Design Systems
Eli Brumbaugh
Larry and Sergey named the search engine they built Google, a play on the word googol, the mathematical term for a 1 followed by 100 zeros. Google Inc. was born in 1998, when Sun co-founder Andy Bechtolsheim wrote a check for $100,000 to that entitywhich until then didnt exist.
Existing Audit
Current Logo
The founders named the search engine they built Google, a play on the word googol, the mathematical term for a 1 followed by 100 zeros. Google Inc. was born in 1998, when the Sun co-founder wrote a check for $100,000 for a company that didnt even exist yet.
Googles mission is to organize the worlds information and make it universally accessible and useful.
Mission Statement
Googles mission is to organize the worlds information and make it universally accessible and useful.
Brand Essence
Rule #1 of Googles Ten things we know to be true: Focus on the user and all else will follow
Our homepage interface is clear and simple, and pages load instantly.
Brand Elements
Search
Our homepage interface is clear and simple, and pages load instantly. Simplicity is at the core of what Google does.
Larry Page, once described the perfect search engine as something that understands exactly what you mean and gives you back exactly what you want.
Brand Elements
Google provides a wide variety of services for people and businesses. Larry Page, once described the perfect search engine as something that understands exactly what you mean and gives you back exactly what you want. Since he spoke those words Google has grown to oer products beyond search, but the spirit of what he said remains true.
With all our technologiesfrom search to Chrome to Gmailour goal is to make it as easy as possible for you to nd the information you need and get the things you need to do done.
Brand Elements
Google says this about their wide range of products: With all our technologiesfrom search to Chrome to Gmailour goal is to make it as easy as possible for you to nd the information you need and get the things you need to do done.
Brand Elements
Commercial Products
Google also sells devices like the Galaxy Nexus, the Nexus 7, the Chrome Book, Chrome Box, and the Nexus Q. Google wants to be more than just a search engine. They want to be in every aspect of your life. In this slide alone they are your phone, your tablet, your laptop, desktop, and media center.
Brand Attributes
Clear is Free from darkness, obscurity, or cloudiness; light: a clear day. Google is Clear because they cut back on any and all distractions from the content.
CLEAR
Free from darkness, obscurity, or cloudiness; light: a clear day.
Brand Attributes
Clear is Free from darkness, obscurity, or cloudiness; light: a clear day. Google is Clear because they cut back on any and all distractions from the content.
Brand Attributes
Simple - Easy to understand, deal with, use, etc.: a simple matter; simple tools. Google is simple because they work to make their products and services simple and easy to use.
SIMPLE
Not complicated: a simple design.
Brand Attributes
Simple - Easy to understand, deal with, use, etc.: a simple matter; simple tools. Google is simple because they work to make their products and services simple and easy to use.
Brand Attributes
Fast - Moving or able to move, operate, function, or take eect quickly; a fast thinker. Google is described as Fast because allowing users to get from one task to another helps make you more productive.
FAST
Moving or able to move, operate, function, or take eect quickly; a fast thinker.
Brand Attributes
Fast - Moving or able to move, operate, function, or take eect quickly; a fast thinker. Google is described as Fast because allowing users to get from one task to another helps make you more productive.
It is very difficult to pinpoint the true demographics of Googles users. Google is available virtually everywhere with a very diverse product line and user base (a predominant goal of the company). The following demographic descriptions are derived from research predominantly done in the United States.
More popular with users under 34 (Search Engine)
Research suggests that the majority of Google users are of an upper-middle class income structure
Given lifestyle research, one can assume that a significant number of users are married and have/will have small families
Students
More popular with users under 34. Users are generally of a higher education and technologically adept
Business
Research suggests that the majority of Google users are of an uppermiddle class income structure.
Individuals
Given lifestyle research, one can assume that a signicant number of users are married and have/will have small families.
Target Audience
Overview
It is very difficult to pinpoint the true demographics of Googles users. Google is available virtually everywhere with a very diverse product line and user base (a predominant goal of the company). The following demographic descriptions are derived from research predominantly done in the United States.
