Research Paper: Coaching The Hispanic New Mom

Research Paper Assessment
Name: Michelle Graniel Date: July 25th 2012 Student ID: Email: michellegraniel@gmail.com
Complete your 2000 word research paper and insert it in the space below. Then email this document as an attachment to assessment@icoachacademy.com
Michelle Graniel
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Coaching the Hispanic New Mom

Research Paper
by: Michelle Graniel

Bilingual Life Coach
MYNDTEGRITY Inside balance=wellness outside
July 27th, 2012
CPCP - International Coach Academy
Copyright 2006 International Coach Academy Pty. Ltd. Use is governed by the Terms and Conditions at http://www.icoachacademy.com Last updated Feb 2006
Michelle Graniel
TABLE OF CONTENT
Introduction Who is Hispanic? .. Facts . Motherhood Facts . The main challenges for new-moms Whats needed? . Whats out there? ... How Coaching can support the Hispanic new mom .. Prioritize . Self-Care .. Self-Acceptance ... Create her new sexy . Deciding to stay at home or go back to work ... Adapting to new experiences . FIndings ... Appendix A Survey 1 .. Appendix B Survey 2 ... References ..
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Michelle Graniel
Introduction
The purpose of this research paper is to create awareness to bilingual coaches about a growing and in need niche: the Hispanic community. In this summary the focus will be on coaching the Hispanic New Mom. In my practice I have encountered many clients that have been looking for a coach for a long time but havent been able to find one who is fully bilingual and understand the Hispanic culture. As a Hispanic mom, I definitely understand the need of more coaches who can help moms like me to experience the beautiful yet challenging motherhood, particularly stressful during the first months of having our babies, helping us manage our lives between the day to day turmoil, helping us enjoy motherhood instead of suffering it, everything in our own language: Spanish.
Who is Hispanic?
According to the U.S. Census Bureau Hispanic or Latino Americans are Americans with origins in the countries of Latin America and Spain and in general all persons in the United States who self-identify as Hispanic or Latino. Hispanic is a narrower term which only refers to persons of Spanish-speaking origin or ancestry.
Michelle Graniel
Facts
In the US more than 16% of the total population is Hispanic that represents 50.5 million people and 51% are women (census 2010). For this study I am selecting the population between 20 to 40 years old as a potential target for this niche, equivalent to more than 6.5 million women; moreover the Hispanic population is growing at a faster pace than the rest of the races.
Motherhood Facts
Being a new mom comes with many great moments but also great challenges. There is plenty of information available on how to take care of ourselves during pregnancy, but what happens when the baby arrives? There are many books, blogs, magazines and web pages that offer support on how to take care of the new baby and how to overcome common challenges with them. Although we have knowledge about the lack of sleep and all the changes to our bodies, theres still no specific guidance for new moms on how to manage our lives, or the lack of it, once the baby is home.
The main challenges for new-moms

15 Hispanic women were asked to fill two surveys in the DFW area, the following list is a summary of their concerns and recommendations regarding being a new mom.
Michelle Graniel
*Although 15 women is not a statistical valid sample for the US, I consider it valid for the purpose of
this research.
1. Taking care of yourself The new baby is totally dependent on the mom, it is extremely hard to focus in something else, and if you already have other kids the list goes on, you can find yourself lost between all the day to day tasks. Hispanic women like to take good care of themselves and not having enough time to even take a shower could be really hard.
2. Releasing the extra weight and going back in shape This is the most common and frustrating challenge new moms face, and it has to do with the lack of time to do things for yourself, it seems impossible to take 30 minutes to go for a walk, or do any type of activity. It is important to take notice that it took 9 months to get here and going back to your normal weight is not going to be achieved in just a couple of weeks. More than 75% of Hispanic women are overweight or obese (Flegal, K).
3. Lack of sleep The first few months are filled with sleepless nights as most babies do not sleep through the night before the third or fourth month of life; moreover some babies can take up to a year to develop their sleep routine. Changing the new mom perspective and understanding about this stage is a great way to put moms back on track and enjoy motherhood.
Michelle Graniel
4. Being and feeling sexy Your body changed in so many ways to be able to carry your baby for 40 weeks, that after delivery the leftovers are extra fat, stretch marks, enlarged and sore breasts, its important to remember that the leftovers have a purpose and is to provide new moms with the extra energy to take care of their babies. New moms can experience problems with their partners by thinking they are not seeing them the same as before and feeling a lack of attraction or affection from their part.
5. Uncertainty about your career Some moms will not have trouble making the decision about becoming a stay at home mom, some others will find that they miss their work and being part of a community, and other moms do not have a choice and are forced to go back to work immediately to support their family. These moms could sometimes feel guilt for not spending time with their babies. Heili Pals, a sociology teacher for University of Central Florida said to Linda Shrieves for the Orlando Sentinel in 2009: "There is some evidence that Hispanic culture, even in the U.S. is more traditional, and that might be the reason more Hispanic women are staying at home with kids."
6. Not having extra help In Mexico and Latin America it is common to have extra help, maids are really affordable and usually a part of every household, more so when there are kids. It is also usual to have family to aid in the first months of the newborn
Michelle Graniel
life. Living in the US having these services is a luxury that only few families can afford. Most Hispanic women were used to have extra help for this reason, on the survey this topic was mentioned as one of the most difficult.
Whats needed?
Based on the statistics, the market for Spanish coaching is huge, now looking at the growth rate of births per year by Hispanic women we can have a clear idea on how developing programs and practices around new mom coaching would be helpful for both parts, coaches will have a new niche and moms will have guidance through a very challenging and rewarding stage of their life.
Whats out there?

