BORDERS PROvIDES FREE wiFi TO EnhAnCE ThE CUSTOMER ExPERIEnCE wITh An EnD-TO-EnD MAnAgED wIRELESS SOLUTIOn
ORgAnIzATIOn OvERvIEw: BORDERS gROUP, InC. Borders Group, headquartered in Ann Arbor, Michigan, is a leading global retailer of books, music, movies, and gift and stationery items. Through its subsidiaries, Borders operates approximately 1,000 stores and employs more than 19,500 people worldwide. The company vision at Borders is the creation of richer, more satisfying lives through knowledge and entertainment.
Industry
specialty retail
Key Benefits
enhancing the customer experience with WiFi coverage throughout the stores by: ensuring excellent service availability, supporting approximately 20,000 sessions per day (up from 20,000 per month with the previous system) providing help desk support to Borders employees and customers delivering on-site hardware support, and management and monitoring via the Motorola noc
on this significant project. Working closely with Motorola, Verizon Business was the reselling partner, Verizon Wireless was the co-marketing partner, and Ingram Micro supported Verizon as the distribution partner. The final decision came down to three key variables: the ability of the vendor to deliver on time and on budget, the quality of the customer experience, and price, said scott Laverty, senior Vice president and cIo, Borders. A Motorola Advanced services solution development team worked with Verizon Business and Borders to plan a solution using Motorola Ap-5131 access points. Motorolas role in the comprehensive solution included staging and installation, software and hardware, splash page creation and hosting, ongoing management and monitoring via the Motorola noc, status reporting, and help desk support. We were faced with a daunting task: we needed to install in over 500 stores in less than 60 days from the time the contract was signed, Laverty said. Verizon and Motorola pulled together very quickly they mobilized a phenomenal number of teams, they collaborated very well, and we hit our dates. The end-to-end managed WiFi solution is now in place at Borders stores across the continental u.s. and also in puerto rico, Alaska, and Hawaii. Motorola help desk support helps ensure that Borders customers successfully get online and connect to the Internet. Motorolas Managed services practice is responsible for the wireless infrastructure, providing system monitoring and fault management; technical support / problem resolution; proactive maintenance, including patching; and reporting and metrics. The network is managed by Motorola using industry-best tools. If on-site support is needed, technical staff is dispatched from the Motorola noc. In a demonstration of the flexibility and resourcefulness of the Verizon and Motorola teams, more than 95 percent of the stores were installed in fewer than 60 days from the proposal delivery. For the remaining stores that required additional on-site or circuit provisioning, installation was completed about two weeks later.
Application
public access WiFi system for guest use at approximately 500 retail locations (end-to-end managed system includes help desk, hosting, and ongoing management services). In addition to providing Internet access, the system enables customers in Borders stores to download book content using Borders eBooks.
ThE ChALLEngE
Motorola Partner
Verizon Business
ThE SOLUTIOn
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we were faced with a daunting task: we needed to install in over 500 stores in less than 60 days from the time the contract was signed. verizon and Motorola pulled together very quickly they mobilized a phenomenal number of teams, they collaborated very well, and we hit our dates.
Scott Laverty, Senior Vice President and CIO, Borders
For Borders, the benefits of the Motorola and Verizon managed wireless solution include: Enhancing the customer experience with WiFi coverage throughout the stores Ensuring excellent service availability Supporting approximately 20,000 sessions per day (up from 20,000 per month with the previous system) Providing friendly help desk support to Borders employees and customers Delivering on-site hardware support and management and monitoring via the Motorola noc
ThE BEnEFITS
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For more information on how Motorolas Wireless Infrastructure can improve your business operations, please visit us on the web at www.motorolasolutions.com or access our global contact directory at www.motorola.com/enterprisemobility/contactus
part number cs-Borders. printed usA 01/11. MoToroLA, MoTo, MoToroLA soLuTIons and the stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings, LLc and are used under license. All other trademarks are the property of their respective owners. 2011 Motorola, Inc. All rights reserved.
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