IPER PGDM

BMW
The Business Lab
A Business Model Analysis Workshop

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BMW (Business Model Workshop) -The Business Lab

The modern business world is smartness-driven and hence organizations, big or small now pay more attention on their strategic positioning in the market they are operating in. since change in lifestyle is faster than what it was predicted , it offers tough challenge for the marketers at one end while a vast customer base at the other. To tap this vast opportunity, the business organization needs a robust tactical approach; an in-depth analysis of their Business Model is the first Foundation stone on which a sustainable business can be built. BMW -The Business lab is an initiative in the same direction. Its a true Manager Building exercise where teams are required to understand the Business Model of the company and undertake an audit of to prepare a snapshot of their business and project the growth for the future. To get a better insight they will be working with the organizations assigned official for 7 days for knowing each and every nuke and corner of not only the business assigned but its environment as well. After thoughtful and interactive insights from their Business mentors they need to analysis their Business Model to

1.

Write a case on the assigned company after undertaking a thorough analysis based on guidelines mentioned hereunder.

2.

Undertake a comprehensive SWOT in the form of presentation where respective Company's officials will judge each insight critically and assign marks accordingly.

The Business Model Analysis parameters Industry /Sector Analysis (Benchmarking/ performance Criteria) Strategic Audit of the Company Market Projection/ Company projection Suggested Measures

Industry Analysis/ Sector Analysis: Economic Implications Regulations Technology/ infrastructure Growth Drivers/ influencers

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Strategic Audit
Finance Sales Revenue -Product Wise/ SBU wise Costing-Direct (Manufacturing)/ Indirect (Distribution, Overheads) SBU analysis (if any) Earnings-Profitability Market Size Analysis/ Estimate

Marketing Customer Analysis -Trends Competitor Analysis Trade Analysis Marketing Mix Analysis New Product Developments STP analysis

Human Resource Structure analysis Competencies Requirement Analysis Supply of Human resource Staff Turnover Analysis

Operations Model Efficiencies Technology Usage

Market Projection: Sector Growth New Competitor Players/Entry Barriers Company Projection-Volume/ Value/ Spread-Reach / New products/ Diversification

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Case Writing (Based on above guidelines) Introduction to the sector Introduction to the Company Market Financial

Presentation On Comprehensive SWOT derived from the analysis undertaken Duration 45 60 Minutes Evaluation parameters Qualitative and Quantitative analysis of data Interpretations and market projections Aspects raised in SWOT Subjective evaluation by judges

The Rewards The best business Plan and SWOT analyst team will get A Cash Price A Winners Trophy and certificate Appreciation letter from the company Winners certificate

All the other participant team will get a certificate of participation.

BMW Organization analysis timeline October 15 - October 20, 2012