CHAPTER I

INTRODUCTION

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1.1 Basic Theoretical Concept Auto and Auto Components Industry in India Auto and its ancillary industry is one of the key sectors in the Indian economy. The auto industry can be broadly divided in four sub sectors: (a) Four Wheelers (4W) (b) Two wheelers (2Ws) (c) Commercial vehicles and (d) Three wheelers (3W). The two wheeler (2W) segment analyzed for the purpose of this report includes scooters, motorcycles, and mopeds. Commercial Vehicles (CVs) are an important source of transportation of both goods and passengers. CV comprises medium and heavy commercial vehicles (MHCVs), mainly buses and trucks; and light commercial vehicles (LCVs), mainly tempos and light transport vehicles
Domestic Market Share for 2010-11 16.25 4.36 3.39 76.00

Passenger Vehicles Commercial Vehicles Three Wheelers Two Wheelers

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Domestic Market Share for 2010-11

Passenger Vehicles 16% 4% 4% Commercial Vehicles Three Wheelers 76% Two Wheelers

2Ws, being the most popular means of personal transport, alone account for about 77% of the total automobile production in India, while passenger vehicles (PVs) account for over 15% of the sales. However, owing to their lower sales realizations, two wheelers account for only around 32% of the sales in terms of value while PVs account for around 62% of the same.

Automobile Segment Product Categories:-

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Product Categorizes of Auto Component Segment The Auto Components segment comprises of a host of products demanded by the Automobile segment. These products are classified by major functions as below:

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Auto Component

Segment

Engine and engine parts

Transmission and steering

Suspension and braking

Equipment

Electricals

Others

parts

Parts

Auto and Auto Components Market India: The Automobile Industry, due to its very nature, has grown in clusters. The clusters have OEMs as hubs or centres of growth while the suppliers have formed their bases around the OEMs. There are 3 major automobile and auto component production clusters across the country, namely, Western Region (Mumbai Pune Nasik Aurangabad), Southern Region (Chennai Bangalore Hosur) and Northern Region (Delhi Gurgaon Faridabad). In the Eastern region, activity in the automotive sector is seen in Jamshedpur and Kolkata, but the development in this region has been to a lesser extent than in the others.

Geographical Map of Automobile Clusters in India

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Cumulative Automotive Production: The cumulative automotive production data for April-December 2010 shows production growth of 20.1% over AprilDecember 2010. The high growth was partly attributable to the base effect, and also because of an accelerating recovery. Following two quarters of decline during Q3FY2010 and Q4FY2010, production growth has increased from 9.5% in Q1FY2011 to 12.6% in Q2FY2011, and to 41.3% in Q3FY2011.

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The primary activities of this industry are: Motor cars manufacturing Motor vehicle engine manufacturing. Two Wheelers manufacturing. Three Wheelers manufacturing. Market Potential Analysis:Market potential analysis is not market forecasting, although forecasting when the potential of a market might be realized can be part of the analysis. At base, market potential analysis sizes markets based upon a sequential and increasingly refined process from global or regional to national markets and business, consumer and other segments within national markets. Market potential analysis is a strategic tool to identify market opportunities and invest resources where they will have the greatest return in the long run. Market potential analysis can help to target markets with high growth potential in the future. Market potential analysis enables companies to: Categorize countries as lead markets, break-out markets or emerging markets. Quantify market potential for a given product by country, region or globally, now and in the future. Identify growth drivers and barriers in those markets. Understand how to exploit growth markets by tailoring marketing, product development and production strategies to meet customer demands and overcome market barriers.

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Supply Chain of Automobile Industry:The supply chain of automotive industry in India is very similar to the supply chain of the automotive industry in Europe and America. The orders of the industry arise from the bottom of the supply chain i.e., from the consumers and goes through the automakers and climbs up until the third tier suppliers. However, the products, as channeled in every traditional automotive industry, flow from the top of the supply chain to reach the consumers. Automakers in India are the key to the supply chain and are responsible for the products and innovation in the industry. The description and the role of each of the contributors to the supply chain are discussed below: Third Tier Suppliers: These companies provide basic products like rubber, glass, steel, plastic and aluminum to the second tier suppliers. Second Tier Suppliers: These companies design vehicle systems or bodies for First Tier Suppliers and OEMs. They work on designs provided by the first tier suppliers or OEMs. They also provide engineering resources for detailed designs. Some of their services may include welding, fabrication, shearing, bending etc. First Tier Suppliers: These companies provide major systems directly to assemblers. These companies have global coverage to follow their customers to various locations around the world. They design and innovate to provide "black-box" solutions for the requirements of their customers. Black-box solutions are solutions created by suppliers using their own technology to meet the performance and interface requirements set by assemblers. First tier suppliers are responsible not only for the assembly of parts into complete units like dashboard, brakes-axle-suspension, seats, or cockpit but also for the management of second-tier suppliers.

