SUMMER TRAINING PROJECT REPORT (MBA 035)

A PROJECT REPORT ON E-BROKING FOR (ANGEL BROKING LIMITED) BY SOURABH SRIVASTAVA MBA SEMESTER III ROLL NO: 1101170101

PROJECT GUIDE BY "MR. VIKAS MEHORTRA" IN PARTIAL FULFILLMENT OF THE REQUIREMENTS OF THE TWO-YEAR FULL-TIME MBA (MASTER OF BUSINESS ADMINISTRATION) PROGRAMME OF UIM (UNITED INSTITUTE OF MANAGEMENT) ALLAHABAD

A.Y: 2012 2013

ACKNOWLEDGEMENT

I sincerely want to thank all the people who helped me throughout the procedure of 60 days of my summer internship program. It is really has been a learning experience for me.

I specially want to thank my company guide Mr. ALOK SINGH for his guidance form the first day of training till the last.it has been a great experience of working with him. His assistance really helped me in learning and gaining the practical knowledge .

I would also like to thank Mr. VIKAS MEHROTRA guide, was there for the guidance and he directed me whenever I was in need of it. I am highly obliged for his assistance.

I would also like to appreciate the help given by the sales team of angel broking and trading person, for giving their valuable time and for sharing their experience with us and I would also like to thank other employee of Angel Broking for guiding us with their valuable practical experience of their working life.

SOURABH SRIVASTAVA

PREFACE Theories are being developed, designed and stated on the groundwork of their practical implementation and usage. Work experiences seems to be the most effective and indispensable factor for making and individual an adapt. Training not develops individuals skill and abilities but also provide proficiency in work performance.

The researcher has done summer training in ANGEL BROKING LTD, ALLAHABAD. Which constitutes an essential part of two year M.B.A. program at training period consist of 45 working days. The researcher was provide the project study on the topic INITIAL PUBLIC OFFERS AS AN INVESTMENT AND ITS ANALYSIS. It was really a great opportunity getting practical insight of the market.

The successful completion of the project was a unique experience for me because by visiting many place and interacting with various persons, I achieved a better knowledge about market.

DECELARATION

I sourabh srivastava a student of united institute of management (UIM) Allahabad session 2011-2013. Id no. 110110116 and roll no. 1101170101.

Hereby ,I declare that the project report entitled IPO and investment and its analysis. Angel broking private limited Allahabad.

Date: Place: Sourabh srivastava

CONTENT

1. INDUSTRY OVERVIEW : A Brief History of stock exchange Online Trading process. 2. COMPANY PROFILE : Introduction and history Introduction to Angel Broking About the Angel Broking Management team Milestones Angel Logos Organizational Structure Products of Angel Broking Investment Advisory Services Commodity Department Study Brokerage Other features SW0T Analysis Procedure of client acquisition 3. COMPETITORS ANALYSIS : ICICI Direct.com Indiabulls.com Competitors Comparison

4. INITIAL PUBLIC OFFERS: Concept of I.P.O Global I.P.O Market Indian I.P.O Industry SEBI Requirements for I.P.O Offer Document Pricing of I.P.O Fixed price method Book Building method Electronic Initial Public Offer Participants in an I.P.O Role of Lead Manager in I.P.O The Pros and Cons for the Company Role of I.P.O for investors.

5. LISTING: Meaning Eligibility criteria for IPOS/FPOS Trading Permission Payment of Listing Fees Compliance with Listing Agreement IPO Highlights Valuations Findings.

6. RESEARCH METHODOLOGY : Objectives of study Research methodology Data sources Significance of the study Managerial usefulness of the study Limitations of the project Scope of the study

7. FINDING, CONCLUSION AND RECOMMENDATION :

Finding Conclusion Recommendation

8. COMPARISON OF IPOS OF IDEA CELLULAR LTD. & SPICE COMMUNICATIONS LTD:

9. RECENT NEWS ON IPOS:

12.BIBLIOGRAPHY:

Introduction and objective

As nowadays IPOs have become a good investment avenue for investors So, I have done the project Titled Emergence of IPO as an investment avenue at Angel Broking Ltd. a very well known stock broking firm. The project was carried out in the Allahabad office of Angel Broking Ltd. which is located at civil line . The duration of the project was 45 days.

The objectives of carrying out study are as follows:-

1. To be well versed with concept of IPO. 2. Aspects of IPO from Companys & Investors point of view. 3. Factors affecting IPO listing Price. 4. Comparison between IPOs of two companies from the same sector for feasible investment decision. The study has been carried out from the point of view of investors as well as the issuing company. I have focused on the factors which an investor has to take into consideration while making feasible IPO decision. The purpose of this study is to have a thorough knowledge of IPO. So we are also learning the types of organization and their functions. The reasoning such as why and what helps us to clear the doubts about IPO. The knowledge of markets helps us to know where the IPO is possible. The various institutions involved are known so that organizations going for IPO are able to have easier access to these institutions. The advantages and disadvantages of going for IPO are analyzed. Knowledge about successful and failure IPO are studied. To have a overall understanding of the stock market in India. The purpose of this study is to have a thorough knowledge of IPO. So we are also learning the types of organization and their functions. The reasoning such as why and what helps us to clear the doubts about IPO. The knowledge of markets helps us to know where the IPO is possible. The various institutions involved are known so that organizations going for IPO are able to have easier access to these institutions. The advantages and disadvantages of going for IPO are analyzed. Knowledge about successful and failure IPO are studied. To have a overall understanding of the stock market in India.

INDUSTRY OVERVIEW

A BRIEF HISTORY OF STOCK EXCHANGES :Do you know that the world's foremost market place New York Stock Exchange (NYSE), started its trading under a tree (now known as 68 Wall Street) over 200 years ago? Similarly, India's premier stock exchange Bombay Stock Exchange (BSE) can also trace back its origin to as far as 125 years when it started as a voluntary non-profit making association. You hear about it any time it reaches a new high or a new low, and you also hear about it daily in statements like 'The BSE Sensitive Index rose 5% today'. Obviously, stocks and stock markets are important. Stocks of public limited companies are bought and sold at a stock exchange. But what really are stock exchanges? Known also as News on the stock market appears in different media every day. The stock market or bourse, a stock exchange is an organized market place for securities (like stocks, bonds, options) featured by the centralization of supply and demand for the transaction of orders by member brokers, for institutional and individual investors. The exchange makes buying and selling easy. For example, you don't have to actually go to a stock exchange, say, BSE - you can contact a broker, who does business with the BSE, and he or she will buy or sell your stock on your behalf. All stock exchanges perform similar functions with respect to the listing, trading, and clearing of securities, differing only in their administrative machinery for handling these functions. Most stock exchanges are auction markets, in which prices are determined by competitive bidding. Trading may occur on a continuous auction basis, may involve brokers buying from and selling to dealers. In certain types of stock or it may be conducted through specialists dealing in a particular stock. But where did it all start? The need for stock exchanges developed out of early trading activities in agricultural and other commodities. During the middle Ages, traders found it easier to use credit that required supporting documentation of drafts, notes and bills of exchange. The history of the earliest stock exchange, the French stock exchange, may be traced back to 12th century when transactions occurred in commercial bills of exchange. The first stock exchange in India, Bombay Stock Exchange was established in 1875 as 'The Native Share and Stockbrokers Association' and has evolved over the years into its present status as the premier stock exchange in the country. It may be noted that BSE is the oldest stock exchange in Asia, even older than the Tokyo Stock Exchange, which was founded in 1878. The country's second stock exchange was established in Ahmedabad in 1894, followed by the Calcutta Stock Exchange (CSE). CSE can also trace its origin back to 19th century. From a get

together under a 'Neem Tree' way back in the 1830s, the CSE was formally established in May 1908. India's other major stock exchange National Stock Exchange (NSE), promoted by leading financial institutions, was established in April 1993. Over the years, several stock exchanges have been established in the major cities of India. There are now 23 recognized stock exchanges Mumbai (BSE, NSE and OTC), Calcutta, Delhi, Chennai, Ahmedabad, Bangalore, Bhubaneswar, Coimbatore, Guwahati, Hyderabad, Jaipur, Kochi, Kanpur, Ludhiana, Mangalore, Patna, Pune, Rajkot, Vadodara, Indore and Meerut. Today, most of the global stock exchanges have become highly efficient, computerized organizations. Computerized networks also made it possible to connect to each other and have fostered the growth of an open, global securities market. Realizing there is untapped market of investors who want to be able to execute their own trades when it suits them, brokers have taken their trading rooms to the Internet. Known as online brokers, they allow you to buy and sell shares via Internet. Online Trading is a service offered on the Internet for purchase and sale of shares. In the real world, you place orders on your stockbroker either verbally (personally or telephonically) or in a written form (fax). In Online Trading, you will access a stockbroker's website through your internet-enabled PC and place orders through the broker's internet-based trading engine. These orders are routed to the Stock Exchange without manual intervention and executed thereon in a matter of a few seconds. There are 2 types of online trading service: discount brokers and full service online broker. Discount online brokers allow you to trade via Internet at reduced rates. Some provide quality research, other dont. Full service online brokerage is linked to existing brokerages. These brokers allow their clients to place online orders with the option of talking/ chatting to brokers if advice is needed. Brokerage rates here are higher. Indiainfoline.com, ICICIDirect.Com, IndiaBulls.Com, AngelBroking.com, Angel broking.Com, HDFCSecurities.Com is some of the online broking sites in India.

ONLINE TRADING PROCESS :The various transactions involved in online trading can be shown from the point of view of the

Client Broker

Stock Exchange. Online trading process

COMPANY PROFILE

INTRODUCTION AND HISTORY :Angel Broking is the retail broking arm of SSKI, an organization with more than eight decades of trust & credibility in the stock market. It is India's leading retail financial Services Company with We have over 250 share shops across 115 cities in India. While our size and strong balance sheet allow us to provide you with varied products and services at very attractive prices, our over 750 Client Relationship Managers are dedicated to serving your unique needs. Angel Broking is lead by a highly regarded management team that has invested crores of rupees into a world class Infrastructure that provides our clients with real-time service & 24/7 access to all information and products. Our flagship Angel Broking Professional Network offers real-time prices, detailed data and news, intelligent analytics, and electronic trading capabilities, right at your fingertips. This powerful technology complemented by our knowledgeable and customer focused Relationship Managers. We are creating a world of Smart Investor. Angel Broking offers a full range of financial services and products ranging from Equities to Derivatives enhance your wealth and hence, achieve your financial goals. Angel Broking' Client Relationship Managers are available to you to help with your financial planning and investment needs. To provide the highest possible quality of service, Angel Broking provides full access to all our products and services through multi-channels.

INTRODUCTION TO ANGEL

In a shot span of 22 years since inception, the Angel Group has emerged as one of the top five retail stock broking houses in India, having membership of BSE, NSE and the two leading Commodity Exchanges in the country i.e. NCDEX & MCX. Angel Broking is also registered as a Depository Participant with CDSL. The group is promoted by Mr. Dinesh Thakkar, who started this business as a sub-broker in 1987 with a team of 3. Today the angel group is managed by a team of 1937 direct employees and has a nationwide network comprising of 21 Regional hubs, 124 branches and 6810 sub brokers & business associates. Angel is 100% focused on retail stock broking business unlike any other larger national broking house. The group currently services more than 5.9 thousand retail clients. Angel habitually generates value added features without the cost burden being passed on to the clients as they strongly believe that better understanding of clients needs and wants is their top priority. Their e-broking facility is one such effort, which gives the client a platform to access state of the art trading facility at the click of a button. Angel has always strived for delivering customer delight and developing strong long term bonds with its clients as well as channel partners. Angel thrives on a vision to introduce new and innovative products and services constantly. Moreover, Angel has been among the pioneers to introduce the latest technological innovations and integrate them efficiently within its business.

About the Angel

Angel Bookings tryst with excellence in customer relations began more than 20 years ago. Angel Group has emerged as one of the top 3 retail broking houses in India and incorporated in 1987. Today, Angel has emerged as a premium Indian stock-broking and wealth management house, with an absolute focus on retail business and a commitment to provide "Real Value for Money" to all its clients. It has memberships on BSE, NSE and the leading commodity exchanges in India NCDEX & MCX. Angel is also registered as a depository participant with CDSL. Angel Group Companies Angel Broking Ltd. Member on the BSE and Depository Participant with CDSL

Angel Capital & Debt Market Membership on the NSE Cash and Futures & Options Ltd. Segment Angel Commodities Broking Member on the NCDEX & MCX Ltd. Angel Securities Ltd.

Member on the BSE

Incorporated :1997 BSE Membership :1997 NSE membership :1998 Member of NCDEX and MCX Depository Participants with CDSL

Angels presence :

Nation- wide network of 21 regional hubs

Presence 124 cities 6800 + sub brokers & business associates 5.9 lakh + clients

Management

S.No 1. 2. 3. 4. 5. 6. 7 8.