More popular with users under 34 (Search Engine)
Research suggests that the majority of Google users are of an upper-middle class income structure
Given lifestyle research, one can assume that a significant number of users are married and have/will have small families
Target Audience
Businesses
With that being said the majority of Google users are business minded professionals.
Business
Most Google users are business minded professionals
Target Audience
Businesses
With that being said the majority of Google users are business minded professionals.
Google
2006 market share
Key Competitors
Fast forward ve years the 2011 market share As you can see Google has outgrown Bing, MSNs replacement with a 22% increase. Yahoo has continued to shrink against the constant innovations being made to google search. Losing 12.1%. MSN/Bing gained 0.8%, Ask lost 3.2%, and AOL lost 4.2%.
Google
2006 market share
Key Competitors
Fast forward ve years the 2011 market share As you can see Google has outgrown Bing, MSNs replacement with a 22% increase. Yahoo has continued to shrink against the constant innovations being made to google search. Losing 12.1%. MSN/Bing gained 0.8%, Ask lost 3.2%, and AOL lost 4.2%.
Google
2006 market share
Key Competitors
Fast forward ve years the 2011 market share As you can see Google has outgrown Bing, MSNs replacement with a 22% increase. Yahoo has continued to shrink against the constant innovations being made to google search. Losing 12.1%. MSN/Bing gained 0.8%, Ask lost 3.2%, and AOL lost 4.2%.
-1.3%
-4.2%
+0.8%
-12.1%
+22%
Google
2006 market share Fast forward ve years the 2011 market share As you can see Google has outgrown Bing, MSNs replacement with a 22% increase. Yahoo has continued to shrink against the constant innovations being made to google search. Losing 12.1%. MSN/Bing gained 0.8%, Ask lost 3.2%, and AOL lost 4.2%.
Key Competitors
Key Competitors
Search
So what happened in 2012? Google gained 1.0% of the market share. Bing gained 2.0% and has risen to become Googles closest competitor. Yahoo shrunk 2.7% and fell to 3rd place. For the first time in over 7 years Google was not #1 in market share growth. This reflects the beginning of a change for the search market. There are also a great deal of Google clones. Even visually some companies have adopted the same colors. Thought they are popular primarily in countries outside of the united states, their design inspiration is obvious. Many have adopted the same simplistic and clean layout style that google has established as the search gateway standard.
66.7%
+1.0%
15.6%
+2.0%
13.4%
-2.7%
Key Competitors
Search
So what happened in 2012? Google gained 1.0% of the market share. Bing gained 2.0% and has risen to become Googles closest competitor. Yahoo shrunk 2.7% and fell to 3rd place. For the first time in over 7 years Google was not #1 in market share growth. This reflects the beginning of a change for the search market. There are also a great deal of Google clones. Even visually some companies have adopted the same colors. Thought they are popular primarily in countries outside of the united states, their design inspiration is obvious. Many have adopted the same simplistic and clean layout style that google has established as the search gateway standard.
66.7%
15.6%
13.4%
Google Key Competitors Search Advantages
Googles top two competitors are Bing and Yahoo respectively in English Speaking Countries. What makes these two companies different from Google? For its part, Google embraces the elegant simplicity of a white background and the Google Search text eld. Links to standard Google features in the upper left corner. Bing's front page is distinctly ashy, thanks to its stunning photography. Nevertheless, navigation for specialized search is easy to nd. Bings front door also includes plenty of shortcuts to other Microsoft-owned Web destinations such as MSN, Windows Live, and Bing Travel. The Yahoo home page is considerably busier. This reects the company's desire to be not just a search engine, but a starting point for Internet surng. Its scattershot approach features search, news, communications tools, and horoscope.