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1.2 Need for the study: The purpose of this project was to understand the market and market potential for the Gudgeon Pin

1.3 Objective of the Project Primary Objective: To understand the market for Gudgeon Pin in Pune City. Secondary Objective: To check the feasibility of acceptance of Innoventives Gudgeon Pin in the market.

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1.4 Scope of the study: As this study was conducted in Pune, it provides the whole idea of Pune with respect to the automobile manufacturers. The main aim of survey is to cover automobile manufacturer of different class. The scope of this study is limited to the market of Pune only. The findings and suggestions made on research may help to Innoventive Industry Limited to understand the market well; also it helps in forming a strategy for launching product. Focused: The project totally focused on the Automobile manufacturer in Pune City. Market segment: Automobile manufacturer in Pune City.

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1.5 LIMITATIONS OF STUDY The study was conducted in PMC area of Pune which have following limitations. Collection of data-There is lot of barriers of getting the information from the concern person. Most of the automobile manufacturers were not giving perfect information. Time span of the project was limited. The study was limited to only PMC area of Pune based only.

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CHAPTER-II

COMPANY PROFILE

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COMPANY PROFILE

Registered Office GAT No -1261, Village: Sanaswadi, Pune Nagar Road, Tal Shirur, Pune 412208 Phone No: 02137-669001/02 Fax No: 02137-669014

Project Executed at:Corporate office: 601 & 602, Nucleus Mall, 1 Church Road, Camp, Pune 411001, Maharashtra, India Tele/fax: 020-66203549

Factory Address:Plant I GAT No -1261, Sanaswadi, Pune Nagar Road, Tal Shirur Pune - 412208 Plant II Gat No. 56/3,4,5, Village Pimple Jagtap, Tal Shirur, Pune 412208.
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2.1 Introduction of company

Welcome To Innoventive Industries Ltd. Innoventive Industries Limited is established in 1993. It is a multiproduct company catering to applications in diverse sectors such as automobile, boiler & heat exchangers, energy, oil and general engineering. It specializes in processing various types of steel, faster development cycles, flexible production systems, effective supply chain management for efficient delivery and capability to make tubular transformations. The company is driven by continuous innovations. The company has three divisions, Tube, Sheet and Auto Products with manufacturing facilities and warehouses at strategic locations. It offers wide portfolio of products such as Electric Resistance Welded tubes (ERW) and Cold Drawn Electric Welded Tubes (CEW), also known as Drawn over Mandrel (DOM) tubes, strips and auto assemblies. The tubes come in a range of materials like Low Carbon, High Strength, Micro alloy and Stainless Steel. Its products meet stringent requirements of Surface Finish, Wall Thickness, Dimension Tolerance and Mechanical Properties required by discerning global customers. Innoventives DOM tubes are exported under the brand name ARIDOM

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Vision
Our vision is to evolve globally as value creator for customers by specializing in Total Engineering Solutions and Supply Chain Management."

Mission
Install the core values of Excellence, Freedom, Integrity, Respect and Harmony

Standards of the Company: Effective inventory management

Aim to satisfy customers every time with the Innovation Challenge and improve all we do Be passionate about our people Act as a team Measure success through sustainable profit

Stringent Quality Control

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2.2 Organizational chart of the company Board of Directors:-

Mr. Chandu L. Chavan Mr. Ravindra W. Katre Mr. Sanjay H. Waghulade Mr. William Sean Sovak Mr. Yashpaul Gupta Mr. Pradeep Tupe Dr. Rajendra Jagdale Mr. Ramprasad Joshi Mr. Rahul Raisurana Mr. Sanjay Asher

Chairman
Managing Director Whole-time Director

Nominee Director
Independent Director Independent Director

Independent Director
Independent Director Nominee Director

Independent Director

Leadership Team:-

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Mr. Jitendra Palande Mr. Devdatta Ratnakar

