Wednesday, October 10, 12

I am dynamically rebranding Google! CLICK Googles current brand elements are the blue, red, yellow, and green colors applied to the Ca-tull typeface.

MISSION

Google
Wednesday, October 10, 12

Mission Statement

Mission Statement Googles mission is to organize the worlds information and make it universally accessible and useful.

ESSENCE

Google
Wednesday, October 10, 12

Brand Essence

The essence of what Google as a company is can be summered into their #1 Rule of Googles Ten things we know to be true. CLICK! Focus on the user and all else will follow. People are the most important factor in everything that Google does.

ESSENCE
Focus on the user and all else will follow.
Rule #1 of Googles Ten things we know to be true

Google
Wednesday, October 10, 12

Brand Essence

The essence of what Google as a company is can be summered into their #1 Rule of Googles Ten things we know to be true. CLICK! Focus on the user and all else will follow. People are the most important factor in everything that Google does.

TARGET AUDIENCE

Wednesday, October 10, 12

Googles Target Audience is very diverse. Google provides products and solutions for anyone with access to an internet enabled device. The majority of Google users are: Students, Business, and Individuals who Statistically are: Under 34 years of age, Of upper-middle class income structure, and Currently have, or will have small families.

TARGET AUDIENCE

Students

Business

Individuals

Wednesday, October 10, 12

Googles Target Audience is very diverse. Google provides products and solutions for anyone with access to an internet enabled device. The majority of Google users are: Students, Business, and Individuals who Statistically are: Under 34 years of age, Of upper-middle class income structure, and Currently have, or will have small families.

ATTRIBUTES

Wednesday, October 10, 12

Diverse Google is diverse because it is made up a wide range of unique and individual employees all over the world. These employees provide a wide range of products and services in turn for anyone, anywhere. CLICK! Innovative Google is innovative because they are always pushing for the best possible user experience through constant experimentation and testing to better compete with their competitors. CLICK! Personal Google is personal because they want to be involved in every aspect of the users life. for any question you have. CLICK!

ATTRIBUTES

DIVERSE

Wednesday, October 10, 12

Diverse Google is diverse because it is made up a wide range of unique and individual employees all over the world. These employees provide a wide range of products and services in turn for anyone, anywhere. CLICK! Innovative Google is innovative because they are always pushing for the best possible user experience through constant experimentation and testing to better compete with their competitors. CLICK! Personal Google is personal because they want to be involved in every aspect of the users life. for any question you have. CLICK!

ATTRIBUTES

DIVERSE

INNOVATIVE

Wednesday, October 10, 12

Diverse Google is diverse because it is made up a wide range of unique and individual employees all over the world. These employees provide a wide range of products and services in turn for anyone, anywhere. CLICK! Innovative Google is innovative because they are always pushing for the best possible user experience through constant experimentation and testing to better compete with their competitors. CLICK! Personal Google is personal because they want to be involved in every aspect of the users life. for any question you have. CLICK!

ATTRIBUTES

DIVERSE

INNOVATIVE

PERSONAL

Wednesday, October 10, 12

Diverse Google is diverse because it is made up a wide range of unique and individual employees all over the world. These employees provide a wide range of products and services in turn for anyone, anywhere. CLICK! Innovative Google is innovative because they are always pushing for the best possible user experience through constant experimentation and testing to better compete with their competitors. CLICK! Personal Google is personal because they want to be involved in every aspect of the users life. for any question you have. CLICK!

Wednesday, October 10, 12

My objective is to dynamically rebrand Google with a design system that takes into account each individual employees name, age, location, and department. With that information I created a Core Google brand mark that celebrates and reects the diversity of the the company And a diverse mark to represent the employees.

DESIGN OBJECTIVE

Wednesday, October 10, 12

My objective is to dynamically rebrand Google with a design system that takes into account each individual employees name, age, location, and department. With that information I created a Core Google brand mark that celebrates and reects the diversity of the the company And a diverse mark to represent the employees.

NAMING DEVELOPMENT

Wednesday, October 10, 12

Because I am moving away from the multi-colored typographic logo mark for Google *CLICK! I have decided to retain the Google company name as one primary concrete element of my rebranded of Google. The Google name will help retain the familiar nature of the company even when the graphic elements are dynamically evolving.

