Competitive Analysis Godrej Appliances Ltd

Godrej Appliances makes the very first refrigerator in India. In addiction to innovation is an old story. They launched PUF (polyurethane foam) technology way back in the 80s. Created 100% CFC free fridges much before green got fashionable. And added colorful doors to these cooling machines. And so on. They continue moving forward. Not just with Refrigerators, also washing Machines, Air Conditioners, Microwave Ovens, DVD Players and Televisions. And more. They were voted the Most Trusted Brand, Gold award (Readers Digest consumer survey) 4 years in a row by their consumers. And earned the CNBC Consumer Awaaz Award, 3 years in a row. Eon, in the Consumer World Awards, was chosen as Mera Brand of the year, 2008. The same year when Urjavaran Foundation handed over the Empower India Award, towards energy efficiency, they were at the receiving end. Godrej Appliances becomes a Super brand. Godrej Appliances Ltd have 15% market share approximately in year 2010. The sales revenues of Rs. 2,400 crore come from refrigerator business in year 2012 . Godrej Product range Penta Cool Series World Series Ultra Cold Gold Cold Gold Deluxe

Godrej also focusing on cost competitiveness , godrej refrigerator have low prices as compared to the other company prices with they are providing advanced technology Godrej mainly targeting rural/semi urban market LG Electronics

LG Electronics has about 75 subsidiaries worldwide. LG Electronics owns Zenith and controls 37.91 percent of LG Display The Home Appliances division manufactures refrigerators, washing machines, microwave ovens, vacuum cleaners, compressors, and motors. Its 2007 sales totaled KRW 11.8 trillion, accounting for 29% of the company's total revenue. The division's profit was KRW 717.1 billion. About 35% of the company's home appliance revenue comes from the North American market
LG electronics using a premium pricing strategy, A premium pricing strategy involves setting the price of

a product higher than similar products. It is used to maximize profit in areas where customers are happy to pay more, where there are no substitutes for the product, where there are barriers to entering the market or when the seller cannot save on costs by producing at a high volume. Product range
Dios Frost Free Direct Cool Cute N Cool

Price and Capacity Samsung Gross capacity (ltr.) Price ( Rs.) Videocon Gross capacity (ltr.) Price ( Rs.) LG Gross capacity (ltr.) Price ( Rs.) Whirlpool Gross capacity (ltr.) Price ( Rs.) Godrej Gross capacity (ltr.) : 185 - 342 : 180 - 430 : 3,800 - 36,800 : 175 - 604 : 8,000 - 29,000 : 50 - 500 : 5,800 - 23,000 : 190 - 345 : 9,500 - 25,200

Price ( Rs.) : 9,800 - 25,000 Litres capacity of refrigerator

A liter is a unit of volume. So, they are describing the amount of space available inside the refrigerator. You could easily convert liters to cubic inches, cubic yards, or the much more common cubic feet (for refrigerators that is)

Customer Satisfaction Index

Electrolux Videocon Whirlpool Godrej BPL Samsung LG 46 47 48 49 50 51 52 53 CSI Score

Customer satisfaction index

CSI Score

Godrej GFE 25 SM4N & LG GL-254AH3

RATINGS & REVIEWS

Average User Rating

2.3
General Features

Average User Rating

7.5

Capacity (Litres) BEE Star Rating Number of Doors Door Type Defrosting Type Temperature Control Mode Refrigerator Features Total number of Shelves Material Used for Shelves

231 4 2 Double Door Fully Automatic Jog Dial

240 3 2 Double Frost Free Mechanical

2 Wire Shelves Wire Shelves Cosmic Inox

Colours Available

Oceanic Steel, Silver Streak

Chiller Tray Special Compartments Jumbo Vegetable Tray, 2.5 L AquaSpace in the Door, Sliding Chiller Tray, Bottle Snugger

Large Bottle Shelf with Spill Guard Cooling Technology Anti-B Technology 4-Way Cooling

Freezer Features Ice Cube Tray Convenience Features Door Lock Deodourising Dimensions

Dimensions (W x D x H) (mm) More Features Other Features

597 x 685 x 1437 mm

550 x 685 x 1450

Vortex Air-Current Design - ZOP Technology - Castors for Easy Mobility - Thicker Insulation that Ensures Better Retention of Cooling

Works Without Stabilizer - Anti Bacteria Gasket

After Sales Service Warranty Period 1 Year 1 Year