66.7%
15.6%
13.4%
Google Key Competitors Search Advantages
Googles top two competitors are Bing and Yahoo respectively in English Speaking Countries. What makes these two companies different from Google? For its part, Google embraces the elegant simplicity of a white background and the Google Search text eld. Links to standard Google features in the upper left corner. Bing's front page is distinctly ashy, thanks to its stunning photography. Nevertheless, navigation for specialized search is easy to nd. Bings front door also includes plenty of shortcuts to other Microsoft-owned Web destinations such as MSN, Windows Live, and Bing Travel. The Yahoo home page is considerably busier. This reects the company's desire to be not just a search engine, but a starting point for Internet surng. Its scattershot approach features search, news, communications tools, and horoscope.
For its part, Google embraces the elegant simplicity of a white background and the Google Search text eld. Links to key Google features in the upper left corner make checking e-mail a snap.
66.7%
15.6%
13.4%
Google Key Competitors Search Advantages
Googles top two competitors are Bing and Yahoo respectively in English Speaking Countries. What makes these two companies different from Google? For its part, Google embraces the elegant simplicity of a white background and the Google Search text eld. Links to standard Google features in the upper left corner. Bing's front page is distinctly ashy, thanks to its stunning photography. Nevertheless, navigation for specialized search is easy to nd. Bings front door also includes plenty of shortcuts to other Microsoft-owned Web destinations such as MSN, Windows Live, and Bing Travel. The Yahoo home page is considerably busier. This reects the company's desire to be not just a search engine, but a starting point for Internet surng. Its scattershot approach features search, news, communications tools, and horoscope.
For its part, Google embraces the elegant simplicity of a white background and the Google Search text eld. Links to key Google features in the upper left corner make checking e-mail a snap.
66.7%
Bing's front page is distinctly ashy, thanks to its stunning photography. Nevertheless, navigation for specialized search is easy to nd. Bings front door also includes plenty of shortcuts to other Microsoft-owned Web destinations such as MSN, Windows Live, and Bing Travel. It would be nice to have a short cut to mail.
15.6%
13.4%
Google Key Competitors Search Advantages
Googles top two competitors are Bing and Yahoo respectively in English Speaking Countries. What makes these two companies different from Google? For its part, Google embraces the elegant simplicity of a white background and the Google Search text eld. Links to standard Google features in the upper left corner. Bing's front page is distinctly ashy, thanks to its stunning photography. Nevertheless, navigation for specialized search is easy to nd. Bings front door also includes plenty of shortcuts to other Microsoft-owned Web destinations such as MSN, Windows Live, and Bing Travel. The Yahoo home page is considerably busier. This reects the company's desire to be not just a search engine, but a starting point for Internet surng. Its scattershot approach features search, news, communications tools, and horoscope.
For its part, Google embraces the elegant simplicity of a white background and the Google Search text eld. Links to key Google features in the upper left corner make checking e-mail a snap.
66.7%
Bing's front page is distinctly ashy, thanks to its stunning photography. Nevertheless, navigation for specialized search is easy to nd. Bings front door also includes plenty of shortcuts to other Microsoft-owned Web destinations such as MSN, Windows Live, and Bing Travel. It would be nice to have a short cut to mail.
15.6%
The Yahoo home page is considerably busier. This reects the company's desire to be not just a search engine, but a starting point for Internet surng. Its scattershot approach features search, news, communications tools, and such specics as a horoscope.
13.4%
Google Key Competitors Search Advantages
Googles top two competitors are Bing and Yahoo respectively in English Speaking Countries. What makes these two companies different from Google? For its part, Google embraces the elegant simplicity of a white background and the Google Search text eld. Links to standard Google features in the upper left corner. Bing's front page is distinctly ashy, thanks to its stunning photography. Nevertheless, navigation for specialized search is easy to nd. Bings front door also includes plenty of shortcuts to other Microsoft-owned Web destinations such as MSN, Windows Live, and Bing Travel. The Yahoo home page is considerably busier. This reects the company's desire to be not just a search engine, but a starting point for Internet surng. Its scattershot approach features search, news, communications tools, and horoscope.
Key Competitors
Search
Google is missing key features that make up the All-in-one search engine model.