Name Mr. Dinesh Thakkar : Mr. Lalit Thakkar : Mr. Amit Majumdar : Mr. Rajiv Phadke : Mr. Vinay Agrawal : Mr. Nikhil Daxini : Mr. Hitungshu Debnath :

Designation & Department Founder Chairman & Managing Director Director Research Executive Director Strategy and Finance Executive Director HR & Corp Executive Director Equity Broking Executive Director - Sales and Marketing Executive Director - Distribution & Wealth Management

Mr. Mudit Kulshreshtha : Executive Director Operations

Milestones

Awarded with 'Broking House with Largest Distribution Network' and 'Best Retail Broking House' at Dun & Bred street Equity Broking Awards 2009 August, 2008 Crossed 500000 trading accounts November, 2007 Major Volume Driver for 2007 December, 2006 Created 2500 business associates October, 2006 Major Volume Driver award for 2006 September, 2006 Launched Mutual Fund and IPO business July, 2006 Launched the PMS function October, 2005 Major Volume Driver award for 2005 September, 2004 Launched Online Trading Platform April, 2004 Initiated Commodities Broking division April, 2003 First published research report

November, 2002 Angels first investor seminar March, 2002 Developed web-enabled back office software November, 1998 Angel Capital and Debt Market Ltd. Incorporated December, 1997 Angel Broking Ltd. Incorporated

ANGELS LOGO

ANGEL LOGO
Pyramid formation symbolizes Steady Growth Blocks of Triangles stand for Team Work Triangle Structure showcases Our Network Strength The Structure Reflects Alphabet A for Angel Green Band indicates a Customer Supportive Unit Green signifies Wealth Creation, and it is the Angel wealth edge Yellow signifies Continuous Growth & Radiance Yellow + Green merge in Blue - Our Corporate Color Blue signifies Prosperity

ANGELS VISION

Mission To educate and empower the individual investor to make better investment decisions through quality advice and superior service.

Our Motto To have complete harmony between quality-in-process and continuous improvement to deliver exceptional service that will delight our Customers and Clients.

Our CRM Policy : Customer is King A Customer is the most Important Visitor on our premises. He is not dependent on us, but we are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us an opportunity to do so. - Mahatma Gandhi

ANGELS BUSINESS PHILOSOPHY

Business Philosophy

Ethical practices & transparency in all our dealings Customers interest above our own Always deliver what we promise Effective cost management

OUR ORGANIZATIONAL STRUCTURE

Products of Angel Broking 1. Online Trading 8. Personal loans 2. Commodities 9. Quality assurance 3. DP Services 4. PMS (Portfolio Management Services) 5. Insurance 6. IPO Advisory 7. Mutual Fund Online- Trading Specially designed for the net savvy traders and investors who prefer operating from their home or office through the internet. The investor can access state of the art Technology with three different e-broking products and voila trading on BSE, NSE, F & O, MCX and NCDEX. ANGEL DIET

Application based product for Traders. Application based ideal for traders. Multiple exchanges on single screen Online fund transfer facility User friendly & simple navigation BSC, NSC, F&O, MCX & NCDEX

ANGEL ANYWHERE

Application based product for Traders with Charts. Application-based platform for day traders Intra-day/historical charts with various indicators Online fund transfer facility BSC, NSC, Cash & Derivatives ANGELTRADE

Browser based product for Active Investors. Browser based for investor No installation required Advantage of mobility Trading as simple as internet surfing BSC, NSC, F&O, MCX & NCDEX

ANGEL INVESTOR

User-friendly browser for investors Easy online trading platform Works in proxy and firewall system set up Integrated Back office: Access account information anytime, anywhere Streaming quotes Refresh static rates when required Multiple exchanges on single screen Online fund transfer facility

Investment Advisory Services To derive optimum returns from equity as an asset class requires professional guidance and advice. Professional assistance will always be beneficial in wealth creation. Investment decisions without expert advice would be like treating ailment without the help of a doctor.

Expert Advice: Their expert investment advisors are based at various branches across India to provide assistance in designing and monitoring portfolios.

Timely Entry & Exit: Their advisors will regularly monitor customers investments and guide customers to book timely profits. They will also guide them in adopting switching techniques from one stock to another during various market conditions. De-Risking Portfolio: A diversified portfolio of stocks is always better than concentration in a single stock. Based on their research, They diversify the portfolio in growth oriented sectors and stocks to minimize the risk and optimize the returns.

Commodities A commodity is a basic good representing a monetary value. Commodities are most often used as inputs in the production of other goods or services. With the advent of new online exchange, commodities can now be traded in futures markets. When they are traded on an exchange, Commodities must also meet specified minimum standards known as basic grade. esTypes of Commoditi

Precious Metals : Gold and Silver Base Metals : Copper, Zinc , Steel and Aluminum Energy : Crude Oil, Brent Crude and Natural Gas

Pulses : Chana , Urad and Tur Spices : Black Pepper, Jeera, Turmeric , Red Chili Others : Guar Complex, Soy Complex, Wheat and Sugar Benefits at Angel

Three different online products tailored for traders & investors. Single Screen customized market-watch for MCX / NCDEX with BSE / NSE. Streaming Quotes and real time Rates. Intra-day trading calls. Research on 25 Agro Commodities, Precious and Base Metals, Energy products and Polymers. An array of daily, weekly and special research reports. Highly skilled analysts with professional industry experience. Active relationship management desk.

Seminars, workshops and investment camps for investors

Depositary Participant Services Angel Broking Ltd. is a DP services provider though CDSL. We offer depository services to create a seamless transaction platform to execute trades through Angel group of companies and settle these transactions through Angel Depository services.

Wide branch coverage Personalized/attentive services of trained a dedicated staff Centralized billing & accounting Acceptance & execution of instruction on fax

Daily statement of transaction & holdings statement on e-mail No charges for extra transaction statement & holdings statement Portfolio Management Services Successful investing in Capital Markets demands ever more time and expertise. Investment Management is an art and a science in itself. Portfolio Management Services (PMS) is one such service that is fast gaining eminence as an investment avenue of choice for High Net worth Investors (HNI). PMS is a sophisticated investment vehicle that offers a range of specialized investment strategies to capitalize on opportunities in the market. The Portfolio Management Service combined with competent fund management, dedicated research and technology, ensures a rewarding experience for its clients. Angel PMS brings with it years of experience, expertise, research and the backing of India's leading stock broking house. At Angel, experienced portfolio management is the difference. It will advise you on a suitable product based on factors such as your investment horizon, return expectations and risk tolerance.

DEPARTMENT STUDY

PRODUCT & SERVICE DETAILS AND PORTFOLIO

REPORTS :

Market Outlook at 9:15 a.m. Technical Report at 6:00 p.m. Derivative Analysis Report at 9:15 a.m.

FUNDAMENTAL RESEARCH SERVICES: The Sunday Weekly Report : This weekly report is the ace of all reports. It offers a comprehensive market overview and likely trends in the week ahead. It also presents few top picks based on an in-depth analysis of technical and fundamental factors. It gives short term and long term outlook on these scrips, their price targets and trading strategies. Another unique feature of this report is that it provides an updated view of about 70 prominent stocks on an ongoing basis.

The Industry Watch : This report provides an in-depth analysis of specific industries which are likely to outperform others in the economy. It analyzes their strengths and weaknesses and ascertains their future outlook. The final view is arrived at after thorough interaction with industry experts. Also comparative performances of various companies in the sector are evaluated and top picks are recommended.

Stock Analysis : Angels stock research has performed very well over the past few years and the Angel Model Portfolio has consistently outperformed the benchmark indices. The fundamentals of select scrip are thoroughly analyzed and an actionable advice is provided along with investment rationale for each scrip.

Flash News : Key developments and significant news announcements that are likely to have an impact on markets / scrip are flashed live on trading terminals. Flash news keeps the market participants updated on an online basis and helps them to reshuffle on their holdings.

TECHNICAL RESEARCH SERVICE : Nifty Tracker : Nifty Futures is the most traded instrument with highest volumes in F & O and excellent liquidity. The team tracks the Nifty Future and generates calls based on unique trading system which is a result of their focused research over the past few years. The objective is to generate positive returns for traders who are looking for a high risk / high reward product.

Online Chart : An online forum to help clients, specifically day traders in judging the directions of the market and stocks which are in the limelight.

Intraday Calls : For day traders, Angel provides intra-day calls with entry, exit and stop loss levels during market hours. These calls are flashed on their terminals. Their analysts continuously track the calls and provide recommendations according to the market movements.

Position Calls : Angels Position Trading Calls are based on thorough analysis of the price movement in select scrips. These calls are for a 10-15 day time span with stop loss and target levels. These calls are flashed on their terminals during market hours.

Derivative Strategies : Their analysts take view on the Nifty and select stocks based on the derivatives data and technical tools. Suitable Derivative Strategies are devised, which are flashed on their terminals and published in their reports.

Futures Calls : A customized product for HNIs to help them trade with leveraged position; wherein clients are advised on the stocks with entry, exit and stop loss level for short term benefits. Over and above this, financial status of the calls is monitored at all times.

INVESTMENT ADVISORY DESK:

At Angel, they have a dedicated Investment Advisory Desk :To help manage clients equity portfolio and create wealth To help client understand their risk profile and define investment goals realistically To minimize clients risk and maximize their returns To help client decide what to buy / sell and when to buy / sell

To help clients understand macro-economic trends and sectoral / company developments To help client restructure their portfolio based on sound research

PORTFOLIO MANAGEMENT SERVICES :

Angel offers discretionary PMS to investors in order to assist them in managing their funds amidst continuous changing market dynamics and increasing complexities of investing. Investing in equity market requires in-depth knowledge and thorough analysis coupled with clear understanding of domestic and international economies. Investors need the services of an expert to manage their funds and deliver good returns in diverse market conditions. Continuous wealth creation with and emphasis on capital preservation is essential in todays complex markets. In order to systematically diversify the holdings of clients across varied sectors and with and intention to give them handsome returns, Angel devised the concept of the Model.

Portfolio :-

Angel came out with its first Model Portfolio in August 2002 Since then it has come out with Model Portfolios which have consistently outperformed the Sensex YOY In fact the latest model portfolio by Angel has successfully outperformed the Sensex by a whopping 80% Angels Portfolio Advisory Team had a successful track record of assisting its clients in managing their portfolios for over 4 years. The Portfolio Management Process starts with understanding each investors risk appetite and return expectations. The Portfolio Management Team not only draws support from Angels inhouse research team for new investment ideas but also has its own stocks picking by adopting bottom up research. Salient features of PMS schemes are 100% discretionary, time horizon 12-18 months and Wealth creation at minimum risk.

PMS SCHEMES @ ANGEL

Scheme 1: Angel OYSTER Description : The main objective of the scheme is wealth generation by delivering superior returns over long term through investments and equity related instruments. Investment Strategy :

To generate wealth on consistent basis rather than outperform by taking higher risk. Logic works well and thus will be given weight age along with financials Early identification of stocks to ride through the entire investment cycle

Timing of investment is important to generate superior returns Bottom up approach

Parameters Driving Investment Decision :

Blend of growth and value stocks Investments in companies regardless of market capitalizations Keen selection of stocks based on potential for value unlocking based on key events Focus on companies which display

Scalable business potential Large market opportunity Beneficiary of favorable economic cycle Valuation at steep discount to asset value Sectoral Composition :

May include under- researched companies Portfolio could invested in liquid funds Investor Profile :

Safety of capital will be of utmost importance The scheme would be suited for investors having medium to long term perspective (i.e. 12-18 months)

Scheme 2: Angel BLUE- CHIP Description : The objective of the scheme is to generate capital appreciations in the medium to long term through investments in equities and equity related instruments comprising predominantly large cap companies. Investment Strategy :

The scheme will seek to achieve returns through brand based participants in equity markets by creating a diversified equity portfolio. The portfolio will be overweight on

large cap companies. The portfolio strives at all time to achieve an 80% allocation to large cap companies.

The allocation of sectors and stocks in the portfolio may be dynamically structured in tune with changes in broader market conditions Overweight on large cap stock. However quality mid cap stocks may also be considered for investment. Portfolio to comprise of a combination of growth & value stocks. The portfolio strives to limit the exposure to any sector to less than 25% of the portfolio size The portfolio strives to limit the exposure to any stock to less than 10% of the portfolio size The allocation and composition of medium capitalized stocks to vary based market conditions

Investor Profile :

The scheme would be suited for investors with low to moderate risk appetite The scheme would be suited for investors having medium to long term perspective. Benefits of Angel PMS :

Understanding risk : At Angel, utmost emphasis is given to understanding the risk profile of an investor.

Periodic Evaluation : Periodic evaluation of the Model Portfolio is carried out and market movements are cashed upon. Administrative Convenience : Angel focuses on providing hassle free administrative / operational support and customized services.

