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  • Blue Ocean Strategy Presentation

    Diunggah oleh

    Sabyasachi Chaudhury
    20 tayangan8 halaman
    Blue ocean strategy focuses on creating uncontested market space and making the competition irrelevant. Blue ocean strategy is based on 150 strategic moves, more than 30 industries, over 100 years (1800-2000) variables considered: industrial, organizational and strategic red versus blue.

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    Blue ocean strategy focuses on creating uncontested market space and making the competition irrelevant. Blue ocean strategy is based on 150 strategic moves, more than 30 industries, over 100 years (1800-2000) variables considered: industrial, organizational and strategic red versus blue.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    20 tayangan8 halaman

    Blue Ocean Strategy Presentation

    Diunggah oleh

    Sabyasachi Chaudhury
    Blue ocean strategy focuses on creating uncontested market space and making the competition irrelevant. Blue ocean strategy is based on 150 strategic moves, more than 30 industries, over 100 years (1800-2000) variables considered: industrial, organizational and strategic red versus blue.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 8

    blueoceanstrategy

    Gowhereprofitsandgrowthare andwherethecompetitionisnt

    www.blueoceanstrategy.com

    Kim&Mauborgne

    Researchingthehistoryof blueoceancreation

    Data:150strategicmoves,morethan30 industries,over100years(18002000)

    Variablesconsidered:industrial,
    organizationalandstrategic

    www.blueoceanstrategy.com

    Kim&Mauborgne

    Redversus blue
    RedOcean Strategy
    Competeinexisting marketspace Beat thecompetition Exploit existingdemand Makethevaluecosttradeoff Alignthewholesystemofa companysactivitieswithitsstrategic choiceofdifferentiationor lowcost

    BlueOceanStrategy
    Createuncontested marketspace Make thecompetitionirrelevant Createandcapturenewdemand Breakthevaluecost tradeoff Alignthewhole systemofa companysactivitiesinpursuitof differentiationandlowcost

    www.blueoceanstrategy.com

    Kim&Mauborgne

    Sixpathsto blueoceanstrategy
    Industry Strategicgroup

    From Competing Within

    Buyer group Scopeofproduct orserviceoffering Functionalemotional orientationofanindustry Time

    ToCreating Across

    Thesixconventionalboundariesofcompetition
    www.blueoceanstrategy.com Kim&Mauborgne

    Strategycanvasof[yellowtail]
    High

    Premiumwines

    [yellowtail]

    Budgetwines

    Low

    www.blueoceanstrategy.com

    Kim&Mauborgne

    Fouractionsframework
    Reduce
    Whichfactorsshould bereducedwellbelow theindustrys standard?

    Eliminate
    Whichoffactorsthat theindustrytakesfor grantedshouldbe eliminated?

    Create
    ANew Value Curve
    Whichfactorsshould becreated thatthe industryhasnever offered?

    Raise
    Whichfactorsshould beraised wellabove theindustrys standard?
    www.blueoceanstrategy.com Kim&Mauborgne

    Minimizingrisks&maximizingopportunitiesin formulation&executingblueoceancreation
    FormulationPrinciples
    Reconstructmarketboundaries Focusonthebigpicture,notthenumbers Reachbeyondexistingdemand Getthestrategicsequenceright SearchRisk PlanningRisk ScaleRisk BusinessModelRisk

    FormulationRisks

    ExecutionPrinciples
    Overcomekey organizationalhurdles Buildexecutionintostrategy

    ExecutionRisks
    OrganizationalRisk ManagementRisk

    www.blueoceanstrategy.com

    Kim&Mauborgne

    blueoceanstrategy

    Howtocreateuncontestedmarketspaceand makethecompetitionirrelevant.
    www.blueoceanstrategy.com Kim&Mauborgne

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