(As a partial of fulfilment of the Master of Business Administration for Summer Internship Program)
Submitted to
MBA Department LDRP-Institute of Technology and Research, Gandhinagar. (Affiliated to Gujarat Technological University, Ahmedabad) Under the Guidance of Prof. S. K. Mantrala
Submitted by
Deepika Pandit MBA-SEM III Sign of External Examiner _______________________ Sign of Internal Examiner _______________________
LDRP-Institute of Technology and Research, Gandhinagar. MBA Department (732) Batch (2011-13)
LDRP Institute of Technology & Research, Gandhinagar
Certificate
This is to certify that Ms. DEEPIKA PANDIT Summer Project on CONSUMER INVESTMENT Enrolment No.
(117920592004), students of LDRP-ITR (MBA) has successfully completed their PREFERENCE ON VARIOUS AVENUES at BMA WEALTH CREATORS LTD. in
partial fulfillment of the requirements of MBA program of Gujarat Technological University. This is their original work and has not been submitted elsewhere.
____________________
Declaration
I, Ms DEEPIKA PANDIT Enrolment No. (1179200592004), students of LDRPITR hereby declare that I have successfully completed my project on CONSUMER PREFERENCE ON VARIOUS INVESTMENT AVENUES in the academic year 2011-13.
I declare that this submitted work is done by me and to the best of my knowledge; no such work has been submitted by any other person for the award of degree or diploma.
I also declare that all the information collected from various secondary and primary sources has been duly acknowledged in this project report.
PREFACE
Summer Training is the bridge for a student that takes him from his theoretical Knowledge world to practical industry world. The main purpose of industrial visit is to expose for industrial and business environment, which cannot be possible in the classroom. Savings form an important part of the economy of any nation. With the savings invested in various options available to the people, the money acts as the driver for growth of the country. Indian financial scene too presents a plethora of avenues to the investors. Though certainly not the best or deepest of markets in the world, it has reasonable options for an ordinary man to invest his savings. One needs to invest and earn return on their idle resources and generate a specified sum of money for a specific goal in life and make a provision for an uncertain future. One of the important reasons why one needs to invest wisely is to meet the cost of inflation. Inflation is the rate at which the cost of living increases. The cost of living is simply what it cost to buy the goods and services you need to live. Inflation causes money to lose value because it will not buy the same amount of a good or service in the future as it does now or did in the past. The sooner one starts investing the better. By investing early you allow your investments more time to grow, whereby the concept of compounding increases your income, by accumulating the principal and the interest or dividend earned on it, year after year.
The three golden rules for all investors are: Invest early Invest regularly Invest for long term and not for short term
ACKNOWLEDGEMENT
First I am very much grateful to our university who has programmed this kind of project as a part of our study. I am very thankful to numerous people who gave their valuable time and suggestion in writing this report. Their co-operation has helped me in understanding the topic in better manner. Through this acknowledgement I can express our sincere gratitude towards all those people who taught me various things about the practical corporate world and their workings which was a great learning experience. I would like to express my gratitude to all those who gave me the possibilities to complete this thesis. I would like to thank Prof. Surya Krishna Mantrala, Head of Department, LDRP Institute of Technology & Research, Summer Internship Coordinator; Prof. Hemali Broker, who helped me throughout the project and also in the successful completion of my project. She has given a lot of extra input in our project. Besides practical experience, I have gained a lot out of this project. I am thankful to all the faculty members of MBA department for their continuous support & guidance for the completion of this project. I am thankful to LDRP-ITR College for giving me an opportunity to do project.
I would like to thank Mr Sujit Nair (Regional Head), Mr Abbas Bhojani (Branch Manager), Mr Jay Valani (Franchise Manager), and Sagar Makvana (HR Manager) BMA Wealth Creators, Ahmedabad and college authorities for providing us the opportunity to work with one of the prestigious organization.
Through this column, it would be our utmost pleasure to express our warm thanks to her for their encouragement, co-operation and consent without which we mightnt be able to accomplish this project.
EXECUTIVE SUMMARY
An investment refers to the commitment of funds at present, in anticipation of some positive rate of return in future. Today the spectrum of investment is indeed wide. An investment is confronted with array of investment avenues. Among all investment, investment in equity is in best high proportion. This is because the history of stock market is booming and burst overnight millionaires, an instant pauper.
Indian economy is doing indeed well in recent years. The study has been undertaken to analyse the investment pattern of investment community. The main reasons behind the study are the factors like income, economy condition, and the risk covering nature of the Indian investors. The percentage of Indian investors investing in the Indian equity is very less as compared to foreign investors. Investing in equities in a market like India is speculative and involves risk that may be greater than other types of investment strategies. Before investing an Investor should be careful enough about him investment decision to avoid erosion of wealth. As seen in the recent times the unpredictability of market is more detrimental to the retail investors as it seems to be lucrative for speculative gains of short duration of time. Hence an investor has to evaluate his options carefully for a prudent investment, keeping long-term horizon in mind. All investments carry risk in some form or the other. Risk, liquidity and return are the so called factors which are considered before making an investment. But there is a trade-off between risk and return. Higher risk higher the return. Lower the risk and lower the return. The decision of which mode of investment to choose largely depends upon the investors necessity and the factors which according to him is the most vital one.
People whom returns are most important are ready to take risk to earn fair risk. The preferred mode of investment over here is insurance and deposits. The risk factor in these modes of investment is basically the returns are basically performance based. If the company performs well the investors can accept fair returns but if the company fails to perform then there can be a threat to the invested amount. Hence the returns are very volatile with the changes in the market conditions.
Hence it is up to the investors to decide that which the best kind of investment is that provide his need. We have conducted this research project to find out consumers preference for choosing the investment modes. We have taken response of various respondents through questionnaire and analysed it through various charts and hypothesis for large proportion of a population. This project contains the investors and as well as the different factors that affect investors decision on the different investment avenues most of the investors are the clients of BMA Wealth Creators, which provide a complete bouquet of products in equity, debt, commodities, Forex, depository, derivatives and allied services in India. The report has tried to bring out the parameters those are of paramount importance to general public dealing in an equity trading on day-to-day and delivery base trading. The working methodology has been discussed i.e. the data collection methods, sampling methods and the survey questionnaire methods. The questionnaire prepared is designed so as to cover a wide range of customer touch points The report gives an overview about the investors perception think while making investments in different type of financial instruments. A sample of 200 people was selected randomly and survey was done as per the parameters of the questionnaire. The results of every parameter have been included in this report and shown graphically. A complete structure of the research design has been included. From the all survey which I have done throughout my project is giving me the final conclusion which shows that which financial instrument is good or useful to the investors in future to make investment. It also shows that which instrument give profit to the investors. In this project I have used many statistical instruments like hypothesis and cross tabulation. This is very important statistical test. With the help of all data in which I have done cross tabulation of different question with different factors like Income, Age, and Occupation. This shows that they are dependent or independent on any of the above factor.
I have also used hypothesis testing in the comparative question. This shows that which investors give highest rank and lowest rank to the different plans. Highest rank shows that the investors are satisfied with that and vise a versa. So they are select plans as per their thinking and what they believe. So overall what the investors want to take in mind while they are going for investing their money is important for them. And they have to take in mind all the factors which affect their investment/money.