Transparency : Regular statements and updates as well as online access to information required for investment. Regular Analysis and Monitoring : Investments undergo regular monitoring and analysis to check any deviation from the structured goal ensuring creation of wealth over a period of time. Professional Management : PMS is provided to professional management by experts on equity with an aim to optimize returns.

Angel PMS Ideal For : Portfolio Management Services from Angel are essential for investor who needed

Long term wealth generation Personalized service Investment opportunities in Indian equities Fundamental research based investment decisions In essence, all investor who have faith and belief in the Indian growth story and robust corporate performance would find Angel PMS most suitable to meet their objectives.

ANGEL GOLD :

In a volatile market it is very difficult for an investor to pick up value stocks which will give decent returns in the long run. We at Angel Gold realize your need for a professional financial advisor and hence are here to assist you in making wise and profitable decisions. We strongly believe that right decisions taken at the right time are always beneficial and that's why our entire research team comprising of 12 sector specialists along with our research head will understand your need, return expectation, risk profile and time horizon to design your portfolio accordingly. This portfolio will be tracked regularly and our efforts would be to optimize your returns in the long run. Features of the Angel Gold :

A premium service for clients who need professional guidance on long term investments. Minimum fund / portfolio of Rs. 1 lakh and maximum of Rs. 4 lakh eligible for Angel Gold. Appropriate risk profiling before taking investment decisions Periodic group meetings and seminars in branches. Monthly Newsletter from the desk of Angel Gold . Browser based back-office software.

COMMODITIES SERVICES :

Agro Tech Speak :

Mainly gives the investors insight into and a forecast for agro commodities viz. pulses (urad, channa etc); reports on oil complex (soybeans castor etc.) along with spices with reports on kapas guar seed.

Call Evaluation : A report designed for evaluating the calls given by the angel research team where the reports are classified in 3 broad categories viz. achieved, triumph, not achieved along with the trade recommendations.

Commodities Tech Speak : This report mainly equips the investors dealing in MCX segment in commodities like gold, silver, crude oil, copper etc with the market insight and expert recommendation on the trading strategies

Angel Commodity Advantages : Top Quality Research :

Professionally qualified analysts with rich industry experience Research on 25 agro commodities, precious metals, base metals, energy products and polymers

E-Broking : Single screen customized market watch for MCX / NCDEX with BSE / NSE Streaming quotes and intraday calls

DP Facilities in Commodities Trading on CDSL 24x7 Online Back-office Efficient Risk Management Competitive Brokerage Rates

MUTUAL FUND DISTRIBUTION AND ADVISORY :

To enable clients to diversify their investment in the right direction, Angel Broking has added another product in its range with mutual funds : Customized investment solutions based on specific individuals financial goals aligned with clients risk appetite. Access to in-depth research and proper selection from diversified funds based on clients preferred criteria. Customized reports at desired frequency.

Rating and Rankings of all Mutual Funds from in-house expert analysts. Current and historical performance of different funds enabling comparisons. News and alerts for clients Mutual Fund Portfolio and performance tracking with watch lists. Online Mutual Funds applications (NFO or existing) / Online order status tracking / online updating of unit holdings at latest NAV / Online dividend payout and reinvestment facility. Single point customer query handling.

IPO DISTRIBUTION AND ADVISORY :

Wide network of branches for better customer reach. Dedicated Research Teams generating sector related reports. Ease in investing with informed decision making. Advisory Help Desk for all IPO related queries.

DEPOSITORY PARTICIPANT SERVICE :

Angel Broking Ltd. is a DP Service provider through CDSL. They offer Depository Services to create a seamless transaction platform to execute trades through Angel Group of Companies and settle these transactions through Angel Depository Services. Hassle free automated pay-in of clients sell obligations by Angel Broking Ltd. / Angel Capital & Debt Market Ltd. Instant disbursement of non-cash benefit like bonus and rights

Wide Branch coverage Personalized / Attentive services of trained and dedicated staff Centralized billing and Accounting Acceptance and Execution of instructions on fax Zero upfront payment and lowest transaction charges Daily statement of transactions and holding statements on e-mail No charges for extra transaction statement and holding statement

BROKERAGE

Following schemes are available for trading Account : Prepaid Scheme A Rs 2000/- per Annum Scheme Type A Table A Brokerage Rate (for AMC Table B Brokerage Rate Scheme (for non AMC Scheme

Account) AMC Account opening Charges (one time) AMC Rs. 2,000 pa

Account) Nil

Speed Trade A/c Rs. 1,000

Speed Trade Account Rs. 1,000

Classic Account Rs. 750

Classic Account Rs. 750

Offline Account

Offline Account Min. Paisa

Percentage Cash Segment Trading First Leg Second Leg Delivery Delivery Brokerage 0.40% 0.07% 0.07%

Min. Paisa Percentage

05p 05p

0.10% 0.10%

10 10

10p

0.50%

50

Other charges Cash segment (Trading and Delivery) Stamp Duty Turnover Tax Y Y Y Y Y Y Y Y

Service tax Default Brokerage Futures & Options Segment First Leg Second Leg (same day) Next day Other charges F&O Segment Stamp Duty Turnover Tax Service tax Default Brokerage

0.07% 0.02% 0.07%

01p 01p 01p

0.10% 0.0% 0.10%

10 00 10

Y Y Y

Y Y Y

Y Y Y

Y Y Y

Prepaid Scheme Rs 6000/- per Annum

Scheme Type B

Table A Brokerage Rate

Table B Brokerage Rate

(for

AMC

Scheme (for

non

AMC

Scheme

Account) AMC Account time) opening Charges AMC Rs. 6,000 pa

Account) Nil

(one Speed Trade A/c Rs. Speed Trade Account Rs. 1,000 1,000

Classic Account Rs. Classic Account Rs. 750 750 Offline Account Offline Account Percentage Cash Segment Trading First Leg Second Leg Delivery Delivery Brokerage 0.25% 10p 0.50% 50 0.05% 0.05% 05p 05p 0.10% 0.10% 10 10 Min. Paisa Percentage Min. Paisa

Other charges Cash segment (Trading and Delivery)

Stamp Duty Turnover Tax Service tax Default Brokerage Futures & Options Segment First Leg Second Leg (same day) Next day Other charges F&O Segment Stamp Duty Turnover Tax Service tax Default Brokerage

Y Y Y

Y Y Y

Y Y Y

Y Y Y

0.05% 0.02% 0.05%

01p 01p 01p

0.10% 0.0% 0.10%

10 0 10

Y Y Y

Y Y Y

Y Y Y

Y Y Y

Along with these above schemes many other competitive schemes are available for customers depending on their volume of trading.

OTHER FEATURES :-

1. Angel Broking First step Program :What is:In the complex world of investing in shares in India, interested beginners didn't have any place they could start out from. This is why Angel Broking started the First Step program - to assist and guide new investors when they take their first steps into the world of investing in shares. This program is explicitly designed for beginners. You will not feel unintelligent when asking questions like "Who owns the Stock Market?" or "What is a stock-split?" since Angel Broking people are trained to assist those taking their first step in the market. Consist of:The Angel Broking First Step program is a special, never-been-done-before program created by Angel Broking for new investors to the stock market. Despite being a beginner with a small amount to invest, they will still be able to benefit from Angel Broking experience, technology-based tools and research. In fact, Angel Broking have created special versions of all of these for clients - clear and simple information tools for there understanding, demonstrations to help them get started and research re-written in easier language. See how Angel Broking friendly assistance empowers them to become a 'Stock Market ka Sher'. 2. Angel Broking Value line :A monthly investment report based on fundamental research with Stock ideas, Stock Updates, Earning Guide, Stock Recos, Mutual Fund Guide , Market Outlook, Sector Updates.

SWOT Analysis :-

A SWOT analysis focuses on the internal and external environments, examining strengths and weaknesses in the internal environment and opportunities and threats in the external environment.

Strengths The do-it-yourself' framework of online share trading offers retail investors the three benefits of transparency, access and efficiency. Paperwork diminishes significantly, and no more painful trips to your broker to check if everything's in order. Online trading has made it possible to universalize access to retail investors. This was earlier very difficult, as the cost of servicing often-outweighed transaction volumes. Online brokerage ranges between 0.05-0.20 per cent of the value of transactions for non-delivery-based trades, and between 0.25-0.95 per cent for delivery-based trades. Once major investments in online infrastructure are over and done with and with the economies of scale coming into play - it is expected that brokerage rates would head further downwards. Access to online trading and latest financial happenings, apart from quotes and unbiased investment analyses, all consolidate into a value-added product mix in tandem with evolving markets that are freer and fairer. The Net result: An inquisitive, informed and demanding investor. Today's investor is more involved in managing his or her assets and analyzing a vast array of investment options. Technology and today's enabled investor have, in turn, driven competition, resulting in reduced costs of trading, transparency in dealings, and pricing info that is accurate and real-time. More and more investors now want to know how their trades are executed, and whether they have received the best possible price. Critical components of execution quality include the prices at which orders were executed as well as the speed of

execution. The quality of execution, in turn, hinges on efficient order routing. We owe this to our investor fraternity. Weaknesses Everything in the world has a flip side to it - Transaction velocity is crucial. And more often than not, connections are lousy. There's also a degree of investor skepticism about online payment and settlement mechanisms in spite of all the encryption and fire walling brought into play. Time and technology will soon assuage these concerns, which hark back to the `physical' days. The three main technology obstacles which have prevented Internet broking from taking off are: Lack of Internet penetration Bandwidth infrastructure Poor quality of ISP infrastructure.

Opportunities You have some money to dabble with. Trading shares on BSE/NSE has always been your dream. When will you ever find the time? And besides, the hassle of finding a broker is not easy. This is your main opportunity. Realizing there is untapped market of investors who want to be able to execute their own trades when it suits them, brokers have taken their trading rooms to the Internet. Known as online brokers, they allow you to buy and sell shares via Internet. There are 2 types of online trading service: discount brokers and full service online broker. Discount online brokers allow you to trade via Internet at reduced rates. Some provide quality research, other dont. Full service online brokerage is linked to existing brokerages. These brokers allow their clients to place online orders with the option of talking/ chatting to brokers if advice is needed. Brokerage rates here are higher. 5Paisa.com, ICICIDirect.com, IndiaBulls.com,

Angel BrokingTM, Geojit securities.com, HDFCsec.com, Tatatdw.com, Kotakstreet.com are some of the online broking sites in India. And daily trading turnover is estimated in the vicinity of 0.75 per cent of the combined BSE and NSE daily turnover of about RS 11,000 crore!!! The point is, there's tremendous scope for growth. Especially when you consider the US, where trading over the Net accounts for about 55 per cent of the total volumes. And, I believe, in some Asian markets the figures as high as 70 per cent.

Threats On to some threat perception - Domestic funds, foreign institutional investors and operators comprise the three main market constituents. And all three include term investors as well as opportunists in their pecking order. Some, for instance, hitch their fate with what the FIIs are up to. All this spells spurting volumes. But nobody gives a damn about the resultant volatility. And some, not all, offer free investment advice over the Net to lure rookie investors with misleading information. Prices of scripts can also be influenced to the advantage of vested interests, courtesy the Net. Unlike in the US, stockbrokers out here willingly (or under the force of circumstance) assume the role of advisors, sans the neutral, non-vested stance

PROCEDURE OF CLIENT ACQUISITION :

In the first phase we are given training and we are explained about different things of market about Angel Broking Ltd, its introduction, products and services offered by Angel Broking Ltd. We have been trained by their well experienced Staff. After that we are trained to cope up with the customers, through there well experienced Sales Executives. They provide us leads and we make calls. Three types of leads are provided to us :

People who registers themselves on Angel Broking website willing to be client of Angel broking and want to know about its product. People who have Demat account already with any another broker. (competitors Data) People who are totally unknown to this market.

Then after that we have to provide details of product and convince them. People who have already demat account; we have to convince them by giving information about Angel Broking services & benefits. And people who are unknown to share market, we tell them about Angel Broking first step program for fresher. Then we have to visit them and get the formed filled from them. We collect all-important documents from client.

PROCEDURE FOR OPENING A DP ACCOUNT WITH ANGEL BROKING :

You can open a Depository Participant (DP) account, either through an Angel Broking branch or through an Angel Broking Franchisee center. There is no fee for opening DP accounts with Angel Broking. However a nominal deposit (refundable) is charged towards services which will be adjusted against all future billings. All investors have to submit their proof of identity and proof of address along with the prescribed account opening form.

