National Institute of Industrial Engineering

Team-R Software Member 1:Yashvant Verma Email id :yashvantverma1990@yahoo.com Mobile no.:8108354193 Member 2:Santosh Kumar Email Id:kumarsantosh.nitie@gmail.com Mobile No:8108345591

Abstract :In India,69% Population Lives in Villages ,Where the main occupation of the villagers is Agriculture.Agriculture contribute 28.6% of the total GDP.Problem arises to the villagers when there is less rain fall or delay in mansoon occur.At that time what maximum farmer do,they just wait for the rain as there is no other occupation .Well there are increasing number of Farmers who have tube well connection which helps in tackling these problem,but these number are very less and not sufficient at all. Jeevika is the organization which will provide the farmer ,occupation at the time of draught or when they are free from their regular agricultuaral work(at the time of Summer).Jeevika will work as intermidiate body between the villagers and the business oragization who sell handicrafts. Second mejor point is ,most of the farmer takes crops once a year ,rest of the year whole agriculture land remain unused and also man power or human skill remain unutilised.

Jeevika

Neccessity of the Business plan : Uncertainity of the wether every year create huge demographic,economical and social problem for the village ,Still IMD(India Meteorological Department) is not able to predict the correct forecast of the current year. Uncertainty in rain create a lot of trouble for the farmers , and bad crop results in the following major problem : Economy of farmer depend on the agriculture crop , so loss in the crop worsen the condition. Bad economic condition results in bad social life , people are forced to leave the village in search of job . Children have to leave the school because family is leaving the place Economically poor family face the problem of malnutrition ,which also produces number of decease in the child as well as mother(India has highest child mortality rate in the world) Social instability ,increases the number of crimes like ,rape,murder,theft. It will also raise health problem to the villagers. Ultimately we can say it affect the countrys growth as village are the major part of the India. What is Jeevika Jeevika is the intermediate organization which provide jobs to the villagers at their free time. Village people have man power but the main problem for them is ,they do know What to make? How to make? Who will provide the raw material? Where we will sell the finished good? What will be the prize of the good? Which product is in demand? Here the main work of Jeevika comes into the picture. #What will Jeevika Do? Search for the market demand Provide training to the villagers Provide raw material for the goods It will provide the place to work It will sell the finished good in the market

Training Farmers Raw material Place Market for the Product

Jeevikas work # Why Jeevika? For Farmers 1. It will provide employment 2. Help to improve economic condition 3. It will improve social life 4. It will help in better healthy life 5. Man Power Utilization For the Market 1. Demand of Hand made product 2. High demand and less supply led in hike in the price 3. Increase in the economy of the country as maximum man power is being utilized

#Activity Structure :

The whole work can be subdivided into 3 parts : 1) Shop Floor work 2) On market work 3) Flow between above two

Flow Management Shop Floor Work On Market Work

Jeevika

#Shop Floor work :

Training

Place

Finding the demand in the market Conduct training Provide them machinery (If required)

seach place in nearby village Provide proper place to each employee Avail machenary there

Raw material
Pricing

Search for raw material in chip price . Make logistic to avail product at the place of production Continue monitor the raw material level

# Flow Management
Input Raw Material
Provide the raw material at the right time and at right quantity Providing extra machinery or technology

Communication
Stablishing proper communication of demand and supply Alert in the case uncertainity

Output finished Goods

Deliver the product from manufacture house to Market place Fullfill the demand at right time or within lead time

# On Market Work :

Marketing
Since these products are new in the market so it require a lot of marketing in TV,Radio,Newspaper,Hoarding etc. Adverisement ,showing it as CSR part will create a huge impact on the public

Generate Demand
These product will be sold when we will push them in the market via various ways (TV ads ,hoarding or banners)

The main question will arise ,what will be the price of the goods so that organization will also gets profit and villagers will also get their salary which is fair enough

# Organization Structure Initial Phase (Considering few Villages) Jhkask

3 technical person(for training) 4 people who will handle the logistic part Other people on day basis

Second phase
Depends upon the expansion plan

One HR Person

Four sales and marketing person

# Financial Analysis :

Trainer Place Raw material Machinery Transportion means Shop in the market Salary of employee and worker

Minor Invest ment

Advertisement Work liesence Miscelleneous expenses

For implementing in few villages it requires approximately 30Lakh-35 Lakh

Major Invest ment

Investment

# Revenue Generation : Revenue in these business completely depends on how many customer purchase the products.Well stating the current market scenario the selling price of the handicraft products are much higher the original price of the good. So here considering average price of the product ,revenue will be atleast double of what the input is ,that is around 60 lakh-65 lakh Rs on the investment of 30 lakh Rs. # Break Even Calculation :
35000000 30000000 25000000 20000000 15000000 10000000 5000000 0 1 4 8 12 16 20 month month month month month month Return Investment

Monthly investment=500000

Monthly Revenue =1000000 Initial investment=3000000 Break Even Point = 6 month # SWOT Analysis Strength : Strong CSR part Integration of business and social responsibility High Customer demand Easily available man work in villages. High revenue as raw material is available at cheaper rate Opportunity : Growing demand in these sector Increasing Uncertainty in Monsoon will create better sense for the B plan Government allowance as working for the development of the village Available raw material in cheap rate Weakness : Little difficult to convince village people about it importance Initial investment

Threat : Growing competition can reduces the CSR part. Competition may lead to stoppage of the business as the labour wages will increase in the case of competition