TABLE OF CONTENTS
Serial No. Preface Acknowledgement Executive summary 1. 2. 3 4 5. 6. Introduction Literature Review Problem Statement Research Methodology Industry Profile Company Profile 6.1 Mission & Vision 6.2 BMA Management Team 6.3 Corporate Entities 6.4 Product & Services 6.5 SWOT Analysis 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. Conceptual Framework Major Competitors Different types Of Financial Instruments Data Analysis & Interpretation Findings & Recommendation Contribution From The Study Learning During The Study Limitations of the study Conclusion Bibliography Annexure 17.1 Questionnaire 25-30 31-34 35-47 48-85 86-87 88-89 90 91 92 93 94-97 Content Page Number I II III 1 2-3 4 5-10 11-12 13-24
CHAPTER 1
Introduction
Knowledge & human power are synonymous, once said the great philosopher Francis Bacon. However based on experience within todays global markets, he would probable say the ability to capture, communicate and leverage knowledge to solve problems is human power. This raises the question; how exactly one can best capture, communicate and leverage knowledge, especially within the world of marketing knowledge. The answer probably lies in the statement itself, by communicating your ideas & devising ways and means to give to shape your plans into reality. This requires long term planning and shrewd thinking, for it is the long-term investments that will ultimately help you scale great height. The report contains useful and preliminary data regarding available instrument to invest in market. It is very difficult to cover each and every financial instrument so in this project. I have explained some of the Instrument which is important in the market. Whatever may be the limitation in my way, I have tried to fully justify my project. By combining the theoretical knowledge and practical experience of training gained by me, I have tried to make the project report as good and ideal as possible. I have tried to present all theoretical and practical aspects of project in simple and lucid language. The income that a person receives may be used for purchasing goods and services that he currently requires or it may be saved for purchasing goods and services that he may require in the future. In other words, income can be what is spent for current consumption abstains from present consumption for a future use. The person saving a part of his income tries to find a temporary repository for his savings until they are required to finance his future expenditure. This results in investment. The basic principles, which we (an investor) should use in creating investment strategy: a) Harness the power of compounding b) Start early c) have realistic expectation d) invest regularly
CHAPTER 2
Literature review:
Investment is the sacrifice of certain present value for the uncertain future reward. It entails arrivals at numerous decisions such as type, mix, amount, timing, grade etc. of investment and disinvestments. Further such decisions making has not only to be continuous but rational too. Instead of keeping the saving idle you may like to use savings in order to get return on it in the future, which is known as Investment. There are various investment avenues such as Equity, Bonds, Insurance, and Bank Deposits etc. A Portfolio is a combination of different investment assets mixed and matched for the purpose of achieving an investors goal. There is various factors which affects investors portfolio such as annual income, government policy, natural calamities, economical changes etc. Literature suggests that major research in the area of investors behavior has been done by behavioral scientists such as Weber (1999), Shiller (2000) and Shefrin (2000). Shiller (2000) who strongly advocated that stock market is governed by the market information which directly affects the behavior of the investors. Several studies have brought out the relationship between the demographics such as Gender, Age and risk tolerance level of individuals. Of this the relationship between Age and risk tolerance level has attracted much attention. Horvath and Zuckerman suggested that ones biological, demographic and socioeconomic characteristics; together with his/her psychological makeup affects ones risk tolerance level. Malkiel suggested that an individuals risk tolerance is related to his/her household situation, lifecycle stage and subjective factors. Mittra discussed factors that were related to individuals risk tolerance, which included years until retirement, knowledge sophistication, income and net worth. Wallach and Kogan (1961) were perhaps the first to study the relationship between risk tolerance and age. Cohn, Lewellen found risky asset fraction of the portfolio to be positively correlated with income and age and negatively correlated with marital status. Morin and Suarez found evidence of increasing risk aversion with age although the households appear to become less risk averse as their wealth increases. Yoo (1994) found that the change in the risky asset holdings were not uniform. He found individuals to increase their investments in risky assets throughout their working life time, and decrease their risk exposure once they
LDRP Institute of Technology & Research, Gandhinagar
retire. Lewellen while identifying the systematic patterns of investment behavior exhibited by individuals found age and expressed risk taking propensities to be inversely related with major shifts taking place at age 55 and beyond. Indian studies on individual investors' were mostly confined to studies on share ownership, except a few. The RBI's survey of ownership of shares and L.C. Gupta's enquiry into the ownership pattern of Industrial shares in India were a few in this direction.
The NCAER's studies brought out the frequent form of savings of individuals and the components of financial investments of rural households. The Indian Shareowners Survey brought out a volley of information on shareowners. Rajarajan V classified investors on the basis of their demographics. He has also brought out the investors' characteristics on the basis of their investment size. He found that the percentage of risky assets to total financial investments had declined as the investor moves up through various stages in life cycle. Also investors' lifestyles based characteristics has been identified. The above discussion presents a detailed picture about the various facets of risk studies that have taken place in the past. In the present study, the findings of many of these studies are verified and updated.
CHAPTER 3
Problem Statement:
1. In our project I tried to identify the investors perception and their risk taking ability while investing in different product of market. 2. Here I also wanted to know that in the market there are many investment options available for the investors so I tried to find out how they invest or choose a particular option and what factors they consider while investing.
CHAPTER 4
Research Methodology:
Primary Objective
(1) The main objective of my project is to study consumer preferences regarding investment in India and to identify the objective of investment plan of an Ahmedabad individual investor. (2) To know the preferred investment avenues and key factors to be considered before investing of the Ahmedabad individual investor. (3) To study the different types of risks involved in different kinds of investments. (4) To understand Investment pattern of investors.
Secondary objective
(1) To identify the preferred sources of information influencing investment decisions and find out the most preferable investment option (2) To find out how investors get information about the various financial instruments. (3) To know regarding awareness of various investment modes among an individual.
The purpose of the study was to determine the saving behaviour and investment preferences of customers. Customer perception will provide a way to accurately measure how the customers think about the products and services provided by the company. Todays trying economic conditions have forced difficult decisions for companies. Most are making conservative decisions that reflect a survival mode in the business operations. During these difficult times, understanding what customers on an on-going basis is critical for survival. Executives need a 3rdparty understanding on where customer loyalties stand. More than ever management needs on-going feedback from the customers, partners and employees in order to continue to innovate and grow.
After all as a management trainee I will try to get some valuable knowledge from my seniors in the organization as well as from my faculty guide which will help me in the future. To evaluate the consumers attitude towards saving and decision making regarding investments.
Sampling technique
Initially, a rough draft will be prepared keeping in mind the objective of the research. The final questionnaire will be arrived at only after certain important changes are incorporated. Convenience sampling technique will be used for collecting the data from different investors. The investors are selected by the convenience sampling method. The selection of units from the population based on their easy availability and accessibility to the researcher is known as convenience sampling. Convenience sampling is at its best in surveys dealing with an exploratory purpose for generating ideas and hypothesis.
Sampling unit:
The respondents who will be asked to fill out the questionnaires are the sampling units. These comprise of employees of companies, government employees, self-employed, professionals and other investors.
Research Instrument
In this study the research instrument is Questionnaire. It consists of set of question presented to respondents. The questionnaire is structured & combinations of various close and open ended questions. Close ended question already have the possible answers and the open ended question allow the respondents to answer in their own word. Hypothesis testing and cross tabulation is also used in this survey.
Sampling size:
The population being large the survey was carried among 200 customers. They will be considered adequate to represent the characteristics of the entire population.