There are many coaches who offer coaching for new moms, these coaches offer great programs and insights to help moms in this beautiful stage motherhood, however no one offers coaching in Spanish.
How Coaching can support the Hispanic new mom

The coach act as a partner for the new mom encouraging their clients to find themselves in this new stage of life, acknowledging them for all their achievements in being a new mom, helping them to find time to take care of themselves. The coach can help the new mom to put in perspective their new role, helping them find their strength and empowerment to use their wisdom to make good decisions. The coach will guide the new mom on finding
Michelle Graniel
transformation and personal growth through all the challenges they will face in this stage.
Prioritize The coach will help the new mom to find her values and then prioritize her activities according to her values; the tendency is to live through the values of society and this practice doesnt always serve, by helping the new mom identify her own values and prioritize she will be able to get rid of all the things that are not serving her. If the new mom faces the decision to stay at home or go back to work, prioritizing and bringing reality to the subject will be a tool that the coach will help her get to find closure and make good decisions about this matter.
Self-Care Helping the new mom find enough time to take care of her so she can take care of others better without the guilt, creating a safe space for them to know that in order to be a great mom, she needs to feel great about herself and about her life. The coach will guide the client to make self-care a part of the new mom daily experience.
Self-acceptance The coach will work with the new mom on accepting her new body and image, the coach will emphasize to the new mom that this stage is part of a transition, it took her 40 weeks to achieve this figure and give the gift of live, so it wont be something that is going to take place in a couple of weeks. The coach will help
Michelle Graniel
the new mom to make an action plan to recover her body and image in a time that is both comfortable and realistic. Self acceptance is a feeling that will bring peace to many other challenges and situations, self acceptance empowers the new mom creating an atmosphere where the new mom is comfortable and happy. Self acceptance will teach the new mom to accept her mistakes and to forgive herself and release all the feelings that are not serving her.
Create her new sexy Recovering her confidence and her body will take some time, the changes she experienced were so vast that theres a new person now, the coach can guide the new mom to create a new version of herself, helping her embrace all those changes and find ways and time for herself and her husband for intimacy, and be able to still have a life between them besides their new role as parents.
Deciding to stay at home or go back to work In the Latin American culture, as I mentioned previously, staying at home with the kids is an important part of our family values and culture, sometimes new moms dont have the choice. The coach can help the new mom deal with this feeling of guilt and reframe her perspective on how by going back to work the new mom will still provide a safe environment for her baby. For other moms leaving work might be their issue, the coach will help the new mom focus on the importance of her choice at this specific moment and provide her with acknowledgment and empowerment for taking a job that is more demanding than any other.
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Adapting to new experiences To live in a foreign country is a challenge itself, coming from a different background Hispanic new moms face the lack of extra help. The coach can help the new mom to adapt and change perspectives around getting extra help, finding ways to turn this situation around and empower the new moms to focus on what has to be done without the extra help. The coach will be a support for the mom with the lack of sleep, letting her know that this is just a stage and finding ways to reenergize and find time to rest during the day. The job as a coach is taking the new mom step by step to a rediscovery of herself in this stage.
FIndings Becoming a new mom is an amazing and very rewarding experience, which also presents many challenges; most of them new, even to an experienced mom. There are always new things coming up. By talking to a coach, new moms can have a good support system that will allow them to transition in consciousness and acceptance through this stage and have a more fulfilling experience, using every challenge as an opportunity for deep personal growth and transformation in every aspect of their lives.
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Appendix A Survey 1.
Age: Date:
Which of the following can you relate to when you were a new mom: I dont have time for myself I find it easy to cope with the new baby and my other responsibilities I gained a lot of weight while pregnant It is/was easy to lose the weight I gained while pregnant I slept/am sleeping enough the first months with my baby Lack of sleep is a problem for me I feel sexy I have trouble feeling sexy I want to feel sexy Im a stay at home mom Im a working mom Im leaving work to stay at home with my baby Leaving work makes me feel good Leaving work makes me feel guilty Going back to work makes me feel good Going back to work makes me feel guilty I have to go back to work I decided to go back to work
*This survey was sent via email for its completion.
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Appendix B Survey 2.
1. - Is/Was taking care of yourself a challenge when you had your baby?
2. - Did you gain extra weight in your pregnancy?
3. - Is/was it easy to lose the extra weight you gained when pregnant?
4. - How does this event made you feel?
5. - Do you feel you are sleeping enough? Is it an issue for you?
6. - Are you a stay at home mom or a working mom? Was that your decision? Are you ok with it?
7. - Do you feel you need more help?
8. - What are/were the greatest challenges you faced the first months with your baby?
*This survey took place either one on one or over the phone as a conversation.
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References
Humes, Karen R.; Jones, Nicholas A.; Ramrez, Roberto R. "Overview of Race and Hispanic Origin: 2010" (PDF). U.S. Census Bureau. http://www.census.gov/prod/cen2010/briefs/c2010br-02.pdf. "American FactFinder Help: Hispanic or Latino origin". United States Census Bureau. http://factfinder.census.gov/home/en/epss/glossary_h.html#hispanic_or_latino_ origin. Flegal, K. M., Carroll, M. D., Kit, B.K., & Ogden, C. L. (2012). Prevalence of obesity and trends in the distribution of body mass index among U.S. adults, 1999-2010. Journal of the American Medical Association, 307(5), 491-497.
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Research Paper Assessment

Coaching the Hispanic New Mom

by: Michelle Graniel

MYNDTEGRITY Inside balance=wellness outside

July 27th, 2012

CPCP - International Coach Academy

The main challenges for new-moms

Whats out there?

How Coaching can support the Hispanic new mom

2. - Did you gain extra weight in your pregnancy?

4. - How does this event made you feel?

5. - Do you feel you are sleeping enough? Is it an issue for you?

7. - Do you feel you need more help?

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