Gr. CEO CEO (Tube Division)

Mr. Avinash Adige Head (Auto Division) Mr. Shivaji Katke - Mr. Heramb Chakradeo
Business Head (Energy Business) General Manager (Operations & HR)

Clientele of Innoventive Industries Ltd. Innoventive Industries Limited is evolving as a value creator for customers by specializing in Total Engineering Solutions and Supply Chain Management. Company believes in quality service, elimination of errors, effective inventory management, in-time delivery, good suppliercustomer relationships. They produce precision ERW (Electric Resistance Welded) and CEW (Cold Drawn) Tubes with close tolerances. These are used in the sectors such as Industrial Boilers, Automotive Parts, Railway Bogies, Ship Building, Power Plants, Piping, Bus Body Building, Structural Engineering, Furniture, Green Houses, Playground Equipments, and Gymnasium.

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CHAPTER-III

SERVICE PROFILE

Service Profile:Innoventive Industry has diverse business. Its core business is manufacturing of Electric Resistance Welded Tubes (ERW) and Cold Drawn Electric Welded Tubes (CEW), also known as
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Drawn over Mandrel (DOM) tubes, but it deals with others segments like auto component, wires, metal sheets etc.

Innoventive and its subsidiaries:Innoventives subsidiaries provide further diversification and value addition to their business model. Subsidiaries carry on the business activities as under:-

Innoventive Industries Ltd.

Innoventive Americas, Inc.(IAI) Sankalp Forgings Pvt. Ltd. (Sankalp or SFPL) Saicon Steel Pvt. Ltd. (Saicon or SSPL) Arihant Steel and Metal Wires Pvt. Ltd. (ASMWPL)

Innoventive and its subsidiaries

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CHAPTER IV

RESEARCH DESIGN AND METHODOLOGY

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4.1 RESEARCH METHODOLOGY Research methodology is the way to systematically solve the research problem. It is a science of studying how the research is done scientifically and a system of collecting data for research is known as research methodology. The term research methodology refers to the analysis of principles of methods, rules and techniques. It involves the systematic study of methods which are applied to analyze a specific project or study. In order to make the research organized and to increase its reliability different methodologies are adopted. Research methodology involves the collection of theories, concepts or ideas, comparative studies to different approaches and individual methods which are conduced when a research work id performed.

4.2 RESEARCH DESIGN The research design used was the descriptive one. It narrates the whole research in a simple manner. The purpose is to provide an accurate snapshot of some aspects of the environment. Descriptive research is more rigid than the exploratory research. Which includes survey and fact findings enquires of different kinds. As opposed to exploratory research, descriptive research should define question, people surveyed and the method of analysis prior to beginning data collection.

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4.3 SAMPLING METHOD Convenience sampling method was used for this project report. Convenience sampling is the least expensive and least time consuming of all sampling technique. The sampling units are accessible, easy to measure and cooperative. In spite of these advantages, this form of sampling has serious limitations. Many potential sources of selection bias are present, including respondent selfselection. Convenience samples are not representative of any definable population.

4.4 SOURCE AND METHOD OF DATA COLLECTION Primary Data In this research the data was collected from respondents through questionnaire. The primary data was collected by the methods of interview with the help of questionnaire and discussing with some concerned people. In the questionnaire there are 11 closed ended questions and 2 were open ended.

Secondary Data The secondary data is collected from Books-Text, Reference Internet-Search engine, Companys websites

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4.5 SAMPLING FRAME The sample frame which is used for the research project is those who are in area of Pune City. The information regarding the Gudgeon Pin was collected from the concern person of the automobile manufacturing firm.

4.6 SAMPLE SIZE Sample size is 20 Sample size is selected from the area of Pune City.

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CHAPTER V

DATA ANALYSIS AND INTERPRETATION

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1) Location of gudgeon pin purchasing Table No. 1

Location of gudgeon pin purchasing India Foreign

Total Number 12 8

Figure No. 1

Location of Purchase

40% India foreign 60%

Interpretation:Most of the automobile manufacturers prefer to purchase gudgeon pin from India, it may because of less delivery time while few automobile manufacturers purchase from foreign countries, and it may because of fewer prices.

