SI 520 History of Logo Design

Jin Yan Chloe Prince Brandon Pitts

AGENDA
Logo History Modern Logos Logo Design Process

HISTORY OF LOGO DESIGN

Definition
Logo
A name, symbol, or trademark designed for easy recognition Short for logogram or logotype Ancient Greek for word

Timeline of Logo History

Ancient Greece Ciphers & coins Middle Ages

Seals (emblems)

Coat of arms

13th Century

Masons marks & goldsmiths marks

Paper makers watermarks, watermarkers & printer marks

18th Century

Global Trading

19th Century

Branding Strategy

21st Century

Corporate Identity

MODERN LOGOS

Who?

Corporate

TV Channels

Restaurants

Retail

Websites

Universities

Services

Geographic

Changes

Hidden Designs

Characters

Variety

THE LOGO DESIGN PROCESS

Design Process
Research.
Conduct research on the industry itself Conduct research on logo design

Pencil Sketches. (sketches below were fro gurlsnextdoor.com)

Design Process
Take sketch into design program(black and white)

Design Process
The coloring of the logo
Make a few version of the proposed logo in different fonts, colors.

Design Tips
Simple
Use Vector Dont use more than a couple of colors and fonts Make it easy to read/see DONT use photos DONT use too much detail

1976

1976-1998

1998-2010

2001-2007

2007-present

Design Tips
Memorable
Easy to memorize and understand for everyone Impressive and seductive

Design Tips
Timeless

Versatile

Design Tips
Relevant

Copyright and Trademark

References
http://www.blueglass.com/blog/the-logo-design-process-fromconcept-to-completion/ http://www.smashingmagazine.com/2009/08/26/vital-tips-foreffective-logo-design/ http://www.noupe.com/design/creative-brainstorming-50-examplesof-the-logo-design-process.html http://designm.ag/design/9-principals-of-logo-design/ http://www.1stwebdesigner.com/design/awesome-rules-designingperfect-logo/ http://en.wikipedia.org/wiki/Coat_of_arms http://en.wikipedia.org/wiki/Seal_(emblem) http://www.925-1000.com/forum/viewtopic.php?f=46&t=23180&start=0 http://www.theatlantic.com/video/index/259893/ http://en.wikipedia.org/wiki/Logo www.logoworks.com/logos.html www.logotree.com/html/history_logo_design.htm http://list25.com/25-famous-logos-with-hidden-images/3/ http://www.looks.gd/design/the-evolution-of-corporate-identity-design http://www.bbc.co.uk/historyofthebbc/resources/in-depth/ bbc_logo.shtml