Able of Contents: Market Feasibility Study of Web-Info-Portal For Packaging & Removals Industry. 2012

Market Feasibility study of web-info-portal for Packaging & Removals industry.
2012
TABLE OF CONTENTS Chapter No. Title Declaration from student Acknowledgement Executive Summary Introduction Purpose of study with objective Company profile Swot analysis Literature review Need of the study Scope of the study Research Methodology Introduction Types of research design Sample design Sample size Population Sample size Primary and Secondary data Classification of Secondary data Field work and data testing Data Processing and Analysis findings Recommendations Limitations
Bibliography
Page No. 2 3 4-5

6-9
10 11-12 13-14 15-16 17 18
19
I 1.1 1.3 1.4 1.6 1.5 1.6 II 2.1 2.2 2.2 2.3 2.3.1 2.3.2 2.3.3 2.3.4 2.3.
19 20 20 20 0 20 20 21 21-22 23-24 26-59 60-61 62 62263 63 64 66-68
III 3.1
3.2 3.3 3.4 3.5
Annexures
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DECLARATION
I, Mr. Gulwinder Singh, hereby declare that this project report is the record of authentic work carried out by me during the period from 1 st June to 31st July2012 and has not been submitted to any other University or Institute for the award of any degree / diploma etc.
_______________________ Signature Name of the student :
____________________ Signature Name of the Guide : Date :
Date :
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ACKNOWLEDGEMENT
I have taken efforts in this project. However, it would not have been possible without the kind support and help of many individuals and organizations. I would like to extend my sincere thanks to all of them. I am highly indebted to Mr. ATUL RANADIVE for his guidance and constant supervision as well as for providing necessary information regarding the project. I would like to express my gratitude towards member of Lighthouse Information for their kind co-operation and encouragement which helped me in completion of this project. I express my gratitude to the placement committee, faculty, esteemed Director Dr. Milind M. Oka and our Executive Director Prof. (Col.) A. Balasubramanian for providing me with an opportunity to work on a project, which has proven to be a valuable learning experience and also a memorable one. I would like to express my special gratitude and thanks to industry persons for giving me such attention and time. My thanks and appreciations also go to my colleague in developing the project and people who have willingly helped me out.
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EXECUTIVE SUMMARY Lighthouses are constructed at various places along the coast, to enable navigators to avoid rocks and dangers, and hence assist safely. Similarly lighthouse information provides comprehensive information to Packaging & Removal clients. Over the Past decade Packaging & Removals industry in India has witness steady growth, yet the sector remains largely unorganized. To achieve this objective, lighthouse information have launched a website www.indiapnr.com dedicated to Packaging & removals in India. www.indiapnr.com is focused, dedicated and interactive approach to provide prospective clients with information they seek. Information provided on the website will assist clients to arrive at robust Packaging & Removals related decisions. The project which was given to me had the title market feasibility study of web-info-portal for packaging and removal industry. The objective behind this project or survey is to create awareness about www.indiapnr.com among existing packers and removals which will help lighthouse information to attract potential P&R clients as to help them in a better way.
Project was divided into two phases; Phase 1 Data collection phase - a survey was conducted of Packing & Removals service providers, which when analyzed gave direction to Phase 2
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Phase 2 Awareness creation and strategy formulation based on findings of the survey. Outcome of this survey has been very encouraging; percentage of Packing & Removals service providers advertising on online media was noticed to be higher than that of print media. This could be the result of tendency to use internet for finding information and / or the profile of people relocating, - people who work with IT companies, Banks, Foreign engineering companies i.e. employees who are tech savvy and are very comfortable using the internet for all their requirements. The survey results have also shown preference of Packing & Removals services providers to use emails for communication with their clients.
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INTRODUCTION AND DETAILS OF THE ORGANIZATION

Lighthouse Information has set a mission for itself of providing information, which will help end users, to arrive at a robust decision. Most of this information is scattered in the free domain, Lighthouse Information intends to collate it and offer it on dedicated website in an interactive manner.
www.indiapnr.com was launched in line with this mission for Packing & Removals Industry. Thus being the first vertical for Lighthouse Information. Lighthouse information provides comprehensive information to Packaging & Removal clients. Over the Past decade Packing & Removals industry in India has witness steady growth, yet the sector remains largely unorganized. To achieve this objective, Lighthouse information have launched a website www.indiapnr.com dedicated to Packaging & removals in India. www.indiapnr.com is focused, dedicated and interactive approach to provide prospective clients with information they seek. Information provided on the website will assist clients to arrive at robust Packaging & Removals related decisions.
PACKING & REMOVALS

A Packing & Removals service provider is a company that helps people and businesses relocate their goods from one place to another.
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Personal effects / goods are sufficiently packed to safeguard against damage to furniture itself, real estate or personnel during the entire process. Move from one city to another maybe within a particular country or internationally, typically these Packing & Removals services providers have their own branches or affiliated agents at various cities in a country or internationally. Some of these Packing & Removals services providers go a step further and Provide various value addition services. Essential infrastructure for Packing & Removals companies; Manpower Trained surveyor, packing crew Vehicles preferably closed vehicles Warehouse Packing & Removals service providers receive sales leads through multiple sources;
DIRECT SALES & MARKETING

