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This is a practical course delivered from the perspective of a journalist receiving your release!

Course objectives
How to write press releases that really work and how to maximise their impact. This hands-on course gives delegates a better understanding of how the press works and tips on how to get stories published. At the end of the course, participants will learn how to write an attractive press release for journalists and How to write a press release in journalistic manner for media

Effective Press Release Writing


Who should attend?
This course is not only for full-time press officers but also for anyone who has to deal with the press. This includes executives at all levels from private sector or NGO that may be asked to take on responsibility for press relations in addition to their main activity.

Duration
2 days

Course contents Course Contents


Why writing a press release When to use press release What is attracting for journalists The heart of the message o How to choose the main information o How to catch attention Essentials information for a press release How to adapt the press release to the different kind of media Common mistakes made by press release writers.

Course fee
USD 100 (Exclude any taxes) The Fee includes: Lunch, Refreshments, Training Materials and Certificate of Participation

Date: 16 November, 2012 Time: 8 am to 5 pm Venue: Hotel/Restaurant (Phnom Penh) Language: Khmer Trainer Profiles

Mr. Pen Bona works as a professional and Independent Journalist for nearly 20 years . He is a Political and Social Analyst and a senior journalist at Radio France Internationale (RFI) and former editor in chief of Somney Thmey and of Cambodge Soir Hebdo. Pen Bona already has organized many training courses for local press and for staff of national institutions -Senate among others.

Pierre Gillette trained in France. andhas been working as a Professionnal Journalist (Press, Radio) since 1990, He possesses High level of experience in media managing as editor in chief of the french speaking daily newspaper Cambodge Soir, in Phnom Penh from 1994 to2007 and Deputy Publisher of The Mekong Times in2008. He also has high level of experience in writing (press report, video documentaries, novels). Currently he is working as a senior documentary

film writer for Home Documentary Services.

For more information, please feel free to contact us: Educational Development Institute (EDI) #42, Street 205, Sangkat Tuol Svay Prey II, Khan ChamCarMorn, Phnom Penh, Cambodia Tel: 023 966 967/ 015 728 123/ 017 327 207/ 015 729 123/012 260 646 Email: director@edi-cambodia.org / info@edi-cambodia.org Website: www.edi-cambodia.org TO SECURE YOUR SEAT, PLEASE REGISTER NOW!

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