NAMING DEVELOPMENT

Wednesday, October 10, 12

Because I am moving away from the multi-colored typographic logo mark for Google *CLICK! I have decided to retain the Google company name as one primary concrete element of my rebranded of Google. The Google name will help retain the familiar nature of the company even when the graphic elements are dynamically evolving.

NAMING DEVELOPMENT

Google
Wednesday, October 10, 12

Because I am moving away from the multi-colored typographic logo mark for Google *CLICK! I have decided to retain the Google company name as one primary concrete element of my rebranded of Google. The Google name will help retain the familiar nature of the company even when the graphic elements are dynamically evolving.

BRAND MARK #1

Wednesday, October 10, 12

Brand Mark #1

BRAND MARK #1

Google
Wednesday, October 10, 12

Brand Mark #1

BRAND MARK #1

Wednesday, October 10, 12

Brand Mark #1 This mark includes the easily recognizable Google color scheme and is based on the idea of the people who make up the core of Google as the source of innovation within the company. This is why the the mark is expanding from that center source. The mark itself restructures itself based on the individual employee. The concrete or Google brand mark remains the same. CLICK Ive created a grid for the different variables that ive selected to determine the users dynamic and individual brand mark. These factors are Name, Age, Location, and Department in which they work inside the Google company. CLICK

BRAND MARK #1

DIVERSE

INNOVATIVE

PERSONAL

Museo Sans 500

Museo Sans 500 Italic

Google
Google Brand Mark

Wednesday, October 10, 12

Brand Mark #1 This mark includes the easily recognizable Google color scheme and is based on the idea of the people who make up the core of Google as the source of innovation within the company. This is why the the mark is expanding from that center source. The mark itself restructures itself based on the individual employee. The concrete or Google brand mark remains the same. CLICK Ive created a grid for the different variables that ive selected to determine the users dynamic and individual brand mark. These factors are Name, Age, Location, and Department in which they work inside the Google company. CLICK

BRAND MARK #1
Web Innovation Media Geo Home & O ce

DIVERSE

INNOVATIVE

PERSONAL

Museo Sans 500

Museo Sans 500 Italic

Name ABCDEFGHIJKLMNOPQRSTUVWXYZ

Google
Google Brand Mark

Social

100 90 80 70 60 Age 50 40 30 20 10 0

Fred, Age 20, Home & O ce, Pensacola, FL Location

Wednesday, October 10, 12

Brand Mark #1 This mark includes the easily recognizable Google color scheme and is based on the idea of the people who make up the core of Google as the source of innovation within the company. This is why the the mark is expanding from that center source. The mark itself restructures itself based on the individual employee. The concrete or Google brand mark remains the same. CLICK Ive created a grid for the different variables that ive selected to determine the users dynamic and individual brand mark. These factors are Name, Age, Location, and Department in which they work inside the Google company. CLICK

BRAND MARK #1
Web Innovation Media Geo Home & O ce

DIVERSE

INNOVATIVE

PERSONAL

Museo Sans 500

Museo Sans 500 Italic

Name ABCDEFGHIJKLMNOPQRSTUVWXYZ

Google
Google Brand Mark

Social

100 90 80 70 60 Age 50 40 30 20 10 0

Google
Fred

Fred, Age 20, Home & O ce, Pensacola, FL Location

Wednesday, October 10, 12

Brand Mark #1 This mark includes the easily recognizable Google color scheme and is based on the idea of the people who make up the core of Google as the source of innovation within the company. This is why the the mark is expanding from that center source. The mark itself restructures itself based on the individual employee. The concrete or Google brand mark remains the same. CLICK Ive created a grid for the different variables that ive selected to determine the users dynamic and individual brand mark. These factors are Name, Age, Location, and Department in which they work inside the Google company. CLICK

BRAND MARK #1
Sample Employees

Wednesday, October 10, 12

Here are three examples of different Google employees with their individual brand marks Fred, Age 20, Office & Home, Pensacola, FL Tim, Age 77, Web, San Francisco, CA Adam, Age 44, Geo, Washington, DC