IN DP ACCOUNT OPENING FORM :1. Minor details like name of the branch, name of the client & address and other details of the client required to be mentioned in the form and Agreement. 2. Signatures are required on all pages of the agreement. 3. All the details (Name & address of the client) must be filled. 4. Name, Address & signature of the witness are compulsory. (Please note that 1 witness is required to sign on behalf of the client) 5. Please note that if the signature on the form & the proof provided differs, the form will be liable for rejection. In such cases the client has to get his signatures verified by the banker. 6. Nominee details must be supported by 2 witnesses (Name, Address & signature). 7. Minor accounts, HUF accounts, Corporate accounts, and Accounts having 3 holders cannot have nominees in a DP account. 8. Please note that joint accounts cannot be opened in case Minor accounts and HUF accounts. 9. In case of any corrections on the application form & agreement holders have to counter sign at place of the correction. ACCOUNT OPENING REQUIREMENTS UNDER VARIOUS HEADS :(i) Proof of Identity (Any one of the following) :1. Photocopy of Valid Passport (Page containing the date of expiry also to be attached) 2. Photocopy of Voters Identity card. 3. Photocopy of Valid Driving License (Page containing the date of expiry also to be attached). 4. Photocopy of Pan card 5. Photocopy of MAPIN card 6. Identity card/document with applicants Photo, issued by a) Central/State Government and its Departments, b) Statutory/Regulatory Authorities, c) Public Sector Undertakings, d) Scheduled Commercial Banks,

e) Public Financial Institutions, f) Professional Bodies such as ICAI, ICWAI, ICSI, Bar Council etc., to their Members; and g) Credit cards/Debit cards issued by Banks. (ii) Proof of Address (Any one of the following) - (Provided the entire address written on the form matches with the proof):1. Photocopy of Ration card. 2. Photocopy of Valid Passport (Page containing the date of expiry also to be attached). (Copy of expiry date also to be submitted) 3. Photocopy of Voters Identity card. 4. Photocopy of Valid Driving License (Page containing the date of expiry also to be attached). (Copy of expiry date also to be submitted) 5. Photocopy of Telephone or Electricity bill. (Government entity only & should not be more than 3 months old) 6. Photocopy of Leave-License / Purchase Agreement. 7. Photocopy of Voters Identity card. 8. Photocopy of Bank Passbook or latest Bank statement. 9. Self-declaration by High Court & Supreme Court judges, giving the new address in respect of their own accounts. 10. Identity card/document with address, issued by a) Central/State Government and its Departments, b) Statutory/Regulatory Authorities, c) Public Sector Undertakings, d) Scheduled Commercial Banks, e) Public Financial Institutions and f) Professional Bodies such as ICAI, ICWAI, Bar Council etc., to their Members. (iii) Photocopy of cheque leaf of bank account number mentioned on the form to verify the Bank MICR No. (iv) Latest photograph signed by the client.

FOR H.U.F ACCOUNT OPENING REQUIREMENTS :1. Signed Photograph of the Karta is required. 2. Proof of Identity of the Karta 3. Pan card of HUF 4. Proof of Address 5. Photocopy of cheque leaf of bank account number mentioned on the form to verify the Bank MICR No. 6. HUF Stamp is required wherever the client signs on the agreement. 7. Letter from the Karta operating the Demat account with the two witnesses of coparceners. 8. No joint names & nominees allowed for HUF accounts. FOR MINOR ACCOUNT OPENING REQUIREMENTS :The account opened in the name of the minor cannot have second and third holders. Further there can be no nominee for minor account. The Guardian has to sign on behalf of the Minor. 1. Birth Certificate of the Minor. 2. Guardians Proof of Address. 3. Guardians Proof of Identity. 4. Photograph of the Minor & Guardian. 5. Photocopy of cheque leaf FOR N.R.I. (NON RESIDENT INDIAN) CLIENT :1. Latest photograph signed by the client. 2. Photocopy of Valid Passport (Page containing the date of expiry also to be attached) 3. Proof of Local Address 4. Proof of Foreign Address 5. Photocopy of cheque leaf of bank account number (NRE or NRO) mentioned on the form to verify the Bank MICR No.

FOR PARTNERSHIP FIRM :The account cannot be opened in the name of a partnership firm. It has to be opened in the name of the partners, as an individual account. Maintaining dairy of clients and contacting them at regular basis. To get feedback from them about Angel Broking services.

INDUSTRY DETAIL
THE HISTORY OF THE INDIAN CAPITAL MARKET The history of Indian capital market back to the 18th century when east India company securities were traded in the country. Until the end of the 19th century, Securities trading were unorganized and the main trading centers were Bombay and Calcutta. Of the two Bombay was the chief trading centre were in bank shares were the major trading stock Trading was at that time limited to a dozen brokers their trading place was under a banyan tree in front of the Town hall Bombay. These stock brokers organized an informal association in 1875native shares and stock brokers association Bombay. The stock exchanges in Calcutta and Ahmadabad also have trading centre came up later. The Bombay stock exchange was recognized in may 1927 under the Bombay securities contract control act 1925. The capita market was not well organized and develops during the British rule because the British government was not interested in the economic growth of the country. As a result many foreign companies depended on the London capital market for funds rather than on the Indian Capital Market. In the post independence period also the size of the capital market remained small. During the first and the second five year plan the government emphasis was on the development of the agricultural sector and public sector under takings. In the 1950s speculation became rampant; the stock market came to the known as Satta Bazaar. Despite speculation non-payment or defaults were not very frequent. The government enacted the securities contracts act in 1956 to regulate stock markets. The companys act 1956 was also enacted. In 1960 Badla came in to existence. Badla provided a mechanism for carrying forward positions as well as for borrowing funds. Financial institutions such as LIC and GIC helped to revive the sentiment by emerging as the most important group investors. The first Mutual Funds of India, The Unit Trust of India came into existence in 1964.. In the 1970s Badla Trading was resumed under the disguised form of Hand delivery contracts this revived the market. July 6th, 1974 when the Government promulgated the dividend restriction ordinance, restricting the payment of dividend by companies to 12 % of the face value or 1/3 of the profits of the companies that can be distributed as computed under section 369 of the companies act whichever was lower. This led to a slump in market Capitalization at the BSE by about 20 % over night and the stock market did not open for nearly a fortnight. A little known entrepreneur, Dhirubhai Ambani, tapped the Capital Market. The scrip, Reliance Textiles is Still a Hot favorite trading at all stock exchanges.

The 1980s witnessed an explosive growth of the securities market in India. The governments liberalization process, participation by small investors, speculation, default, Ban of Badla, and resumption of Badla continued. Convertible debentures emerged as a popular instrument in primary market. The 1990s will go down as the most important decade in the history of capital market of India liberalization and globalization were the new terms coined and marketed during this decade. Major capital market scams took place in the 1990s. The securities scam of March 1992 involving Brokers as well as Bankers was one of the biggest scam in the history of capital market. In the subsequent years owing to free pricing, many unscrupulous promoters, who raised money from capital market, proved to be fly-by-night operators. The 1991-92 the Indian stock market witnessed a sea change in terms of technology. Technology brought Radical changes in the trading mechanism. The Bombay stock exchange was subject to nationwide competition by two new stock exchange-National Stock Exchange set up in 1994 and over the counter Exchange of India set up in 1992. The National securities clearing corporation and National securities depository limited were set up in April 1995 and November 1996 respectively for improved clearing and settlement and dematerialized trading. Moreover, rolling settlement was introduced in January 1998 for all companies. The Indian capital market entered the 21st century with the Ketan Parekh scam. As a result of the scam Badla discontinued from July 2001. Trading of futures commenced from June 2000 and Internet trading was permitted in February 2000. It has been a long journey for the Indian capital market. Now the capital market is organized, fairly integrate, mature more global and modernized. The primary function of the system is to provide a link between savings and investment for the creation of new wealth and to permit portfolio adjustment in the composition of the existing wealth.

Figure 1: Concept of Financial System

The progress of savings, finance and investment involves financial institutions, markets instruments, and services. Above all, supervision control and regulation are equally significant. Thus financial management is in integer part of the financial system. On the basis of the empirical evidence we can defined inter relationship between varied segments of the economy are illustrated below:

Figure 2: Financial System A financial system provides services that are essential in a modern world. The use of a stable, widely accepted medium of exchange reduces the costs of transaction. It facilitates trade and, therefore specialization in production. Financial assets with attractive yield, liquidity and risk characteristics encourage saving in financial form. By evaluating alternative investments and monitoring the activities of borrowers, financial intermediaries increase the efficiency of resource use. Access to a variety of financial instruments enables an economic agent to pool, prize and exchange risk in the market. Stock exchange is a market in which securities are bought and sold and it is an essential component of a develop capital market. The securities contracts (regulation) act , 1956, defines stock exchange as follows, it is an association, organization or body of individuals, weather incorporated or not , established for the purpose of assisting, regulating and controlling of business in buying, selling, and dealing in securities. A stock exchange, thus, imparting marketability and liquidity to securities, encourage investments in securities and assist corporate growth stock exchange is regarded as an essential concomitant of the capitalist system of economy. It is indispensable for the proper functioning of corporate enterprise. It brings together large amounts of capital necessary for the economic progress of a country. It is the citadel of capital and the pivot of money market. it provides necessary mobility to capital and directs the flaw of capital into profitable and successful enterprises .it is the barometer of general economic progress in a country and exerts a powerful and significant influence as a depressant or stimulate of business activity I t may be defined as the place or market where securities of joint stock companies and of government or semi government bodies are dealt in.

STOCK EXCHANGES
India boasts of the oldest stock exchange in Asia -- the Bombay Stock Exchange is 125 years old. There are 23 recognized exchanges spread across the country, but a process of consolidation is now under way. Many of the regional stock exchanges have started aligning themselves with one or both of the two large exchanges (the Bombay Stock Exchange and the National Stock Exchange) both of which have VSAT networks that give them a nation wide reach. The National Stock Exchange is an unlisted for-profit company set up by some of the leading financial institutions of India. Most of the remaining stock exchanges are broker-owned (mutual) organizations, but the Bombay Stock Exchange is actively considering demutualization. The Securities and Exchange Board of India (SEBI), the apex regulator of the capital market has regulations that mandate a minimum number of outside directors on the governing board and provide greater autonomy to the professional executives in the day-to-day running of the exchange. Trading and settlement Indias stock exchanges are fully computerized order driven or order-cum-quote driven systems. The country has made rapid strides towards a dematerialized trading environment on the basis of a competing depositories model. Investors have the choice of holding their stocks in physical or dematerialized form, but trading in the exchanges is in mandatory dematerialized mode in most important stocks. As of October 2000, about 98per cent of the trading in the stock exchanges is in dematerialized mode. India has put in place a regulatory regime for internet trading of stocks. A large number of online brokers have started operations. More brokers are expected to follow when the exchanges put in place an ASP (Application Service Provider) model for online trading software. However, currently, the level of penetration of online trading is extremely small. The stock exchanges currently run two parallel settlement systems. Practically all the trading takes place in the account period settlement system in which all trades during a weekly account period are netted off and the net obligations are settled five business days after the end of the period. The other unpopular system is that of rolling settlements where trades of each day are settled on a T+5 basis. SEBI is currently working on mandatorily shifting all stocks in a phased manner to the rolling settlement system. Further improvements in the settlement system to T+3 or beyond would have to wait for improvements in the payment system. However, account period settlement does not give rise to significant systemic risks in India because of stringent end of day and intra-day margining systems. Put simply, the weekly settlement is regarded as akin to a one-week futures contract, and the systemic risk is taken care of by using futures style margining. The exchange imposes daily mark to market and initial margins on the brokers to eliminate settlement risk. Exchanges also have clearing houses to guarantee settlements on the exchange. As a result, there have been no settlement failures in the principal stock exchanges during the last five years

Table 2
Name THE BOMBAY STOCK EXCHANGE Address Phiroze Jeejeebhoy Towers, Dalal Street, Mumbai- 400 001. The Ahmedabad Stock Exchange Association Ltd,. Manek Chowk, Ahmedabad - 380 001 BANGALORE STOCK EXCHANGE LTD,. 'M' Block, First Floor, Unity Building, J.C. Road, Bangalore. HUBANESHWAR STOCK EXCHANGE ASSN., LTD,. 217, Budhraja Building, Jharpada Cuttack Road, Bhubaneswar, Orissa - 751 006. THE CULCUTTA STOCK EXCHANGE 7, Lyons Range, ASSOCIATION LTD,. Calcutta - 700 001. COCHIN STOCK EXCHANGE LTD., Veekshanam Road P.B. 3529, Ernakulam, Cochi - 682 035. THE DELHI STOCK EXCHANGE ASSN. LTD., 3&4/4B, Asaf Ali Road, New Delhi 110 002. THE GAUHATI STOCK EXCHANGE LTD,. Saraf Building Annexe A.T. Road, Guwahati - 781 001. THE HYDERABAD STOCK EXCHANGE LTD,. Bank Street, Hyderabad - 500 001. JAIPUR STOCK EXCHANGE LTD,. Rajasthan Chamber Bhawan, M.I. Road, Jaipur - 302 003. KANARA STOCK EXCHANGE LTD. 4th Floor, Rambhavan Complex, Kodialbail, Mangalore - 575 003. THE LUDHIANA STOCK EXCHANGE ASSN. LTD. Lajpat Rai Market, Clock Tower, Ludhiana 141 008. MADRAS STOCK EXCHNAGE LTD. 'Exchange Building', Post Box No.183, 11, Second Line Beach, Chennai - 600 001 MADHYA PRADESH STOCK EXCHANGE LTD. 67, Bada Sarafa, Indore - 452 002.

