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Business plan Target Market For the pharmacy business, it is important to acknowledge a target market, to whom we may better

adapt to and cater their needs and wants. Our target market would be the general people living near our store. Our prime products are the drugs and medicines. So our major target market would be those that need to buy medicines to cure their sickness or discomfort. Target consumers would include but not limited to tricycle drivers who are always just near the ministop, the families living near which includes the Teachers East Village and the other locals. Our target repeat consumers would be the ones that are in close vicinity to us. Our drive thru would target those people that are always on the go and the taxi drivers. The population of the area would be approximately 100,000 with the majority living in the upper class and middle class. The Pharmacy finds that the target markets will be served well and their feedbacks are very essential to the development and growth of Medicrest Pharmacy. Competitive advantage Our competitive advantage would be that there is no near pharmacy near to truly compete with our consumers. Our only enemy would most likely only be the ministop that is well known in that place. We will offer what the ministop simply doesnt offer by nature and it is our specialty in offering only the best medicine and medical assistance and services. With our front-store layout to truly catch the attention of any people who would pass by is a sure winner. With our product lineups and innovations in services, we are truly at a competitive advantage. Our prescription drugs are cheaper than

Mercury Drugstores. The pharmacy is also well employed with the skilled and the professionals. Our employees are very dedicated to their work. They will be at their utmost sufficiency in delivering services while giving a warm welcome to our costumers. We are very strict to reduce risk and flexible to grab opportunities. In shop security measures will prevent any shoplift, holdup, or chaos inside the Pharmacy. Certain seasons such as Christmas, Easters, etc. , the Pharmacy can very well adopt to the ambiance of the season, as well as unique promotions to appeal to the customers. Our drive thru services will provide the most convenient way for drivers to buy their needs. We would also provide the people with the proper knowledge on medicines to facilitate their right to be educated which will guide them on proper handling and buying of medicines to entice them further to buy at Medicrest Pharmacy. After entering the Pharmacy, they will surely come back! Products and services On entrance, a warm greeting by the employees to you. The services catered are the pharmacy counseling, medical consultation, drug guide and information, free blood pressure, compounding and reconstituting provided by professionals. Whether on foot or on the go, we can most surely provide you with the fastest drive thru service. We happily accept health cards/ credits/ debits/ etc. incase you are low on cash. Our customer care service will facilitate your comments and suggestions at our survey boxes. Immediate feedbacks and response will help provide you the best services. On entrance, a beautiful display of merchandises. Products carefully assorted and displayed in a very nice manner. We sell medicines, health foods, toiletries, and

personal care products. We are flexible, on special dates such as valentines, we also sell valentine cards, flowers, etc. Our goal in our products is to be sellable as well as to satisfy the customers. Products not on hand can be specially requested and would be looked on for possible resolutions such as substitutions or be delivered the nearest possible date. Nevertheless, our products and services are customized to specifically offer the best to the consumers. The consumers will be very willing to return and buy again the other products on hand or future new products. Operation Just as any business, certain requirements must be accomplished for legalized operation. These requirements are as follows: DTI application Barangay clearance Mayors permit Register with the Bureau of Internal Revenue (BIR) to get your business' Tax Identification Number (TIN) ------------------------------------------------------------------------------------------------------Staffing Our employees needs to be the best and is therefore standardized with certain requirements which generally are as follows:

At least 4 year course college graduate NBI clearance Willing to work Good personality Pleasing Personality Confident Honest For certain positions such as pharmacist, they are required to have a valid PRC ID. For managerial positions, they should have a degree related on business management. For janitorial positions, they will not be required to have a college degree. The branch manager (BM), being the head of the business operation would play crucial roles in the management of the pharmacy to ensure a smooth flow of the work. He/she would require good skills in these categories of managerial roles--interpersonal, informational, and decisional. Being interpersonal requires the ability to sustain and obtain the harmony and well-being of the people subjected to the responsibility of Medicrest and care for the employees and the customers. The informational roles are very imperative; the manager should be well-aware of the job to be done, the possibilities of a problem arising, and the undertakings in the pharmacy. The most critical role of the manager would be the decisions that he/she would choose. Only he/she has the power to make verdicts at which would be beneficial to the pharmacy. The branch manager all-in-all is the leader that sees, hears learns, speaks, and works for the success of the pharmacy. The assistant branch manager (ABM), being next in rank to the manager, should be well-aware, in coordination, and to help in the processes that are executed by the branch Manager. In the absence of the Branch manager, the ABM would become the acting branch manager that supervises the overall operation in the pharmacy.

