brush, Extra Large Round Brush (with ceramic barrel), Small Mason Pearson Brush (or something similar), Large Carbon Cutting Comb, Carbon Tail Comb, and Water Spray Bottle.
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Hands-On Classes
Hands-On Hair
Hands-On attendees must provide their own mannequin head unless otherwise noted. Hiroshi Kitamura
Advanced Designing of a Cut Sunday, 10:00am - 1:00pm (Ed. Code 401) Monday, 9:30am - 12:30pm (Ed. Code 412) In this course you will learn how to turn your hair cut into a design. Anyone can be taught to cut hair, but it takes skill and artistry to create a DESIGN and make it your own. There is a new age of hairstyling being born. Its time to breathe life into yours! PBA Members $95 / 3 CE Hours, Non-Members $125 / 3 CE Hours CE Category: Licensed Cosmetologists What Do I Bring? Hair clips, cutting combs, spray bottle, pens, cutting cape, dryer (optional), scissors, and mannequins.
Kris Sorbie
Learn how to achieve looks that win Sunday, 10:00am - 1:00pm (Ed. Code 404) Its time to learn how to achieve looks that win! Listen closely as Kris Sorbie, two time winner of the Master Hairstylist of the Year award, shares years of experience, tips and techniques. Learn what it takes to plan, execute and WIN NAHA. PBA Members $200 / 3 CE Hours, Non-Members $250 / 3 CE Hours CE Category: Licensed Cosmetologists What Do I Bring? Tail Comb, Paddle Brush, Mason & Pearson Brush, Teasing Brush, Denman Brush (These will be available to buy on site), Wide-tooth Comb, Scissors (for cutting elastic), Water Bottle (Filled with water), 2 x Clamps, 6 Long Sectioning Clips, 6 Small Single Prong Clips, Fine Hair Nets Very Small Elastics, Sewing Elastic or Bungees, Bobby Pins, Short Fine Hair Pins, Setting or Long, Double Prong Hair Pins wavy or straight, Towel, Camera, Notebook & Pen, Hair Pads/ Foundations (These will be available to buy on site)
Rodrick Samuels
The Levitation Clipper Cutting Program Sunday, 2:00pm - 5:00pm (Ed. Code 409) Monday, 9:30am - 12:30pm (Ed. Code 413) The Levitation Clipper Cutting Program is a Hair Raising training program that supports on-going development of seasoned, as well as beginning clipper cutters. This Hands-On program is recommended for anyone who uses clippers, who wants to increase the male clientele in their shops and salons and wants to stay updated with the latest trends, techniques and products. PBA Members $95 / 3 CE Hours, Non-Members $125 / 3 CE Hours CE Category: Licensed Cosmetologists What Do I Bring? Clippers, Mannequins (male), taper combs, and water bottles.
Ryan Teal
Advanced Hair Cutting Basics Sunday, 2:00pm - 5:00pm (Ed. Code 410) Why do we always have to reinvent the wheel? In this class we will focus on basic hair cutting methods from history and push them to the limit, to make the looks modern and updated. PBA Members $95 / 3 CE Hours, Non-Members $125 / 3 CE Hours CE Category: Licensed Cosmetologists What Do I Bring? Cutting comb, Sectioning clips, Scissors, Texturizing scissors, Guarded razor and Non guarded razor.
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Hands-On Classes
Hands-On Hair
Hands-On attendees must provide their own mannequin head unless otherwise noted. Shuichi Tanaka
Shu Team Japan 3D Cutting Dry & Wet Sunday, 2:00pm - 5:00pm (Ed. Code 408) Monday, 1:30pm - 4:30pm (Ed. Code 416) Get ready to see the most revolutionary hair cutting techniques of the season. The class will highlight all the tips and tricks for hair cutting including thinning techniques for those people who has thick and heavy hair. Refresh your inspiration and techniques and see how Shus 3D cutting is easy to design and style. PBA Members $95 / 3 CE Hours, Non-Members $125 / 3 CE Hours CE Category: Licensed Cosmetologists What Do I Bring? Scissors, thinning scissors, a razor, combs, water spray bottle, clips, male and female mannequin heads, pen, notebook and digital camera.
Surface Art Team

