Vanguar d

A student-run newspaper established 1946

PORTLAND STATE UNIVERSITY’S

STUDENT NEWSPAPER
2008-2009
ADVERTISING
RATES
AND
CONTACT
INFORMATION
CONTACT INFORMATION
DISPLAY ADVERTISING
Mailing Address:
PO Box 347 Rates (all rates are net)
Portland, OR 97207 Open Rate: $9.75/column inch
Local Rate: $8.75/column inch
Applies to locally owned and operated companies
Street Address: conducting business in the Portland Metro area.
1825 S.W. Broadway University Rate: $5/column inch
Applies to PSU student groups, departments and other
Smith Memorial Student Union university affiliates.
Room 115
Portland, OR 97201 Contract Discounts
Term: 10% off Advertise weekly all term
Display Advertising: Annual: 10% off 250+ column inch/year
Local/Regional: 503-725-5686 Annual Bulk: 15% off 500+ column inch/year
National: 503-725-5646 Annual Mega Bulk: 20% off 1000+ column inch/year
Fax: 503-725-5860 Guaranteed Placement
Minimum 1/4 page required
E-mail Ads in PDF to: Outside back page: 20% premium
Inside pages: 15% premium
displayad@pdx.edu
No placement on page 1 or 2

Classified Advertising: Color Charges

Phone: 503-725-5695
Black plus one color $95
Fax: 503-725-5860
1/8 page or smaller full color $150
E-mail: classifiedad@pdx.edu
1/4 page full color $250
http://www.dailyvanguard.com/ad2ad 1/2 page or larger full color $350

National Advertising: Deadlines

Alloy Media and Marketing: 212-401-0070
Campus Media Group: 952-854-3100
College Media Network: 617-354-2083
Smart Buy: 503-725-5686
Place ads in OSU, U of O, and
PSU with one order and one bill.
Billing
Phone: 503-725-4540
Fax: 503-725-5860
ABOUT THE VANGUARD
The Vanguard publishes daily, Tuesday through Friday.
Space Reservation/Copy: Camera Ready Materials:
5 days before publication. 3 days before publication.
Ad submission
E-mail your ad to displayad@pdx.edu. Please submit
ads in PDF file format. Please outline fonts and/or
flatten Photoshop files to a minimum of 300 dpi.
Special Services
Graphic Design Services: FREE
Ad Proofs: Provided if copy deadlines are met.

• We publish daily Billing

Tuesday through Credit will be extended to account holders who have
Friday, in a tabloid previously paid cash for a total of four ads. Tear
format. sheets will be provided with weekly invoices. Billed
accounts are due within 30 days. Those over 60 days
• Reaches Oregon’s past due will be denied further credit. Balances over
largest university 90 days will be turned over to collections.
student body. We accept Visa and Mastercard.

• 5,000 copies are Mechanical Requirements

distributed daily Tabloid page measurements are six columns (10.25 inches
to 80 locations on or 62 picas) by 16 inches (96 picas). Any ad more than 14
and around our inches tall will be charged as 16 inches tall. Minimum size
downtown campus. for display advertising is 4 column inches.
SAMPLE AD SIZES
Full page Sample Local Rate Prices:
Full Page $840
6 col. x 16 in.
10.25 in. x 16 in.
1/8 page 1/2 Page (vertical) $420
3 col. x 16 inches
5 inches x 16 inches
1/2 Page (horizontal) $420
1/2 page (horizontal) 6 col. x 8 inches
10.25 inches x inches
1/4 Page $210
3 col. x 8 inches
5 inches x 8 inches
1/8 Page $105
3 col. x 4 inches
5 inches x 4 inches
1/2 page
1/16 Page $52.50
(vertical) 2 col. x 3 inches
3.25 inches x 3 inches
Business Card $35
Bus. card 2 col. x 2 inches
3.25 inches x 2 inches
1/16 page
Other sizes are
available. All prices
quoted are local rate.
1/4 page
Column Width Guide:
1 column = 1.5 inches
2 column = 3.25 inches
3 column = 5 inches
4 column = 6.75 inches
5 column = 8.5 inches
6 column = 10.25 inches
ONLINE ADVERTISING
Online display advertising
is available on our website
at www.dailyvanguard.com.
Ask your sales rep for
details.
CLASSIFIED
ADVERTISING
Place your ad online at
www.dailyvanguard.com/ad2ad or
ads may be placed in person at:
The Vanguard Advertising Office
Smith Memorial Student Union
Room 115
1825 SW Broadway
503-725-5695
Classified Ad Rates:
All rates include both print and online ads.
1-3 days $10.00/day*
4-7 days $9.00/day*
8+ days $8.00/day*
*Up to 25 words, 30¢/each extra word
PREPRINTED INSERTS
Rates:
Local Advertisers
1-4 pages $60/1000
5-8 pages $65/1000
9-15 pages $70/1000
16+ pages $75/1000
Regional/National
1-4 pages $75/1000
5-8 pages $80/1000
9-15 pages $85/1000
16+ pages $95/1000
Delivery:
To arrange for inserts, the
Vanguard Advertising Manager
must be notified two weeks in
advance of desired insertion dates.
Inserts must be delivered at least 7
days before scheduled
insertion date to:
The Gresham Outlook
Attn: Blake Jensen
1190 NE Division St.
Gresham, OR 97030
Phone: 503-492-5144
The Vanguard accepts a minimum of 5000
inserts per press run.
Minimum size: 3” × 5”, maximum size: 8.5” x 11”
Preprint rates are non-commissionable.
 PUBLICATION SCHEDULE