For example Bing and Yahoo provide Airfare Search. With the inclusion of Farecast technology in Bing Travel, Microsoft has the edge over Google and Yahoo in locating the best and cheapest ights.
Key Competitors
Search
Google is missing key features that make up the All-in-one search engine model.
For example Bing and Yahoo provide Airfare Search. With the inclusion of Farecast technology in Bing Travel, Microsoft has the edge over Google and Yahoo in locating the best and cheapest ights.
Key Competitors
Search
Google is missing key features that make up the All-in-one search engine model.
For example Bing and Yahoo provide Airfare Search. With the inclusion of Farecast technology in Bing Travel, Microsoft has the edge over Google and Yahoo in locating the best and cheapest ights.
Key Competitors
Search
But the search engine landscape is changing. For one Yahoo! and Microsoft have set up a powerful partnership, where Microsofts Bing search engine now powers Yahoo! search results. Thus combining Yahoo and Bings market share showing that Bing powers as much as 30% of current searches. And Bings market share has been steadily growing. Bing believes that Googles market share is based on habitual usage. Once people break the influence of the ingrained, habitual impact of the Google brand. They well realized that there is a another alternative to Google. Bing is also the default search tool on a growing number of mobile devices, including all Windows Mobile phones, and new Blackberry phones as well. And even Googles own Android phones. The idea of being forced to use a select search provider based on the manufacturer of the phone is very unpopular among smart phone users.
+
Yahoo! and Microsoft have set up a powerful partnership, where Microsofts Bing search engine now powers Yahoo! search results. Combining Yahoo and Bings market share shows that Bing powers as much as 30% of current searches.
Key Competitors
Search
But the search engine landscape is changing. For one Yahoo! and Microsoft have set up a powerful partnership, where Microsofts Bing search engine now powers Yahoo! search results. Thus combining Yahoo and Bings market share showing that Bing powers as much as 30% of current searches. And Bings market share has been steadily growing. Bing believes that Googles market share is based on habitual usage. Once people break the influence of the ingrained, habitual impact of the Google brand. They well realized that there is a another alternative to Google. Bing is also the default search tool on a growing number of mobile devices, including all Windows Mobile phones, and new Blackberry phones as well. And even Googles own Android phones. The idea of being forced to use a select search provider based on the manufacturer of the phone is very unpopular among smart phone users.
+
Yahoo! and Microsoft have set up a powerful partnership, where Microsofts Bing search engine now powers Yahoo! search results. Combining Yahoo and Bings market share shows that Bing powers as much as 30% of current searches. In a blind comparison test, the outcome was clear people chose Bing web search results over Google nearly 2:1. Specically, of the nearly 1000 participants: 57.4% chose Bing more often, 30.2% chose Google more often; 12.4 % resulted in a draw.
Key Competitors
Search
But the search engine landscape is changing. For one Yahoo! and Microsoft have set up a powerful partnership, where Microsofts Bing search engine now powers Yahoo! search results. Thus combining Yahoo and Bings market share showing that Bing powers as much as 30% of current searches. And Bings market share has been steadily growing. Bing believes that Googles market share is based on habitual usage. Once people break the influence of the ingrained, habitual impact of the Google brand. They well realized that there is a another alternative to Google. Bing is also the default search tool on a growing number of mobile devices, including all Windows Mobile phones, and new Blackberry phones as well. And even Googles own Android phones. The idea of being forced to use a select search provider based on the manufacturer of the phone is very unpopular among smart phone users.
So how can we improve the most popular and powerful search engine on earth?
So how can we improve the most popular and powerful search engine on earth?
So how can we improve the most popular and powerful search engine on earth?
My proposal is to rebrand Google to represent not only the clear, simple, and fast essence of Google. But to take googles message of focus on the user and all else will follow and literally consider the user in the design and functionality of the site. I want the user to feel like theyve created the own tailored search experience. Our competitors are moving towards this goal but we can do it better. We can re-establish why Google is the homepage of the internet.
d
With you.