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2) Name of state in India from automobile manufacturers purchase Gudgeon Pin Table No.: 2 Name of state in India from automobile manufacturers purchase Gudgeon Pin Andhra Pradesh Arunachal Pradesh Assam Bihar Chhattisgarh Goa Gujarat Haryana Himachal Pradesh Jammu And Kashmir Jharkhand Karnataka Kerala Madhya Pradesh Maharashtra Manipur Meghalaya Mizoram Nagaland Orissa Punjab Rajasthan Sikkim Tamilnadu Tripura Uttarakhand Uttar Pradesh West Bengal Total Number 0 0 0 0 0 0 1 2 0 0 0 0 0 0 8 0 0 0 0 0 9 0 0 0 0 0 0 0

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Figure No. 2

Name of State in India from Automobile Manufacturers Purchase

Andhra Pradesh Chhattisgarh Himachal Pradesh Kerala Meghalaya Punjab Tripura Arunachal Pradesh Goa Jammu And Kashmir Madhya Pradesh Mizoram Rajasthan Uttarakhand 0% 5% 5% Assam Gujarat Jharkhand Maharashtra Nagaland Sikkim Uttar Pradesh 0% 0% 0% 0% 0% Bihar Haryana Karnataka Manipur Orissa Tamilnadu West Bengal 0%

47%

42%

0% 0%

0%

0%

0%

Interpretation:Since Punjab State has maximum number of auto ancillaries hence most of the automobile manufacturers (47%) dose purchasing of gudgeon pins from Punjab. In Maharashtra State (42%) is on second preference of purchasing, after that Haryana (5%) and Gujarat (5%) comes for the preference.

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3) Name of country from automobile manufacturers imports Gudgeon Pin Table No. 3 Name of country from automobile manufacturers imports Gudgeon Pin China United states United kingdom Other

Total No. 18 1 1 0

Figure No. 3 Name of country from automobile manufacturers imports Gudgeon Pin

0% 5% 5% China United States United Kingdom 90% other

Interpretation:Most of the imports of gudgeon pins happen from China because most of the auto ancillaries are situated in China because of various causes like cheap labour, easy of labour availability, plenty of resources etc. after China; US and UK preferred by auto manufacturers.

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4) Name of the brand used by automobile manufacturers Table No. 4 Indian Brands Preference Minerva motors Shreeram engineering Jai auto industries Universal impex Enterprise mumbai Dhruman engineering company Other Total No. 5 2 2 2 3 2 4

Figure No. 4

Indian Brands Preference

other 20% Dhruman Engineering Company 10% Enterprise Mumbai 15%

Minerva Motors 25%

Universal Impex 10%

Shreeram Engineering 10% Jai Auto Industries 10%

Interpretation:In Indian brand preference; automobile manufacturers goes for various firms from which they are able to fulfill their need with effective cost saving.

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Table No. 5 International Brands Preference Shiyan Sunon Automobile Parts Co., Ltd. Guangzhou Cnflap Auto Parts Ltd. Xingtai Okai Auto Parts Co., Ltd. Dalian Guoyu Precision Machinery Co., Ltd. Guangzhou Dwit Auto Parts Co., Ltd. Other Total No. 7 4 1 3 2 3

Figure No. 5 International Brands Preference

Shiyan Sunon Automobile Parts Co., Ltd. 15% 10% 15% 5% 20% Dalian Guoyu Precision Machinery Co., Ltd. Guangzhou Dwit Auto Parts Co., Ltd. other 35% Guangzhou Cnflap Auto Parts Ltd. Xingtai Okai Auto Parts Co., Ltd.

Interpretation:In foreign brands preference China holds large (90%) share, hence some of automobile manufacturers prefer China for various causes like cost efficiency, fulfillment of requirement etc.

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5) Reason behind the brand preference Table No. 6 Reason behind the brand preference Quality Brand name Providing material with demanded specifications Cheap price Discount Less transportation cost Total No. 19 5 19 6 15 8

Figure No. 6 Reason behind the brand preferance

20 18 16 14 12 10 8 6 4 2 0 quality brand name Providing material with demanded specifications cheap price discount less transportation cost

Interpretation:Most of the automobile manufacturers choose brand on the basis of quality of the material (95%) they provides and fulfillment of customized specifications for the product (95%); after that discount (75%), less transportation cost (40%), cheap price (30%) and brand name (25%) factors came respectively.

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6) Frequency of order placement Table No. 7 Frequency of order placement Weekly Monthly Quarterly Total No. 2 4 14

Figure No. 7 Frequency of order placement

14 12 10 8 6 4 2 0 weekly monthly quarterly

Interpretation:Requirement of gudgeon pin is more hence instead of placing orders again and again most of the automobile manufacturers prefer to place orders quarterly.