Packing & Removals services companies have their own Sales & marketing team which promotes and solicits business.
DIRECTORY SERVICES
Nature of Packing & Removals business is such that people will look for Packing & Removals service providers when they need such service. Targeted marketing messages will be ignored when the service is not required. Hence listing with directory services makes prudent sense. Physical directories are being phased out with the advent of online directory resources.
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REFERENCES
Reference from a past satisfied customer plays an important part in generating sales leads, and this forms an integral part of Packing & Removals business.
NOMINATIONS
These are in fact references from B2B partners like own branch office or agent or affiliate who sends the sales lead Packing & Removals service providers advertise their services in print media and Online. Existing directories either physical or online only provide a listing of service providers and nothing beyond. So then the end user is left with the task of contacting the service providers and obtaining quotation for the service/s required. There surely was a gap, which, if addressed, could be the basis on which business opportunities could be explored. www.indiapnr.com aims to bridge the gap between sellers and buyers by providing a platform which address B2B and B2C needs of the industry. Packing & Removals service providers will advertise their services by enrolling their details, and /or placing an advertisement banner on the website. B2B Sales lead generation for Packing & Removals service providers B2C Access to information and ease of contact with service providers This concept is known as Partial Linkage where in www.indiapnr.com provides a neutral connection between buyer and seller, but does not get involved in any other aspect of the sales process.
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Enrolled Packing & Removals service providers will receive sales leads that are generated by www.indiapnr.com and will respond to the sales leads as they feel fit. The revenue model for www.indiapnr.com is based on: Charging a onetime annual fee to Packing & Removals service providers for including their contact details. Inclusion of a banner advertisement on the website. Additionally sales leads generated on the site would be forwarded to all enlisted Packing & Removals service providers.
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Purpose of study with Objectives
Since the main objective of the project was to test feasibility of this concept the project has been titled MARKET FEASIBILITY STUDY OF WEB-INFOPORTAL FOR PACKING & REMOVALS INDUSTRY A need was felt for gauging the market readiness for such a concept and also to ascertain the best way forward for launch of such a service;
PRIMARY OBJECTIVES
Primary objective of the project was; Contact all Packing & Removals service providers and gauge their acceptability of the concept
SECONDARY OBJECTIVES
Secondary objectives of the project were; Profile Packing & Removals service providers on the basis of size of the company, scale of operation, their level of asset commitment etc., Ascertain how they are currently generating their sales leads. What is the advertisement channel print media or internet? Their orientation towards carrying out their business using internet.
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COMPANY PROFILE
COMPLETE NAME OF THE COMPANY
Lighthouse Information MISSION STATEMENT, VISION, SLOGAN, LOGO. To provide information required for decision making on an easy to use, dedicated and interactive manner using websites as the prime channel. LIGHTHOUSE INFORMATION LOGO
LIGHTHOUSE INFORMATION TAG LINE Informatively yours