The pharmacists are in-charge of all drug-related concerns. They are compassionate with their work and are entrusted the obligation of providing quality medical drug-related care to the patient. The pharmacist is knowledgeable of his/her own profession and therefore should act professionally that is lawfully and ethically accepted. The pharmacist assistant (PA) is required to be well-informed in all merchandize positions/placements. He/she should favorably help the pharmacist. He/she should be sympathetic and respect customers. The security guard is the first line of defense and security of the pharmacy. He should be alert, calm, and valiant. He should safeguard all innocent from unlawful mischief. He shall be dedicated to the pharmacy and all that would threaten it or cause unwanted disorder within the perimeter of the pharmacy. The cashier personnel should ensure proper cash received and change given. The cashier bears the trust of handling the money and must be truthful in all cases. The janitors maintain the sanitation of the environment to be pleasing and appealing to the customers. The janitors should always project self-hygiene. All employed by Medicrest must intermingle with the customers with an earnest smile paired with respect. All should abide by the laws, rules, and regulations set by the pharmacy. All should not perform any intolerable action that would cause slanderous response to the pharmacy. All should maintain personal hygiene, and should always be God fearing. The main role of every employee is to provide customer satisfaction and positive views. Distributors The very supply of products that we cater, we buy from distributors. They are the very dependent variable in which our prices and costs are evaluated. Our supplies are delivered every week by the distributors. Some of our current distributors for now includes Herbs, MDI, Vida, Roche, Apollo Plus Distribution Inc, Davenbren, USHP, Phiusa, Danlex, Medic Aid, BewellCorp, Philusa, Corbridge Group Phils Inc, SV More, RBC, Natural, Castlerock, Pianas Healthcare, Issho Genki, Prosource, UAP, Organica, Litman, Trianon, Uni Herb, HS Bio, Everest Pacific, Crisdy, Lloyds, Bargn, Rej, Better

Herb, ATC Health Care International Corporation, Oztrich, Pascual, ZPC, MediRX, Pharma Nut, UL, SP, and CLS Sons. Thanks to them we are able to provide a variety of goods and services for the people. Through the distributors or suppliers, we can better manage our stocks and prices as they promote their supplies at lower cost or with freebies. Other future distributors are still on hand for the pharmacys expansion and wider coverage of drugs and products that will be available in the pharmacy. With mutual support with the distributors, the Medicrest Pharmacy will be able to provide a better variety and economical prices of our products and services for the consumers. List of Drugs We are a pharmacy. We sell drugs primarily. We have Over The Counter Drugs (OTCs) and Prescription Drugs. Our OTCs include Food supplements such as antioxidants supplements , Joints Supplements, Blood supplements, Heart supplements, supplements for men, eye supplements, kidney suppelements, liver supplements, memory enhancers, anti-obesity supplements, diuretic supplements, multivitamins and minerals, etc. We also have OTCs for pain management such as NSAIDS, naproxen sodium, aspirin, etc. We also have OTCs for the GIT such as antacids, oral rehydration salts, anthelminthics, laxatives and purgatives. We have OTC for anti-vertigo such as bonamine. We have OTCs for cough and cold remedies such as decongestants, mucolytics, anti-tussives, and expectorants. Our prescription drugs includes those for womens health such as pre and post natal supplements and oral contraceptive pills. We also have anti-gout, muscle relaxants, anti-osteoporosis, and higher antiinflammatory under the category of musculoskeletal. RX GIT products includes antidiarrheal, antihemmorhoids, anti-spasmodic, and anti-ulcer. RX for pain

management includes opioid analgesic and NSAIDS. We also have drugs for cardiovascular diseases, and anti-cholesterol. Pricing Strategy Our pricing strategy is to have the most cheapest prescription drug as much as possible. It is that to which our drugstore promotes its uniqueness compare to other pharmacies. Mas mura dito sa Medicrest is what we look forward to hearing the customers and people spread the word. To change the consumers mentality and behavior in favor towards us. They will more likely to buy at our drugstore because of this pricing strategy which is our honing competitive advantage. The other goods and services are priced to which will accommodate the other expenses and for the expansion and profit. With this pricing strategy, we aim keep both the customers and Medicrest Pharmacy to have a mutually benefitting and happy relationship. Innovations MediCrest Pharmacy believes that innovations are ways to success. This will give our customers a brand-new experience of a healthcare system. Together with our employees are state-of-the-art technologies which will eventually make our work easier and faster. An appetizing appeal for people to be our loyal customers and guarantee them a quality return without a high cost. Innovation in our products, services, equipments and facilities will give an assurance of quality service to our customers. Lastly, Medicrest Pharma stands firm with its motto, With medicines at best, reach the summit before the rest." Products

MediCrest Pharmacys primary business will come from prescription and overthe-counter medications. The price range will be at the maximum retail price (i.e. suggested retail price); however MediCrest will also retail general merchandise goods and other revenues like advertising and selling shelf space. The different categories of products are listed below: Medicines Health Foods Personal Care Toiletries

Services MediCrest Pharmacy believes that by enhancing its services it can achieve the goals that were set beforehand. An explanation for each service will be stated below.