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7) Problem Faced While Ordering Table No. 8 Problem Faced While Ordering Yes No Total No. 1 19

Figure No. 8 Problem Faced While Ordering

5%

yes no

95%

Interpretation:Most of the automobile manufacturers are comfortable with existing method of placement of order but some manufacturers are facing problems placing order; they are not comfortable with the current procedure.

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8) Type of problem faced earlier while placing order Table No. 9 Type of problem faced earlier while placing order Late response Less credit period Demand for advance payment other Total No. 14 3 1 2

Figure No. 9

Problems faced while placing order

5% 10% Late response Less credit period 15% Demand for advance payment 70% other

Interpretation:Most of the automobile manufacturers faces problem of late response (70%) like concern person responding late etc. and some of finding credit period is less (15%), some of gudgeon pin manufacturers are demanding for advance payment (5%), some are facing other problems (10%) like unable to get material of required specification.

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9) Availability of discount on cash payment Table No. 10 Availability of discount on cash payment yes No Total No. 7 13

Figure No. 10

Availability of discount on cash payment

14 12 10 8 6 4 2 0 yes no

Interpretation:Most of the automobile manufacturers are not ready to switch credit to cash payment though there is discount offered, this because the opportunity cost is more if they invested in some financial institute.

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10) Preference of Payment mode Table No. 11 Preference of Payment mode Partial payment Progressive advance payment after delivery Total No. 12 7 1 0

Figure No. 11

Preference mode of payment

12 10 8 6 4 2 0 Partial payment progressive advance payment after delivery Total No.

Interpretation:Most preferred mode of payment by automobile manufacturers is partial payment (60%); second one progressive payment (35%) mode is preferred because these two modes are most feasible and considered standard mode of payment in the industry; after that advance payment (5%) accepted by very few manufacturers and payment after delivery happens only dealing with government so it is not accepted by any of them.

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11) Credit period preference Table No. 12 Credit period preference 10 to 15 16 to 30 31 to 45 46 to 60 61 to 90 91 and above Total No. 0 10 2 2 6 0

Figure No. 12

Credit Period Preferance

0% 10 to 15 30% 50% 10% 10% 16 to 30 31 to 45 46 to 60 61 to 90 91 and above

Interpretation:The time span of credit period which preferred by most automobile manufacturers (50%); between 16 to 30 days; normally which is considered standard. After that period of 60 to 90 days are preferred by some manufacturers and few preferred 31 to 45 days while some of are good with 46 to 60 days; while 91 and above time span are rejected by all.

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12) Problem faced on following parameters Table No. 13 Problem faced on following parameters Quality of the product Mismatched material with placed order delay in delivery of material transportation packaging of material mode of payment other Total No. 3 4 19 11 5 0 0

Figure No. 13

Problem faced on following paramaters

20 18 16 14 12 10 8 6 4 2 0

Total Nos.

Quality of the product

Series1

Mismatc hed material with placed order 4

delay in transport packagin mode of delivery ation g of payment of material material

other

19

11

Interpretation:The problem area which is more critical is delay in delivery of material after that transportation problem like not chosen feasible mode of transport. Sometimes packaging of material was not good or it may be damaged during transportation. Mismatching of placed orders happens because of lack of communication and very few times quality issues occurred it may be because of faulty raw material of gudgeon pin.
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13) Factors that they look for while purchasing the products Table No. 14 Factors that they look for while purchasing the products quality of product price of product brand image discount on bulk purchase delivery period credit period Total No. 20 16 10 13 18 16

Figure No. 14 Factors that they look for while purchasing the products
20 18 16 14 12 10 8 6 4 2 0 quality of product price of product brand image discount on bulk purchase delivery period credit period

Interpretation:While purchasing gudgeon pin the factor most considered is quality of material after that delivery period, credit period, price of product, discount on bulk purchase respectively and the least considered factor is brand image.

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Growth in Automobile Sector:A]

Year Production Mar-11 Mar-12 1698721 1814805

Increase in Automobile Sector

1850000 1800000 1750000 1700000 1650000 1600000 Production Mar-11 Mar-12

Interpretation:The graph shows that there is 6.83% change in production of vehicles than last year and it may grow continuously. It clearly shows that there huge opportunities for auto ancillary industry.