THE MAGADH STOCK EXCHANGE LTD.

Bihar Industries Assn. Premises, Sinha Library Road, Patna - 800 001. PUNE STOCK EXCHANGE LTD. 1177,Budhwar Peth, Bank of Maharashtra Bldg., 2nd Floor, Bajirao Road, Pune 411 002. SAURASHTRA KUTCH STOCK EXCHANGE LTD., POPAT BHAI Rajkot - 380 002. THE UTTAR PRADESH STOCK EXCHANGE ASSN. Padam Towers, LTD. 14/113,Civil Lines, Kanpur - 208 001 VADODARA STOCK EXCHANGE LTD. 101, Paradise Complex, Tilak Toad, Sayaji Gunj, Vadodara - 390 005. COIMBATORE STOCK EXCHANGE Chamber Tower, 8/732,Avvinashi Road, Coimbatore 641 018. MEERUT STOCK EXCHANGE LTD. Kingsway Building, 345, Bombay Bazar, Meerut Cantonment - 250 001. OTC EXCHANGE OF INDIA. Maker Towers "F" Cuffe Parade, Bombay - 400 005. THE NATIONAL STOCK EXCHANGE OF INDIA Mahindra Towers, LTD. A-Wing, RBC, Worli, Mumbai 18

OVERVIEW ABOUT CENTRAL DEPOSITORY SERVICES (INDIA) LIMITED (CDSL)

CDSL is the second depository set up by the Bombay Stock Exchange (BSE) in India. It commenced its operations on March 22, 1999. It was set up BSE and other co sponsored with the net worth of Rs. 104 crores. In it, BSE has a 45 % stake while others have 55 % stake. In the same year it has Five Stock Exchanges established connectivity with it for offering trade in Demat securities and 765 companies signed up with it to get their securities admitted for dematerialization. It has 13 DPs in 91 cities across 168 locations covering 320 cities. Other co sponsored are as under.
o o o o

State Bank of India Bank of India Bank of Baroda HDFC Bank

CDSL has also attained membership of the Asia Pacific Central Securities Depository Group (ACG). ACG has 22 members including depositories from Japan, Hong Kong, Singapore, Malaysia, Australia, and New Zealand. Membership of the organization is expected to help CDSL enhancing its knowledge base and contributing to the development of other member organizations in the best international practices, settlement risk management, cross-border linkage and technological development. This, in turn, would help CDSL to secure foreign institutional investors business through their custodian.

Operations Performed by CDSL

Carrying out actually share transactions To do PSU disinvestments To provide Centralized system at one e-space To secure Foreign Institutional Investors business Dematerialization of the Securities Pledge creation in against the securities Trading and settlement on day-to-day basis Work as a custodian of its clients

COMPETITORS DETAILS
o o o o o o o o

STOCK HOLDING CORPORATION OF INDIA LIMITED ICICI direct.com SHARE KHAN UTI SECURITIES HDFC SECURITIES KOTAK SECURITIES KARVY STOCK BROKING LIMITED RELIANCE MONEY

SHCIL (STOCK HOLDING CORPORATION OF INDIA LIMITED)

Stock Holding Corporation of India Limited (SHCIL) was promoted by public financial institutions and insurance majors like IDBI, UTI, ICICI, LIC, GIC and its subsidiaries, IFCI and IIBI. SHCIL was incorporated as a public limited company on July 28, 1986. SHCIL provides depository, post trading, custodial services, securities lending to institutional investors and retail investors. Other auxiliary services provided by SHCIL include derivatives clearing, PF fund accounting, SGL constituent account services, mutual funds and other capital market instruments distribution.

ICICI direct.com

ICICI Bank is India's second-largest bank with total assets of about Rs.1,67,659 crores at March 31, 2005 and profit after tax of Rs. 2,005 crores for the year ended March 31, 2005 (Rs. 1,637 crores in fiscal 2004). ICICI Bank has a network of about 560 branches and extension counters and over 1,900 ATMs. ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialized subsidiaries and affiliates in the areas of investment banking, life and non-life insurance, venture capital and asset management. ICICI Bank set up its international banking group in fiscal 2002 to cater to the cross border needs of clients and leverage on its domestic banking strengths to offer products internationally. ICICI Bank currently has subsidiaries in the United Kingdom, Canada and Russia, branches in Singapore and Bahrain and representative offices in the United States, China, United Arab Emirates, Bangladesh and South Africa.

SHAREKHAN

Sharekhan is an equities focused organization tracing its lineage to SSKI, a veteran equities solutions company with over 8 decades of experience in the Indian stock markets. In the stock markets. Sharekhan does not claim expertise in too many things. Sharekhan's expertise lies in stocks and that's what he talks about with authority. So when he says that investing in stocks should not be confused with trading in stocks or a portfolio-based strategy is better than betting on a single horse, it is something that is spoken with years of focused learning and experience Sharekhan brings a user- friendly online trading facility, coupled with a wealth of content that will help investors stalk the right shares.

UTI SECURITIES

UTI Bank is a registered member (Depository Participant) of NSDL. Indias first depository. We can avail all of the depository-related services by just opening an account with NSDL through UTI Bank.

UTI Bank provides services like dematerialization of shares, rematerilialization, pledgeHypothecation, freezing/ locking Of Accounts, transfer of shares and settlements, receipt of corporate benefits, holdings & transaction statements on email, tele depository services.

HDFC SECURITIES

HDFC Securities, a trusted financial service provider promoted by HDFC Bank and JP Morgan Partners and their associates, is a leading stock broking company in the country, serving a diverse customer base of institutional and retail investors. HDFCsec.com provides investors a robust platform to trade in Equities in NSE and BSE , and derivatives in NSE. Our website will support you with the highest standards of service, convenience and hassle-free trading tools. Our research team tracks the economy, industries and companies to provide you the latest information and analysis. Our content offers financial information, analysis, investment guidance, news & views, and is designed to meet the requirements of everyone from a beginner to a savvy and well-informed trader.

KOTAK SECURITIES

Kotak Securities, an affiliate of Kotak Mahindra Bank, is the stock-broking and distribution arm of the Kotak Mahindra Group. The institutional business division, which brings you AKSESS, primarily covers secondary market broking. It caters to the needs of foreign and Indian institutional investors in Indian equities (both local shares and GDRs, Global Depository Receipts). The division also has a comprehensive research cell with sectorial analysts covering all the major areas of the Indian economy. The group a net worth of over Rs.1, 550 crores and employs over 3,000 employees in its various businesses. With a presence in 59 cities in India and offices in New York, London, Dubai and Mauritius, it services a customer base of over 5, 00,000 Kotak Mahindra has partnerships with Goldman Sachs (one of the world's largest investment banks and brokerage firms), Ford Credit (one of the world's largest dedicated automobile financiers) and Old Mutual (a large insurance, banking and asset management conglomerate).

KARVY STOCKBROKING LIMITED

Karvy offers a full range of financial services and products ranging from Equities to Research to enhance your wealth and hence achieve your financial goals.

Equities & Derivatives

Comprehensive services for independent investors, active traders & Non-Resident Indians.

Karvy Research
Premium research on all most all companies updated daily.

Depository Services
Value added services for seamless delivery.

RELIANCE MONEY

Reliance Money is an endeavour to change the way India trades in financial markets and avails of various financial services. Reliance Money ensures maximum security with a unique security token to keep your online account safe.

RELIGARE BROKING

Religare is an emerging markets financial services group with a presence across Asia, Africa, Middle East, Europe, and the Americas. In India, Religares largest market, the group offers a wide array of products and services including broking, insurance, asset management, lending solutions, investment banking and wealth management. With 10,000-plus employees across

multiple geographies, Religare serves over a million clients, including corporate and institutions, high net worth families and individuals, and retail investors. Religare Securities Ltd. (RSL), a wholly owned subsidiary of Religare Enterprises Limited (REL), an emerging markets financial services group is a market leading securities firm in India. The company offers equity & currency broking services to more than 7,50,000 clients using both, offline and online platforms and also offers depository participant services. RSL is a member of the NSE, BSE, MCXSX, USE and a depository participant with NSDL and CDSL. RSL employs more than 4800 employees and has a wide distribution reach that spans across more than 1500 locations in India. Online platform provides customers the opportunity to trade in Equities, Commodities, Currency Futures, apply for IPOs and invest in Mutual Funds. Table 3 Opening Fee Trading A/c 100 100 NIL NIL NIL NIL 100 NIL Brokerage Delivery .30 .55 .75 .50 NIL .50 .50 .30 Rs.12/trade

Parameters ANGEL SHCIL ICICI Direct.com SHAREKHAN UTI SECURITIES RELIGARE BROKING HDFC SECURITIES KARVY STOCKBROKING LTD. RELIANCE MONEY

Demat A/c 460 400 750 750 600 125 399 NIL 750

Square Off .05 .12 .18 .10 NIL .10 .15 .05

REGULATORY ENVIRONMENT DETAILS

LEGISLATION The four main legislations governing the securities market are: (a) The Securities Contracts (Regulation) Act, 1956, preventing transactions in securities by regulating the business of dealing insecurities (b) The Companies Act, 1956, which is a uniform law relating to companies throughout India

(c) The SEBI Act, 1992 for the protection of interests of investors and for promoting development of and regulating the securities market, and (d) The Depositories Act, 1996 which provides for electronic maintenance and transfer of ownership of dematerialized securities.

RULES AND REGULATIONS

The Government has framed rules under the SCRA, SEBI Act and the Depositories Act. SEBI has framed regulations under the SEBI Act and the depositories Act for registration and regulations of all market intermediaries, for prevention of unfair trade practices, insider trading, etc. Under these Acts, Government and SEBI issues notification, guidelines, and circulars which need to be compiled with the market participants. The self-regulatory organizations (SROs) like Stock Exchanges have also laid down their rules.

REGULATORS
The regulators ensure that the market participants behave in a desired manner so that the securities market continues to be a major source of finance for corporate and government and the interest of investors are protected. The responsibility for regulating the securities markets shared by Department of Economic Affairs (DEA), Department of Company Affairs (DCA), Reserve Bank of India (RBI), Securities and Exchange Board of India (SEBI) and Securities Appellate Tribunal (SAT).

The intermediaries with securities market shall buy, sell or deal in securities after obtaining the registration from SEBI, as required by section 12:

1. Stock-broker 2. Sub-broker 3. Share transfer agent 4. Banker to an issue 5. Trustee of the trust deed 6. Registrar to an issue 7. Merchant banker 8. Underwriter 9. Portfolio manger 10. Investment advisor 11. Depository 12. Depository participant 13. Custodian of securities

14. Foreign institutional investor 15. Credit rating agency 16. Collective investment schemes 17. Venture capital funds 18. Mutual funds
Any other intermediary associated with the securities market

MARKETING DEPARTMENT STUDY

PRODUCT & SERVICE DETAILS AND PORTFOLIO

REPORTS: Market Outlook at 9:15 a.m. Technical Report at 6:00 p.m. Derivative Analysis Report at 9:15 a.m. FUNDAMENTAL RESEARCH SERVICES: The Sunday Weekly Report The Industry Watch Stock Analysis Flash News

TECHNICAL RESEARCH SERVICE : Nifty Tracker Online Chart Intraday Calls Position Calls Derivative Strategies Futures Calls

INVESTMENT ADVISORY DESK

PORTFOLIO MANAGEMENT SERVICES PMS Schemes @ Angel

Scheme 1: Angel OYSTER Scheme 2: Angel BLUE- CHIP

ANGEL GOLD

COMMODITIES SERVICES Agro Tech Speak Call Evaluation Commodities Tech Speak

o o o

MUTUAL FUND DISTRIBUTION AND ADVISORY IPO DISTRIBUTION AND ADVISORY ONLINE TRADING ANGEL DIET ANGEL ANYWHERE ANGEL TRADE DEPOSITORY PARTICIPANT SERVICES

The details of the products and services has been already mentioned in the products detail section of company profile.

