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Ashraf Bhati Rahima Shaikh Shaoon Shaikh

TypePublic Traded as BSE: 500180 NSE: HDFCBANK NYSE: HDB Industry Banking

Financial services Founded August 1994 Headquarters Mumbai, India Area served Key people Worldwide Aditya Puri (MD)

Products Finance and insurance

Investment Banking Commercial Banking Retail Banking Private Banking Asset Management Mortgages Credit Cards[1] Revenue 24,628.38 crore (US$5.49 billion) (2011)[2] 7,885.28 crore (US$1.76 billion) (2011)

Operating income Profit

4,017.69 crore (US$895.94 million) (2011)[2] $53.670 billion (2010)[2] $6.787 billion (2010)[2] 51,888 (2010)[2]

Total assets Total equity Employees Website

HDFC Bank Limited (BSE: 500180, NSE: HDFCBANK, NYSE: HDB) is a major Indian financial services company based in India, incorporated in August 1994, after the Reserve Bank of India allowed establishing private sector banks. The Bank was promoted by the Housing Development Finance Corporation, a premier housing finance company (set up in 1977) of India. HDFC Bank has 1,986 branches and over 5,471 ATMs, in 996 cities in India, and all branches of the bank are linked on an online realtime basis. As of 30 September 2008 the bank had total assets of Rs.1006.82 billion.[3] For the fiscal year 2010-11, the bank has

reported net profit of 3,926.30 crore (US$875.56 million), up 33.1% from the previous fiscal. Total annual earnings of the bank increased by 20.37% reaching at 24,263.4 crore (US$5.41 billion) in 2010-11.[4] It is one of the Big Four banks of India, along with State Bank of India, ICICI Bank and Punjab National Bankits main competitors.

History HDFC Bank was incorporated in 1994 by Housing Development Finance Corporation Limited (HDFC), India's largest housing finance company. It was among the first companies to receive an 'in principle' approval from the Reserve Bank of India (RBI) to set up a bank in the private sector. The Bank started operations as a scheduled commercial bank in January 1995 under the RBI's liberalisation policies. Times Bank Limited (owned by Bennett, Coleman & Co. / Times Group) was merged with HDFC Bank Ltd., in 2000. This was the first merger of two private banks in India. Shareholders of Times Bank received 1 share of HDFC Bank for every 5.75 shares of Times Bank. In 2008 HDFC Bank acquired Centurion Bank of Punjab taking its total branches to more than 1,000. The amalgamated bank emerged with a base of about Rs. 1,22,000 crore and net advances of about Rs.89,000 crore. The balance sheet size of the combined entity is more than Rs. 1,63,000 crore.

Business focus HDFC Bank deals with three key business segments. - Wholesale

Banking Services, Retail Banking Services, Treasury. It has entered the banking consortia of over 50 corporates for providing working capital finance, trade services, corporate finance, and merchant banking. It is also providing sophisticated product structures in areas of foreign exchange and derivatives, money markets and debt trading and equity research.

ACKNOWLEDGEMENT No task is single mans effort.

Any job in this world however trivial or tough cannot be accomplished without the assistance of others. An assignment puts the knowledge and experience of an individual to litmus test. There is always a sense of gratitude that one likes it express towards the persons who helped to change an effort in a success. The opportunity to express my indebtedness to people who have helped me to accomplish this task. I deem it a proud privilege to extend my greatest sense of gratitude to my guide MISS SONIA MITTAL (ASSISTANT MANAGER, HDFC BANK KURUKSHETRA) for the keen interest, inspiring guidance, continuous encouragement, valuable suggestions and constructive criticism throughout the pursuance of this report. My sincere thanks are due to my MR. GOURAV SHARMA (BRANCH MANAGER) for their valuable support in helping me to gain this opportunity of being associated with an organization of such esteem..


Desk Research or Secondary Data Secondary data consists of information that already exists somewhere, having been collected for another purpose. (Kotler & Armstrong). In other words, secondary data are those which have been collected by someone else and which have already been passed through statistical process There are two sources of this data: Internal sources - this is data which is available within the company, although companies do not make full enough use of the information that is routinely collected

External sources - this is data which has been published for commercial reasons. A key source of secondary data is the library service and most good libraries have a wide range of sources. Some government data is available free, other secondary data can be very expensive. It is important in a research project to know what data is available since this will guide the structure and format of the fieldwork in the primary data collection stage. It is possible thatsecondary data sources can provide the complete answer to the problem under scrutiny. The least it will do is save time and money in directing the scope of the field work. It can also influence the choice of data collection methods used in the field work. Example of Internal Sources of Secondary Data Internal sources of data are found within the organization. Most organizations have masses of data which should be well handled and organized. Sales figures, past and present, broken down by product, product range or brand ? Sales figures broken down by market segment to observe trends in the market ? The relationship between sales figures and the cost of sales force expenditure, and promotional activities, including packaging. ? Information about competitors, their products and the segments they serve. The data should be so comprehensive that it should be possible to predict how they will respond to changes in your company strategy. Many organisations employ sales personnel who have direct access to the customer, and are sources of both formal and informal information. Both types must be recorded weekly and submitted appropriately. Sales people work in a variety of situations, in business to business markets, in offices taking orders over the telephone, in over-the-counter sales or by visiting customers at their premises. They have access too much information about customers, and their needs, and to what is happening in the market overall. Attendance at conferences, exhibitions and meetings also gives opportunities to observe competitor personnel, and their behaviour. Thecustomer service or complaints section in an organisation is also important, and many ideas for product modifications have arisen here.

Capital Expenditure Our capital expenditures consist principally of expenditures relating to our branch network expansion, as well as investments in our technology and communications infrastructure. We have current plans for aggregate capital expenditures of

approximately Rs. 7.7 billion in fiscal 2010. These budgeted amounts include Rs. 2.2 billion to expand our branch and back office network, Rs. 1.3 billion to expand our ATM network, Rs. 0.3 billion to expand our Electronic Data Capture terminal network and Rs. 3.9 billion to upgrade and expand our hardware, data center, network and other systems. We may use these budgeted amounts for other purposes depending on the business environment prevailing at the time we seek to utilize these budgeted amounts.