Formula for sample size = n= (z )2 ()2 E2 I have chosen sample 200 respondents.
n=
(z
)2 ()2 E2
n=
6.0025 0.030625
196.
Sampling Method: Non Probability Sampling. Sampling area: The area of the research is Ahmedabad.
Hypothesis:
Hypothesis is a hunch, assumption, suspicion, assertion or an idea about a phenomenon, relationship or situation, the reality or truth of which one do not know. A researcher calls these assumptions/ hunches hypothesis and they become the basis of an enquiry. In most studies the hypothesis will be based upon ones own or someone elses observation. On the basis of desire and use, the hypotheses are divided into various types. Some of the frequency available in the literature is: Null Hypothesis: It is denoted by H0. Alternative hypothesis: It is denoted by H1
In this project we have shown four different hypotheses. They are as follows: Different investment alternatives invested so far. Relation between income and consumers savings. Relation between occupation and investment horizon. Relation between age and investment strategy.
Primary data:
The data, which are collected for the first time, directly from the respondents to the base of knowledge & belief of the research, are called primary data.
Primary data is the one which is collected at first hand either by research survey or by someone else for purpose of some study. Primary sources are always the most authoritative because the information has been filtered or interpreted by a second party.
So far as this research is concerned, primary data is the main source of information. The data collected is through questionnaire & information provided by the respondent.
A questionnaire schedule was prepared and the primary data was collected through survey method.
Secondary data:
When data are collected & compiled in a published nature, it is called secondary data. So far as this research is concerned, books, company website, related information from Internet, customer database & many magazines and the brochures have been referred as secondary data. Secondary date is any data gathered earlier for some other purpose & available hand in carrying out project.
CHAPTER 5
Industry Profile
Indian financial industry is considered as one of the strongest financial sectors among the world markets. Many industry experts may give various reasons for such Indian financial industry reputation, but there is only one answer which no one can deny, is the effective control and governance of the country s supreme monetary authority the RESERVE BANK OF INDIA (RBI).
Financial sector in India has experienced a better environment to grow with the presence of higher competition. The financial system in India is regulated by independent regulators in the field of banking, insurance, and mortgage and capital market. Government of India plays a significant role in controlling the financial market in India.
Ministry of Finance, Government of India controls the financial sector in India. Every year the finance ministry presents the annual budget on 28th February. The Reserve Bank of India is an apex institution in controlling banking system in the country. Its monetary policy acts as a major weapon in India's financial market.
Various governing bodies in financial sector: RBI: - Reserve Bank of India is the supreme authority and regulatory body for all the monetary transactions in India. RBI is the regulatory body for various Banking and Non-Banking financial institutions in India. SEBI: - Securities and Exchange Board of India is one of the regulatory authorities for India's capital market. IRDA: - Insurance regulatory and development authority in India regulates all the insurance companies in India. AMFI: - Association of mutual funds in India regulates all the mutual fund companies in India FIPB: - Foreign investments promotion board regulates all the foreign direct investments made in India.
Success in India
Success in India will depend on the correct estimation of the country's potential, underestimation of its complexity or overestimation of its possibilities can lead to failure. While calculating, due consideration should be given to the factor of the inherent difficulties and uncertainties of functioning in the Indian system. Entering India's marketplace requires a well-designed plan backed by serious thought and careful research. For those who take the time and look to India as an opportunity for long-term growth, not short-term profit- the trip will be well worth the effort.
Market potential
India is the fifth largest economy in the world (ranking above France, Italy, the United Kingdom, and Russia) and has the third largest GDP in the entire continent of Asia. It is also the second largest among emerging nations. (These indicators are based on purchasing power parity.) India is also one of the few markets in the world which offers high prospects for growth and earning potential in practically all areas of business. Yet, despite the practically unlimited possibilities in India for overseas businesses, the world's most populous democracy has, until fairly recently, failed to get the kind of enthusiastic attention generated by other emerging economies such as China.
BMA Wealth Creators Limited A premiere in the financial service industry, BMA Wealth Creators specializes in extending customized financial solutions to individuals and corporate. The Company works towards understanding your financial ambitions and adjusts to your risk profile. Their expertise combined with thorough understanding of the financial markets results in appropriate investment solutions for you. The 1000 crore BMA Group has created its forte by promoting successful ventures in the fields of coal mining, refractory, steel and Ferro alloy in the form of established names in the market such as BMA Stainless Steel (Captain TMT Bars), Prop. Snowtex Udyog Ltd, Anjanery Ferro Alloys Limited, Maithan Alloys Limited, Maithan Smelters Limited and BMA International. Its continuous strive to achieve excellence and growth keeps it abreast of the latest in technology and best business practices, thereby making it customer oriented while forging alliances, high quality standards and proactive business cultures.
They at, BMA Wealth Creators, realize your dreams, needs, aspirations and concerns as closely as you do. This is reflected in every move we make with and for you because our relationship with YOU matters to us. Companys Competitive Strength lies in its people. Their Regional Management Team works hand in hand with the Companys Risk Management System and specializes in retail operation handling a large and diverse distribution network, putting in record an unfaltering track of growth and profit.
(www.bmawc.com/aboutus/aboutus)
MISSION To establish itself as a financial supermarket providing integrated investment services. VISION To provide integrated financial services thereby building Investor wealth and confidence.
Promoter Group
Founded by Late Shri Bhuramal Agarwalla in 1920 with coal mining business which was nationalized during 1971 and 1973, BMA is an INR 11 billion business group today. The group currently has business interests in refractorys, ferroalloys, iron & steel, financial services and cement industries. It has geographic presence across the country through manufacturing facilities in west Bengal, Jharkhand, Assam, Meghalaya and Andhra Pradesh. These facilities are supported by marketing office all over India. The group has Sourav Ganguly, Kolkata knight riders, ICC Corporate Olympiad (Kolkata), The CNBC money Yatra as its endorsements. It is also the principle sponsors of CNBC Awaaz Yatra. (www.bmawc.com/aboutus/missionvision)
Management Team
This Company is managed by a team of highly qualified and experienced professionals from the finance industry across the country. Know more about them:
A Bachelor of Science from the University of Kolkata and a Post Graduate in Computer Applications, Mr Asit Kumar Ghosh has worked in the capacity of various managerial positions for numerous organizations including Alliance Credit & Investments, Tata TD Waterhouse, Anagram Securities and IL&FS where he successfully proved his worth. With over fifteen years of experience and his extensive knowledge, Mr Ghosh keeps adding value to the Company.
BMA Wealth Creators heads two companies under its corporate umbrella. They are:
BMA FINSCHOOL
Fin school has been constituted to provide the best quality service in the fields of capital market training and research. With an excellent faculty team comprising of academicians and industry experts along with unparalleled infrastructure, fin school aims to create revolution in the financial market training arena by providing its students with a unique self-employment opportunity to build their careers. Hence the course structure has been designed to not only provide a strong theoretical foundation but also complement it with practical application of the learning.
COMPANYS PRODUCTS
1. Equities and Equity Derivatives (NSE, BSE)
COMPANYS OFFERS
UTS: Unlimited Trading Scheme (Trade unlimited with just 1 paisa per trade) This scheme is available for equity (cash, F&O) and currency
ABS: Advance Brokerage scheme (Give higher advance brokerage and get lower trade brokerage) This scheme is available for equity and commodity
Normal Demat Account: (Open normal Demat at Rs.900 for lifetime or at Rs.300 per year)
SWOT ANALYSIS
Strength: -
Company is also Providing Lifetime D-mat a/c with lowest cost without any
maintenance charges.