5 PS FOR ANGEL PRODUCTS

1. Product Features of Angel Products 2. Positioning USP, Product Segment, Target Customers 3. Packaging Marketing Material, Client Benefits 4. Placement Distribution Channel, Marketing Strategies 5. Promotion Activities to be carried out

1. PRODUCT

- Features of Angel Products

A premium service for clients who needs professional guidance on short and long term investments. Brokerage of 0.06p. for intra day and 0.30p. for delivery based trading. 50% sharing of brokerage in case of Sub-brokers clients. AMC Rs. 300. Shares can be kept in Angel pool or can be transferred to the respective DP accounts. Intimation regarding transaction will be given to clients by evening of the day of transaction. Profits can be redeemed or re-investing based on clients wish. Existing client account can be used for Angel Products. Clients can do there own transactions in the same account as well. Periodic meetings will be held in the branches

2. POSITIONING
o

Angel Products are positioned as an equity investment option for all those investors who aims for realistic return from equity as an asset class. o It is for the investors who wishes to seek professional advice for their investments.

Unique selling Preposition (USP)

o

A strong team of 11 sector specific analysts headed by Research director guiding the investments. o A low cost solution for investing.

Product Segment
Angel Products are for the people who fall in middle class higher middle class section of the society. o People who are not risk averse and can understand the return benefits vis--vis calculated risk taken. o People who are new entrant to the equity markets.
o

Target Customers
o o

Young professionals. Middle aged professionals considering traditional ways of investing i.e. FDs, PPF, gold, bonds, etc.

Small scale businessmen who are not risk averse and will understand the importance of reasonable returns. o Retired people who have taken hefty VRS or has savings of which 20-25% can be invested in equities.

3. PACKAGING
o

A Client of Angel Product will be regularly updated about the stocks and there performance by Advisory department. o Monthly newsletter will be issued by the Desk and Regular meetings also will be conducted at the branches. o A marketing kit will have Angel Products broacher, performance report FAQs, Consent letter and KYC forms.

4. PLACEMENT

Distribution Channel
o

Bright marketing persons should be used for this product. Product Training along with some investment ideas will be provided to personnel o Existing B2C as well as B2B channels can be explored. o Proper data mining and segmentation should be the basis of marketing

Marketing Strategies
o

The primary marketing strategy for all products is low brokerage charges. Low cost is the basis for attracting the customers. o Another marketing strategy is the corporate scheme of Angel which does not charge any fees for opening trading account if there are more than 10 persons opening account in a group.

5. PROMOTION
o o o o o o

Fundamental workshops to be conducted at the branch on weekends. Promotional activities such as stalls and exhibitions to be held at select housing colonies, clubs and companies. Free SMS service. Here a client will receive our fundamental calls free of cost for a limited period. Distribution of Angel Pamphlets to target customers Attracting the customers through Canopy marketing Promotional activities are also carried out through Investor Camp

INNOVATIVE PRACTICE EMPLOYED

OPERATIONS DEPARTMENT STUDY

COMPANY LOCATION
The location problem is an important strategic level decision making for an organization. The selection of location is a key decision as large investment is made. It is not advisable or sometimes not possible to change the location very often. So an improper location may lead to waste of all the investments. The location of the company is based on companys expansion plan and policy, changing market conditions. At present the company is situated at Indraprasth Complex 228-229, Jamnagar. In order to find a good location the company followed three stages: First stage selection of a region: this refers to the selection of a particular geographical zone taking into consideration such factors as nearness to market. Second stage- selection of a community: this refers to the selection of the specific locality within the region. The factors that influence the selection of community are community attitude and service facilities. Third stage- selection of specific site: this refers to the selection of specific site within the community. The factors that influence the site location are the cost of the land, availability and suitability of the land.

The factors that the Company considered while selecting location are :

Infrastructure facilities Availability of power Community attitude Municipal and other Civil amenities

LAYOUT Layout refers to physical arrangement of facilities. It is the configuration of departments, work centers, etc. The primary goal of layout is to maximize the profit by arrangement of all facilities to the best advantage. The Company has divisions such as :

Branch Managers Cabin Conference Room Trading Rooms Back Office Risk Management Desk KYC (Know Your Client) Desk IT Division

The Branch Managers Cabin and the Conference Room are near to each other so that conference can be held immediately when required. The two Trading Rooms are placed together so that any problem during the trading sessions can be handled easily. The Back Office, Risk Management Desk and KYC Desk are placed in a line so that they can communicate whenever required and the queries of the customer can be solved. The IT Division is kept separately with server and all the necessary connections.

PLANNING AND CONTROLLING

Planning is useful for effective utilization of resources, to achieve organization goal and objectives with respect to quality service, cost control and timely service. Other objective is to co-ordinate with other departments to ensure continuous quality service. There is proper planning of how various activities would be carried out like opening of account, dealing while trading sessions, issuing contract notes, etc. There is also co-ordination among various divisions like back office, Risk Management Desk, KYC Desk, etc so that proper service can be provided to customers.

MAINTENANCE
Maintenance of facilities in good working condition is essential to achieve desired levels. If the company ignores the maintenance than they have to pay heavy price for that. The Company has designed the Quality Assurance Policy which maintains the service of the Company as per the desire level of the customer. The Quality Assurance Policy helps the Company to fulfill the expectations of the customers and retain them.

PROCUREMENT
As Angel Broking is the Service Sector Industry, so procurement of computer machinery and other useful stationery such as stamp, papers, files and other stationery useful for form filling is done. Procurement of computer machinery and other stationery is done through local distributors.

STORAGE
There are various cupboards for various files like contract notes cupboard, account opening forms cupboard, sub brokers files cupboard and general stationary cupboards are kept for easy availability of files and stationery whenever required.

FINANCE DEPARTMENT STUDY

As the Company being Pvt. Ltd. Company, has denied to part the financial information, so I am unable to provide the financial data.

HUMAN RESOURCE DEPARTMENT STUDY

Human resource management policies are vital for organizations that are serious about resolving personnel issues and finding HR solutions. Absolute HR solutions provides clients with professional human resource advice, human resource policy solutions and job description writing and evaluation services. Human Resource Management serves these key functions:

1. Hiring (Recruitment) 2. Compensation 3. Evaluation and Management (of Performance) 4. Promotions 5. Managing Relations 6. Planning

It is the responsibility of human resource managers to conduct these activities in an effective, legal, fair and consistent manner. The objective of Human Resource is to maximize the return on investment from the organizations human capital. Human Resource Management aims to improve the productive contribution of individuals while simultaneously attempting to attain other societal and individual employee objectives. Schwind, Das and Wagar (2005)

RECRUITMENT

Angel takes pride in appointing dynamic individuals who would share their vision and philosophy of 'providing the best value to all our customers. They believe that a professional, determined and focused approach towards the task at hand would enable all their aspirants to learn, groom and grow with them. They offer the perfect blend of stimulus in the form of an attractive compensation package and a stimulating work environment.

Prospective candidates being appointed will serve a probationary period of three months. Staff appointed as trainees will be confirmed in the services, on completion of the required training period subject to his / her performance being satisfactory during the training period. Confirmation will be formalized only when a confirmation letter is issued to the trainee. If considered necessary, training period will be liable to be extended / terminated. During the probation period employee may terminate his/her employment, without stating any reasons, by giving one weeks notice of termination. Employees wanting to terminate their employment, at any time after successfully serving the probationary period, will have to give one months notice of termination, stating the reasons for termination in writing. The new joinee will be attending a two day Induction Programme in order to acquaint him/her with the Angel World (Its People, Culture, Business Processes, Products & services & New Initiatives)

INDUCTION
This program is for new members entering the organization. As new joinees, they find themselves thrown into a new environment and a confused state This is a very important program which helps the new member to get familiarized with them with Angel's Vision, Business Philosophy, values, work culture, Products & Services, Important Business Processes, Policies & Procedures etc.

TRAINING
Angel has undertaken a campaign to strengthen the staffs Customer Relationship Management skills across the organization, by planning highly interactive training sessions with the aim provide effective services to the clients. The programs will be conducted by the HR team with assistance from an outsourced Trainer & will be held at the in house training centre at Akruti. The training programs will have sessions like; Effective Customer Service Skills, Effective Business Communication, Telephone

Etiquette, E-Mail Etiquette, Time Management, Interpersonal Skills, Effective Selling Skills, Handling Customer Complaints effectively. etc. They expect serious commitment and participation from the staff members for all the training initiatives. These people development programmes are an integral part of the performance appraisal process and those excelling in these programs can look forward to be suitably rewarded.

E-Learning
They have initiated e-Learning for making training more accessible through video conferences & through their Employee portal. E-learning also makes the transfer of knowledge more effective & consistent. Along with a host of other training programs, their Induction program too is to be delivered across Angelites through our e-learning platform.

DEVELOPMENT
Do not ask what will happen if we train people and they leave? Instead ask what will happen if we do not train people and they stay on. - Zig Ziegler As they are steadily moving up in the Customer Value Chain by providing Advice Based Broking & becoming a Knowledge Leader in the Retail Broking Business, they encourage all Angelites to upgrade their knowledge about the Dealing and advisory Process by obtaining NCFM Certifications. Apart from this they also have advanced training modules in core functional areas such as marketing / sales, corporate services, research & advisory etc. which help in creating a career path for Angelites. They believe in offering careers & not jobs, hence they recruit fresh graduates / post-graduates. They develop their skills & competencies which helps them create a niche for themselves & achieve professional development.

PERFORMANCE APPRAISAL SYSTEM

At ANGEL, increments will be based only on annual appraisals and will be strictly bench marked with the relative importance of the role and specific contributions of each employee. Annual Appraisals are reviewed twice in a year i.e. in July and December. New employees who have at least completed 9 months of service (6 months of confirmed service) by July or December will be eligible for an annual increment, depending on their performance & contribution to the company.

The Performance Management System

Links employees performance to the Corporate Goals through well Defined Key Performance Areas (KPAs) & measurable targets, reviewed every quarter. Focuses on defining & rating all Managers on Key Competencies relevant for our business. Ensures an objective Performance Appraisal of employees through a meaningful dialogue with them about their performance and decide on measures to improve their contribution and rewards. Identifies key strengths of employees & builds a Training-cum-Career Development Plan for them. Provides opportunity for senior employees to make a Self Appraisal of their performance based on their KPAs and Targets, thereby minimizing areas of differences. Aligns the compensation of each employee with his performance & successful com pletion of NCFM modules related to their job profiles Downward revisions in compensation are also possible Performance Related Rewards (PRR) / Bonus The company pays bonus or Performance Linked Incentives to deserving employees who have contributed more than their defined performance standards & targets. The company plans to progressively increase the variable pay component in the compensation structure to ensure greater accountability and performance orientation.

SUCCESSION
The 'star' Angelites are change leader and helps in acting as catalysts in driving the process improvement programs across various functional areas and profit centers through their Management Development Program. These change leaders (*Angel Managers) play an active role in strengthening the professional managerial team by benefiting from this knowledge sharing initiative.

PRACTICES FOLLOWED BY ANGEL Payroll Procedure

The salaries of all employees will be directly credited by the 30th or 31st of each month, to their individual corporate salary accounts maintained with HDFC Bank Limited. Employees who have newly joined will be given one months time period within which they are required to open a corporate salary account with HDFC. The account opening form will be given along with the appointment letter. Proof of address & photo identity and only one passport sized photograph is required for opening the corporate salary account. In case any employee is staying in rental premises, he/she may give the office address as the mailing address. Salaries of new employees will be delayed, incase accounts have not been opened even after a month of joining.

Working Hours and Attendance

1. Working Hours : Working hours are from 9:30 a.m. to 6.30 p.m. from Monday
to Saturday with a 30 minutes lunch break between 1.00 to 3.00 p.m. However the employee may be required to work such hours as may be necessary to carry out the duties to the satisfaction of the Company. If employee is required to work in shifts, then shift schedule would be made available to the employee by the department head and the same should be informed to HR in CSO for recording the same schedule in the HRMS Harmony.

2. Attendance : They have introduced Harmony to facilitate their Central Support

Office and all branches with online attendance. Attendance is mapped for Angelites when they log into harmony homepage (http://harmony.angeltrade.com). All Angelites are required to login to Harmony at least twice , once on arrival and once on departure from office. Employees on Branch/client visits may put up an online application for OD Official Outdoor duty through Leave under Their Angelite Profile link available on their homepage. The same gets recorded in the online attendance after HODs approval. One passport sized photograph will be required by the HRD for scanning the same to put it up on their harmony homepage. Branches may maintain a muster till all angelites regularly log in to harmony.

Working on Holidays: There would be a compensatory off for working on a holiday or on a Sunday provided the employee has been asked by his/her HOD to work on a holiday or a Sunday, the employees will need to apply for WW (Work permit on weekly OFF) from Leave under Their Angelite Profile link. The said employee/s and may claim a compensatory off for a leave taken during the same month by applying for CO from Leave under My Angelite Profile link. On approval of HOD the CO will be set off against the WW applied for in the same month.

