MANDY CRESPO

3520 Robin SW, Wyoming MI 49509

mandy.crespo@live.com (616) 828-2307

Professional Summary
Marketing professional with experience leading and working on cross-functional marketing and product development teams to translate executive initiatives into marketing materials and consumer products. Utilizes team building and relationship management skills in establishing a rapport and reaching corporate objectives with all levels of management and technical skill sets.

Experience
Mavin Global Company Grand Rapids, MI
Mavin Global is an IT products and services company founded by executives in IT Management Consulting, Education, and Product Development. Mavin Global Services assists enterprises in solution architecture and implementation, governance/training, and testing overview. Mavin Global Innovations develops software to increase the productivity and connectivity of enterprises, educational institutions, and individuals.

Marketing Lead October 2010 - Present Coordinated with executive leadership to develop marketing strategies and brand positioning to reach business goals. Established milestones, work plans, status reports, and team reviews to meet the business needs on time and on budget. Led the creation of print and web marketing materials such as sales sheets, brand guidelines, websites, and social media strategies. Created materials by determining content architecture, writing copy, responding to customer feedback, and overseeing the design process. Materials were created 15% under budget while maintaining successful lead follow-ups. Gathered consumer feedback from customers in areas such as healthcare, IT, human resources, and education as well as individual students and professionals. Utilized email surveys, one-onone discussion, and group panels to obtain 80% customer response. Analyzed responses to develop manageable and concentrated functional requirements for product development teams. Served as brand manager and primary contact for client, vendor, and government relations. Identified, completed, and maintained administrative needs to continue collaborative relationships. Maintained customer relationships with companies such as Cooper Tire and Rubber Company, the City of Detroit, and Jack Morton- the marketing agency for GM, Subway, Verizon. Mavin Global maintained 90% customer retention and a 25% increase in yearly revenue. Primary contact for internal marketing and product development teams. Translated executive objectives into specific plans for cross functional groups, which included creating support materials and instructions for the teams. Tripled the marketing and product development teams while maintaining effective communication throughout. Worked with onshore and offshore teams to build product functionality, communicating with both teams to test against business requirements in preparation for new product launches. Kombee Institute Grand Rapids, MI

The Kombee Institute is a nonprofit research organization dedicated to developing and testing technology solutions to social problems. The Kombee Institute utilizes technology, rather than waiting for public policy, to affect change.

Research Associate July 2011 - June 2012 Developed 10 federal research proposals for $125,000 to over $1,000,000 within the span of 3 months.

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Primary grant writer for research proposals. Completed preliminary research, composed application, and submitted grant proposals to federal agencies such as the National Science Foundation and the US Department of Agriculture. Served as the primary contact for government relations. Identified, completed, and maintained administrative needs to ensure successfully submitted applications. Trained new research associates and fellows on identifying grant opportunities, gathering necessary documentation to apply for opportunities, and preparing executive summaries for Institute leadership. Doubles the research group and successfully handed-off at the end of the fellowship. Grand Rapids, MI

Elite Marketing Interactions

Elite Marketing Interactions is a grocer-specific member of the Daymon Interactions organization. Daymon Interactions is the largest international consumer marketing experience company .

Demo Coordinator March 2009 January 2011 Organized weekly and monthly events at the flagship location of a regional grocer. Events were often sponsored by over 15 national vendors such as Kraft Foods Inc., Campbell's Soup Company, McCormick, and others. Requirements included coordinating vendor and employee schedules, procuring event supplies and materials, and providing day-of support to the event team. Often required to procure product substitutions on short notice in order to maintain effective marketing event experiences for both the consumer and vendor. Maintained relationships with vendor personnel to ensure customer retention. Gathered their business objectives and managed internal marketing teams to meet the requirements. Highest quarterly salesperson, 2010.

Education
Grand Valley State University Allendale, MI B.A. (Communication Studies and Spanish) January 2008 April 2012 GPA: 3.9 Deans List Member of Frederik Meijer Honors College Outstanding Student in Communication Studies 2011 Student Scholars Day co-presenter on Death, Music, and Cultural Identity: Three Perspectives on Alejo Carpentiers The Kingdom of this World Northwestern University (Communication Studies) GPA: 3.4 Member of the Communications Residential College Evanston, IL September 2007 - December 2007

Additional Activities
Tutor to adult, Spanish-speaking students preparing for the GED examination. Summer Director for Living Hands, a nonprofit providing baby blankets to hospitals nationwide.

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