E-branding of OTOBI Ltd.

Report on: E-branding of OTOBI Ltd.

Submitted to: Md. Mustafizur Rahman Lecturer, CBA

Submitted by: Group H Sl. No. 01 02 03 04 05 Name Md.Golam Rajeun Jannatul Ferdows Jesmin khandaker Anupam Das Hridoy Jui kashem ID. No 11202050 11202083 11202085 11202047 11202084 Program BBA BBA BBA BBA BBA Sec E E E E E

Submission Date: 04 August, 2012

IUBAT- International University of Business Agriculture and Technology

August 04, 2012 Md. Mustafizur Rahman

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Course Instructor, CBA IUBAT- International University of Business Agriculture and Technology Uttara, Dhaka. Subject: Letter of Transmittal. Dear Sir, With due respect and beg to state that I am a student of IUBAT in the department of BBA. It is great pleasure for me to have the opportunity to prepare a report about the topic of Products and Operation Of OTOBI Ltd. I have prepared this report as an assignment and not for any other purpose. I will be given my best afforded to fulfill the requirements to make this report. I would like to mention that there might be some mistake due to limitation of knowledge. I expect that you will forgive me considering that I am still a learner and in the process of learning. I will be highly grateful to you please read and accept my report proposal. I hope that my report will be able to satisfy you and fulfill your expectations from me.

Sincerely yours, Md. Golam Rajeun On behalf of group Group H

Student Declaration

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We are the student of Business Administration (BBA), in the College of Business Administration (CBA) at the IUBAT-International University of Business Agriculture and Technology and declaring that, this report on the topic of E-branding of OTOBI Ltd. has only been prepare for the fulfill of the course of BUS-201(Business Communication).It has not been prepare for any other purpose, reward or presentation.

Youre sincerely Golam Rajeun Anupam Das Hridoy Jesmin khandaker .. Jui kashem .. Jannatul Ferdows

Acknowledgement

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It has been a great pleasure for us to make a survey on OTOBI Ltd. We would like to thank our course instructor for giving us this opportunity. Induction is a very important part for us to know the environment of the company. We appreciate the personnel department afford for planning this curriculum. In our induction report we have tried to express all what we have learned in the program and to our keen observation what we feel about the different systems of the company. At least we would like to thank the Chief Executive Officer of OTOBI Ltd... He helped us to find out the information of their internal communication. Also thanks to the employees of OTOBI Ltd. who have extended their hand of cooperation to us in our induction stage. At last we would like to thank our University for giving us the opportunities to complete this assignment.

Executive Summary

Brand is the proprietary visual, emotional, rational, and cultural image that you associate with accompany or a product. E-branding is electronically branding the company, mainly branding over internet. E-branding of OTOBI Ltd. is very cost effective; Employees have less knowledge of E-branding. Customers have lack of knowledge of E-branding. Establishing an online brand as quickly as possible to gain first-mover advantages. Undergoing a systematic process of understanding, attracting, engaging, retaining and learning about target customers. Building stronger relationships through targeting customers with unique messages, unique analysis functionality and unique personalization techniques. Data collected from was done in this report. Hypothesis and Frequency Questionnaires were analyzed by using various statistical tools. Descriptive as well as statistical Distributions were used by SPSS software to justify the e-branding context in Bangladesh. Gradually it is trying to figure out its system fall and weak corner. In spite of many problems, it is the leader of revolution in furniture industry in our country. We hope all the best of this company.

Table of content

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Subject Report Formal Part: A)Title Fly B)Title Page C)Letter of Transmittal D)Student Declaration E)Acknowledgement F)Executive Summary Report Introductory Part 1.Company Overview: 1.1 Introduction 1.2 Background Information How to started Award Vision Mission Goal 1.3 Problems 1.4 Objective of the study Report Body Part:

Page number

i ii iii iv v vi

1-2 01 01 01 01 01 02 02 02 02

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2.0 Departments 3.0 Product of OTOBI 4.0 Finance and Accounts department 5.0 Purchase department 6.0 Design section 7.0 Factory overview 8.0 Overview of manufacturing process 9.0 CDC(Central Distribution Center) 10.0 Overview of Marketing and Sales Department 10.1 Introduction of Design plus limited 10.2 Discount sales 10.3 Dealer operation 11.0 Theoretical Framework 12.0 Hypothesis 13.0 Service 14.0 Management Information System 15.0 Data Analysis Report Final Part: 16.0 Overall findings 17.0 Conclusion 18.0 Recommendation

03 03 03 04 04 04 05 09 10-13 10 10 11 12 13 14 14 14

15 16 18

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Source of Information: Reference Appendix Questionnaire 20 21-25 26

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