BRAND MARK #1
Sample Employees

DIVERSE

INNOVATIVE

PERSONAL

Museo Sans 500

Museo Sans 500 Italic

NAME AGE DEPARTMENT LOCATION

Google
Fred

Google
Tim

Google
Adam

Wednesday, October 10, 12

Here are three examples of different Google employees with their individual brand marks Fred, Age 20, Office & Home, Pensacola, FL Tim, Age 77, Web, San Francisco, CA Adam, Age 44, Geo, Washington, DC

BRAND MARK #1
B+W / Color

Wednesday, October 10, 12

Brand mark in B/W & Color

BRAND MARK #1
B+W / Color

DIVERSE

INNOVATIVE

PERSONAL

Museo Sans 500

Museo Sans 500 Italic

Google
your search
Wednesday, October 10, 12

Brand mark in B/W & Color

BRAND MARK #1
Pattern

Wednesday, October 10, 12

Here are a series of patterns created with the mark. Which speaks to the diversity of google.
CLICK!

BRAND MARK #1
Pattern

DIVERSE

INNOVATIVE

PERSONAL

Museo Sans 500

Museo Sans 500 Italic

Wednesday, October 10, 12

Here are a series of patterns created with the mark. Which speaks to the diversity of google.
CLICK!

BRAND MARK #1
Business Card & Oce

Wednesday, October 10, 12

The dynamically branded employee mark applied to their business card. The concrete brand mark is show here applied to the sign outside of Google HQ.

BRAND MARK #1
Business Card & Oce

DIVERSE

INNOVATIVE

PERSONAL

Museo Sans 500

Museo Sans 500 Italic

Wednesday, October 10, 12

The dynamically branded employee mark applied to their business card. The concrete brand mark is show here applied to the sign outside of Google HQ.

BRAND MARK #1
Mobile Site & T-Shirt

Wednesday, October 10, 12

Here is an example of the concrete Google mark applied to the Mobile Homepage and to a T-Shirt.

BRAND MARK #1
Mobile Site & T-Shirt

DIVERSE

INNOVATIVE

PERSONAL

Museo Sans 500

Museo Sans 500 Italic

Google

Wednesday, October 10, 12

Here is an example of the concrete Google mark applied to the Mobile Homepage and to a T-Shirt.

BRAND MARK #1
Imagery

Wednesday, October 10, 12

The style of my supporting imagery is very vivid and colorful. It sets the tone for the colorful mark to exist in almost any setting.

Even the big city. CLICK

BRAND MARK #1
Imagery

Google
your search
Wednesday, October 10, 12

The style of my supporting imagery is very vivid and colorful. It sets the tone for the colorful mark to exist in almost any setting.

Even the big city. CLICK

BRAND MARK #1
Imagery

Wednesday, October 10, 12

The big city.

CLICK!

BRAND MARK #1
Imagery

Google
your search
Wednesday, October 10, 12

The big city.

CLICK!

BRAND MARK #2

Wednesday, October 10, 12

Brand Mark #2

BRAND MARK #2

Google

Wednesday, October 10, 12

Brand Mark #2

BRAND MARK #2

DIVERSE

INNOVATIVE

PERSONAL

Wednesday, October 10, 12

This mark includes the easily recognizable google color scheme and is based on the idea of a pixel grid forming and representing the core of the company in the center. By branching out across the grid we can represent the diverse employee base. And how each one of those employees are at different regional officers providing all kinds of different services. CLICK Ive created a grid for the different variables that ive selected to compliment and build on top of the concrete Google brand mark. This grid will determine the employees dynamic and individual brand mark based on their Name, Age, Location, and division within Google. CLICK

BRAND MARK #2

DIVERSE

INNOVATIVE

PERSONAL

Maven Pro Light 200 Helvetica Regular

Name
X YZ VW M NO PQ GH I ST U R DE F

90

JK

So

AB C

Ge o

80

60

Se e

ar ch ob ce M ile
Division

W eb

40

20

no . In M

Ho ed ia O

Age

70

10

50

30

cia l

Google
CORE GRAPHIC
Wednesday, October 10, 12

Location Sarah, Age 18, Mobile, Houston, TX

Sarah

This mark includes the easily recognizable google color scheme and is based on the idea of a pixel grid forming and representing the core of the company in the center. By branching out across the grid we can represent the diverse employee base. And how each one of those employees are at different regional officers providing all kinds of different services. CLICK Ive created a grid for the different variables that ive selected to compliment and build on top of the concrete Google brand mark. This grid will determine the employees dynamic and individual brand mark based on their Name, Age, Location, and division within Google. CLICK

BRAND MARK #2
Sample Employees

DIVERSE

INNOVATIVE

PERSONAL

Wednesday, October 10, 12

Here are three examples of different Google employees utilizing this the their own dynamic Google brand mark which can be applied to their business cards.