Glam Rock Trends Hands On Cutting Monday, 9:30am - 12:30pm (Ed. Code 411) Step into the world of Glam Rock; 1950s fashion inspired hair that has a glamorous rockabilly look with modern short to long disconnect. See a razor cut shattered interiors with directional blunt perimeters. Learn two new trend cuts: medium and short length with weave cutting, volume framing, invisible layers and more. The Surface Cutting Systems allows you to create and recreate with condence. PBA Members $225 / 3 CE Hours, Non-Members $255 / 3 CE Hours CE Category: Licensed Cosmetologists What Do I Bring? Mannequin head and cutting tools provided by Surface.
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Hands-On Classes
Hands-On Nail
Millie Haynam
Fabulous Finishes Nail Class Sunday, 2:00pm - 5:00pm (Ed. Code 406) Discover the next generation of nail enhancements with this non product specic hands on nail class. Learn the ins and outs of all gel systems and maximize the new service items you can add to your salon menu, including fun and easy nail art. PBA Members $95 / 3 CE Hours, Non-Members $125 / 3 CE Hours CE Category: Licensed Nail Technicians What Do I Bring? Any brand Gel, Gel lamp, art brushes, les/ele, cleanser, and wipes.
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Simmy Bredal-Bell
Easy Gel Application Monday, 9:30am - 12:30pm (Ed. Code 414) Whether you are just learning or transitioning from Acrylic, Gel application can be a challenge. This class will show you easy application methods that will help you master the skill of gel application in no time. In this Hands-On workshop, you will have the benet of a seasoned nail technician and educator watch your application technique and help make it quicker and easier. PBA Members $95 / 3 CE Hours, Non-Members $125 / 3 CE Hours CE Category: Licensed Nail Technicians What Do I Bring? Any brand Gel, Gel lamp, art brushes, les/ele, cleanser, and wipes.
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ONE PLACE. ENDLESS POSSIBILITIES.
Come explore Chicagolands hottest new entertainment district, MB Financial Park at Rosemont. Just steps away from the Donald E. Stephens Convention Center, finding something to do in Rosemont has never been easier. With 8 distinct sites for dining, drinks and entertainment, there is something to please everyone.
CHICAGOLANDS NEW ENTERTAINMENT DISTRICT

5501 PaRk PlaCE RoSEMont MBPaRkatRoSEMont.com MBFinancialParkAtRosemont
mbparkatRSMT

events
EXCLUSIVE CLASSROOMS
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professional professional association association

events
Cinderella Hair Extension Certication Seminar
Sunday, 9:00am - 6:00pm Monday, 9:00am - 5:00pm 1-Day/8 Hour I-Hair, T-HAIR and Cinderella Hair Strips Training Our 1-Day I-Hair, T-Hair and Cinderella Hair Strips Training seminar will expose you to three types of extension application methods. I-Hair (Reusable I-Tip Extensions), T-Hair (Reusable Tape Extensions) and Cinderella Hair Strips (Reusable 3 Strips) will give you the option to reuse the hair if proper application and maintenance are followed. Similar to our Classic Bond, I-Hair is a single strand method and uses no heat. T-Hair is designed to be applied to you clients hair in such a way that the hair is sandwiched between (2) 1 reusable sections and secured with our T-Hair Sealer. Cinderella Hair Strips are designed to give volume and length in about an hour or less. Each Strip is 3 (7.5cm) and secured in place with I-Links. To register please contact Cinderella Hair Extensions directly: 800-332-9246 or www.cinderellahair.com PBA Members $350 / 7 CE Hours, Non-Members $350 / 7 CE Hours CE Category: Licensed Cosmetologists What Do I Bring? Shears, blending/texturizing shear, razor with extra blades, 5 buttery clamps, styling products (of your choice), round brush, styling comb, spray water bottle, blow dryer, at iron, curling iron.
La Academia
Monday, 10:00am -12:00pm Monday, 1:30pm - 3:00pm Precise Color Cutting and The Importance of Education Demonstrate (using live models ) how to apply, what it means, the benets when applying three different color tones in one single application, and explain why education is so important. Descripcion de Clase: demostrare (con modelos) la importancia y cuales son los benecio cuando aplicamos 3 diferente tonos de colores en una sola aplicacion y La Importancia de Educacio.
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CIDESCO SECTION USA
Additional investment is required.
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CIDESCO Section USA