Weaknesses: -
Most of the Customers are not aware about the company and their product. Company does not have a good marketing department.
Opportunities: -
Company has better future option in stock broking firm. Indian financial market is rapidly growing and BMA is in initial stage and expanding
its business across India so company has an opportunity to take advantages of growth of finance sectors in India.
Threat: -
There
Many companies have entered in the market because of that company has to take best
step to attract more customer to invest in their firm.
(www.bmawc.com/aboutus/managementteam)
Investment involves the commitment of resources which have been saved in the hope that some benefits will accrue in future. Thus, investment may be defined as a commitment of funds made in the expectation of some positive rate of return. Expectation of return is an essential element of investment. Since the return is expected to be realized in future, there is a possibility that the return actually realized is lower than the return expected to be realized. This possibility of variation in the actual return is known as investment risk. Thus, every investment involves return and risk.
Need to invest to: i. ii. iii. iv. Earn return on our idle resources Generate a specified sum of money for a specific goal in life Make a provision for an uncertain future To beat inflation.
More specifically, an investment is the current commitment of money for a specific period in order to derive future payments that will compensate for (1) The time the funds are committed (2) The expected rate of inflation and (3) The uncertainty of the future payments.
The choice of the best investment options for you will depend on your personal circumstances as well as general market conditions. For example, a good investment for a long-term retirement plan may not be a good investment for higher education expenses. In most cases, the right investment is a balance of three things: Liquidity, Safety and Return.
To a large extent, the choice of the right investment option will also depend upon your financial goals. For example, if you want to invest for funding your vacation next year, don't choose an investment vehicle that has a three-year lock-in. Similarly, if you want to invest for your daughter's marriage after 10 years, don't invest in 1yr bonds for the next 10 years. Instead, choose an option that matches your investment horizon.
Risk
Risk is inherent in any investment. The risk may relate to loss of capital, delay in repayment of capital, non-payment of interest, or variability of returns. The risk of an investment depends on the following factors. The longer the maturity period; the larger is the risk. The lower the credit worthiness of the borrower, the higher is the risk. The risk varies with the nature of investment. Investments in ownership securities like equity share carry higher risk compared to investments in debt instruments like debentures and bonds.
INVESTMENT PROCESS
The investment process is generally described in four stages. These stages are investment policy, investment analysis, valuation of securities, and portfolio construction.
Investment policy
Determination of ingestible wealth determination of portfolio objectives. Identification potential investment assets consideration of attributes of investment assets allocation of wealth to asset categories. Investment Valuation
Equity stock analysis Screenings of industries Analysis of industries Quantitative analysis of stocks
LDRP Institute of Technology & Research, Gandhinagar
Analysis of the economy Debentures and bond analysis Qualitative analysis of debentures Other assets analysis
Portfolio Construction
Determination of diversification level consideration of investment assets evaluation of portfolio for feedback
http://www.google.co.in
Please find below different investing avenues available for Investment: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. Public Provident Fund (PPF) Fixed Deposits with Banks (FD) Recurring Deposits with Banks Fixed Deposits with Companies (NBFCs) RBI Relief Bonds Infrastructure Bonds National Savings Certificate (NSC) National Savings Scheme (NSS) Post Office Time Deposit Post Office Recurring Deposit Post Office Monthly Income Scheme (MIS) Kisan Vikas Patra Mutual Fund Units Shares Debentures Government Securities Precious Metals like Gold and Silver
CHAPTER 8
MAJOR COMPETITORS
There are many competitors which is stand in competition with BMA. Some of the companies like Kotak securities, Angel Broking, Motilal oswal securities, Sharekhan Ltd, India Bulls Private Ltd, India Infoline etc are the major competitors of the BMA. Some are explain as follow which are major competitors of BMA & they have to face competition for stand in these competitive market. Kotak Securities Limited Motilal Oswal Securities India Infoline Angel Broking Limited Share Khan
Kotak Securities
Incorporated in 1994, Kotak Securities Limited, the leading stock broking house of India is 100% subsidiary of Kotak Mahindra Bank. Company offering includes stock broking through the branch and Internet, Investments in IPO, Mutual funds and Portfolio management service. It also offers portfolio management services to high net worth individuals and corporate customers. Kotak securities also distributes a range of financial products, including company fixed deposits, mutual funds, initial public offerings, secondary debt, equity, and small savings schemes.
Most of the services provided by the company are available through its internet portal. In early 2009 company launched Saxo's global trading platform in India. This platform provide direct access to equities, ETF's and REITS spanning 24 stock exchanges across the USA, Europe, Asia and Australia. (www.kotaksecurities.com/aboutus)
Angel Broking
1
Angel Brokings tryst with excellence in customer relations began in 1987. Today, Angel has emerged as one of the most respected Stock-Broking and Wealth Management Companies in India. With its unique retail-focused stock trading business model, Angel is committed to providing Real Value for Money to all its clients. The Angel Group is a member of the Bombay Stock Exchange (BSE), National Stock Exchange (NSE) and the two leading Commodity Exchanges in the country: NCDEX & MCX. Angel is also registered as a Depository Participant with CDSL. (www.angelbroking.com/aboutus/company.aspx)
Motilal Oswal
Motilal Oswal Securities Ltd. (MOSL) was founded in 1987 as a small sub-broking unit, with just two people running the show. Focus on customer-first-attitude, ethical and transparent business practices, respect for professionalism, research-based value investing and implementation of cutting-edge technology has enabled us to blossom into an over 1600 member team.
