ProPoSED ELEVAtIon 1 Customer Car Park

A new Aldi store for Prestwich is recommended for approval

ProPoSED ELEVAtIon 2 Bury New Road

Proposed Bury New Road elevation

An attractive design
The aim of the development is to provide a high quality, attractive new food store, which would dramatically improve the appearance of a gateway town centre site.

About Aldi

Aldi is one of the worlds largest privately owned companies with To achieve this, a modern design is proposed which promotes a clean, more than 7,000 stores across contemporary approach. The proposed architectural detailing would include Proposed Foodstore Development -NorthNew Road and Prestwich Europe, Bury America (A56), high levels of glazing to the entrance and main facades, together with render Australia. Aldi opened its first stores panels and locally styled red brickwork. in the UK in 1990 and has more than The carefully designed scheme would physically regenerate the existing site, 410 stores across the UK. enhancing the overall appearance of the area and the associated public realm. Aldi is able to achieve lower prices Your officer comments: through an extraordinarily efficient the proposed building would not be a prominent feature with the operation, from the sourcing of its streetscene and would preserve the character and appearance of the products, to the retail experience conservation area. in store. In an Aldi store, you will not find lots of versions of the same An appropriate access thing. Aldi focuses on quality rather Access to and egress from the proposed food store would be via a new vehicular than quantity; stocking a range of junction on Bury New Road. HPL Motors is currently served by two vehicular access groceries that includes everything points from Bury New Road, and it is proposed that these would be replaced by a shoppers need, every day of the single junction. week. This allows Aldi to get the The proposed store is within walking distance of a large number of residential lowest prices from suppliers then properties and also benefits from good links with local bus services, with bus pass on the savings to customers stops close to the site. The proposals also include the resurfacing of the pavement with quantity discounts. along the frontage of Bury New Road to remove the existing uneven pathway and associated trip hazards.
Client: Aldi Stores Ltd Date: 13/08/12 Job/Dwg: 0152-V114-Elevations Scale: 1:200@A3

www.harrispartnership.com

0152 MID Prestwich Elevations V114

Artists impression of an Aldi store

Application number: 55543/FULL Committee date: Tuesday 13th November Aldi is pleased that following a great deal of community support, its comprehensive proposal to introduce a new neighbourhood food store on a Brownfield site, close to the town centre, has been recommended for approval by your planning officer.
This application represents the ideal opportunity to significantly enhance the appearance of a gateway town centre site whilst delivering a retail anchor capable of generating additional footfall for the benefit of the southern end of the Prestwich High Street. If approved, introducing a new discount food store on the site would also bring enhanced benefits to the wider community through offering increased choice and competition, which would help keep Prestwich residents shopping locally.

Car parking
An appropriate level of car parking would be provided to serve the new food store. The existing on-street car parking would be retained alongside the new 70 space Aldi customer car park. Aldi proposes to provide free car parking for up to 90 minutes, giving customers time to complete their shopping in-store and make further linked trips to other shops/services within Prestwich Town Centre. Your officer states:

Deliverable benefits
High quality, discount store where no comparable retailer exists Increased competition and choice for local residents, helping to claw trade back to Prestwich New employment opportunities for local people A development that has received the support of local residents A unique food store offering which encourages linked trips with existing retailers The regeneration of a key gateway site which is allocated for retail development

the proposed parking provision would be acceptable in this instance.

About the proposals

A new Aldi food store with a net sales area of 954m and a gross internal area of 1,310m 70 car parking spaces, including four disabled and six parent/child spaces Free car parking for up to 90 minutes Access achieved via Bury New Road Up to 25 full and part jobs for local people Attractive landscaping incorporated into the scheme to enhance the appearance of the site A high quality design, which offers a contemporary shopping experience

Working with the community

It was important to Aldi that the local community was fully informed regarding its proposals for the future of the site. Aldi held a public exhibition to which 894 residents and businesses were invited to view and comment on the plans. Aldi also issued a detailed community newsletter to those same people along with a postage paid feedback card, so residents could provide their comments to the project team irrespective as to whether they could attend the exhibition.

Being a good neighbour

Aldi has a unique delivery system which enables products to be transferred directly from one or two delivery lorries a day, straight into the store, without the need for external movement of goods, reducing external activity and the potential for inconvenience to neighbours. The servicing lasts between 20 30 minutes. Aldi has control of its own delivery fleet so efficient delivery and adherence to delivery times can be easily accommodated. Furthermore, the proposed store would be well in excess of the minimum separation distance required from its nearest neighbour. As such your officer comments:

Local people have their say

Aldi has received an overwhelming level of local support for its proposals. It has received 77 responses from local residents welcoming an Aldi to the site in principle and 33 formal letters of representation have been received on the council file.

it is considered that the proposed development would not have an adverse impact upon the residential amenity of the neighbouring properties in terms of light and privacy.