WWW.INDIAPNR.COM LOGO
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www.indiapnr.com tag line A moving experience WHY LIGHTHOUSE INFORMATION Benefits of enrolling with www.indiapnr.com Cost effective visibility Sales lead generation Member of P&R service providers forum on Facebook Be a part of focused, dedicated, and interactive approach to P&R industry.
What is in it for end users Comprehensive P&R related information on a platter. Ease of sending enquiries to P&R service providers. Access to P&R end users forum on Facebook Free consultation on P&R matters.
What we dont do!! We wont recommend a particular P&R service provider, i.e. in essence we are totally neutral /impartial.
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SWOT ANALYSIS Swot analysis is a scan of the internal and external environment of Lighthouse information. It is an important part of strategic planning process. Environmental factors internal to the firm are strength(S) or weaknesses (W) and those external to the firm are opportunities (O) or threats (T).
SWOT MATRIX
STRENGTH WEAKNESSES
S-O strategies OPPORTUNITIES
W-O strategies
THREATS
S -T strategies
W-T strategies
STRENGTHS Huge network with various MNCs operating in Pune. Unique concept of dedicated website. Cost effective visibility
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Free consultation on P&R matters Weaknesses
Limited Brand awareness. Lack of skilled manpower and employees.
THREATS Unorganized market Dependence on Justdail.com for Information. Its innovative service can be copied.
OPPORTUNITIES No Government regulation or regulating body. Huge and growing market Only dedicated web site to give information in an interactive manner.
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LITERATURE REVIEW
The Packers and movers costs in country amount to around 12-13 per cent of GDP. There has been steady increase in the demand for Professional packers and Movers. In todays competitive era and fast placed life, professionals relocate to another city or area, in search of better job opportunities and to accomplish their dreams. Till very recently, the very thought of relocation would include month of planning, sleepless nights, help of neighbors and other hassles. But with the inception of the dynamic industry called the packers and movers, national packaging has become an easy and economical, safe and hassle free activity. Packers and Movers is a service oriented industry with thrust and focus being given on total customer satisfaction. Through the Industry has a separate identity. It works with the support of many other industries such as the logistics, warehousing, insurance etc. Manpower and infrastructure plays a vital role in the operation of the packers as based on their competency the enterprise can pitch for complete customer satisfaction. The Packing and moving Industry has several features in different segments: Commercial Segment. Household Segment. The commercial packaging has different segments: Office Relocation. Factory Relocation. HOUSEHOLD SEGMENT-for household segment Indian Packers and Movers are giving the comprehensive services of Packaging, loading, warehousing, escorting and unpacking at the destination to the customer. COMMERCIAL SEGMENT- for Commercial segment Indian Packers and Movers are giving the comprehensive services of Packaging, loading, warehousing, escorting and unpacking at the destination to the customer. It may include heavy
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machinery, raw materials or the relocation of the entire plant to another city or country. Commercial Office relocation involves relocating : Computer/Server. Security. Telephone. Factory relocation involves relocating : Plant and Machinery. Dismantling / Packing / assembling Plant and Machinery.
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NEED OF THE STUDY
In India Packaging and moving industry is still unorganized. There is no regulating body or any government intervention. Lighthouse information is focused, dedicated and interactive approach to provide prospective clients with information they seek. Information provided on the website will assist clients to arrive at robust Packaging & Removals related decisions. The study reflects the problems and issues faced the major packers and movers. We conducted this survey to create awareness about Lighthouse Information. The study is all about the opinions and feedbacks of packers and movers around the Pune city. Also the opinions of various packers and movers were asked on the future of industry in relation. www.indiapnr.com is a website dedicated only for packers and movers. And it helps both the service providers and end users. Since this website is very new, this project will help us in understanding whether market is ready for this website. This study will clearly define what the market wants. This survey will definitely help the company in understanding the market and understanding what the end user wants from the service providers. We can understand the level of competition and kind of customer satisfaction in this industry.
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SCOPE OF THE STUDY
The Scope of Study is Limited within the Lighthouse information. The Project Report includes the Study of MARKET FEASIBILITY STUDY OF WEBINFO-PORTAL FOR PACKING & REMOVALS INDUSTRY.
The project is analyzed through the advertising strategy, lead generation, profile and opinions of various Packers and Movers on WEB-INFO-PORTAL FOR PACKING & REMOVALS INDUSTRY
It includes the detailed study of Packing & Removals focusing on the various Parameters that lead to identifying and understanding the perception of the customer in enrolling with www.indiapnr.com.
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THE RESEARCH METHODOLOGY
INTRODUCTION My project tittle was market feasibility study of web-info-portal for packaging and removal industry. Project was divided into two phases; Phase 1 Data collection phase - a survey was conducted of Packing & Removals service providers, which when analyzed gave direction to Phase 2. Phase 2 Awareness creation and strategy formulation based on findings of the survey.
Firstly we collected the data of 1000 packers and movers operating in Pune region. The data was collected in the following way: By visiting all the major packers and movers in Pune. Through Newspaper advertisements. Through directory services. Through internet websites like www.justdial.com and www.google.com
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TYPES OF RESEARCH DESIGN
The Research Design adopted in the study is descriptive in nature because the study aims at Describing the situation as it exists at present. PLACE:SAMPLE UNIT:Pune city. Pune. The sample unit was individual Packers and movers around
TIME AND PLACE:- The summer internship was for 2 months and I did survey on market feasibility study of web-info-portal for packaging and removal industry. TYPE OF SAMPLING:- Judgment sampling. SAMPLE SIZE:Sample size was 122 organizations.
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PRIMARY DATA
Primary data is data that is collected for the first time. Primary data is more authentic and accurate. Collection of Primary data involves a huge amount of time and cost. SECONDARY DATA Secondary data are data that have already been collected for purposes other than the problem at hand. These data can be located quickly and inexpensively.
CLASSIFICATION OF SECONDARY DATA.
Secondary data may be classified as either internal or external. INTERNAL DATA are those within the organization for which the research is being conducted. This information may be available in a ready-to-use format such as information routinely supplied by the management decision support system. EXTERNAL DATA are those generated by sources outside the organization. These data may exist in the form of published material, computerized databases, or information made available by syndicated services. Before collecting external Secondary data, it is useful to analyze internal secondary data.
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CLASSIFICATION AND SOURCE OF SECONDARY DATA
INTERNAL SECONDARY DATA Enrollment of packers and movers by the company- These include the existing packers and movers clients of the company around Pune city.
External secondary data
Published business sources-The data was also collected from various published business sources like yellow pages.
Pune phone directory- the Pune Phone directory helped us in collecting new phone no of the companies, in case they have changed their no.
Packers industry of India- the Packers industry also gave the names and address of various packers and movers operating around Pune city.
Government sources
Internet- Data was collected through websites like www.justdial.com, www.google.com, www.Sulekha.com. These websites gives useful information at no cost.
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FIELD WORK AND DATA TESTING The Packing and removals service providers operating around Pune city was taken into account for conducting this survey. The data was collected through directory services, websites, and Newspaper advertisement. The data included the names, address, contact no and email id (if any) of these service providers. For doing this project we had prepared the questionnaire which revolves around market feasibility study of web-info-portal for packing and removal industry questions wherein I have to do survey in different organizations in different locations and get that questionnaire to be filled up by them.
The data of 1000 service providers was analyzed and it was segregated on the basis of location and it was divided among 4 management trainee. . I was allotted companies operating around Pimpri, Pimple Saudagar, Aundh, Sangvi, Nigdi, Bapodi, Dapodi, MIDC Bhosari, Chincwad ,Wakad, Sangvi , Viman Nagar and other areas around Pune city. The service providers were divided into three segments, which are as follows: SEGMENT A- The Service providers with both Email address and a website were categorized into Segment A. The service providers in this segment were the most important from the survey point of view because www.indiapnr.com is a web based and sales lead will be forwarded on email. We use to give a call and fix a prior appointment with them. During this visit we collected their visiting cards and got the questionnaire filled by them.
SEGMENT B- The Service providers with either an email address or with a companys website were categorized into Segment B. The service were also important as they could give a quality feedback on the feasibility of the web-infoportal for Packing and Removal industry.
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SEGMENT C- The service providers with no Email address and website for the company were categorized into this segment. These service providers were basically into transport business and did Packing and Removal work occasionally. These were not to invest much time. They were contacted only if there they were close to service providers belonging to Segment A or Segment B.
Thus I visited around 122 Packing and Removal service providers who mostly had an Email address and a website dedicated to their company.
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DATA PRESENTATION, ANALYSIS AND INTERPRETATION 1. No. of Employees
OBJECTIVE: provider.
To Know the profile of Packing and Removal service
Total no. of companies surveyed 122 Total no. of responses received to this 120 question Packing crew is the most important constituent of providing quality packing service.
Companies were asked to give number of employees with a split on number of employees in Administration, Operations, and Sales & Accounts. 120 responses were received, however majority of the companies did not respond with number of employees in each category. Analysis was carried out using total number of employees.
No. Employees 1 to 10
of No. Companies 73
of
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11 to 20 21 to 30 31 to 40 41 to 50 51 to 60 No. of Companies No. Employees
24 8 8 2 5
23 21 19 17 15 13 11 9 7 5 3 1 0 10 20 30 40 50 60 70 No of Companies No of Employees
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Employee per company