Drive Thru This additional service of Medicrest Pharmacy will help those customers with

cars to buy their medicine at the easiest and fastest way possible. Customers on errand dont need to park their cars and buy medicines or other products inside the MediCrest Pharmacy. This service is only available for over-the-counter drugs. A flowchart will help explain the process in buying medicine through drive-thru systems.

Customer will arrive

Pharmacy Assistant will entertain Prescription Drugs No Over-the-counter Drugs

Customer will proceed to the next window

Proceed

Yes

Pharmacist Assistant will get the medicines

Pharmacist will check

Label is generated

Packaging

Pricing of the prescription

Patients Drug Guide - Search Engine This search engine will be place inside the store to help customers know more

about the medicines that were prescribed to them. It is a computer device with a program that has a database of medicines. Customer needs to enter the name of the drug (generic or brand name) and click the search button. Information about the drug

which includes its generic name, other available brands, indication, dosage available, modes of administration, special precaution, and adverse reactions. Patient Counselling Corner This service of MediCrest Pharmacy is open for its entire customers. After buying their prescribed medicines or even the over-the-counter drugs they are recommended to go to the patient counselling area. A pharmacist is assigned in this area to facilitate drug counselling. This service is not mandatory but is highly recommended for our customers especially those who are taking prescription drugs. Doctor Is In A Free Medical Consultation A general physician will have his free consultations for those customers who want to avail his/her service. This service will be available once a week at a particular time and day. Two doctors will be hired to have their consultation every Monday at exactly 9-10 in the morning. They will have a shifting schedule every week. They will be paid according to the number of patients they have seen. An amount of P300.00 per patient will be given to the said physician.

Use of Health Cards/ Credit Cards/ Debit Cards/ Visa Cards Customers will not worry to bring cash in order to buy products at MediCrest

Pharmacy. We will accept cards for payment and even value health cards from different manufacturers for a discount; GSK and Pfizer value health cards will be accepted. Credit sales are an indispensable part of pharmacy management today; this will give them the opportunity to buy the things that they need when cash went off.

GSK Value Health Card: Lacipil (Lacidipine 2mg, 4mg and 6mg) Pfizer Sulit Card: Norvasc (Amlodipine Besylate 5mg and 10mg)

Accepted Cards: Master Card VISA Card ATM Cards

o Customer Care Comments and Suggestions A comment/suggestion box will be place at the corner of the counter. Customers may write on the paper provided. This will help our team to address the concerns of our customers and eventually make it a tool for MediCrest Pharmacys development. o Free check of Blood Pressure A free blood pressure check up will be made available for those customers who want to avail this service without any cost. A digital sphygmomanometer will be use in order to get the blood pressure of the customer.

o Compounding Services MediCrest Pharmacy offers a variety of compounding services at different cost. Listed below are the following compounding services we offer: o Reconstitution of suspensions - Free o Paper Tablets P 2.00 per paper tablets o Creams P 50.00

o Ointments - P 50.00 o Telephone and email Ordering System Medicrest Pharmacy will gladly accept product orders made through telephone calls. It will be verified through a caller-ID system(for telephone). A delivery transaction can only be made if the customer ordered P 200.00 worth of medicines and only if its around the vicinity of Quezon City. Customer needs to say his/her complete address, telephone number and SSS number if possible for validation purposes

Equipment and Facilities Modernized equipments and facilities will make the operations of MediCrest Pharmacy easier and more convenient not only for the customers but also for staffs. We assure the quality of product at the lowest possible cost. Automated Devices o 1 Computerized Inventory System o 5 Computerized Cash Register/ POS (Point of Sale) System o 3 Computer o 1 Electronic Queuing System o 1 Printer

Entertainment o 1 Music and DVD Player o 2 LCD TV for Advertisements o 4 Speakers