Proposed customer car park elevation ProPoSED ELEVAtIon 1 Customer Car Park

Local residents have their say

It is an excellent proposalthe nearest Aldi is not easy for people without transport to visit It will be nice to have an Aldi in Prestwich where people can afford to shop Ideal for Prestwichs shop local campaign. Aldi complements local shops already established. Location will energise the south end of the ProPoSED ELEVAtIon 2 High Street Bury New Road About time someone gave Tesco a run for their money I fully agree with all the proposals and think it will be an asset to Prestwich Good. Competition is good for the area. It will improve the existing site As a business I welcome Aldi at the south end of the village to bring people down to our area Good location. Handy for public transport Very positive. We need a supermarket within walking distance. Not everyone drives.
The existing site

Proposedview of the siteDevelopment - Bury New Road (A56), Prestwich Aerial Foodstore
Client: Aldi Stores Ltd Date: 13/08/12 Job/Dwg: 0152-V114-Elevations Scale: 1:200@A3
www.harrispartnership.com
0152 MID Prestwich Elevations V114

Proposed site plan

More choice for Prestwich

It is important that residents have access to a wide range of shopping facilities. Evidence from the Councils recent Retail Study (2011) indicates that a lack of competition has resulted in some food stores within and around Prestwich overtrading, resulting in overcrowding and congestion at peak times. This was certainly reflected in the feedback received from local residents, with one of the frequently raised comments stressing to the need for increased choice and competition in the area. Aldis proposal offers a genuine alternative for food shoppers. It would reduce overtrading in existing stores whilst promoting greater competition and choice locally.

Complementing existing retailers

It is important to distinguish that Aldi has a unique offering and does not act as a one stop shop unlike other larger retailers. Aldi deliberately restricts the range of goods that it sells; it does not sell a wide range of products which are normally found in mainstream supermarkets. For example, it does not have a butchers, fishmongers or bakers nor does it sell tobacco, newspapers/magazines. Instead Aldi is known for encouraging linked trips between its store and other businesses in the area, as typically Aldi customers will purchase products that they consider to be value for money and then will go onto complete their weekly grocery shopping in other stores and specialist independent businesses located within the town centre. This offers a complementary facility to Prestwichs existing pattern of trading.

The ideal location for a new Aldi food store

The sites potential for comprehensive redevelopment is clear and Aldi strongly believes this is the correct site to introduce a new neighbourhood food store to serve Prestwich. In spite of its prominence the site, at present, is under-utilised in terms of built development and detracts from the appearance of Bury New Road a key approach into Prestwich Town Centre. This significant investment proposed by Aldi would provide the opportunity to radically improve the visual appearance of a gateway town centre site whilst acting as a retail anchor capable of enhancing the southern end of the High Street, attracting greater footfall and generating spin-off trade for existing town centre businesses. Importantly, the principle of the sites redevelopment for retail purposes is already accepted given its allocation within the Councils UDP and the fact the Love Prestwich Village strategy earmarks the site as appropriate. Your officer states:

The best site for the town

Aldi has thoroughly assessed alternative town centre sites and the proposed site is the only viable, suitable and available option to deliver a new food store. Aldis business model is well established and has been developed to ensure that the layout and management of its stores are highly efficient, which in turn, enables Aldi to pass on cost saving in the form of deep discount prices to its customers. This imposes a minimum site size of 0.4ha which can accommodate a store and associated car parking. However, Aldi would like to stress it took a flexible approach when reviewing alternative sites.

Clawing trade back into Prestwich

Aldi would introduce a discount retailer where at present there is no such provision in the catchment area, providing Prestwich residents with a genuine choice. Assisting to meet the needs of consumers within Prestwich will mean shoppers will no longer have to travel out of the area to meet their shopping requirements clawing back leaked expenditure and keeping residents shopping locally. The introduction of a new Aldi food store in this location, with excellent pedestrian links with the wider town centre, would not only reduce travel distances for local shoppers and increase competition but encourage people to complete their shopping within the town centre. This would add to the vitality and viability of the area and enhance the local retail economy.

Local employment opportunities

The new Aldi food store would introduce up to 25 new job opportunities, including managerial positions. Aldi aims to provide flexible jobs for local people and more employment opportunities would also be available through the construction of the development.

Providing social inclusion

The proposed development represents a significant investment by Aldi. We are aware that some existing Aldi customers have to travel out of the area to visit an Aldi store so this new store will reduce the need to travel. Access and choice will be improved for local residents.

the proposed development would be located immediately adjacent to the town centre, would enhance the vitality and viability of the centre and would be accessible by public transport...