Additional investment is required. Lydia Sarfati, CIDESCO Chairman, CIDESCO Section USA
Classic European Facial Massage Sunday, 9:00am - 12:00pm (Ed. Code 601) CIDESCOs timeless approach to facial massage techniques and theory includes a review of histology and anatomy of the head muscles and bones of the face followed by a detailed presentation of the ve classical movements of massage including Efeurage, Rotations, Pettrisage, Tapotements and Vibrations and a demonstration of Viennese massage for skin rejuvenation. Learn how to make the best choice of method based on the clients needs and skin type. Facial massage is an important part of your facial for therapeutic benets. 3 hour class includes lecture, demonstration and workshop. PBA Members $75 / 3 CE Hours, Non-Members $95 / 3 CE Hours CE Category: Licensed Esthetician
Margrit Altenburg, The Institute of Cosmetology & Esthetics

Scientic Approach to Body Treatments Sunday, 1:00pm - 4:00pm (Ed. Code 602) As bodywork continues to lead growth for many Day Spas and Spas, CIDESCOs body analysis, consultation and treatment specications provide a road map for quality service -including proper body treatment techniques and use of specic body equipment. Here you will understand the presentation of classical body massage modalities and contraindications. PBA Members $75 / 3 CE Hours, Non-Members $95 / 3 CE Hours CE Category: Licensed Esthetician
Margrit Altenburg, The Institute of Cosmetology & Esthetics

Advance Your Career | The CIDESCO Examination Monday, 9:00am - 12:00pm (Ed. Code 603) This class introduces students to the CIDESCO examination leading to the international CIDESCO certication. Ms. Altenburg, CIDESCO School Director and International Examiner, shares her expertise regarding eligibility, application, components of the exam and, most importantly, the many benets to this prestigious certication -both at home and abroad. Learn how to take your career and your professional development to the next level - on a global scale. PBA Members $75 / 3 CE Hours, Non-Members $95 / 3 CE Hours CE Category: Licensed Esthetician
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CAREER STUDENT CREATIVE
COMPETE
Hair by 2012 NAHA Finalist Quinn Sorensen
ENTER TO WIN
PROBEAUTY.ORG/BEACON DEADLINE MARCH 2, 2013 800.468.2274
BE MORE AMBITIOUS
July 13 - 15, 2013 Mandalay Bay Resort and Casino Las Vegas, Nevada
p 800.468.2274 probeauty.org/naha facebook.com/pbabeautyweek @probeautyassoc

events
STUDENT CLASSES
Student education is complimentary to all 2012 entrants of the Beacon program. Additional investment is required for all others.
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Student Classes
brought to you by: Student education is complimentary to all 2012 entrants of the Beacon program. Additional investment is required for all others.
All 2012 Beacon entrants will receive an e-mail no later than October 12, 2012 with a registration code that will provide them with complimentary access to all Beacon classes. If you are a 2012 Beacon entrant attending ISSE Midwest and do not receive an e-mail by October 12, 2012 please e-mail beacon@probeauty.org.
Charles Marcus
From Good to Great: How to Get to World Class in the Salon Industry Monday, 9:30am - 11:00am (Ed. Code 205) Monday, 11:30am - 1:00pm (Ed. Code 206) Starting out in the salon industry after leaving cosmetology school is both exciting and daunting. There are hundreds of questions that graduates have and are looking for answers. Charles Marcus will stimulate thinking, challenge, inspire and motivate students to take action and nd ways to break into the industry. Free to all 2012 Beacon Entrants., Non-Entrants $25
Geno Stampora
Supercharge Your Future in Beauty Sunday, 4:00pm - 5:30pm (Ed. Code 204) Monday, 1:30pm - 3:00pm (Ed. Code 207) This is the greatest time ever to be in beauty. The world is waiting for you. All you need are the tools to succeed in beauty, says Geno. Here you will learn how to market yourself to others, how to connect and build great relationships and how to communicate like a true beauty professional. If you are serious about Beauty Success then dont miss this event! Free to all 2012 Beacon Entrants., Non-Entrants $25
Larry Curtis
Incredible Salon Success Monday, 3:30pm - 5:00pm (Ed. Code 208) Learn the four personal missions for success: Why customer satisfaction is worthless, the true value of a customer, how to provide incredible customer service, and how to be more successful, make more money and have more fun! Free to all 2012 Beacon Entrants., Non-Entrants $25
Paul DiGrigoli
Preparing Students for the Workplace Sunday, 12:00pm - 1:30pm (Ed. Code 202) Learn how to be prepared for the real world and what to expect as a recent graduate from cosmetology school. Get tips and advice from a leader in the beauty industry. Free to all 2012 Beacon Entrants., Non-Entrants $25
Terri Cowan
Mentally Preparing for Success Sunday, 10:00am - 11:30am (Ed. Code 201) Sunday, 2:00pm - 3:30pm (Ed. Code 203) This business is ENTERTAINMENT and we must be a delight to be around and to watch in action. Technical expertise used to be enough, now it is a given. Now it all about having a servants heart and knowing how you must show up for the show you must play the lead. Business on purpose by design is not complicated. You must select the right coaches that will ght to bright out the best in you. Business must be performed with grace and charm and it must be delivered in such a way that a guest feels the magic of your hands. We will help you think about the industry as a business and a journey; One that is taking risk and ghting to be the best. Free to all 2012 Beacon Entrants., Non-Entrants $25
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COMPETITIONS
Hair and Nail
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Competitions
ISSE Midwest Hair Competitions

