DIABETES Centre of Excellence

One stop shop (Feasibility Overview)

Fyxx Marketing

Trinidad Diabetes Facts Diabetologist Dr. Claude Khan stated that the prevalence of Diabetes in Trinidad is 11-12%; thats roughly 156,000 people. Roughly about 20% of the population may have pre diabetes that is approximately 260,000 people. Potential target 416,000

Other Facts. T&T has the most persons with diabetes per capita in the Western Hemisphere. T&T is 5th in the world in diabetes per capita. 1 in 4 hospital admissions attributed to diabetes in Trinidad and Tobago Diabetes was the second most common cause of death listed in T&T (2007) 1 in 8 people in T&T is overweight. 80% of persons with type 2 diabetes are overweight.

Looking at those figures the one stop shop should focus on; Pre Diabetes (to a larger extent) o Education o Prevention o Intervention o Awareness o Diet Diabetes o Treatment o Diet

Health Professionals needed: Diabetes Specialist Opthamologist Podiatrist Dietician Renal Photographer Educators SeaView Parkway, Gulf View www.fyxxmarketing.com (868)763.7889

Fitness Instructors

Diabetes Registry You cannot manage what you cannot measure. A registry provides clinicians total practice information as well as individual patient information. Reduction in A1c, LDL and BP reduces mortality and morbidity. If patients know their numbers and goals they have a greater chance of reaching their goals.

Diabetes Products and Supplies Diabetes products and supplies can be delivered at doorstep. Tracking of products to know when it is finishing, and also to check with if a re-order is necessary. Eg. Comprehensive range of strips, meters, diabetic food, and diabetic foot care products and shoes. A farmers database for sourcing organic foods grown locally (promoting grow local)

Monetizing Information Membership plan for diabetics and pre diabetics to access the products and services. o Monthly, Quarterly or Yearly. o Gold, Silver, Bronze o Individual Plans and Family Plan Farmers registry o Farmers pay a yearly membership to provide organic products. o Non-members pay a premium to access the farmers resource (individuals, restaurants, supermarkets) Convenient online shopping for products. Opportunity for franchising to other developing countries (Caribbean and Latin America)

In a nutshell each patient pays a Fixed-Fee membership that allows him/her to have the diagnostics, labs and consultations for a fixed period, which can save the patients more than unnecessary trips to clinics thereby reducing the cost of care and time. Patients will have unlimited follow-up visits and access to low-cost diagnosis.

Draft Figures SeaView Parkway, Gulf View www.fyxxmarketing.com (868)763.7889

Estimated Market Share o 400,000 + Realistic Target o 160,000 Potential Income from just a 1 year basic membership of 30,000 members at $2000/yr o $60,000,000

SeaView Parkway, Gulf View www.fyxxmarketing.com (868)763.7889