1 to 10 11 to 20 7% 7% 21 to 30 1% 4% 31 to 40 41 to 50 51 to 60
20% 61%
INTERPRETATION: A total of 1665 personnel are involved within Packing & Removals industry in 120 companies. That is an average 14 personnel per company within Pune region in Packing & Removals industry. About 82 percent of the companies operate with average 1 to 20 employees. This seems to the optimal employee number for operating a Packing & Removals service provider outfit. Some companies operate with staff strength of 1 & 2; they outsource packers / helpers to handle packing.
A. Training packers Trained courteous packing crew can be the differentiating parameter between competing Packing & Removals service providers. There is no training institute where one can learn this vocation. Hence, Packing & Removal service providers are constraint but to train their employees in the art of packing. Once
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trained these employees become easy picking for competing Packing & Removals service providers.
Total no. of companies surveyed 122 Total no. of responses received to this 96 question Packing scenario No. of companies that hire trained packers & dont provide 26 training No. of companies that hire untrained packers & provide 23 training No. of companies that hire trained packers & provide 47 training
Training
Trained 27% Both 49%
Training 24%
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Companies providing training Companies providing training 70 Companies not providing 26 training
Companies providing training

not providing training 27%
Providing training 73%
INTERPRETATION: 73% of the companies that responded provide training to their employees; this again indicates the need for professional institutionalized vocational training for packers. 2. VEHICLES Objective: To Know the profile of Packing and Removal service provider. VEHICLES
ARE THE SECOND MOST IMPORTANT CONSTITUENT OF PROVIDING
QUALITY PACKING SERVICE .
GIVEN THE NATURE OF GOODS HANDLED, CLOSED
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TRUCKS ARE PREFERRED OVER OPEN TRUCK.
CLOSED TRUCKS ARE EXPENSIVE, BUT ARE IMPORTANT IN CONVEYING WE CARE ATTITUDE TO THE CLIENT . Many service providers supplement their owned fleet without sourced vehicles from open market. Yet there are a few who completely depend on out sourced vehicles.
Total no. of companies surveyed 122 Total no. of responses received to this 113 question Vehicle ownership pattern Own vehicle Rented 79 34
Vehicle ownership pattern

Rented 30%
Own vehicle 70%
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Open / Closed vehicle Open 18 Closed 29 Both 32
Open / Closed vehicle