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CHAPTER VI

FINDINGS

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FINDINGS:

1. Most of the automobile manufacturers prefer to purchase gudgeon pin from India; it may because of less delivery time. 2. Automobile manufacturers goes for various firms from which they are able to fulfill their need with effective cost saving. 3. The criteria of choosing gudgeon pin are based on quality of material, fulfillment of customized specifications. 4. Most preferred mode of payment by automobile manufacturers is partial payment; second one progressive payment mode is preferred because these two modes are most feasible and considered standard mode of payment in the industry. 5. The problem area which is more critical is delay in delivery of material and transportation problem like not chosen feasible mode of transport. 6. The automobile sector is continuously growing with huge number (6.83%) every year. So the market potential for Gudgeon Pin is very high.

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CHAPTER VII

SUGGESTION

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SUGGESTION: 1. Innoventive should launch its product Gudgeon Pin in such way that it completely fulfills customized specifications of customer. 2. Innoventive should have effective and efficient Supply Chain Management for Gudgeon Pin so that it will able to value addition for customer delight as well as IIL. 3. Most preferred method of payment is partial payment and progressive payment. Innoventive should be considering these methods as mode of payment; so that most clients will attract to deal with IIL. 4. Company should have to offer discount on bulk purchasing so that customer will remain stick to company as client which will provide business for long time.

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CHAPTER VIII

BIBLIOGRAPHY

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BIBLIOGRAPHY

1. Internet www.innoventive.in www.wikipedia.com http://www.siamindia.com http://www.acmainfo.com www.cii.com

2. Books Marketing management -by Philip Kotler, Keller, Jha Research methodology by C R Kothari, Dr A B Rao.

3. Company Journals.

4. Newspaper Economic Times Business Standard Times of India

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CHAPTER IX

ANNEXURE

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Questionnaire Company Information: 1. 2. 3. 4. 5. 6. Name of a Person: . Position of the Person: Name of a Company: Location of the Company: Numbers of cars manufacturers (Per Year). From where you purchase Gudgeon Pin? From India From Foreign (If Foreign then go to 8th question)

7. Which state of below : Andhra Pradesh Haryana Arunachal Pradesh Himachal Pradesh Assam Jammu & Kashmir Bihar Jharkhand Chhattisgarh Karnataka Goa Kerala Gujarat Madhya Pradesh 8. Name of the country from you purchase: China United States

Maharashtra Manipur Meghalaya Mizoram Nagaland Orissa Punjab

Rajasthan Sikkim Tamilnadu Tripura Uttarakhand Uttar Pradesh West Bengal

United Kingdom If any other (Please Specify below)

9. Name of the brand you use: Indian Brands International Brands Minerva Motors Shiyan Sunon Automobile Parts Co., Ltd. Shreeram Engineering Enterprise Mumbai Guangzhou Cnflap Auto Parts Ltd. Jai Auto Industries Xingtai Okai Auto Parts Co., Ltd. Universal Impex Dalian Guoyu Precision Machinery Co., Ltd. Dhruman Engineering Company Guangzhou Dwit Auto Parts Co., Ltd. If any other please mention.. 10. Why this brand: Rate on Various aspect from 1-5 where1 is worst & 5 is the delight. Quality Brand Name Providing material with demanded specifications Cheap Price Discount Less Transportation Cost

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11. Frequency of order placement? Weekly Monthly

Quarterly

12. Are you facing any problems while placing order? Yes (If Yes then go to Que. No. 13 else go to Que. No. 14) No. 13. What type of problems are you faced earlier: Late response Less credit period Demand for advance payment If any other please specify 14. Would you go for the cash payment if there is discount & if No why? (If yes then go to Que. No. 15 else go to Que. No 16) Yes No 15. What are the mode of payment do you prefer? Partial Progressive Advance After delivery 16. What credit period will you prefer? 10-15 16-30 61-90 91 and above

31-45

46-60

17. Have you ever face any problem regarding following issue:(If YES then select problem listed below & rate 1 being worst & 5 being Excellent) I. Quality of the product II. Mismatch of placed order III. Delivery of material IV. Transportation V. Packaging of material VI. Mode of payment VII. If any other please mention

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18. What factors you looks while purchasing the products? Give ratings to following. (Scale is 1 to 5. 1 is very less and 5 is highest.)

19. What suggestion would you like to recommend towards these products?

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