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  • Vietnam - Market Entry Decisions

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    Vijay Krishnan Anantharaman
    1K tayangan1 halaman
    The document summarizes Vietnam's market entry opportunities and strategies for different companies between 1975 and 1995. It provides historical context of Vietnam's economic reforms and growth. It also outlines various forms of market participation and factors to consider when doing business in Vietnam, such as distribution challenges and infrastructure issues. Specific strategies are recommended for three sample companies based on their strengths and the market conditions.

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    Vietnam_Market Entry Decisions

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    The document summarizes Vietnam's market entry opportunities and strategies for different companies between 1975 and 1995. It provides historical context of Vietnam's economic reforms and growth. It also outlines various forms of market participation and factors to consider when doing business in Vietnam, such as distribution challenges and infrastructure issues. Specific strategies are recommended for three sample companies based on their strengths and the market conditions.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai DOCX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    1K tayangan1 halaman

    Vietnam - Market Entry Decisions

    Diunggah oleh

    Vijay Krishnan Anantharaman
    The document summarizes Vietnam's market entry opportunities and strategies for different companies between 1975 and 1995. It provides historical context of Vietnam's economic reforms and growth. It also outlines various forms of market participation and factors to consider when doing business in Vietnam, such as distribution challenges and infrastructure issues. Specific strategies are recommended for three sample companies based on their strengths and the market conditions.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai DOCX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 1

    Vietnam: Market Entry Decisions

    Timeline: 1975 1986 1986 1995 Socialist Republic of Vietnam Established Doi moi (Economic Renovation) was officially launched Inflation averaged 775% 17 conglomerates on the models of Chaebols formed in Vietnam

    Economy of Vietnam: Total GDP - $19 million FDI averaged between $14M - $15M 4th largest source of FDI Local entrepreneurs faced shortage of capital GDP per capita: $235 EU gives MFN status to Vietnam

    Forms of Market Participation: MNC Vietnam Import Agency MNC SOE Joint ventures Wholly Foreign owned organizations Processing contract (MNC using Vietnamese factory for production/assembly) Business co-operation Contract Build- operate transfer ventures Representative office

    Doing Business in Vietnam - Critical Factors: Less Distribution (+) Corruption (-) Poor Infrastructure(-) Low workforce Costs(+)

    Chemical Corporation: Strategy adopted: Independent distributors Strength: International Distribution Strategy Suggested: Can startup in IPZs Reason: Reduced Taxation Levels

    Sports Corporation: Strategy Adopted: contracted out its operations Strength: Innovative design and marketing expertise Strategy suggested: Processing contract Reason: Less production costs, more returns

    Children Corporation: Strategy Adopted: OEM customers to assemblers Strength: Understanding Children, optimized manufacturing operations, good marketing strategy Suggestion: JV with SOEs to succeed in retail

    Vijay Krishnan A DM14257

    Page 1

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