Open 23% Both 40%
Closed 37%
INTERPRETATION: 77% of the companies own at least one closed vehicle. Whereas as little as only 23% own only open vehicle. Clearly there is a preference in employing closed vehicles for Packing & Removals services.
3. WAREHOUSE
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Objective: To Know the profile of Packing and Removal service provider.
Warehouses are required to hold packed personal effects awaiting transportation to final destination or gateway port. Packed carton / boxes are received at the warehouse these are arranged on pallets / lift vans at the warehouse. However, handling intercity shipment will generally not require a warehouse facility.
Total no. of companies surveyed 122 Total no. of responses received to this 122 question
Own warehouse Rented
85 37
Warehouse facility
Rented 30%
Own Warehouse 70%
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INTERPRETATION: Warehouse is an expensive asset, yet it is absolutely vital to providing Packing & Removals services, hence the split here is only between haves and have nots. 70% of the companies have invested in a warehouse of their own.
4. NETWORK Objective: To Know the profile of Packing and Removal service provider.
Once three constituents Employee, Vehicle and Warehouse are in place Network of branch office / agents is required to support service and generate leads.
Packing & Removals service providers have their own branches / agents in other cities, either domestic or international, to handle the shipment at both ends. Origin or destination of a shipment could either be in the same city, a different city within India or any other city internationally. As a result a typical Packing & Removals service network would entail own branches or agents in domestic cities or international.
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Packing & Removals services providers have an existing network. However, should the need be they enter into a shipment based agreement with Packing & Removals service providers in cities that they dont have an existing arrangement.
Total no. of companies surveyed 122 Total no. of responses received to this 122 question Operational spread of companies Handling only domestic shipment 89 Handling both, International & domestic 33 shipment
Operational Spread
Both Domestic & International 21%
Domestic only 79%
INTERPRETATION:
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A staggering 79% of the companies are handling only domestic shipment International segment of Packing & Removals business seems to be intentionally avoided, this could be due to the stringent rules & regulations governing these shipment or just too much complexity Providing support to handle international shipment to local Packing & Removals service providers could be a niche segment for freight forwarding outfits.
A. DOMESTIC Total no. of companies surveyed 122 Total no. of responses received to this 122 question Packing & Removals service providers depend on their network to service clients in other cities. This network could be owned by the company i.e branches, or affiliates i.e. agents some companies follow the route of appointing franchises.
Office type No. Companies Own 122 branch Agent 22 Franchise 3
of
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Domestic Network
140 120 100 80 60 40 20 0 Own Branches Agents Franchises
INTERPRETATION: The trend seems to establish own branch offices in major domestic cities. The graph would depict that franchise route does not seem to be very popular, however, this concept is fast catching up and certain companies are appointing multiple franchisees in a city albeit in different parts of the same city. INTERNATIONAL Total no. of companies surveyed 122 Total no. of responses received to this 122 question
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Office type No. Companies Own 0 branch Agent 34 Franchise 1
of
International network
40 35 30 25 20 15 10 5 0 Own branches Agents Franchise
INTERPRETATION: Almost none of the Pune based companies have overseas branches, appointing an agent or acting as one for overseas companies seems to be modus operandi for international shipments. Many international Packing & Removals service providers are establishing their offices in India.
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5. WEBSITE Objective: To Know how Packing and Removal service provider generate their leads.
Importance of presence on internet cannot be emphasized enough. There is a growing trend amongst customers to search the net for all their requirements, hence, been available when customers are looking information is the most prudent thing to do.
Website No 44 Yes 78
Website feature
Not available 36%
Available 64%
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Enquiry generation No 13 Yes 65
Enquiry generation
Not available 17%
Available 83%
INTERPRETATION: 83% of the companies have employed sales lead generation facility on their website; this is manifestation of the growing trend of accepting internet for buying services or at least initiating buying process on the internet. Enquiry generation facility is very easy to incorporate on the website. Having a website and enquiry generation facility is one thing getting visitors to the website is another thing. Hence the need for a platform that will direct traffic to the website is necessary.
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6. EMAIL Objective: To Know how Packing and Removal service provider generate their leads. Email is such a quick and cost effective mode of communication that it cannot be ignored. Besides it is widely accepted medium of communication.
Total no. of companies surveyed 122 Total no. of responses received to this 122 question Use of Email Yes 100 No 22
Email ID
Not available 18%
Available 82%
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INTERPRETATION: Email usage penetration is high but, in this day and age one would expect it to be 100% The low usage is probably due to seasonal operators who do not give due importance to communication and / or quality service 7. Advertising Objective: To Know Packing and Removal service provider Promotional Strategy.
Total no. of companies surveyed 122 Total no. of responses received to this 106 question Not responded / not having advertising 16 budget
Companies having advertising budget Yes 106 No 16
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Advertising budget
No 13%
Yes 87%
120 100 80 60 40 20 0 Individual Customers Corporate Customers Creating awareness
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INTERPRETATION: Efforts are concentrated towards wooing individual customers who is understandable given that Packing & Removals services is a very personal business and more often than not the Lady of the house is the driving force in decisions pertaining to Packing & Removals. Orientation towards corporate clients garners second preference. Many of the relocations are initiated by corporate transfers and the company pays for these services. Having said employee is given the option choosing Packing & Removals service provider by the facilitating Human Resources department.
Target of advertising spend
Individual 98 Customers Corporate 49 Customers Creating awareness 15
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Advertising spend target

Creating awareness 9%
Corporate Customers 30%
Individual Customers 61%
INTERPRETATION: 13% of the companies that is 16 of them have either not responded or have answered negatively to allocated annual budget, however, given the nature of the business and general market trend these companies must surely be spending on advertising on a ad hoc basis. Packing & Removals industry seems to be focusing on Individual Clients heavily, followed by Corporate Customers Print or online media Media Only Print Only Online Both No. Companies 10 48 37 of
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None
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Advertising media preference