Calling all students and professionals! Come show off your skills and gain prestige and honor at the ISSE Midwest hairstyling competitions. All competitions are completed on mannequins. Students and professionals compete at the same time, but not against each other. Join the ranks, compete at ISSE Midwest! Expo ticket is included with Competition registration.
Competition Schedule - Sunday, November 4

8:30am 9:30am 11:30am 1:30pm 3:30pm 12:30pm 10:10am 12:00pm 2:30pm 4:00pm Competitor Check-in Begins Ladies Trend Cut, Color and Style Long Hair Bridal Fantasy-Inspired by Hollywood Awards
Get more information and register at probeauty.org/issemw/competitions. Space is limited.
ISSE Midwest Nail Competitions

Nailpro Competition Class
Saturday, November 3 6:00pm - 7:00pm This class is a must for the rst-time competitor, veteran and anyone interested in competing. Plus, its a great opportunity to network and pick up pointers from fellow competitors! Bring your questions and learn everything you need to know about competing successfully. All turn-in entries will be due at this time. This class reviews:
Nailpro Competitions:
Sunday, November 4 Competitors Report 7:00am - 8:00am Soak Off Gel Manicure 8:30am - 9:00am French Twist - One Hand 10:00am - 11:45am Tip & Overlay 12:45pm - 4:15pm Monday, November 5 Competitors Report 7:00am -7:30am Salon Success 8:30am - 9:00am Monday, November 5 Awards Ceremony 3:00pm - 4:00pm
What the judges do How points are calculated What the staff does What competition supplies you need The ne points of the rules governing the specic competitions What happens during and after the competitions
For competition rules and to register, visit nailpro.com. All competitions count toward the Nailpro Cup 2012. Space is limited.
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ISSE MIDWEST 2012 EXHIBITORS
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Exhibitor list as of 8/20/2012. Visit probeauty.org/issemw for an updated list of 2012 exhibitors.
Eye Kandy Cosmetics EZ Flow Farouk Systems Inc. G The Body Art Professional G.M. & Associates - EGO Professional Gareld Intl Company, Inc. Gelish Genie Beauty Products Gerards Intl Adv. Haircutting Center Gigi Glitter Therapy Hair Addictionz Hattori Hanzo Shears Hempz/PBI Group, Inc. Hold N Touch I Hair IBD Its So Easy Jatai International JNXCEL Salon Products Johnny B Hair Care Kadori Hair Karg Inc. New York Kashi Shears Kelly Lott Productions, LLC Krest Combs La Academia LeChat Nail Care Products Martin Parson - Intermar Productions Mikal Clay Hair and Body Milano Software Millennium by Harms Software, Inc. Modern Salon Media Natural Hair NuExpressions
ISSE Midwest
Acic, Inc. Amika Andis Company Ardell B&S Beauty Supply BaByLiss Belvedere Blinc Inc. Body Drench Body Toolz Inc. Bonika Shears Bric McMann Bronner Bros. BSG Credit Booth BSG VALUE CENTER California Mango China Glaze Cinderella Hair Clean & Easy CND ColorRevolution Colours of Joy, Inc. Columbia Cosmetics Mfg., Inc. Conair Cosmetics Factory, Inc. Creative Age Publications Crisace Hair Extensions Crown Industries, Inc. Dashing Diva Dennis Bernard / Total Image Hair Designs DiGrigoli Salon DreamCatchers International Earthly Body Products Enzo Milano Export Magazine
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Exhibitor list as of 8/20/2012. Visit probeauty.org/issemw for an updated list of 2012 exhibitors.
The Unique Edge TIGI Turbo Power Venique, Inc. Wahl / Kayline WebOpenings Woodys Quality Grooming Worcester Reading Company Zotos International
ISSE Midwest
Odyssey Nail Systems Olivia Garden OPI Products. Inc. Oster Professional Products/Arius Eickert Co. P&G Salon Professional Passion Beauty, Inc. PBA Membership Booth Pibbs Industries ProLinc Cosmetics, Inc. Ranco Industries Rusk, Inc. Salon Iris Software Salon Techs Salon Transcripts / STX SalonBooker by GramercyOne SalonSwipe Salonwear Satin Smooth Scruples Seche Sensei Shear Systems / Via San Francisco Shark Fin Shears Company Sheen Magazine Short2Long Smockers Sorme Cosmetics SureThik, Inc. Surface Hair T Hair Takara Belmont USA Tamsco Shears and Intruments Tessa The Cricket Company The Empowerment International Group Inc The Mikal Corp
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Hotels & Travel