Communications o Email and Internet o Communication (Telephone and Cellphone) Facilities o Compounding Area o Modernized Storefront and Interior Design o Parking Lot o Waiting Area Miscellaneous o 1 Refrigerator o 2 Refrigerators for Healthy Drinks, Soda, etc. o 6 split-type Air-conditioning Unit Future Products and Services Medicres Pharmacy is evaluating whether it will push-through in selling products online. We may prepare a separate business plan for the online retail business when decides to go ahead with the project. 4. Marketing Plan MediCrest Pharmas marketing plan is to improve the quality of its advertisements and its communication devices. We will hire good graphic designers to make our own business cards, envelopes and letterheads to promote our business. We are determined to position ourselves as a pharmacy that can be trusted and this is done by portraying a professional image where all employees wear a uniform and the store is

neatly organized. Providing a good customer service where staffs welcome them with a beautiful smile and even assists the customers after they purchase our products. The store interior and store front should look very professional in a way that it bears the true standards of a pharmacy. Store staffs should always be approachable to the customers and must be knowledgeable to the products retailed, availability and must render a fun and refreshing members to its customers. Marketing Strategy o Discounts and Promos Every season/event there will be a theme and participating products that are subject to discounts and promo. December-January: Have a Merry MediCrest - mas! Participating products: 10 pieces of Neozep Forte - Phenylephrine HCl + Chlorphenamine Maleate + Paracetamol Terms on how to avail the promo: Every 1000 single-receipt worth of purchase with any participating products there will be a free eco bag. February April : Reach the Crest of the Heat Participating Products: 10 pieces Imodium - Loperamide Terms on how to avail the promo: Every 1000 single-receipt worth of purchase with any participating products there will be a free slippers.

May : Moms Treat at Medicrest Participating Products: 10 pieces Kremil-S - Aluminum Hydroxide, Magnesium Hydroxide, Simethicone

Terms on how to avail the promo: Every 1000 single-receipt worth of purchase with any participating products there will be a free pouch bag. June : Fathers Treat at Medicrest Participating Products: 10 pieces Biogesic - Paracetamol Terms on how to avail the promo: Every 1000 single-receipt worth of purchase with any participating products there will be a free tumbler. July August : Students Treat at the Best! Participating Products: 10 pieces Memory Plus Teens Terms on how to avail the promo: Every 1000 single-receipt worth of purchase with any participating products there will be a free notebook and pen. September November : Be at your best on Rainy Days! Participating Products: 10 pieces Bioflu - Phenylephrine HCl + Chlorphenamine Maleate + Paracetamol Terms on how to avail the promo: Every 1000 single-receipt worth of purchase with any participating products there will be a free raincoat. o Consignors Medicrest Pharmacy will allow consignors to enter our operation in order to promote their products which are retailed in our pharmacy. This will be use not only for promotional intentions but for profitable business too. o Medicrest Discount Card

This will be a treat for MediCrest Pharmacys loyal customers. This card has no expiry and can be availed for P 200.00 Every 150 pesos worth of purchase will be equivalent to 1 peso which can be used in purchasing inside MediCrest Pharmacy. A gift certificate amounting to P 50.00 will be given after purchasing the Medicrest Discount Card. o Compliance Pack Compliance pack will be a great deal for our customers. They will be able to buy medicines at lower cost. In order for this to push through the company should have a tie-up in manufacturing laboratories for proper arrangement. Participating Products: (Generic Medicines Only) o 21 pieces Amoxicillin 250mg and 500mg Ritemed o 21 pieces Co-Amoxiclav 625mg and 1000mg - Ritemed o 31 pieces Amlodipine Besylate 5mg and 10mg - Ritemed o 31 pieces Losartan Potassium Ritemed Advertising strategy The following are advertising strategies which will be used by Medicrest Pharmacy in order to be known by the people. o Outdoor Sign o Flyers/ Brochures o AVP o Viral Content Social Media

o Listing on the Yellow Pages o One launch event Anniversary celebration per year o Medicrest the Best Medical Mission SWOT Analysis MediCrest Pharmacy strengths include our good store ambience and continuous learning attitude of its organization. Some of its weaknesses are that some of its accounts are missed and it needs to have much more active marketing and promotion activities. MediCrest Pharmas opportunities are to give its customers a brand-new type of health care system in pharmaceutical industry. Its threats are that there is such a big gap for an organized retailer that it seems attractive for large retailers to enter the market. However, we believe it can beat anybody of any size if it focuses on being the best. Strength o MediCrest Pharma offers services which cannot be seen in some pharmacy in the Philippines. We believe that through all of these we weill have an advantage over the other in the industry that we entered. o Good ambience can be felt inside MediCrest Pharma this offers a great shopping experience to our customers. o MediCrest Pharma stays committed to in achieving its goals to be recognized as the countrys best pharmacy by doing the best the we can do at all times. o Lower price for prescription medicines

Weakness o At the first year of MediCrest Pharma, certain problems were encountered especially with the staffs that lack knowledge for the products that were retailed. o There are certain missed accountabilities o Profit is not stable for the first month prior to opening Opportunities Medicrest Pharma gets a great opportunity to offer a westernized (American) health care system in pharmaceutical industry to its customers. With the latest advancements inside the pharmacy an assurance of a quality service at the lowest cost possible are feasible. Threats o Emerging competition from the large pharmacy o Possible price ceiling by the government o Natural forces

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