Only Print 8% None 22%
Only Online 40% Both 30%
INTERPRETATION: 70% of the companies prefer advertising with Online Media, while only 38% prefer Print Media. The trend of advertisers seems to favor Online advertising over Print media. Given the flexibility that online advertising offers coupled with Time Bound nature of print media advertising, the choice of Online Media seems to make prudent business sense.
A. Print Media
Total no. of companies surveyed 122 Total no. of responses received to this 47
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question Not responded / not using print media Companies using print media for advertising Yes 47 No 75
75
Print media advertising
Yes 39%
No 61%
Response
Excellent Satisfactory Could be better 3 Not worth it 5
No. Companies 8 31
of
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Satisfaction
Not worth it 11% Could be better 6% Excellent 17%
Satisfactory 66%
17% Excellent + 66% Satisfactory = 83% advertisers are happy with the response they get from Print Media Advertising.
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B. Online Media
Total no. of companies surveyed 122 Total no. of responses received to this 85 question Not responded / not using print media 37
Companies using online media Yes 85 No 37
Online advertising
No 30%
Yes 70%
Response Excellent Satisfactory
No. Companies 13 43
of
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Could be better 20 Not worth it 9
Satisfaction
Not worth it 11% Excellent 15%
Coulb be better 23%
Satisfactory 51%
INTERPRETATION: 15% Excellent + 51% Satisfactory = 66% advertisers are happy with the response they get from Online Media advertisement Add to it 23% advertisers who feel that the response to their online initiative could be better. Which points to the fact that there is higher expectation from Online Media, yet advertisers are willing to persevere with Online Media.
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8. ENQUIRY GENERATION Objective: To Know how Packing and Removal service provider generate their Enquiry.
Enquiry generation and conversion thereof is a crucial process in any business. It is very difficult to identify the need for Packing & Removal services hence the emphasis on sales lead generation. Sales lead generation through word of mouth publicity is very high in this industry.
Total no. of companies surveyed 122 Total no. of responses received to this 106 question Enquiry generation mode preference Mode No. companies & 59 59 53 42 9 8 of
Direct Sales Marketing References Direct Advertisement Directory Services Overseas Agents Others
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Enquiry generation
Agents 4% Others 3% Direct Sales 26% Direct Advertisement 23% Directory Services 18% References 26%
Mix Mix 1 Mix 2 Mix 3 Mix 4 Mix 5 Mix 6 Mix 7 Mix 8 Mix 9 Mix 10 Mix 11
Mode mix
Directory Services + References + Advertisements Direct Sales 15 References + Direct Advertisements 10 Direct Sales + Reference 10 Direct Sales + Directory Services 10 Direct Advertisement 7 Direct Sales + Directory Services + Reference + 5 Direct Advert Direct Sales + Direct Advert + Others 4 Direct Sales + Directory Services + Reference 4 Direct Sales + Reference + Direct Advert 3 Others (16 mixes) 16
No. Companies Direct 16
of
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Enquiry generation mix

Mix 11 16% Mix 10 3% Mix 9 4% Mix 8 4% Mix 7 5% Mix 6 7% Mix 5 10% Mix 4 10% Mix 1 16% Mix 2 15% Mix 3 10%
INTERPRETATION: 67% of the companies depend on Sales lead generation through Direct Sales & Marketing effort, Direct Advertisement and Listing on Directory services.
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9. JOBS PER ANNUM Objective: To know how many jobs Packing and Removal service provider handle in a year.
Total no. of companies surveyed
122
Total no. of responses received to this 106 question
No. of Jobs Up to 100 101 to 200 201 to 300 301 to 400
No. Companies 15 49 35 7
of
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No. of Jobs handled per annum

301 to 400 7% Upto 100 14%
201 to 300 33% 101 to 200 46%
106 companies indicated that they cumulatively handled 21152 jobs per annum, which turns out an average of approximately 200 jobs per company per annum. 60% of the companies are executing up to 200 jobs per annum
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10.
ANNUAL CONTRACT
Signing an annual contract with companies who have frequent employee movement in a year gets rid of repetitive Bidding Approval Appointment process which is beneficial for the corporate as well as Packing & Removals service provider.
Annual Contract Yes 69 No 53
Annual contract
No 43% Yes 57%
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INTERPRETATION:
Just a little over 50% of the companies are signing annual contracts with corporates
11.
VALUE ADDED SERVICE
OBJECTIVE- To know whether Packing and Removal service provider provide value added service
Packing & Removals process has many embedded services within its purview yet there is wide scope for inclusion of Value Added Service which can be charged or offered gratis.
Value added service Yes 42 No 80
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Value added service