Dress Code

The code has to be adhered to on all working days between Monday and Friday. Common code for Men and Women One is expected to portray an efficient, sober, sophisticated and business-like image, in line with the corporate image of the Company. Proper cleanliness and hygienic standards should be followed especially body odour, bad breath, long nails and un-groomed hair. Code for men

A formal full sleeved shirt, appropriate trouser and a tie for important external meetings. One is expected to be clean-shaven every day. All accessories like briefcase, spectacles, pen, handkerchief etc. should be business-like and should match with the dress code. Appropriate shoes (with socks), which are well polished. Code for women

A salwaar kameez or western formal dress, or a sari that suits the office environment The colour of the dress should be sober and businesses-like and should not be loud. One is expected to wear appropriate make-up, which goes with the dress code. Wearing of excessive jewellery and accessories should be avoided.

Remuneration, Compensation and Benefit

Compensation Philosophy:
ANGEL strives to have a competitive and fair compensation policy aligned with its HR philosophy of meritocracy and Pay for Performance

1. Fixed Salary: The Company offers a fixed salary and benefits package to employees
based on the nature of their job and expected contribution towards achievement of corporate goals. The Fixed compensation structure will normally be reviewed once every year. 2. PF: All employees are governed by the Employees Provident Fund and Miscellaneous Provisions Act, 1952. 3. Requisite deductions : Requisite deductions structure per month will be:

Profession Tax on Salaries

Table 4 Upto Rs.2,000 Rs.2,000/- to Rs.2,500/Rs.2,501/- to Rs.3,500/Rs.3,501/- to Rs.5,000/Rs.5,001/- to Rs.10,000/Rs.10,001 onwards - Nil Rs.30/Rs.60/Rs.120/Rs.175/Rs.200/(Rs.300/- in the month of February)

Employees Contribution towards Provident Fund contribution

o

12 % of the Basic salary of each employee

Employee State Insurance contribution

o

1.75% of gross earning for each employee drawing gross earning of Rs.10000/pm and below

Income Tax on Salaries Employees falling under the Tax net i.e. whose Gross Salary + Bonus exceeds Rs.75,000/- per annum, have to give a self declaration in the month of April each year to the Company stating the amount and type of investments that he intends to make during the year. On the basis of the declaration given by the employee, Income Tax on his/her salary will be deducted as applicable. During the year he/she has to give supporting documents for his investments made, e.g. L.I.C. premium receipts, or for any deduction claims e.g. Rent receipts etc. The employee has the option to give in the requisite documents at the end of each month or latest by the 15th of February each year. Any investments made by the employee after 15th of February each year will not be considered for his/her personal tax saving purpose by the Company. An exception can be made only in case if any due dates for payments of premiums etc. are actually falling after 15th of February. Compensation paid by the Company to its employees is a strictly confidential matter and no one is expected to discuss it with their colleagues or outsiders. Any breach of this confidence will be viewed seriously by the Management, warranting disciplinary action including suspension from service.

4. Mobile Phone: The Company shall pay a fixed allowance for expenses incurred by an
employee in the Sales Team within the prescribed limits as sanctioned by the concerned HOD. For Non-Sales staff this facility would be made available only on a need basis on sanction by the HOD and the Head HR.

Personal Loans and Advances against Salaries

Personal Loans: All employees who have completed 1 year of continuous service with the organisation are eligible to avail personal loans from the Company only in case of dire need of finance. Loans availed by the employees during year will have to be repaid within 10 installments and the same will be deducted from the salary each month. The loan can be availed only if any previous loan taken is repaid wholly. Loans shall be provided at the absolute discretion of the Management and will be decided on a case to case basis depending on the urgency, need and criticality of the subject.

Advances: Advance is generally given once in 4 months against one months salary after requisite deductions. The entire amount given as advance will be adjusted against the next months salary. Transfer The Company may transfer any employee at its discretion to any of its departments, functions, Regional or Branch Offices anywhere in India.

Termination of employment
During the probation period, the Company can terminate the employee with one week notice or payment in lieu of the notice. Termination of confirmed employees will require two months notice. The Company can, at its absolute discretion, terminate any confirmed employee without assigning any reason whatsoever, after giving him one months notice. If in any case the Company gives insufficient notice, salary in lieu of the lesser period of notice will be paid to the employee. The company reserves the right to hold employees termination incase of unearned loans. No leave will be allowed during notice period without a Directors approval. The Company reserves the right to terminate the employment without notice or payment in lieu of notice, should the employee be guilty of misdemeanor, misconduct, negligence, medical disability, irregular attendance and / or frequent absence & disobedience of orders of the Superior. If the employee takes outside employment (with or without remuneration) without permission of the Company, he will be liable to immediate dismissal.

FACILITIES GIVEN BY THE COMPANY TO THE EMPLOYEES

1. Angel Allure (e-Newsletter): The internal newsletter Angel Allure will be uploaded on
Harmony homepage 5th of every month. This e-newsletter is a medium for sharing new initiatives & developments within the organization. It also serves as a platform to enable the employee to share their thoughts / experiences by way of articles / stories. The best article would be reproduced in this newsletter alongwith the winners photogragh and acknowledgement to his contribution in Allure. Through this medium, important communications/issues would also be actively addressed. The employee may e-mail thei0000r articles to postit@angelbroking.com or angelallure@angelbroking.com by the 25th of each month.

2. Visiting Cards: It will be given to employees on a need basis with the approval of the
department / functional head. An internal mail has to be forwarded to the Administration Department. 3. E-mail Addresses: Each employee will be provided with his or her e-mail address for internal as well as external communication.

4. Harmony Employee id: Each employee will be provided a unique employee id and
password for logging into Harmony for Attendance and maintaining Angelite profile on HRIS- Harmony. 5. First Aid Box: A First Aid Box is maintained at the Reception.

6. Canteen Facility: Canteen facility is available at the CSO (Akruti & Acme) Mumbai ,
serving lunch at a subsidized cost. Employees availing of the subsidized lunch facility are required to sign a register maintained at the canteen & will have to pay their monthly food bill dues to the Administrations department. In order to attend to customers, not all employees within departments will go for lunch at the same time. All employees should adhere to the lunch timings. Employees carrying their own edibles should only consume it in the canteen and no other place. No edibles will be allowed at individual work stations, excepting offices where canteen facilities or a separate room for lunch is not provided. In such cases ensure that the tables are left clean and tidy after consumption of food.

7. Administrative Requirement: Administrative requirement such as phone, stationery,

computer etc. would be taken care of by the Admin Department before hand, but in case of additional requirement for stationery / computer hardware the employees can send their requirement through a Requisition Form to the Admin Department after getting it approved from their department head. 8. Smoke Free Office: ANGEL encourages healthy atmosphere for employees and smoking is strictly prohibited in all areas inside the office premises, including toilets, pantry, corridors, conference rooms etc. Similarly consumption of tobacco, alcoholic beverages or any other intoxicants is strictly prohibited on the premises of the Company. Visitors on the premises are also required to observe this rule and their hosts will ensure compliance. 9. PF Transfer: For transfer of PF accumulation from their previous employer, they are required to fill Form -13. This form should be filled up in duplicate and submitted to the HR department.

It is not possible for ANGEL to follow-up with RPFC or the Trusts of previous employers for the transfer. Once Forms are forwarded by ANGEL, it may be in individual interest to see that the follow up is done.

10. Housekeeping Guidelines : All are advised to follow these guidelines to make the office
a pleasant place to work in

Keep the workstation, desk and surrounding area clean and in proper condition. While leaving at the end of the day, keep all newspapers, files, books, folders, papers, stationery etc. in the drawers. Cleaners have been instructed to dispose off papers lying on the table. Keep your storage space properly locked & ensure that one key is kept with Admin dept. Please ensure that visitors and guests are met in the meeting room. They should not be allowed to enter the dealing room / other area. Please talk softly on the phone or otherwise, so that it does not distract others. Please use self-service for drinking of water, tea, filing, photocopying etc. Please use office equipment like PCs, Projectors, ACs etc. carefully and inform Admin Dept in case of any malfunctioning. Employees making use of the Meeting / Conference Rooms and included facilities, for meetings with visitors/clients are required to ensure that after the meeting is over all lights / AC / Computer / OHP switches are put off.

LATEST PRACTICES
'Six Sigma Way of life at Angel'
In order to strengthen the Quality Assurance Drive the Management at Angel is strongly committed to improve processes through use of Six Sigma Methodologies. The Six Sigma way of life throughout Angel is driven by a team of 2 Black Belts and 15 Green Belts certified on Six Sigma & 33 Yellow Belts. All of the Senior Managers and Star performers are leading Six Sigma projects in their functional areas to improve processes.

CHAPTER: 4

Scope of the Study

It would be helpful to take the stock of the prevailing trend of the investors public in any city. This study is aimed at collecting information from the share investing public of Allahabad with respect to online share traders. The report helps in the management planning. Limitations before online trading can be find out. The report also help the creating the Suitable Marketing Operations.

Review of Literature
The Evolution and Future of E-broking Volume 15, Number 1 Article by Vineet Dhamija March, 2003 The Evolution and Future of E-broking: This article traces the evolution of electronic stock trading, analyses its key success factors and attempts to project its future. The author, Vineet Dhamija, believes that e-broking reflects a paradigm shift resulting in greater empowerment of the client and disintermediation, endangering the existence of inefficient and high-cost service providers. He establishes that e-trading is a relatively safe and efficient trading mechanism, offers a variety of benefits to the users and brokers and is poised for significant growth in the coming decade. The article begins with a framework, the Six S Model, for examining the amenability of a service for e-enablement, and presents an assessment of financial services such as corporate banking, retail banking, insurance and broking. Based on this framework, the article establishes that broking, a service which does not require sophisticated skills, is standardised, has a wide geographic spread of clients and a high number of clients who use the service very frequently, and whose automatable processes account for a high proportion of costs, is highly amenable to eenablement. Dhamija then traces the evolution and development of e-broking in some economies, namely the US (where about half the transactions made by retail investors are done through the Internet), South Korea (with 43% of the total stock turnover conducted online) and Japan (where e-broking has been slow to pick up, but is expected to gain popularity in the near future). He analyses the similarities and divergence in the growth of the e-broking industry across these countries, presenting snapshots of leading international e-brokers to underline the significant potential of the e-broking industry. Against this backdrop, the status of e-broking in India is discussed. Very recent phenomenon in India, there are several factors that may jeopardize the growth of ebroking. These include the poor reach of the Internet, lack of suitable infrastructure, security concerns, and the preponderance of institutional investors in the market. However, certain steps could be taken to ensure the success of e-broking in India. The article suggests some measures and also explores the Global Equity Market alliance, which would utilise the potential of ebroking to the maximum possible extent.

RESEARCH
INTRODUCTION: This research has been conducted to find out the present and the future scenario of e-Broking. In the past, investors had no option but to contact their broker to get real time access to market data. But now with the concept of e-Broking, it is possible to get real time data online without the need of contacting broker. In e-Broking system, the software is directly made available to the end-user and he/she can access real time data immediately.

RESEARCH DESIGN:
For any researcher the research methodology is the most important criteria to decide before the actual research process starts. There are many methods for conducting the research some of them are as under: The design of a research is a plan or a model that helps researcher to conduct a formal investigation and survey. It is an application of methods and procedures for acquiring the information needs for getting a desire out come. It decides the sources of data and methods for gathering data. A good design insures that the information obtained is relevant to the research question and that it was collected by objectives. Since, research design is simply the frame work or plan for a study. It is a blue print that of a house devised by an architect. My approach to research is descriptive and quite specific. Out of various research methods the research method, which was most suitable to my research, was Exploratory Research because it provides me all the opportunities to cover the all the aspect that I require to conduct the research and get an appropriate out come.

SAMPLING DESIGN:
The Sampling Design taken here is Non-Probability Convenience based Sampling.

DATA COLLECTION:
The task of data collection begins after a research problem has been defined and research design/plan chalked out. While designing about the method of data collection to be used for the study, the researcher should keep in mind two types of data. There are 2 sources of data i.e.

1. Primary

Data:

The data, which are collected for the first time, directly from the respondents to the base of knowledge & belief of the research, are called primary data. The normal procedure is to interview some people individually or in a group to get a sense of how people feel about the topic. So far as this research is concerned, primary data is the main source of information. The data collected is through questionnaire & information provided by the respondent.

) Secondary Data:

When data are collected & compiled in a published nature, it is called secondary data. So far as this research is concerned Internet and the Company brochures and pamphlets have been referred to.

Sampling Process:
It is true that its very difficult to do the research with the whole universe. As we know that it is not feasible to go for population survey because of the numerous customers and their scattered location. So for this purpose sample size has to be determined well in advance and selection of sample also must be scientific so that it represents the whole universe. So far as this research is concerned, due to time constraint the sample size taken is of 110 respondents of Allahabad city.