LDRP Institute of Technology & Research, Gandhinagar
Today Company is a well-diversified financial services firm offering a range of financial products and services such as Wealth Management, Broking & Distribution, Commodity Broking, Portfolio Management Services, Institutional Equities, Private Equity, Investment Banking Services and Principal Strategies. Company has a diversified client base that includes retail customers (including High Net worth Individuals), mutual funds, foreign institutional investors, financial institutions and corporate clients. They are headquartered in Mumbai and as of March 31st, 2011, had a network spread over 611 cities and towns comprising 1,644 Business Locations operated by our Business Partners and us. As at March 31st, 2011, they had 709,041 registered customers. (www.motilaloswal.com/aboutus) India Infoline
The IIFL (India Infoline) group, comprising the holding company, India Infoline Ltd (NSE: INDIAINFO, BSE: 532636) and its subsidiaries, is one of the leading players in the Indian financial services space. IIFL offers advice and execution platform for the entire range of financial services covering products ranging from Equities and derivatives, Commodities, Wealth management, Asset management, Insurance, Fixed deposits, Loans, Investment Banking, GoI bonds and other small savings instruments. IIFL recently received an inprinciple approval for Securities Trading and Clearing memberships from Singapore Exchange (SGX) paving the way for IIFL to become the first Indian brokerage to get a membership of the SGX. IIFL also received membership of the Colombo Stock Exchange becoming the first foreign broker to enter Sri Lanka. IIFL owns and manages the website, www.indiainfoline.com, which is one of Indias leading online destinations for personal finance, stock markets, economy and business IIFL has been awarded the Best Broker, India by Finance Asia and the Most improved brokerage, India in the Asia Money polls. India Infoline was also adjudged as Fastest Growing Equity Broking House - Large firms by Dun & Bradstreet. A forerunner in the field
LDRP Institute of Technology & Research, Gandhinagar
of equity research, IIFLs research is acknowledged by none other than Forbes as Best of the Web and a must read for investors in Asia. Our research is available not just over the Internet but also on international wire services like Bloomberg, Thomson First Call and Internet Securities where it is amongst one of the most read Indian brokers. A network of over 2,500 business locations spread over more than 500 cities and towns across India facilitates the smooth acquisition and servicing of a large customer base. All our offices are connected with the corporate office in Mumbai with cutting edge networking technology. The group caters to a customer base of about a million customers, over a variety of mediums viz. online, over the phone and at our branches. (www.indiainfoline.com/aboutus/)
Traders:
Intraday Traders: Cut their position on a daily basis and create the position only for that day called intraday traders. Short term Traders: Cut their position on certain time periods like two days, three days or seven days called short term traders. Positional Traders: Hold their position for months and more than it called positional traders. Speculators: Just play with the momentum of the stocks for getting 5 to 10 percent returns and get out quickly called Speculators. (www.bmawc.com/aboutus/aboutus)
CHAPTER 9
Types of Financial Instruments
Investment planning is necessary for everyone who wishes to achieve any financial goal. We have to plan our limited resources to avail the maximum benefit out of them. We should plan our investments to fulfill major needs like:
Creating wealth over the long term Acquiring assets like a dream house or a dream car Fulfilling our need for financial security
Thus, Investment Planning is nothing but a holistic approach to meet our life's goals so There are different types of investment instruments available in market, from them few are listed below. Stock market Mutual Funds Insurance Real Estate Post office savings Commodity Others Fixed Deposits Gold Government Securities Bonds PPF(Public Provident Fund) These are the different available investment instruments in market in which one can invest and gain the maximum return over a specified period of time.
Stock market
Basics of the Stock Market
The stock Exchange is a great alternative for the savings of people and institutions. It permits them to obtain an important profitability against other types of official markets even if it means assuming, possibly, a greater risk. Stocks, a term used to symbolize an investors ownership of a company, are typically traded on exchanges, a mechanism that allows buyers and sellers to converge and engage in the process of buying and selling of stocks. An investor who buys a companys stock becomes one of the companys owners, or a shareholder, and theoretically owns a percentage of everything the company owns. The percentage being determined, by how much stock the shareholder owns. In reality, however, only those who own large amounts of shares in any particular company have any real power to change the course of the company. There are a number of different exchanges in operation through which securities can be bought or sold. The more popular exchanges are NSE and BSE.
(www.nseindia.com)
(www.bseindia.com) For the purpose of doing trading of Shares one needs to have,
1. D-Mat Account: means De -materialization A/c to maintain the shares purchased in soft data form and not in physical form. 2. Registration with the Broker after opening an D - Mat A/c. through which you want to trade.
It promotes economic growth. It helps companies raise capital and handle financial issues. It ensures that money is invested in businesses to enhance profit potential. It helps investors realize substantial profits.
It proposes lower leverage than other forms of trading, such as Forex trading. The short selling of stocks is hard, because stock prices do not appreciate significantly in a short span of time. Accordingly, there is a wait period before you can book healthy profits.
Mutual Fund
A mutual fund is a professionally-managed firm of collective investments that pools money from many investors and invests it in stocks, bonds, short-term money market instruments, and/or other securities. In a mutual fund, the fund manager, who is also known as the portfolio manager, trades the fund's underlying securities, realizing capital gains or losses, and collects the dividend or interest income. The investment proceeds are then passed along to the individual investors. The value of a share of the mutual fund, known as the net asset value per share (NAV), is calculated daily based on the total value of the fund divided by the number of shares currently issued and outstanding. Depending upon the nature there are basicall y two t ypes of mutual fund:
Open Ended:
It is the mutual fund which you can buy and sell at any point of time, which doesnt have any fixed maturit y period.
Close Ended:
It is the mutual fund which we can buy onl y during the initial offer and not during its routine period, it cant be also redeemed unless the end of the period specified in the offer. That means it have a fixed maturit y period, onl y after which you will receive your money back.
Insurance
Having the right kind of insurance coverage is an essential part of building a solid financial future. You can insure your house, your vehicle, and even different parts of your body. Through insurance you are equipped to meet any financial risks or crisis. In simple terms, insurance is a contract between you and insurance company or association. Under this contract the insurance company gives consent that they will bear the financial losses for reasons such as theft or some natural calamities in return for a fixed monthly premium. The main and the important part of the insurance contract is the policy document. According to the policy document in whatever financial crisis you maybe the insurance company will be taking care of all your expenses. It is recommended to take help from any insurance agent as the process can be sometimes very complicated. Taking proper guidance from an expert will beneficial as to get a suitable and profitable deal. Types of Insurance 1. Health Care Insurance 2. Life Insurance 3. Home Insurance 4. Travel Insurance 5. Auto Insurance
Real Estate
Most of the people make use of real estate as investment opportunity. Real estate is a big market. People use different trends while looking the real estate market. Investing in real estate is now a great way of earning money. Investment in real estate involves the ability to afford. Some people prefer commercial real estate to residential properties. However, the trends of real estate keep on changing always. The cause of change in real estate trends can be anything ranging from change in economy to rising interest rate and much more. Every real estate investor should have at least the basic knowledge of the real estate law. A real estate agent can be of great help in this regard. It is necessary to gather comprehensive information about real estate before making any deal. (www.propertiesproperty.com/articles.html)
Commodity
The terms commodities and futures are often used to depict commodity trading or futures trading. It is similar to the way stocks and equities are used when investors talk about the stock market. Commodities are the actual physical goods like gold, crude oil, corn, soybeans, etc. Futures are contracts of commodities that are traded at a commodity exchange like MCX. Apart from numerous regional exchanges, India has three national commodity exchanges namely, Multi Commodity Exchange (MCX), National Commodity and Derivatives Exchange (NCDEX) and National Multi-Commodity Exchange (NMCE). Forward Markets Commission (FMC) is the regulatory body of commodity market. It is one of a few investment areas where an individual with limited capital can make extraordinary profits in a relatively short period of time. Many people have become very rich by investing in commodity markets. Commodity trading has a bad name as being too risky for the average individual. The fact is that commodity trading is only as risky as you want to make it. Those who treat trading as a get-rich-quick scheme are likely to lose because they have to take big risks. If you act carefully, treat your trading like a business and are willing to settle for a reasonable return, the possibility of success is very high.
LDRP Institute of Technology & Research, Gandhinagar
The course of trading commodities is also known as futures trading. Unlike other kinds of investments, such as stocks and bonds, when you trade futures, you do not really buy anything or own anything. You are speculating on the future direction of the price in the commodity you are trading. This is like a bet on future price direction. The terms "buy" and "sell" merely indicate the direction you expect future prices will move. If, for example, you were speculating in wheat, you would buy a futures contract if you thought the price would be going up in the future. You would sell a futures contract if you thought the price of wheat would go down. For every trade, there is always a buyer and a seller. Neither person has to own any wheat to participate. But he has to deposit sufficient capital with a brokerage firm to insure that he will be able to pay the losses if his trades lose money.