SEPTEMBER OCTOBER
S M T W R F S S M T W R F S
1 2 3 4 5 6 1 2 3 4
7 8 9 10 11 12 13 5 7 8
6 10 11 9
ORIENTATION GUIDE 14 15 16 17 18 19 20 12 13 14 15 16 17 18
SEPTEMBER 15
21 22 23 24 25 26 27 19 20 21 22 23 24 25
28 29 30 26 27 28 29 30 31
BACK-TO-SCHOOL ISSUE
SEPTEMBER 30 NOVEMBER DECEMBER
S M T W R F S S M T W R F S
DINING GUIDE 1 1 2 3 4 5 6
OCTOBER 24
2 3 4 5 6 7 8 7 8 9 10 11 12 13
9 10 11 12 13 14 15 14 15 16 17 18 19 20
DESIGN GUIDE 16 17 18 19 20 21 22 21 22 23 24 25 26 27
NOVEMBER 14
23 24 25 26 27 28 29 28 29 30 31
30
HOLIDAY GIFT GUIDE
DECEMBER 5 JANUARY FEBRUARY
S M T W R F S S M T W R F S
WINTER 2009 1 2 3 1 2 3 4 5 6 7
BACK-TO-SCHOOL ISSUE 4 5 6 7 8 9 10 8 9 10 11 12 13 14
JANUARY 6 11 12 13 14 15 16 17 15 16 17 18 19 20 21
18 19 20 21 22 23 24 22 23 24 25 26 27 28
HEALTH & SEX GUIDE 25 26 27 28 29 30 31
FEBRUARY 6
MARCH APRIL
CAREER FAIR GUIDE S M T W R F S S M T W R F S
FEBRUARY 10 1 2 3 4 5 6 7 1 2 3 4
8 9 10 11 12 13 14 5 7 8
6 10 11 9
SPRING BREAK ISSUE 15 16 17 18 19 20 21 12 13 14 15 16 17 18
NIGHT OUT GUIDE 22 23 24 25 26 27 28 19 20 21 22 23 24 25
MARCH 13 29 30 31 26 27 28 29 30

SPRING 2009 MAY JUNE

BACK-TO-SCHOOL ISSUE S M T W R F S S M T W R F S
MARCH 31 1 2 1 2 3 4 5 6
3 4 5 6 7 8 9 7 8 9 10 11 12 13
GREEN GUIDE 10 11 12 13 14 15 16 14 15 16 17 18 19 20
SUSTAINABILITY ISSUE 17 18 19 20 21 22 23 21 22 23 24 25 26 27
APRIL 17
24 25 26 27 28 29 30 28 29 30
31
LOCAL MUSIC GUIDE
MAY 15 JULY DAY NORMAL PUBLICATION
S M T W R F S DAY SPECIAL ISSUE
2009 GRADUATION 1 2 3 4
GUIDE 5 6 7 8 10 11 9 REMEMBER: SPACE DEADLINE IS
JUNE 5 12 13 14 15 16 17 18
5 DAYS BEFORE PUBLICATION.

19 20 21 22 23 24 25
26 27 28 29 30 31