ISSE Midwest negotiates special discounted room rates at premier hotels in Rosemont all just steps from the Donald E. Stephens Convention Center.
4 Easy Ways to Book Your Hotel with ISSE Midwest

1. 2. 3. 4. Book Online at probeauty.org/issemw Call 800.826.8798 (310.590.4719) Download a housing form at probeauty.org/issemw and fax to 310.649.3554 Mail a completed housing form to: Par Avion Meetings and Conventions ISSE MW 6033 W. Century Blvd., Suite 780 Los Angeles, California 90045
Participating Hotels
aloft Chicago OHare 9700 Balmoral Avenue King: $109 / Double: $119 Additional person fee: $25 Hilton Rosemont/Chicago OHare 5550 North River Road Standard/Double: $129 Additional person fee: $20
DoubleTree Hotel OHare-Rosemont 5460 North River Road King/Double: $99 King/Double with breakfast: $114 Additional person fee: $15
Hyatt Regency OHare 9300 Bryn Mawr Avenue Standard/Double: $125 Additional person fee: $25
Embassy Suites OHare Rosemont 5500 North River Road King: $119 / Double: $139 Additional person fee: $10
Rates do not include current tax of 13% or any other applicable hotel fees (Subject to change without notice)
Getting to Rosemont & Around Town

The closest airport to the convention center is Chicago OHare (Airport Code - ORD) Address: 10000 West OHare, Chicago, IL, 60666 ISSE Midwest is held at the Donald E. Stephens Convention Center, only 3.3 miles from the Chicago OHare Airport. Contact: 847.692.2220 or rcb@rosemont.com Address: 5555 North River Road, Rosemont, IL 60018 Chicago OHare Airport to Donald E. Stephens Convention Center Take the shuttle! All Rosemont hotels provide complimentary shuttle transportation to and from the OHare airport. Contact your hotel for shuttle times.
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Show Policy
ISSE Midwest is open to all licensed professionals, cosmetology students and instructors. Nonexhibiting manufacturers and distributors are not eligible to attend the show unless they are current members of PBA. Current PBA Salon/Spa members receive two complimentary expo tickets and current PBA Beauty Professional/NCA members receive one complimentary expo ticket. All other current PBA members may PURCHASE up to two expo tickets.
All attendees will be required to show proof of license and photo identication before entering the show oor. No children under the age of 16, including infants, will be permitted on the show oor or in the education classrooms.. No strollers, rolling carts or bags with wheels of any kind will be permitted on the show oor. Complimentary bag check will be available.
Accepted Professional Credentials:

Salon/Spa business license denoting salon/spa ownership Cosmetology, Nail Technician, Esthetician license (including international license) Massage Therapist license Makeup Artist Union Card Temptu Pro Artist Card MAC Pro Card Smashbox Pro Card PBA/NCA Member ID Other beauty association membership card (CCA, ISPA, etc.) Sallys Professional Card (red) SalonCentric card CosmoProf Proclub Card Cosmetology School Business, State License or School ID card Student ID or letter from certied instructor on school letterhead Business card from a legitimate salon with your name on it Letter from salon/spa owner on certied letterhead (including owners business card) W-2 form
All credentials must be accompanied by a photo ID. No Exceptions. For questions on credentials, please contact Ms. Chris Kline at ckline@probeauty.org.
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Purchase Tickets
ISSE Midwest 2012 Dates and Times
Sunday, November 4, 2012: 9:00am - 6:00pm Monday, November 5, 2012: 9:00am - 5:00pm
ISSE Midwest 2012 Expo Ticket Prices

Licensed Professionals: One-Day (Sunday OR Monday): $50 per day, $60 after November 3, 2012 Two-Day (Sunday AND Monday): $90, $100 after November 3, 2012
Student Prices
One-Day (Sunday OR Monday): $30 per day, $35 after November 3, 2012 Two-Day (Sunday AND Monday): $55 per day, $60 after November 3, 2012
5 Easy Ways to Purchase Tickets

1. Online at probeauty.org/issemw 2. Phone 866.229.2386 (301.694.5243) 3. Fax a completed Purchase Form to 301.694.5124 (download the form at probeauty.org/ISSEMW/tickets) 4. Mail in a completed Purchase Form to ISSE Midwest c/o PBA 15825 N. 71st Street, Suite 100 Scottsdale, AZ 85254 5. Visit our authorized Ticket Sellers - See Back Cover
ISSE MW tickets are free for select PBA members. Visit probeauty.org/ join to learn more about the benets of joining and helping to advance the professional beauty industry.
For questions about purchasing expo and paid education tickets, call 866.229.2386 (301.694.5243). ATTENTION! There will be a $10 processing fee when ordering tickets by phone, fax or mail. Purchase your ISSE Midwest 2012 expo and paid education tickets online to save on processing fees. Tickets purchased using the Purchase Form must include full payment and be received before October 26, 2012. Forms received after this date will not be processed. You will have to purchase tickets at the Convention Center before entering the show. Please use a separate Purchase Form for each person.
ATTENTION SCHOOLS & INSTRUCTORS! Cosmetology schools are eligible to receive up to ve complimentary expo tickets for instructors to attend ISSE Midwest. Visit probeauty.org/issemw for details.
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FREE EVENT TICKETS PROFESSIONAL EDUCATION PEER-TO-PEER CONNECTIONS
REAP THE REWARDS
MEMBERS ENJOY VIP PERKS AT ISSE MIDWEST:

Complimentary refreshments in the PBA member lounge Discounts on paid education Complimentary PBA member lanyard Save money on purchases at ISSE Midwest with PBAs Member-to-Member Program
JOIN TODAY!
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NAHA entry process opens Fall 2012 Entries due February 8, 2013
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For tickets, see your BSG sales representative or nearest Cosmoprof store!
probeauty.org/issemw 866.229.2386
Hair by 2011 NAHA Finalist Charlie Price
EXPERIENCE THE BEAUTY SHOW FOR PROFESSIONALS
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New fall dates!
November 4 - 5, 2012
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Donald E. Stephens Convention Center Rosemont, IL

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New fall dates!

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EXPERIENCE THE BEAUTY SHOW FOR PROFESSIONALS

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Midwest International Salon & Spa Expo

The Hottest Professional Tools & Products

The Ultimate Beauty Experience

Not Just A Hair Show!

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Experience the Beauty Show for Professionals

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See Hands-On Hair Schedule for More CE Options

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CIDESCO Section USA

Student Classes - Brought To You By Beacon

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LaShaun Brown-Glenn Alica Best

Eman Jalil, Lisa Shor

Bart Foreman, Leah Foreman-Keiser

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*Additional Investment Required

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See Hands-On Hair Schedule for More CE Options

See Hands-On Nail Schedule for More CE Options

See CIDESCO Section USA Schedule for More CE Options

*Additional Investment Required

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CIDESCO Section USA

Brought To You By Beacon

Charles Marcus Charles Marcus Geno Stampora Larry Curtis

Bonnie Megowan Rodrick Samuels Stephen Adams Surface Art Team

Eman Jalil, Lisa Shor

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Coming Soon... New ISSE Midwest App

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Hair by 2011 NAHA Winner Carlos Cintron

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Douglas Murphy & Tibit Beddingeld

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Steve Elias and The TEALs

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