Others
Fixed Deposits
Interest income
Fixed deposits earn higher interest rate in comparison to the savings bank account. Moreover the interest offered on a fixed deposit depends on the tenure for which the deposit is fixed by the investor. Usually if the maturity period of a deposit is longer, the interest earned on a FD is higher and vice-versa. Interest paid on a FD is either calculated a monthly basis or once a quarter according to the investor's choice.
Effective return
Normally a FD does not provide a regular interest income but a lump-sum amount on its maturity. Effective rate of return means that the interest earned during a year is not paid but reinvested further. It ensures one to earn higher interest as compared to the interest earned on yearly basis. Here the interest gets compounded over the period of investment.
GOLD
Gold has got lot of emotional value than monetary value in India. India is the largest consumer of gold in the world. In western countries, you can find most of their gold in their central banks. But in India, we use gold mainly as jewels. If you look at gold in a business sense, you will understand that gold is one of the all-time best investment tool
The movement of gold prices is one of the important variables determining demand for gold. The increase in the irrigation, technological change in agriculture (through mechanization and high yielding varieties), have generated large marketable surplus and a highly skewed rural income distribution is another factors contributing to additional demand for gold.
Supply of Gold:
The main economic effects that arise from the changes in the supply of gold can be seen against the quantum of gold that is already in existence in the economy. The supply of gold is not up to the requirements as the production of gold is also coming down and demand for gold is going up very sharply.
Bond
What is bond?
Bond is a debt instrument issued by a company or a government. The buyer of the bond is in effect loaning money to the institution and is promised the full principal plus a fixed periodic pay out during the tenure of the bond. The total pay outs received together with the final principal will be put together in a computation to determine the yield on the bond. The yield, in layman's terms, is the effective interest rate earned on the bond for the entire duration.
Corporate Bond. Municipal Bond. Government and Agency Bond. Funding Bond. Mortgage Backed and Collateral Debt Obligation Bond.
Government securities (G-sec) are supreme securities which are issued by the Reserve Bank of India on behalf of Government of India in lieu of the Central Government's market borrowing program. The term Government Securities includes: Central Government Securities. State Government Securities Treasury bills
The Central Government borrows funds to finance its 'fiscal deficit'. The market borrowing of the Central Government is increased through the issue of dated securities and 364days treasury bills either by auction or by floatation of loans. In addition to the above, treasury bills of 91 days are issued for managing the temporary cash mismatches of the Government. These do not form part of the borrowing program of the Central Government.
Features
Issued at face value No default risk as the securities carry sovereign guarantee. Ample liquidity as the investor can sell the security in the secondary market Interest payment on a half yearly basis on face value No tax deducted at source Can be held in De-mat form. Redeemed at face value on maturity Maturity ranges from of 2-30 years.
Public Provident Fund, popularly known as PPF, is a savings cum tax saving instrument. It also serves as a retirement planning tool for many of those who do not have any structured pension plan covering them. The balances in PPF account cannot be attached by any authority normally.
Tabs on Investment
Minimum deposit required in a PPF account is Rs. 500 in a financial year. Maximum deposit limit is Rs. 70,000 in a financial year. Maximum number of deposits is twelve in a financial year.
Maturity
The maturity period of the account is 15 years. Rate of interest is 8% compounded annually. One deposit with a minimum amount of Rs.500/- is mandatory in each financial year. The amount of deposit can be varied to suit the convenience of the account holders.
LDRP Institute of Technology & Research, Gandhinagar
The account holder can retain the account after maturity for any period without making any further deposits. In this case the account will continue to earn interest at normal rate as admissible till the account is closed. The account holder also has an option to extend the PPF account for any period in a block of 5 years at each time, after the maturity period of 15 years.
Account Transfer
The Account is transferable from one post Office / bank to another and from post Office to bank or from a bank to a post office.
Tax Benefits
Deposits in PPF are eligible for rebate under section 80-C of Income Tax Act. The interest on deposits is totally tax free. Deposits are exempt from wealth tax.
Frequency
Valid 18-25 26-40 41-55 above 55 Total 20 74 98 8 200
Percent
10.0 37.0 49.0 4.0 100.0
INTERPRETATION:
From the above graph we can see that 49% of people fall between the age of 41-55 and 37% of people fall between the ages of 26-40. 10% of people fall between the age of 18-25 and hardly 4% of people are above 55 age.
Q. Gender
100.0
INTERPRETATION:
From the above graph we can conclude that out of 200 people 163 are male and thus they are more interested in investing their money whereas there are only 37 female who are investing their money in different investment avenues.
Q. Please tick the option that rightly signifies your kind of job?
Frequency Percent Valid govt employee private employee Businessman Others Total 88 80 30 2 200 44.0 40.0 15.0 1.0 100.0
INTERPRETATION:
The above chart represents that 44%of the people are govt employees, 40% are private employees, 15% are businessman and 1% are others that includes teachers and other selfemployed people.
Frequency Valid below 50,000 50,000-1,00,000 1,00,000-5,00,000 above5,00,000 Total 2 34 142 22 200
INTERPRETATION:
The above chart shows that 71% of people have income between 100000-500000, 17% have income between 50000-100000, 11% have income above 5,00,000 and 1% have income below 50,000.
Percent 100.0
INTERPRETATION:
Here from the above chart we can say that 100%people have invested their money, as our project is on investment we have taken those sample only who are investing their money therefore here the result is 100%.
Frequency Valid below-10% 10%-20% 21%-30% 31%-40% above40% Total 55 108 35 1 1 200
INTERPRETATION:
From the above graph we can conclude that mostly people prefer to save 10-20% of their income as we can see that 54% of people save 10-20% of their income which is the highest among all. 27.50% of people save below 10% 17.50% people save 21-30% of their
income. There are only 1% people who save their income above 30%.
INTERPRETATION:
From the above graph we can conclude that mostly people expect 6%-10% of the return from their investment, as we can see that 44% of people expect 6-10% of their investment which is the highest among all. 23% of people expect 11% -15%, 21.50% of people expect 3-5% of their investment. There are only 11.50% people who expect their return above 15%.
Q7.1 insurance
Frequency
Valid
138 62 200
INTERPRETATION:
From the above graph we can conclude that mostly people prefer to invest in insurance. As we can see that 69% of people invest in insurance whereas only 31% do not invest in insurance.
Frequency
Valid
consider bank fixed deposit not consider bank fixed deposit Total
94 106 200
INTERPRETATION:
From the above graph we can conclude that mostly people do not prefer to invest in bank fixed deposit as compared to life insurance. We can see that only 47% of the people invest in bank fixed deposit.
Frequency
Valid
27 173 200
INTERPRETATION:
From the above graph we can interpret that mostly people do not prefer to invest in mutual fund. As we can see that 86.50% of people do not invest in mutual fund. For this there might be one of the reasons that people are not aware about mutual fund in detail. Consumers also have misconception that they might have to face severe losses in future that could be one reason.
Q7.4 real estate Frequency Valid consider real estate not consider real estate Total 29 171 200 Percent 14.5 85.5 100.0
INTERPRETATION:
The above chart shows that mostly people do not prefer to invest in real estate. As we can see that 85.50% of people do not prefer to invest in real estate.
Frequency
Valid
58 142 200
INTERPRETATION:
The above chart shows that only 29% prefer to invest in post office because nowadays people get more returns in banks and at other places and there are variety of schemes in banks where people can invest their money and can get more return as compared to post office.