My proposal is to rebrand Google to represent not only the clear, simple, and fast essence of Google. But to take googles message of focus on the user and all else will follow and literally consider the user in the design and functionality of the site. I want the user to feel like theyve created the own tailored search experience. Our competitors are moving towards this goal but we can do it better. We can re-establish why Google is the homepage of the internet.
Brand Attributes
By standing behind the things that people already enjoy about Google. Simple, fast, and clear. *click And adding you to the equation by creating a tailorable, and more personal experience. What does we mean by Tailorable? CLICK Mobile & Web Apps, and links based on your usage or customized by you. When I say personal: CLICK I mean... you choose the imagery, typefaces, colors, Textures, patterns, and layouts. Or it can be generated for you based on your usage.
experience
Brand Attributes
By standing behind the things that people already enjoy about Google. Simple, fast, and clear. *click And adding you to the equation by creating a tailorable, and more personal experience. What does we mean by Tailorable? CLICK Mobile & Web Apps, and links based on your usage or customized by you. When I say personal: CLICK I mean... you choose the imagery, typefaces, colors, Textures, patterns, and layouts. Or it can be generated for you based on your usage.
experience
TAILORABLE
Capable of being adapted to a given purpose or function.
Brand Attributes
By standing behind the things that people already enjoy about Google. Simple, fast, and clear. *click And adding you to the equation by creating a tailorable, and more personal experience. What does we mean by Tailorable? CLICK Mobile & Web Apps, and links based on your usage or customized by you. When I say personal: CLICK I mean... you choose the imagery, typefaces, colors, Textures, patterns, and layouts. Or it can be generated for you based on your usage.
experience
TAILORABLE
Capable of being adapted to a given purpose or function.
PERSONAL
Coming as from a particular person; individual; private: a personal opinion.
Brand Attributes
By standing behind the things that people already enjoy about Google. Simple, fast, and clear. *click And adding you to the equation by creating a tailorable, and more personal experience. What does we mean by Tailorable? CLICK Mobile & Web Apps, and links based on your usage or customized by you. When I say personal: CLICK I mean... you choose the imagery, typefaces, colors, Textures, patterns, and layouts. Or it can be generated for you based on your usage.
experience
TAILORABLE
Capable of being adapted to a given purpose or function.
Mobile and Web Apps + Links
PERSONAL
Coming as from a particular person; individual; private: a personal opinion.
Brand Attributes
By standing behind the things that people already enjoy about Google. Simple, fast, and clear. *click And adding you to the equation by creating a tailorable, and more personal experience. What does we mean by Tailorable? CLICK Mobile & Web Apps, and links based on your usage or customized by you. When I say personal: CLICK I mean... you choose the imagery, typefaces, colors, Textures, patterns, and layouts. Or it can be generated for you based on your usage.
experience
TAILORABLE
Capable of being adapted to a given purpose or function.
Mobile and Web Apps + Links
PERSONAL
Coming as from a particular person; individual; private: a personal opinion.
Imagery, Typefaces, Colors, Textures, Patterns, Layouts
Brand Attributes
By standing behind the things that people already enjoy about Google. Simple, fast, and clear. *click And adding you to the equation by creating a tailorable, and more personal experience. What does we mean by Tailorable? CLICK Mobile & Web Apps, and links based on your usage or customized by you. When I say personal: CLICK I mean... you choose the imagery, typefaces, colors, Textures, patterns, and layouts. Or it can be generated for you based on your usage.
Why is Google being Tailorable and Personal important? Because theres an ocean of data out there: 2.1 billion Internet users worldwide. CONTRIBUTING TO: 100 billion Estimated number of photos on Facebook. AND 555 million websites.
Why is Google being Tailorable and Personal important? Because theres an ocean of data out there: 2.1 billion Internet users worldwide. CONTRIBUTING TO: 100 billion Estimated number of photos on Facebook. AND 555 million websites.
