ASSIGNMENT NO.1 Submitted TO: Sir. Masood Kalyar Submitted BY: Saira Maryam ROLL NO.

Subject: Operations Management MBA 5th (M) 5996

Dated: 1st oct;2012

THE EXPERIENCE OF ECONOMY

Summary:
The article is writen by B.JOSPH PIN II and JAMES H.GLIMER. Its about how changes come in economy and which effect on experience.as services aredifferent from goods.so experience is different in any way.consumer desire experience,business also need experience. As services become commodite this stap is called progression of economy value. There are 4 satages in progression value: Extract economy Make goods Deliver services Stage experience An experience is not an emporhouse construct,it is offering as any services,goods,many companies earn it as tarditional offering. The selling services to selling experience will be not so easy.difference between services and experience we can stady from old tv show taxi in which Lggy fun loving cab-driver

aimed to be the best driver in the whole world.by his effort or actions journey become very entertaining for those who used taxi mostly to reach their destination.he also serverd his passangers with sandwich,drinks and sung frank sinatres tunes. It become more valueable for his costumer to reach their desire pleace than in any other taxi.costumer become loyal to him and pay more rant to go their detination in his taxi becouse of their fantastic and memorble experience. An experience become when an company services as stage and goods prope to involve individual customer to creat unforgetable event. Commodities are fungible,goods tangible,services are itangeble experience memorable. Experience is different in different individuals mind.he has engaged on an emotional,physical,intellectual or spirtual level. Experience have always at the heart of entertainment as walt Disenydoen by giving threat and adventruse entertainment. New technology amusment parks,engague new generation with entertainment with internet chat rooms,multi players games,motion based simulators,and virtual rality. Stores such as NIKE TOWN incoparet with shopperentartainmant.

First time companies gave different offers to their different cutomers to engage them with their goods & services. If a company asking extra fee for admission he should have to provide competitive enviorment he ist he providing all that facalities what he promisses? Focus on competitive enviorment company should focus on products features,packaging etc.there must be some feater which no one else is provding and provide different experience to their cutomers. It is easy to enter in experience if first entered than its to maintain,companies should retain customers its not so easy any way also think about the market long time profit which is very necaery for companies experience.