Q7.6 commodities
Frequency
Valid consider commodities not consider commodities Total
4 196 200
INTERPRETATION:
From the above graph we can conclude that mostly people do not prefer to invest in commodities as it is more risky and one have to always remain updated with the information regularly. We can see that 98% of people do not prefer to invest in commodities.
Q7.7 equity
Frequency
Valid consider equity not consider equity Total
22 178 200
INTERPRETATION:
Only 11% of people prefer to invest in equity. The number is so less. One of the reason is there is lack of awareness among people about equity. Mostly people think it as a very risky investment avenue where they may have to suffer losses so mostly they dont prefer to invest their money in equity.
Frequency Percent
Valid local broker Advertisement Bank family and friends self-analysis Total
9 12 19 80 80 200
INTERPRETATION:
From the above graph we can conclude that mostly people take their friends and family advice to invest their money. They do their self-analysis and invest their money where in if they make a small mistake they may have to suffer huge loss. Among all the alternatives we can see that 40% of the people take their friends and family advice and 40% of the people do analysis by themselves.
Frequency
Valid consider past performance not consider past performance Total
76 124 200
INTERPRETATION:
From the above chart we can say that while investing their money they give more importance to past performance. We can see that 62% consider past performance.
Q9.2economic scenario
Frequency
Valid consider economic scenario not consider economic scenario Total
98 102 200
INTERPRETATION:
The above chart shows that almost 50% of people give importance to economic scenario wherein they take decision of investment by taking into consideration the economic scenario i.e. what is going on in the market with the on-going scenario they take decision for investment
Q9.3industry analysis
Frequency Valid consider industry analysis not consider industry analysis Total 14 186 200
INTERPRETATION:
The above chart shows that only 7% give importance to industry analysis while investing their money. But they should give importance to industry analysis.
Q9.4company analysis
Frequency
Valid consider company analysis not consider company analysis Total
39 161 200
INTERPRETATION:
The graph shows that only 19.50% of the people consider company analysis while investing their money whereas 80.50% do not consider company analysis while investing their money.
Q9.5credit ratings
Frequency
Valid consider credit ratings not consider credit ratings Total
32 168 200
INTERPRETATIONS:
The above graph shows that only 16% consider credit ratings whereas 84% do not consider credit ratings while investing their money.
Q.9 others
Frequency
Valid consider others not consider others Total
16 184 200
INTERPRETATIONS:
Only 8% consider other things while investing their money.
INTERPRETATION:
The above chart shows that most people prefer safe investment .Here we can see that 64.50% consumers invest their money where their money is safe they dont want to invest money where they have to suffer losses. 25% invest money where there is low risk and low return. Whereas 10.50% consumers invest money where there is high risk high return. In this strategy one can gain more money in very less time but at the same time there is high risk of losing their money.
INTERPRETATION:
Here people invest their money thinking for their family security as we can see that 61%of the people invest their money for the family security purpose.17% of the people invest their money for wealth creation. 9% invest their income for education purpose.
Frequency Percent
Valid below 1 year 1-2 year 2-5 years 5-10 years above 10 years Total
1 22 65 56 56 200
INTERPRETATION: From the above graph we can say that 32.50% prefer to invest for 2-5 years which is the
highest. 28% invest their money for more than 10 years.11% invests for 1-2 years and only 0.50% invests below 1 year.
Frequency Percent
Valid Liquidity Returns Safety tax savings Total
2 46 137 15 200
INTERPRETATION: From the above graph we can interpret that most of the people invest their money for safety
purpose. They want to secure their future. 23% invest their money to get good returns on their investment.
LDRP Institute of Technology & Research, Gandhinagar
HYPOTHESIS ANALYSIS
(1) Which of the following investment alternatives have you invested so far? HYPOTHESIS REGARDING INSURANCE
Step 1.
Step 2.
Step 3. Step 4.
= 0.05
Z=0.5000-0.0500 = 0.4500 Z= -1.645
Step 5.
Data x 2.925,
3, 1.1427618, n = 200
Step 6. Step 7.
Z = -0.9282 Reject the null hypothesis. The calculated value (-0.9282) is less than tabulated value (-1.645) so null hypothesis is rejected.
Step 1.
Step 2.
Step 3. Step 4.
= 0.05
Z=0.5000-0.0500 = 0.4500 Z= -1.645
Step 5.
Data x 3.025,
3, 1.11381232, n = 200
Step 6. Step 7.
Z = 0.3174 Accept the null hypothesis. The calculated value (0.3174) is more than tabulated value (-1.645) so null hypothesis is accepted.
Step 1.
Step 2.
Step 3. Step 4.
= 0.05
Z=0.5000-0.0500 = 0.4500 Z= -1.645
Step 5.
Data x 2.935,
3, =1.156487056, n = 200
Step 6. Step 7.
Z = 0.7949 Accept the null hypothesis. The calculated value (0.7949) is more than tabulated value (-1.645) so null hypothesis is accepted.
Step 1.
Step 2.
Step 3. Step 4.
= 0.05
Z=0.5000-0.0500 = 0.4500 Z= -1.645
Step 5.
Data x 3.15,
3, 1.119718199, n = 200
Step 6. Step 7.
Z = 1.894 Accept the null hypothesis. The calculated value (1.894) is more than tabulated value (-1.645) so null hypothesis is accepted.
Step 1.
Step 2.
Step 3. Step 4.
= 0.05
Z=0.5000-0.0500 = 0.4500 Z= -1.645
Step 5.
Data x 3.075 ,
3, 1.142761796, n = 200
Step 6. Step 7.
Z =0.9282 Accept the null hypothesis. The calculated value (0.9282) is more than tabulated value (-1.645) so null hypothesis is accepted.
Step 1.
Step 2.
Step 3. Step 4.
= 0.05
Z=0.5000-0.0500 = 0.4500 Z= -1.645
Step 5.
Data x 2.865,
3, 1.146011217, n = 200
Step 6. Step 7.
Z = 1.66 Accept the null hypothesis. The calculated value (1.66) is more than tabulated value (-1.645) so null hypothesis is accepted.
Step 1.
Step 2.
Step 3. Step 4.
= 0.05
Z=0.5000-0.0500 = 0.4500 Z= -1.645
Step 5.
Data x 2.86,
3, 1.16928875, n = 200
Step 6. Step 7.
Z = -1.70 Reject the null hypothesis. The calculated value (-1.70) is less than tabulated value (-1.645) so null hypothesis is rejected.
Chi-square
(1) Relation between income and consumers savings
Ho: Savings of the consumer is independent of income H1: Saving of the consumer is not independent of income
What is your average yearly income? * What percent of your income do you save? Cross tabulation Count What percent of your income do you save? below-10% what is your average yearly income? below 50,000 50,000-1,00,000 1,00,000-5,00,000 above5,00,000 Total 1 13 40 1 55 10%-20% 1 21 81 5 108 21%-30% 0 0 21 14 35 31%-40% 0 0 0 1 1 above40% 0 0 0 1 1 Total 2 34 142 22 200
Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square N of Valid Cases 60.482 200
a
df 12
sided) .000
INTERPRETATION:
Here we have found that after doing chi square test we have got 0.000 <0.05 thus the null hypothesis is rejected and the alternate hypothesis is accepted i.e. Income affects the savings of the consumers. As we can see that if people have more income they would be able to invest more and if the income is less than they cannot invest more.