Tools and techniques of data collection:

Personal visit & filling up of the questionnaire, with little bit of observation. Table 1 Sample Universe Type of Sampling Sample size Research Instrument Allahabad city Non Probability Convenience based Sampling 110 respondents A structured formatted questionnaire

Taking into consideration that the research instrument selected by me was the questionnaire because it gives more flexibility in terms of collection of the data and one has a chance to meet the responder personally and have an idea of getting an important unknown data that can be collected through their behavior.

LIMITATIONS OF THE STUDY

The limitations of this study are as follows:

Personal Bias: Some respondents may have had personal bias due to which they may not have given the correct information and due to which the right conclusion may not have been derived at.

Area: The area was limited only to Allahabad city. The result may have varied, if it was conducted somewhere else.

Sample Size: The Sample size taken is only 110 due to time constraint; which may not result in very accurate results.

Time Limit: The time limit taken for conducting the research was very less which could also be one of the limitations of the study.

CHAPTER: 5
DATA ANALYSIS AND INTERPRETATION
There are lots of players in the market including number of broker and sub brokers in the market. In this technological era each player in this industry takes the maximum benefit of technical aspects by means of e-broking i.e. e-trading. The study may not include the sub brokers as for the sake of convenience; I restricted my survey taking into consideration their Name, Fame & also the products and services they give to their customers such as trading on phone, low brokerage, low trade charges, the funding facilities, the deposit ratios etc This survey is especially focused on the awareness about the e-broking and its present and future in the potential market. For any researcher it is important that how one has analyzed his or her data in way that it can be clearly interpreted by him and the proper results can be derived.

The following are the findings from this research

1. Which mode of trading alternative do you use?
Online Trading Offline Trading Table 1 Online Trading Users Non Users No. of Respondents 18 92 percentage 16% 84%

Graph 1 The above graph shows the users and non users of online trading. The users of online trading are very less compared to that of offline traders. Among 110 respondents only 18 respondents use online trading and the rest use offline trading. This shows that the concept of e-Broking is not so prevalent in the market. People still prefer to use the traditional offline method of trading.

FOR USERS OF ONLINE TRADING:

Age : 21-35

36-50

51-65

Above 66 Table 2

Age
21 35 36 50 51 65 Above 66

No. of Respondents
14 2 2 0

Percentage
78 11 11 0

Graph 2 The Sampling technique was Random sampling so; there is no fixed number of respondents for the specific age group. The above graph indicates the age group of the people using online trading. It can be noted that among the 110 respondents, 14 users fall in the age group of 21-35, 2 user fall in the age group of 36-50 and 2 user fall under the age group of 51-65.

Occupation :
Businessman Govt. Servant

Profession Employee

Others __________ Table 3

Occupation
Profession Businessman Govt. Servant Employee Others

No. of Respondent
0 6 2 4 6

Percentage
0 34 11 22 33

Graph 3

The above graph shows the occupation of the persons using online trading. The highest no. of users falls under the category of businessman. This shows that persons having their business can trade easily through online trading as they can trade whenever they are free or whenever they wish to trade. The categories of others include mostly students.

Yearly Income :
1 to 2 lacs 5 lacs or more Table 4 2 to 3.5 lacs

Less than 1 lac 3.5 to 5 lacs

Income
Less than 1 lac 1 2 lac 2 3.5 lac 3.5 5 lac 5 or more lac

No. of Respondents
8 6 0 4 0

Percentage
45 33 0 22 0

Graph 4 The above graph shows the income range of the users of online trading. More of them fall under the category of less than Rs. 1 lac. There are almost no users that fall in the income range of Rs. 5 lac or more. It can be interpreted that persons in the income range of Rs. 5 lac or more have less time to trade or look after the markets themselves. So even if they invest, they usually prefer offline trading.

2. In

which Stock Broking House do you prefer to invest?

Religare ICICI Share Khan Kotak

Angel Indiabulls

Others __________

Table 6

Broking House
Angel Religare Sharekhan India-bulls ICICI Kotak Others

No.
2 0 0 2 0 4 10

Percentage
11 0 0 11 0 22 56

Graph 5 The above graph shows the various broking houses from where the user prefers to invest or rather whose software and tips they use. It shows that only 11% of users of e-Broking prefer to invest from Angel Broking. This shows that Angel has more market area to cover by its unique features. The Broking House that fall under the others category are Reliance Money, Religare, etc. This shows the strong position of competitors in the market and the scope for Angel to expand its business.

Which features of e-Broking you like the most?

Instant Online Fund Transfer with Multiple Banks BSE, NSE, F & O, MCX and NCDEX in a single screen No installation required Advantages of mobility Intra day / Historical charts with various indicators

Table 7

Features
F1-Instant Online fund transfer with Multiple Banks F2-BSE, NSE, F & O, MCX and NCDEX in a single screen F3-No installation required F4-Advantages of mobility F5-Intra day / Historical charts with various indicators

No. of Respondents
6 6 0 4 2

Percentage
33.5 33.5 0 22 11

Graph 6 The above graph shows the features of online trading liked by its users. I have taken here five features of online trading among which the features of Instant Online Fund Transfer with Multiple Banks and BSE, NSE, F & O, MCX and NCDEX on a single screen are liked by the users of online trading. This shows that offline traders can be converted to online trading with the help of these features as the feature of Online Fund Transfer saves time and the feature of all exchanges on a single screen will create the interest of those who wish to trade in equity as well as commodity.

FOR NON USERS OF ONLINE TRADING:

Age : 21-35

36-50

51-65

Above 66

Table 8

Age
21 35 36 50 51 65 Above 66

No. of Respondent
68 16 8 0

Percentage
74 17 9 0

Graph 7 The above graph shows that how many persons falling under a specific age group do not use online trading. It was found that out of 92 respondents, maximum no. of persons fall under the age category of 21-35. Also in the case of users of online trading, the maximum no. of users fall under the age category of 21-35. This shows that youngsters are more risk takers than aged people.

Occupation :
Businessman Govt. Servant

Profession Employee

Others __________ Table 9

Occupation
Profession Businessman Govt. Servant Employee Others

No. of Respondent
8 32 14 14 24

Percentage
9 35 15 15 26

Graph 8 The above graph shows the no. of persons falling under different occupation category not using online trading. It is found that maximum no. of persons fall under the category of businessman as in the case of users of online trading. This shows those businessmen are more interested in stock market.

Yearly Income :
1 to 2 lacs 5 lacs or more 2 to 3.5 lacs

Less than 1 lac 3.5 to 5 lacs

Table 10

Income
Less than 1 lac 1 2 lac 2 3.5 lac 3.5 5 lac 5 or more lac

No. of Respondent
42 30 16 2 2

Percentage
46 33 17 2 2

Graph 9 The above graph shows the income range of persons not using online trading. Here also more no. of persons fall under the category of income of less than Rs. 1 lac as in the case of users of online trading. This shows that persons falling under the category of income of less than Rs. 1 lac are more interested in stock market.

In which Stock Broking House do you prefer to invest?

Religare ICICI Share Khan Kotak

Angel Indiabulls

Others __________ Table 11

Broking House
Angel Religare Sharekhan Indiabulls ICICI Kotak Others

No. of Respondent
22 20 14 4 2 8 22

Percentage
24 22 15 9 2 9 24

Graph 10 The above graph shows the various broking houses from where people not using online trading prefer to invest. More no. of users prefer to invest from Angel Broking House. The others category include Reliance Money, Religare, etc. This shows that Angel Broking has more no. of offline traders than online traders. It can be interpreted that Angel has more scope of potential customers for online trading compared to offline trading.

FINDINGS

The research conducted to ascertain the present and the future scenario of online trading in Allahabad city area. On the basis of the analysis of the data acquired through questionnaire following are the finding of the research

The concept of e-Broking is not so prevalent in the market. People still prefer to use the traditional offline method of trading. Persons having their business can trade easily through online trading as they can trade whenever they are free or whenever they wish to trade. The categories of others include mostly students. Persons in the income range of Rs. 5 lac or more have less time to trade or look after the markets themselves. So even if they invest, they usually prefer offline trading. Angel has more market area to cover by its unique features. The Broking House that fall under the others category are Reliance Money, Religare, etc. This shows the strong position of competitors in the market and the scope for Angel to expand its business. Among the various features of online trading provided by Angel broking the features of Instant Online Fund Transfer with Multiple Banks and BSE, NSE, F & O, MCX and NCDEX on a single screen are liked by the users of online trading \Offline traders can be converted to online trading with the help of these features as the feature of Online Fund Transfer saves time and the feature of all exchanges on a single screen will create the interest of those who wish to trade in equity as well as commodity. Out of 92 offline users, maximum no. of persons fall under the age category of 21-35. Also in the case of users of online trading, the maximum no. of user falls under the age category of 21-35. This shows that youngsters are more risk takers than aged people. It is found that maximum no. of persons fall under the category of businessman as in the case of users of online trading. This shows those businessmen are more interested in stock market. Users falling under the category of income of less than Rs. 1 lac are more interested in stock market. Angel has more scope of potential customers for online trading compared to offline trading.

SUGGESTION and RECOMMENDATIONS

To make the concept of e-Broking powerful, the Company must educate the people regarding the benefits of e-Broking. The Company can give training to the customers regarding e-Broking and keep seminars for the customers. A person having sound knowledge about using the software can be appointed to solve the queries of customers. The benefits of e-Broking must be marketed properly in order to make people use eBroking. Through this the Company can increase the awareness of e-Broking. The features of online trading can be used by the Company to convert offline traders to online traders. The potential customer can be identified by knowing the competitors customer and they can be conveyed to trade with Angel Broking by conveying the unique features and low brokerage provided by the Company.

CONCLUSION
1. From the research carried out, it can be concluded that presently the concept of eBroking is not prevalent in the market. Still the traditional method of offline trading is preferred by the people. As it is a new concept, it will take time for people to change their mode of trading.

2. If properly marketed, the concept of e-Broking can be penetrated in the minds of

people. For this the benefits of e-Broking should be conveyed to those who are not aware of it. Training should be given regarding the use of software. People should be educated regarding the easiness of trading while using online trading.

3. The users of online trading are mostly businessman. Other persons falling in the
category of employee, govt. servants or professionals are either not aware or are not mentally prepared for using e-Broking concept. Such people can be made aware about the benefits of e-Broking and it uses should be properly conveyed so that people become ready to use this concept.

4. The two features i.e. Online Transfer of Funds through Multiple Banks and BSE,
NSE, F & O, MCX and NCDEX on a single screen are liked more compared to other features by the users of e-Broking. These two features can be emphasized to convert offline traders to online traders.

5. The potential customer for Angel Broking House consist of professionals,

employees and govt. servants because these persons are either not investing or investing through other broking houses. The persons investing from other broking houses can be converted to the customers of Angel Broking by conveying its unique features and the low brokerage cost and the rest can be educated about stock market.

BIBLIOGRAPHY BOOKS:
o o o o o

Ashwathappa K., Human Resource and Personnel Management, Fourth Edition, 2005, Tata McGraw-Hill Publishing Company Ltd., New Delhi Chunavala & Patel, Production and Operations Management, Fifth Edition, 2003, Himalaya Publishing House, Mumbai Kotler Philip, Marketing Management, Eleventh Edition, 2002, Prentice-Hall of India, New Delhi Telsang Martand, Industrial Engineering and Production Management, Second Edition, 2002, S. Chand & Co. Ltd.New Delhi Angel Brochures and Pamphlets

WEBSITES:

www.angelbroking.com www.angeltrade.com www.harmony.angeltrade.com www.nseindia.com www.bse.com www.sebi.gov.in

QUESTIONNAIRE:

Name : _______________________________________________ Address: __________________________________________ Mobile: ___________________________________________ Email: ____________________________________________

1. Age :
21-35 36-50 51-65 Above 66

2. Occupation :
Profession Employee Businessman Others __________ Govt. Servant

3.Yearly Income : Less than 1 lac 3.5 to 5 lacs 1 to 2 lacs 5 lacs or more 2 to 3.5 lacs

3. Are you aware about stock market?

Yes No

2. Do you invest?
Yes No

3. If yes, then in which alternative do you invest?

Gold Mutual Fund NSC etc Real Estate Bank FD others _______ Stock Market RBI Bonds

4. Among the investment alternatives do you believe that Share Market is one of the
best options to invest in? Yes No

5. In which Stock Broking House do you prefer to invest?

Angel Indiabulls Religare ICICI Share Khan Kotak

Others __________

6. Which mode of trading alternative do you use?

Online Trading Offline Trading

7. Are you aware about e-Broking?

Yes No

8. If yes, then which features of e-Broking you like the most?

Instant Online Fund Transfer with Multiple Banks BSE, NSE, F & O, MCX and NCDEX in a single screen No installation required Advantages of mobility Intraday / Historical charts with various indicators

9. Is there any disadvantage of e-Broking?

Yes No