BRAND MARK #2
Sample Employees

DIVERSE

INNOVATIVE

PERSONAL

Maven Pro Light 200 Helvetica Regular

NAME AGE DEPARTMENT LOCATION

Sarah

Joe

Kelly

Wednesday, October 10, 12

Here are three examples of different Google employees utilizing this the their own dynamic Google brand mark which can be applied to their business cards.

BRAND MARK #2
B+W / Color

DIVERSE

INNOVATIVE

PERSONAL

Wednesday, October 10, 12

b&w / color version

BRAND MARK #2
B+W / Color

DIVERSE

INNOVATIVE

PERSONAL

Maven Pro Light 200 Helvetica Regular

Google

Google

Wednesday, October 10, 12

b&w / color version

BRAND MARK #2
Pattern

DIVERSE

INNOVATIVE

PERSONAL

Wednesday, October 10, 12

Here are a series of patterns created with the mark. Which lends itself to a nice diverse pattern that represents those diverse people who make up the company.
CLICK!

BRAND MARK #2
Pattern

DIVERSE

INNOVATIVE

PERSONAL

Maven Pro Light 200 Helvetica Regular

Wednesday, October 10, 12

Here are a series of patterns created with the mark. Which lends itself to a nice diverse pattern that represents those diverse people who make up the company.
CLICK!

BRAND MARK #2
Imagery

Wednesday, October 10, 12

The style of my supporting imagery is ideally high contrast and dark enough for the google colors to pop. Being capable of fitting into the city setting or countries side.

BRAND MARK #2
Imagery

Google

Wednesday, October 10, 12

The style of my supporting imagery is ideally high contrast and dark enough for the google colors to pop. Being capable of fitting into the city setting or countries side.

BRAND MARK #2
Business Card & Ofce

DIVERSE

INNOVATIVE

PERSONAL

Wednesday, October 10, 12

The dynamically branded employee mark applied to their business card. The concrete brand mark is show here applied to the sign outside of Google HQ.

BRAND MARK #2
Business Card & Ofce

DIVERSE

INNOVATIVE

PERSONAL

Maven Pro Light 200 Helvetica Regular

Wednesday, October 10, 12

The dynamically branded employee mark applied to their business card. The concrete brand mark is show here applied to the sign outside of Google HQ.

BRAND MARK #2
Mobile Site & T-Shirt

DIVERSE

INNOVATIVE

PERSONAL

Google
Google

sign out

Wednesday, October 10, 12

Here is an example of the concrete Google mark applied to the Mobile Homepage and to a T-Shirt.

BRAND MARK #2
Mobile Site & T-Shirt

DIVERSE

INNOVATIVE

PERSONAL

Maven Pro Light 200 Helvetica Regular

Google
Google

sign out

Wednesday, October 10, 12

Here is an example of the concrete Google mark applied to the Mobile Homepage and to a T-Shirt.

BRAND MARK #3

Wednesday, October 10, 12

Brand Mark #3

BRAND MARK #3

Google

Wednesday, October 10, 12

Brand Mark #3

BRAND MARK #3

Wednesday, October 10, 12

Brand mark #3 This mark includes a gradient version of Googles core colors for a more modern and innovative stance on the brand. By blending these colors together it helps reect the seamlessness in which all google services and product interact together. CLICK Ive created a grid for the different variables that ive selected to determine the users dynamic and individually theirs own brand mark. These factors are Name, Age, Location (which is also the company location), and Department in which that employee works. CLICK

BRAND MARK #3
STU VWX

DIVERSE

INNOVATIVE

PERSONAL
Gotham Rounded Book

Futura Std Medium

YZ

JKL MNO PQR ABC DEF GHI

70 40 10

80 50 20

90 Web

Geo

Social

60 Inno. Home Search 30 Media O ce Mobile

Google
CORE GRAPHIC
Wednesday, October 10, 12

Adam, Age 44, Home, Washington, DC

Adam
you

Brand mark #3 This mark includes a gradient version of Googles core colors for a more modern and innovative stance on the brand. By blending these colors together it helps reect the seamlessness in which all google services and product interact together. CLICK Ive created a grid for the different variables that ive selected to determine the users dynamic and individually theirs own brand mark. These factors are Name, Age, Location (which is also the company location), and Department in which that employee works. CLICK

BRAND MARK #3
Sample Employees

Wednesday, October 10, 12

Here are three examples of different Google Search uses utilizing the dynamic brand.

