Organic fashion was big at the 2009 Earth Pledge FutureFashion show. (L-R) Eco-friendly designs from Marc Jacobs, Michael Kors and Versace.
STYLE
Clockwise from left: models backstage at FEMINISTASTICs Fall/Winter 2009 show; Abi Thorton and Juli Kay wearing Mcnamees designs at his flagship-store opening in Sydney, FEMINIST-ASTICSs Fall/Winter 2009 advertisement feature Gemma Ward, FEMINIST-ASTIC Deathly Diamond Skull ring $430.
Organic Fashion
Words: Jian Xu
Last month at the annual Earth Pledge FutureFashion show, Marc Jacobs, Michael Kors, Yves Saint Laurent and Versace made it official: green is the new black. Now that organic is meeting fashion, much in the same way that Louis Vuitton has met Stephen Sprouse, fashionistas everywhere are clamouring to get their hands on eco-friendly clothing. Australian organic-designer, Melissa Yeong, is the current pick of the fashion-savvy. Her label, Sahara Bloom is a resident favourite in 21 high-end boutiques all over the country. Yeong is the first Australian designer to work on a large-scale production of organic fabric made from bamboo. You really cant go wrong with bamboo, says Melissa,it has natural anti-bacterial properties so it doesnt require any pesticides or fertilisers to grow and it is unbelievably silky and soft to touch. Furthermore, according to buyer for frockshop. com, Marnie Goss, organic fashion is here to stay: its definitely not just a passing fad; organic fashion is the fashion of the future. Miijo organic bracelets, $340
...there is nothing wrong in creating something that makes [women] feel confident and in control, no?
The fact that nowadays, the majority of modern, educated women are turning to fashion to further their feminist cause is not lost on the fashion industry. Australian fashion designer, Julian McNamee, has become a resident favourite for the newer generations of women. His label is aptly named FEMINIST-ASTIC! and is famous for its ingenuous juxtaposition between raw and daring fashion with classic and austere feminism. When asked about his inspiration for the concept of feminist fashion, Julian is sur-
JM envirofriendly necklace,$130
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WWW.VOGUE.COM.AU
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