Questionnaire Market study of Reliance Fresh of Surat city Dear respondent, I am Divya Bajaj, a T.Y.B.B.A student of B.R.C.

M College of Business Administration. I am conducting a survey on Market study of RELIANCE FRESH of Surat city. Your feedback will help us in analysis and suggestion. I assure you that personal information provided will be kept confidential and would only be used for survey purpose. So I request you to kindly fill the questionnaire as per your opinion.

Note: Please tick mark () against the appropriate options. Select only one option at a time. You can select multiple options wherever mentioned.

1.How often do you shop at Reliance Fresh? Daily Weekly Fortnightly Once in a month Occasionally

2.What do you mostly shop at Reliance Fresh? Fruits and Vegetables 3. Groceries Both vegetables and groceries

What is your purpose behind shopping at Reliance Fresh? Quality Brand Price One stop shopping

4.

What is your monthly expenditure at Reliance Fresh? 100-500 500-1000 1000-1500 1500 and above

5.

Are the prices of Reliance Fresh lower than market price? Yes No Neutral

6.

What is your preferred mode of payment at the store? Cash Payment Card Debit Card Credit

7.

Do you Feel reliance Fresh provides value For Money? Yes No

8.

Are you aware about the in store brands of reliance fresh? Yes No

If yes, then which of the following category of product do you prefer? Pulses Beverages Confectionaries Vegetables and fruits

9.

Do you shop at other retail outlet? Yes No

If yes than which are the other retail outlet do you shop? (Multiple tick marks can be done) Dhiraj Sons Go Green Big Bazaar Local Kirana Store

10. If you shop at other retail outlet than state the reason behind shopping at other retail outlets? (Multiple tick marks can be done) Non availability of products Bad services Deterior ating quality Too crowded Not easily accessible Poor assortment of product Others: ......

11. Is reliance fresh your first preference in comparison with other retail outlets for fruits and vegetables? Yes No

If yes then which of the following attribute do you prefer Availability of imported fruits (imported apple, kiwi ,Australian grapes, etc) Variety of vegetables (colored capsicum, mushrooms, baby corn) Location Others (please specify): If no then state the name of the other retail outlets according to your preference: 1) 2) 3) 12. Do advertisement and promotion activities influence your shopping decision? Yes No

If yes from where have you heard about reliance fresh promotional activities (Multiple tick marks can be done)

 Media 13.

Print News

Radio Televisio

Friends and Relatives other

Which promotional strategy offered by reliance fresh you prefer the most? Discount on MRP Premiu m Gifts Buy One Get One Free Budhwa r ki mandi Others: ..............

14.

Are you aware about Point Card System of Reliance Fresh? Yes No

If yes than how did you find the system? 15. Good Poor Fair Needs improvement

Are the discount and other schemes carried out effectively at the store? Yes No

If no then state any recent incident: .................... . ...................... .................... ........ ...............................................

16. Mark the appropriate alternative for the following attribute related with the store experience? Attribute Store Entrance Availability of shopping carts Cleanliness of store Moving Space Display of Products Good Neutral Bad

17.

Are you satisfied with the quality of the products? Yes No

If no then state the reason: .................... 18. Are the desired products available when you visit the store? Yes No es Sometim

19. Rate the following section from 1-3 on the basis of their corresponding characteristics for the store Reliance Fresh(here 1=good and 3= poor) Sections Home Care Beverages Herbs & Spices Confectionaries Personal care Fruits and vegetables Dairy products and chocolates 20. Quality Price Variety Of Brands

Are you satisfied with the billing system at the store? Yes No

If no then state any reason for dissatisfaction: .................... .................... .. 21. Time spent in waiting in the queue for billing? Less than 5 minutes less than 10 minutes less than 15 minutes more than 15 minutes

22.

Are your complaints properly resolved by the sales personnel? Yes No

If no then state any recent incident: .

23.

Rank the following factors on the basis of the store performance? Factors Quality Availability Reliability Convenience Ambiance Price Promotional Offers Location Good Neutral Bad

24. For Reliance Fresh which of the following area do you mostly shop ? (only single tick mark has to be done) road 25. Ghod dod road Adajan road Other: ................ City light Bhatar Varacha Randher

Your overall experience at the store? Good Poor

Fair Needs Improvement

Customers personal detail: Name: .... A Age: Gender: 1 15-30 male 30-45 female 45-60 above 60

Occupation: . Area of residence: . Thank you