BRAND MARK #3
Sample Employees

DIVERSE

INNOVATIVE

PERSONAL
Gotham Rounded Book

Futura Std Medium

NAME AGE DEPARTMENT LOCATION

Adam
you

Tim
you

Fred
you

Wednesday, October 10, 12

Here are three examples of different Google Search uses utilizing the dynamic brand.

BRAND MARK #3
B+W / Color

DIVERSE

INNOVATIVE

PERSONAL

Wednesday, October 10, 12

B&W comparison

BRAND MARK #3
B+W / Color

DIVERSE

INNOVATIVE

PERSONAL
Gotham Rounded Book

Futura Std Medium

Google

Google

Wednesday, October 10, 12

B&W comparison

BRAND MARK #3
Pattern

Wednesday, October 10, 12

Here are a series of patterns created with the mark. Each users mark can be used to create a new pattern.
CLICK!

BRAND MARK #3
Pattern

DIVERSE

INNOVATIVE

PERSONAL
Gotham Rounded Book

Futura Std Medium

Wednesday, October 10, 12

Here are a series of patterns created with the mark. Each users mark can be used to create a new pattern.
CLICK!

BRAND MARK #3
Imagery

Wednesday, October 10, 12

The style of my supporting imagery is very vivid and colorful. Ideally urban, or even out in the wilderness.

BRAND MARK #3
Imagery

Wednesday, October 10, 12

The style of my supporting imagery is very vivid and colorful. Ideally urban, or even out in the wilderness.

BRAND MARK #3
Imagery

Wednesday, October 10, 12

Like so.

BRAND MARK #3
Imagery

Wednesday, October 10, 12

Like so.

BRAND MARK #3
Business Card & Of ce

Wednesday, October 10, 12

The dynamically branded employee mark applied to their business card. The concrete brand mark is show here applied to the sign outside of Google HQ.

BRAND MARK #3
Business Card & Of ce

DIVERSE

INNOVATIVE

PERSONAL
Gotham Rounded Book

Futura Std Medium

Wednesday, October 10, 12

The dynamically branded employee mark applied to their business card. The concrete brand mark is show here applied to the sign outside of Google HQ.

BRAND MARK #3
Mobile Site & Screen

Wednesday, October 10, 12

Here is an example of the concrete Google mark applied to the Mobile Homepage and to a T-Shirt.

BRAND MARK #3
Mobile Site & Screen

DIVERSE

INNOVATIVE

PERSONAL
Gotham Rounded Book

Futura Std Medium

Google

Google

sign out

Wednesday, October 10, 12

Here is an example of the concrete Google mark applied to the Mobile Homepage and to a T-Shirt.

COMPETITORS

Wednesday, October 10, 12

Now for comparison here is Googles current brand mark, and their three primary competitors. I have decided to choose my third mark because I believe that by comparison that mark is a more innovative and modern stance on the Google brand. By blending these colors together it helps reect the seamlessness in which all google services and product interact together. It also provides a recognizable mark as diverse as their own user base. Or maybe I could just use a two goldshes... and one up AOL?

COMPETITORS

DIVERSE

INNOVATIVE

PERSONAL

COMPETITORS & EXISTING

Google

Google

Google

Fred
Wednesday, October 10, 12

Sarah Sarah

Adam

Now for comparison here is Googles current brand mark, and their three primary competitors. I have decided to choose my third mark because I believe that by comparison that mark is a more innovative and modern stance on the Google brand. By blending these colors together it helps reect the seamlessness in which all google services and product interact together. It also provides a recognizable mark as diverse as their own user base. Or maybe I could just use a two goldshes... and one up AOL?

Wednesday, October 10, 12

Thank You

Wednesday, October 10, 12