Value added service 34%
Only packing & removals 66%
INTERPRETATION:
Only 34% of the companies are offering Value Added Services to their clients. Offering Value Added Services is a great promotional tool and adds weightage to word of mouth publicity.
12.
SEASONAL VARIATION
OBJECTIVE: To know whether Packing Removal business is affected by seasonal fluctuation. Packing & Removals is a very seasonal business and shows two high points in the year.
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1st Peak Season: During April, May & Part of June. 2nd Peak Season: During October, November & December.
Low Season:
During Part of June, July, August & September.
Median Season: During January, February & March.
13.
ISSUES / CONCERNS
Objective: to know the major issues and concerns of Packing Removal BUSINESS.
Many of the Packing & Removals service providers have raised their concerns with following issues;
Labor It is difficult to outsource trained labor to support their operational staff. Administration There is no governing body for Packing & Removals industry hence it is a problem in addressing their issues to the Government. Competition Many new entrants are entering the market, resulting in lowering of profit margins.
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Issues
26
labour Problem 68 28 Administration Competition
Interpretation: 55% of service provider feel Labor is the most important concern. Followed by administration i.e. 23% and 22% feels competition is the major concern.
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FINDINGS On the basis of the collected data and exhaustive quantitative and qualitative analysis the following conclusions can be drawn. A total of 1665 personnel are involved within Packing & Removals industry in 120 companies. That is an average 14 personnel per company within Pune region in Packing & Removals industry. 73% of the companies that responded provide training to their employees; this again indicates the need for professional institutionalized vocational training for packers.
77% of the companies own at least one closed vehicle. Whereas as little as only 23% own only open vehicle. Clearly the preference in employing closed vehicles for Packing & Removals services. 70% of the companies have invested in a warehouse of their own. A staggering 79% of the companies are handling only domestic shipment. 83% of the companies have employed sales lead generation facility on their website; this is manifestation of the growing trend of accepting internet for buying services or at least initiating buying process on the internet. Email usage penetration is high but, in this day and age one would expect it to be 100%.The low usage is probably due to seasonal operators who do not give due importance to communication and / or quality service.
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70% of the companies prefer advertising with Online Media, while only 38% prefer Print Media. The trend of advertisers seems to favor Online advertising over Print media. Given the flexibility that online advertising offers coupled with Time Bound nature of print media advertising, the choice of Online Media seems to make prudent business sense
66% advertisers are happy with the response they get from Online Media advertisement. Add to it 23% advertisers who feel that the response to their online initiative could be better. Which points to the fact that there is higher expectation from Online Media, yet advertisers are willing to persevere with Online Media.
67% of the companies depend on Sales lead generation through Direct Sales & Marketing effort, Direct Advertisement and Listing on Directory services. 106 companies indicated that they cumulatively handled 21152 jobs per annum, which turns out an average of approximately 200 jobs per company per annum. 60% of the companies are executing up to 200 jobs per annum. Just a little over 50% of the companies are signing annual contracts with corporates Only 34% of the companies are offering Value Added Services to their clients.
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RECOMMENDATIONS My association with an esteemed and eminent conglomerate like LIGHTHOUSE INFORMATION has been a fortunate and rewarding experience. The process of carrying out this project gave me tremendous learning. There is a huge scope of web-info-portal for Packing and Removal industry. This can be learnt from the fact that 70% of the companies prefer advertising with Online Media, while only 38% prefer Print Media. There is a higher expectation from Online Media. People are making use to internet to gather information. Thus, we can safely conclude that in coming years this website will surely prosper. Following are my recommendations to LIGHTHOSE INFORMATION: Lighthouse Information can start an institutionalized vocational training for labors. Providing support to handle international shipment to local Packing & Removals service providers could be a niche segment for freight forwarding outfits. Lighthouse Information can provide assistance in this field.
Lighthouse Information should try and build a brand image for itself, through promotional activities.
Beside its annual subscription offers, they can start a trial subscription for 3 months to attract new clients.
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LIMITATIONS OF THE STUDY The survey and research has been done only in Pune, therefore the results show the market position of Pune only but results cannot be considered as representative of whole of Maharashtra. Convenient sampling was used as the mode of conducting the research. The sample size of the Pune region taken was small, therefore it can be said that the chosen sample is not the representative of the whole population and this hindered quantitative research. Packers and movers may not have been true in answering various questions and may be biased to certain other questions. Some Packers and movers however were not willing to share their views and did not give any information. The questionnaire mostly contained multiple choice questions; therefore many respondents did not give a proper thought before giving up the questions, and some even ticked things which were not applicable. Therefore all this increased the bias.
Respondents were reluctant to answer some questions, as they look them as personal, therefore increasing the possibility of error.
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BIBLIOGRAPHY
Books: 1) Marketing Management by Philip Kotler. 2) Marketing Research by Donald S. Tull and Del I. Hawkins .
Websites: 1) 2) 3) 4) http://www.google.co.in http://www.justdial.com www.sulekha.com www.wikipedia.com
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ANNEXURES
QUESTIONNAIRE: Ref No Service provider.. Respondent No. of Employees:_________________ Administration:______ Operations:_________ Sales:______________ Accounts:_________ 1. How many Jobs do you handle in a year? ______________ 2. Operational spread: Domestic [ ] International [ ] Both [ ] 3. Domestic network: Own Branches _____ Agents _____ Franchises ______ 4. International network: Own Branches______ Agents ______ Franchises ______ 5. Indian/ International organizations you are affiliated to: FIDI [ ] Others[ ] 6. What is your truck fleet size? Date.
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Open truck: ________ Closed truck:________ 7. Warehouse area: _________Sq. Meters. 8. Do you have a website? Yes [ ] No [ ] If yes www._____________ Does it have lead generation capacity? o Yes [ ] o No [ ] How many leads does it generate? o ______per month, o ______per year. 9. Do you use emails? Yes [ ] No [ ] Email Id: _________________________________ 10.Do you have annual contacts with corporate clients? Yes [ ] No [ ] 11.What value added service do you offer to your clients? _______________________________________ 12.Please draw a graph depicting seasonal variation in business; 13.Are professionally trained packers available for employment? Yes No 14.How are your enquiries generated? Through direct sales and marketing efforts Directory services. References. Direct advertisement.
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Overseas Agent. Others. 15.Do you advertise in newspaper? Yes No o How would you rate your response you received? Excellent Satisfactory Could be better Not worth it. 16.Are you listed with internet based directory services? Yes No o How would you rate the response you received? Excellent Satisfactory Could be better Not worth it. 17.How much do you spend on advertising annually? > 1 lakh PA >5 lakh PA >10 lakh PA Others 18.What are your marketing/ advertising efforts focused on? Individual Clients Corporate clients Creating Awareness 19. Is Packaging and removals industry focused event/ exhibition a good idea? Yes No 20.Do you like the idea of Packaging and removals focused, dedicated web information portal?
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Yes No 21. What according to you are the main issues in Packaging and removals industry? 22.What is the outlook of Packaging and removals industry? 23.Would you like to receive copy if the resultant survey report? Yes No 24. Would you like to receive Packaging and removals sales leads on email? Yes No 25.Would you like to enroll with www.indiapnr.com? Yes No
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Market Feasibility study of web-info-portal for Packaging & Removals industry.