Why is Google being Tailorable and Personal important? Because theres an ocean of data out there: 2.1 billion Internet users worldwide. CONTRIBUTING TO: 100 billion Estimated number of photos on Facebook. AND 555 million websites.
Why is Google being Tailorable and Personal important? Because theres an ocean of data out there: 2.1 billion Internet users worldwide. CONTRIBUTING TO: 100 billion Estimated number of photos on Facebook. AND 555 million websites.
You choose the apps, and links. You choose the Imagery, Typefaces, Colors, Textures, Patterns, and Layouts.
You choose the apps, and links. You choose the Imagery, Typefaces, Colors, Textures, Patterns, and Layouts.
You choose the apps, and links. You choose the Imagery, Typefaces, Colors, Textures, Patterns, and Layouts.
You choose the apps, and links. You choose the Imagery, Typefaces, Colors, Textures, Patterns, and Layouts.
You choose the apps, and links. You choose the Imagery, Typefaces, Colors, Textures, Patterns, and Layouts.
Brand Elements
People
So what does a better Google search create for you? more time for you...
Brand Elements
People
So what does a better Google search create for you? more time for you...
Brand Elements
People
So what does a better Google search create for you? more time for you...
Brand Elements
Life
To do what you love! How do we accomplish this? We accomplish this by taking your search habits and crafting it into a personalized dynamic search experience tailored to you.
Brand Elements
Life
To do what you love! How do we accomplish this? We accomplish this by taking your search habits and crafting it into a personalized dynamic search experience tailored to you.
How do we do this?
Brand Elements
Life
To do what you love! How do we accomplish this? We accomplish this by taking your search habits and crafting it into a personalized dynamic search experience tailored to you.
Brand Elements
Life
To do what you love! How do we accomplish this? We accomplish this by taking your search habits and crafting it into a personalized dynamic search experience tailored to you.
Just for example as a business minded professional (googles primary target audience), your search homepage could look like this. There could be a collection of power business apps are at your finger tips. Your commonly used sites could be also collected for you and easily reach. The image adjusts itself according to your focus. The image shown can also be set. If you are a business the image could be the building your business is in. The design changes based on YOU. *CLICK
Google
Your Profession
Just for example as a business minded professional (googles primary target audience), your search homepage could look like this. There could be a collection of power business apps are at your finger tips. Your commonly used sites could be also collected for you and easily reach. The image adjusts itself according to your focus. The image shown can also be set. If you are a business the image could be the building your business is in. The design changes based on YOU. *CLICK
Google
Your Profession
Just for example as a business minded professional (googles primary target audience), your search homepage could look like this. There could be a collection of power business apps are at your finger tips. Your commonly used sites could be also collected for you and easily reach. The image adjusts itself according to your focus. The image shown can also be set. If you are a business the image could be the building your business is in. The design changes based on YOU. *CLICK
Google
Your Profession
Just for example as a business minded professional (googles primary target audience), your search homepage could look like this. There could be a collection of power business apps are at your finger tips. Your commonly used sites could be also collected for you and easily reach. The image adjusts itself according to your focus. The image shown can also be set. If you are a business the image could be the building your business is in. The design changes based on YOU. *CLICK
Google
Your Profession
Just for example as a business minded professional (googles primary target audience), your search homepage could look like this. There could be a collection of power business apps are at your finger tips. Your commonly used sites could be also collected for you and easily reach. The image adjusts itself according to your focus. The image shown can also be set. If you are a business the image could be the building your business is in. The design changes based on YOU. *CLICK
Google
Your Profession
Just for example as a business minded professional (googles primary target audience), your search homepage could look like this. There could be a collection of power business apps are at your finger tips. Your commonly used sites could be also collected for you and easily reach. The image adjusts itself according to your focus. The image shown can also be set. If you are a business the image could be the building your business is in. The design changes based on YOU. *CLICK
Objective
Google wants to provide the best experience possible. No one knows how to do this better than the individual's using it. So let google be your search.
Your Search
Objective
Google wants to provide the best experience possible. No one knows how to do this better than the individual's using it. So let google be your search.