1 Which of the following are not resources that are needed by companies to carry out its business processes?

1. 2. 3. 4. information commercials materials labor

Correct Answer 2 The social class that is described as the social elite who live on inherited wealth are said to be in what level of social class? 1. 2. 3. 4. Upper Middle Lower Upper Upper Upper Upper Lower

Correct Answer 3 Many business buyers prefer to buy a total solution to their problem from one seller. This is referred to as what? 1. 2. 3. 4. Integrated selling Systems selling Systems buying Integrated buying

Correct Answer 4 which of the following is not one of the entities that marketing people are involved in marketing? 1. 2. 3. 4. All in this list can be marketed. Goods Services News

Correct Answer 5 A strategic business unit has three characteristics. Which of the following is one of those characteristics? 1. 2. 3. 4. It is a single business or a collection of businesses that can be planned separately. It should not have a manager who is responsible for planning and profit performance. It is a collection of unrelated businesses. It has no defined set of competitors.

Correct Answer 6 Marketing should pass through three stages when being implemented. Which one of the following is not one of the stages? 1. 2. 3. 4. Intrepreneurial Marketing Contractual Marketing Entrepreneurial Marketing Formulated Marketing

Correct Answer 7 Marketing should pass through three to prevent sellers or information from reaching members of the buying center are called what? 1. 2. 3. 4. Gatekeepers Deciders Initiators Users

Correct Answer 8 Which of the following is not one of the major competitive scopes within which a company will operate? 1. 2. 3. 4. Versatile scope Vertical scope Industry scope Competence scope

Correct Answer 9 Business markets have several characteristics that contrast sharply with those of consumer markets. Which of the following is not one of those characteristics? 1. 2. 3. 4. Less competition Fewer buyers Larger buyers Close supplier-customer relationship

Correct Answer 10 ________ demand is when a major part of the market dislikes the product and may even pay a price to avoid it. 1. Latent 2. Declining 3. Irregular

4. Negative Correct Answer 11 Which of the following is not a tool for tracking and measuring customer satisfaction? 1. 2. 3. 4. Ghost shopping All in this list. Customer satisfaction surveys Complaint and suggestion systems

Correct Answer 12 Which of the following is one of the Ten Rules of Radical Marketing that is used to guide marketers? 1. 2. 3. 4. The CEO must let the marketing be done by marketers. Rely on marketing research as the most important tool. Get face to face with the people who matter the most - customers. Don't use common sense as a guide.

Correct Answer 13 When a group of companies get together to combine their purchases to create better purchasing power and receive discounts from suppliers they are called a what? 1. 2. 3. 4. purchasing group buying alliance buying group purchasing alliance

Correct Answer 14 Connections between people within a company to one another and to the company mainframe is called: 1. 2. 3. 4. Extranet Outernet Internet Intranet

Correct Answer 15 _______ describes the use of electronics means and platforms to conduct a company's business 1. E-Marketing 2. E-Commerce

3. E-Business 4. E-Purchasing Correct Answer 16 Each of the following is a reason a business should use portfolio models cautiously except one. Which one is not a reason? 1. 2. 3. 4. They may neglect their current customers. They may lead the company to be concerned with market segmentation. They may lead the company to place too much emphasis on market-share growth. They may lead the company into the entry of a high-growth business.

Correct Answer 17 A clear, thoughtful ___________________ provides employees with a shared sense of purpose, direction, and opportunity. 1. 2. 3. 4. mission statement policy vision statement procedure

Correct Answer 18 Social classes are indicated by a cluster of variables rather than a single variable. Which of the following is a variable that describes social class? 1. 2. 3. 4. All of the above Occupation Wealth Education

Correct Answer 19 Most large companies consist of four organizational levels. Which one of the following is not one of those levels? 1. 2. 3. 4. Service level Product level Corporate level Division level

Correct Answer 20 Customers develop their expectations about a product they will purchase from all of the following sources except:

1. 2. 3. 4.

peers friends past experience unread e-mail

Correct Answer 21 Which of the following types of reference groups is described as the group with whom the person interacts fairly continuously and informally? 1. 2. 3. 4. Primary group Secondary group Dissociative group Aspiration group

Correct Answer 22 ___________ companies are increasingly focusing on the need to manage core business processes such as new-product development, customer attraction and retention, and order fulfillment. 1. 2. 3. 4. High-profile Big High-performance Highly competitive

Correct Answer 23 Seniors, particularly boomers-turned-seniors, make buying decisions based on each of the following items except which one? 1. 2. 3. 4. Lifestyle Activities Health Age

Correct Answer 24 Which of the following buying situations would describe when a purchaser buys a product or service for the first time? 1. 2. 3. 4. New Task Straight Rebuy Systems buying Modified Rebuy

Correct Answer

25 The most common or frequent product/service that is purchased by consumers online is _____________. 1. 2. 3. 4. Books Flowers Music Software

Correct Answer 26 _________________ is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering as compared to the perceived alternatives. 1. 2. 3. 4. Total customer value Customer gains Customer perceived value Total customer cost

Correct Answer 27 Which of the following is not an example of a Consumer Market? 1. 2. 3. 4. Clothing Stores Grocery Stores Retail Stores Industrial Trade Shows

Correct Answer 28 The combination of operational customization and marketing customization is called what? 1. 2. 3. 4. Customermorphing Customorphing Developing Customs Customerization

Correct Answer 29 The field of ________________________ studies how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires. 1. retail behavior 2. consumer behavior 3. customer behavior

4. sales behavior Correct Answer 30 ________________ demand is the demand for a business good that is derived from the demand for consumer goods. 1. 2. 3. 4. Determinant Elastic Derived Inelastic

Correct Answer Total Marks Obtained : 30 of 30 Finish