Page No. 2 3 4-5

19 20 20 20 0 20 20 21 21-22 23-24 26-59 60-61 62 62263 63 64 66-68

Market Feasibility study of web-info-portal for Packaging & Removals industry.

_______________________ Signature Name of the student :

____________________ Signature Name of the Guide : Date :

Market Feasibility study of web-info-portal for Packaging & Removals industry.

Market Feasibility study of web-info-portal for Packaging & Removals industry.

Market Feasibility study of web-info-portal for Packaging & Removals industry.

Market Feasibility study of web-info-portal for Packaging & Removals industry.

INTRODUCTION AND DETAILS OF THE ORGANIZATION

PACKING & REMOVALS

Market Feasibility study of web-info-portal for Packaging & Removals industry.

DIRECT SALES & MARKETING

Market Feasibility study of web-info-portal for Packaging & Removals industry.

Market Feasibility study of web-info-portal for Packaging & Removals industry.

Market Feasibility study of web-info-portal for Packaging & Removals industry.

Purpose of study with Objectives

Market Feasibility study of web-info-portal for Packaging & Removals industry.

COMPLETE NAME OF THE COMPANY

LIGHTHOUSE INFORMATION TAG LINE Informatively yours

Market Feasibility study of web-info-portal for Packaging & Removals industry.

Market Feasibility study of web-info-portal for Packaging & Removals industry.

S-O strategies OPPORTUNITIES

Market Feasibility study of web-info-portal for Packaging & Removals industry.

Free consultation on P&R matters Weaknesses

Limited Brand awareness. Lack of skilled manpower and employees.

Market Feasibility study of web-info-portal for Packaging & Removals industry.

Market Feasibility study of web-info-portal for Packaging & Removals industry.

Market Feasibility study of web-info-portal for Packaging & Removals industry.

NEED OF THE STUDY

Market Feasibility study of web-info-portal for Packaging & Removals industry.

SCOPE OF THE STUDY

Market Feasibility study of web-info-portal for Packaging & Removals industry.

THE RESEARCH METHODOLOGY

Market Feasibility study of web-info-portal for Packaging & Removals industry.

TYPES OF RESEARCH DESIGN

Market Feasibility study of web-info-portal for Packaging & Removals industry.

CLASSIFICATION OF SECONDARY DATA.

Market Feasibility study of web-info-portal for Packaging & Removals industry.

CLASSIFICATION AND SOURCE OF SECONDARY DATA

External secondary data

Market Feasibility study of web-info-portal for Packaging & Removals industry.

Market Feasibility study of web-info-portal for Packaging & Removals industry.

Market Feasibility study of web-info-portal for Packaging & Removals industry.

DATA PRESENTATION, ANALYSIS AND INTERPRETATION 1. No. of Employees

To Know the profile of Packing and Removal service

Market Feasibility study of web-info-portal for Packaging & Removals industry.

11 to 20 21 to 30 31 to 40 41 to 50 51 to 60 No. of Companies No. Employees

Market Feasibility study of web-info-portal for Packaging & Removals industry.

Employee per company

Market Feasibility study of web-info-portal for Packaging & Removals industry.

Market Feasibility study of web-info-portal for Packaging & Removals industry.

Companies providing training

Providing training 73%

QUALITY PACKING SERVICE .

GIVEN THE NATURE OF GOODS HANDLED, CLOSED

Market Feasibility study of web-info-portal for Packaging & Removals industry.

TRUCKS ARE PREFERRED OVER OPEN TRUCK.

Vehicle ownership pattern

Own vehicle 70%

Market Feasibility study of web-info-portal for Packaging & Removals industry.