Ho: The investment horizon is independent of consumers occupation H1: The investment horizon is not independent of consumers occupation
Please tick the option that rightly signifies your kind of job? * What is your average investment horizon? Cross tabulation Count what is your average investment horizon? below 1 year please tick the option that govt employee rightly signifies your kind of job? businessman others Total 0 0 1 4 1 22 10 0 65 10 0 56 6 1 56 30 2 200 private employee 0 1 1-2 year 8 9 2-5 years 18 37 5-10 years above 10 years 24 22 38 11 Total 88 80
Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square N of Valid Cases 28.915 200
a
df 12
sided) .004
INTERPRETATION:
Here from the result of chi square test we can say that 0.004<0.05 therefore our null hypothesis is rejected and alternate hypothesis is accepted. Even from the graph also we can see that mostly govt employees invest for the longer period whereas private employees invest for shorter
Ho: The investment strategy is independent of consumers age H1: The investment strategy is not independent of consumers age
what is your age * what kind of investment strategy do you adopt? Cross tabulation Count what kind of investment strategy do you adopt? high risk high return what is your age 18-25 26-40 41-55 above 55 Total 2 11 8 0 21 low risk low return 3 8 35 4 50 safe investment 15 55 55 4 129 Total 20 74 98 8 200
Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square N of Valid Cases 18.733 200
a
df 6
sided) .005
INTERPRETATION
From the above graph we can say that most consumers whose age between 41-55 and 26 40 prefer safe investment. So from this we can conclude that our null hypothesis is rejected and alternative hypothesis is accepted i.e. consumers whose age between 41-55 and 26- 40 mostly prefer safe investment.
(1)
1. The customers are less aware about the company so company has to increase more awareness about the product and services of the company. 2. The Ahmedabad branch infrastructure is small so company has to develop its infrastructure. 3. There should be a regular sms updates to the investors regarding their investment. 4. Client awareness program has to be conducted by since the intent and web based communication is getting popular BMA Wealth Creation update web site frequently and provide information up to date. 5. BMA Wealth Creators clients give more preference to invest in equity and second preference is commodity. So BMA Wealth Creators should add more product/services to attract more investors. 6. Since the investors expect better product/services from BMA Wealth Creators it should provide more value added services like Gold bees, ETF (Exchange traded funds). 7. Most of the investors portfolio is diversified so there is huge scope in various new services. So BMA Wealth Creators should come with new intermediaries services like add more mutual funds. 8. BMA Wealth Creators should expand its business by setting up of new branches in various places where they have lot of client
For researcher
From this report researcher can study the statistical data providing in this report and they can make solution. Researcher will come to know that how age and income affect to investors while they invest. Researcher will get to know that risk and time is the important aspect for the investment decision. Researcher will get which instrument gives maximum return and what kind of risk involves in this.
For company
From this report company will get to know that the target costumer of the company and how costumer behaves while making investment. From this report company will come to know that costumers what exactly want from investment.
From this report company will get that return is not only need of the investors but services and proper guidance also important for the investors? From the report Company will come to know that investors invest savings in different types of instrument to secure future so it is necessary for the company to make available right instrument for the investors.
Company will get that liquidity and profitability are the factors which attract customers to invest so it is companys responsibility to make sure that investors fund should park into right direction.
CHAPTER 13
Learning
I have called many people in tele-calling which is my first time experience. I have learned and used companies Software like ODIN, NEST which is used for the trading. I have Learn new term from the company and from my SIP training. I have also learned about the offer provide for franchisee and what are their terms and condition for franchisee. I also learned about the equity, commodity, Mutual Fund & Life Insurance which is important tools in Investment. I also learned that how the equity and commodity market works and which are the factors affecting to them
CHAPTER 14
Limitations:
Every research has certain limitation to it. So also the research conducted had certain limitation. They are stated as under:
The first & foremost is time limitation. As there were only 45 days for the study. The respondents were not very much co-operative as they didnt want to disclose their level of investments. Analysis made in this project is only limited up to the sample size taken and not the whole population. The total number of financial instruments in the market is so large that it needs a lot of resources to analyze them all. The lack of knowledge of customers about the financial instruments can be a major limitation. It is not necessary that all the people make investment in same kinds of investments patterns; they choose different kinds of investment product.
CHAPTER 15
Conclusion
People are very precautious about their hard earned money. They do not want to take more risk and so they prefer to for safe investment. Most of the people invest their money in insurance and deposits for the secure future of their family. Most of the people perceive that investment is risky one and they have fear of losing their money. The main purpose of investors is high-return on their investment. Most of the people have fear of revealing their personal information and so it is very difficult to get exact idea about their investment in different modes. Most of the people prefer to invest for long term. As per our data analysis, very less number of people is aware about commodity and mutual fund.
According to rank wise analyses we can say Insurance is the first preference for investment, Insurance is the present need of the investors. Second Preference of Investor is Bank deposit and third preference is the Stock Market. As today Insurance is getting very good response as an investment avenues, it is opening wide door for the investors as well as for the agents and subagents who can offer various investment avenues with their concern avenues to their clients.
Further, people are very much concern about Savings, Tax saving and Liquidity. So these factors give them freedom of thinking and option to invest in more than one avenue. It helps investor selecting the appropriate investment avenue for asset allocation according to needs. Investor can diversify its portfolio according to risk and return on investment.
At last the survey concludes with more requirement of financial advisor who provides more knowledge to the investors regarding various avenues.
CHAPTER 16 BIBLIOGRAPHY
Reference Books: Ken Black, Business Statistics, Wiley India Edition, Chap-9 (pg no. 288-328), Chap12 (pg. no. 468-470) (4th edition). Levin & Rubin Statistics for Management Pearson Education Donald R. Cooper, Pamela S. Schindler, Research Methods, 8th Edition, Tata McGraw Hill, Chap-7 Sampling Design (pg. no. 198-203), Chap-17 Hypothesis Testing (536538). Prasanna Chandra, Investment Analysis and Portfolio Management Tata McGraw hill Publication Company limited. BMA brochure and Pamphlets
Web Sites: www.propertiesproperty.com/articles.html http://www.indiainfoline.com/Aboutus/ http://www.angelbroking.com/About_Us/company.aspx http://www.kotaksecurities.com/aboutus/index.html http://www.motilaloswal.com/About_Us/ http://www.bmawc.com/AboutUs/AboutUs http://www.bmawc.com/AboutUs/ManagementTeam http://www.bmawc.com/AboutUs/MissionVision www.businessworld.in/businessworld/businessworld/bw/Finance_Personal_Finanae www.bseindia.com www.nseindia.com
CHAPTER 17
ANNEXURE
On the partial fulfilment of our MBA programme we students of LDRP-ITR are doing project on CONSUMERS PREFERENCE ON VARIOUS INVESTMENT AVENUES. This questionnaire is just a part of our MBA curriculum project. We ensure you that all your views and personal information will remain confidential and be used as a part of studies only.
Name:
Gender:
Male
Female
Email id:_______________________________________________________
18-25 41-55
26-40 Above55
2. Please tick the option that rightly signifies your kind of job?
Yes
No
10-20% 31-40%
3%-5% 11%-15%
6%-10% Above15%
Liquidity Safety
Not Aware Little Aware Mutual Fund Life Insurance Equity / Commodities/ Forex Government Securities Real Estate Bank Fixed Deposits Post Office
Fully Aware