LASALLE College of the Arts Faculty of Design - BA (HONS) DESI N CO!!

"NICA#ION
With specialisms: Advertising Communication, Graphic Communication and Image & Communication Na$e8 :alenisha Stu'ent ID8 Class8 Late8 ?o ,.993 BAACN0A #i$e8 =pm class !o'ule8 -,%C>34 %esign Research @ethods Assesse' Ite$s8 1) Discussion of Topics / Group Presentations 2) Oral Presentation / Statement of Intent 3) Extended Essay Draft 1 Cre'its8 -3 Su($ission&Assess$ent Date8 @onda#, 43 Septem*er =34= Stu'entshi/8 Good contri*utions to criti1ues and seminar discussions Shows good commitment to the course

For$ati%e&Su$$ati%e Fee'(ac) For$ * A+ ,-&,.

Learning Outco$es Discussion of #o/ics (-01)
Group Presentations Relevance of design issues and discussion of topics with Supervisor

"nits of Assess$ent State$ent of Intent (-01)

ral and Presentation s!ills "ime management and clarit# of chosen topic Statement of intent

Design 2esearch Essay (031)

$ualit# of writing and rganisation of paper Articulate in writing, through the anal#sis of the chosen topic Relevance and depth of research

4no5le'ge an' "n'erstan'ing %emonstrate s#stematic !nowledge and critical understanding of contemporar# design issues, principles and concepts used in the field of design communication practice& %emonstrate s#stematic !nowledge and understanding of the professional, creative and theoretical conte'ts of the specialism&

Cogniti%e S)ills "he a*ilit# to summari/e, identif# and present elements of an argument& "he a*ilit# to criticall# 0udge *etween alternative arguments and approaches

(airl# clear design issues )identified pro*lem+ outlined in the presentation& ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, -oth design h#pothesis statements have fairl# clear proposed strategies on how the identified pro*lem would *e addressed& ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, (airl# clear displa# of aims for the chosen research topics& ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, .as provided fairl# clear identification of target audience relevant to the topics of research& -asis of the identified pro*lems fairl# supported& ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, Selection of research methods is appropriate, *ut identification of !e# areas for each chosen method could *e clearer& ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, Wea! conte'tualisation s!ills displa#ed& .ave managed to formulate accepta*le top !e# research 1uestions in relation to the topics of research, with ver# fairl# clear o*0ective given to each 1uestion& ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, (airl# clear identification of the three !e# issues with fairl# clear su*,issues for each of them& .ave satisfactoril# *rought across the anchors of the research topics, and demonstrated accepta*le oral presentation s!ills& ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, verall, fairl# strong arguments presented& 73,725 utstanding 83,825 6'cellent 93,925 :er# good ;3,;25 Good <3,<25 "hreshold =;,>25 (ail 43,=<5 -ad fail 4,25 :er# *ad fail 35 ?on su*mission or plagiarised assessment

6ractical an' 6rofessional S)ills Articulate, in writing, through the anal#sis of the chosen topic, a critical understanding of the specialism area& Research, criticall# evaluate and interpret relevant literature and present it in a self, defined conte't& #ransfera(le S)ills Communicate information, arguments and ideas effectivel#, using the st#les, language and media appropriate to the su*0ect, purpose and audience, in *oth written and ver*al forms& INDICA#I7E BAND )"ic! one onl#+ 23,4335 6'ceptional

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Co$$ents&Action 6lan8

Se$inar 6resentation (Discussion of #o/ics)8 Conduct more research for the two design research proposals presented& "hereafter choose one topic, which #ou are !een to pursue and refine its %esign Research Proposal, and wor! on #our oral presentation slides for the Seminar Presentation ) ral Presentation+ on Wee! 43& AA?eed to wor! on #our conte'tualisation s!illsB lac! of how #ou use the reference as a conte't that leads to #our design issue& Also the *asis of #our topic is still not well supportedB please loo! into defining #our design h#pothesis and clarif# #our conte't& AAA Selected %esign Issue to wor! on for the #ear C social media platforms

Date8 @onda#, 43 Septem*er =343 )%iscussion of "opics+

Lecturer:s Signature8

Stu'ent:s Signature8

?ame: Dosel#n Sim, Programme Eeader, %esign Communication