ULTIMATE RECREATION PARK

Magnifier of Entertainment
Objectives: 1. Entertainment to the people 2. A modest increase in our gross margins every year of business 3. Position in market would be maintained.

Mission: To establish a profitable and well-managed company while at the same time creating an atmosphere of fun and entertainment for the entire family, with activities designed to please the local residents, as well as the substantial tourist near Surat.

Keys to Success: Our target market is family. With that in mind, we intend to design our facilities to address these people. We believe that our main keys to success include:

Providing popular and wide-ranging ENTERTAINMENT activities secure parking

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activities entertainment Design facilities to control overcrowding Experienced management team

Company Locations and Facilities

In this business plan we will present a primary look at both possibilities, including the basic business structure, the start-up cost, the company's projected growth and the construction costs during the development of the infrastructure and the companys future management and marketing team. Our proposed site is the 25 approx. acres. Services We will provide customers with a healthy environment that provides amusement, entertainment, excitement, mementoes, medical facilities and great food all while forming lasting memories. Although there is currently no competition in the immediate area in which we plan to establish our amusement park we believe that because this industry is expanding exponentially, sooner or later competition will influence. Contact us: Tel: 9016476131 T.P. 34, via mora tekra, Hazira Road, surat Website: www.ultimaterecreationpark.com
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Some other factors for entertainment are: Rides Restaurant 7D Theater with 2D movie theater Snow Park water park lift parking culture experience rest room medical facility.

MARKETING PLAN
MARKET SEGMENTATION
Geographic: Gujarat state would be our segment. INCOME WISE: 0 TO 15,000 16,000 TO 30,000 31,000 TO 45,000 46,000 TO 60,000 60,000 AND ABOVE
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TARGET MARKET: Our approach for target market would be undifferentiated that is our product will be same for all group of age and we decided to target from the above segments like: INCOME WISE: In income wise classification our target market would be those people who are having income above 31,000.

COMPETITION
INDIRECT COMPETITORS: Theaters, game zones, zoo, hotels, gardens and malls. DIRECT COMPETITORS: Seasonal fairs, Snow Park at RahulRaj mall, 5D Theatre, water parks, modi resort (UBHARAT), essel world.

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 MARKETING STRATEGY Our customers can come from all age groups, male and female, and can be local residents or tourists. That is why our marketing plan started at the construction phase; by keeping in mind, if it looks fun, people will come. Thus the main factor to our success is simple that, a person can enjoy themselves at our game while participating in an activity they choose.

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 Pricing Strategy In pricing we decided that we will charge Rs. 1000 for full entry that means people will get the benefits of all the rides unlimited excluding 7D theatre, snow park and restaurant. People who do not want any rides then they can get only entry and that would be of Rs. 400. For sales promotion we planned that with 5 tickets people will get one ticket free. That means buy 5 get 1 free.

Promotion Strategy Our park's first objective in promoting our park will be to capitalize on the power of the WORD OF MOUTH. In every business it is a well-known fact that word-of-mouth advertising is any businesses' best friend or worst enemy. Advertisements in the local newspapers & television and our future planned website for reaching new customers and will be employed as follows: Advertising Getting our positioning message to the public, "magnifier of entertainment," where entertainment and customer service are supreme. Advertising is would be the best source from where more and more people will get attracted and they would prefer to come for the amusement park.

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 For the purpose of advertising we will do advertisement on television, newspaper ad, internet and radio ads. Tv advertisements: Pogo tv, hungama tv, sab tv and hind tv ( local tv channel in surat ) News paper advertisements: Gujarat guardian, Gujarat samachar, sandesh and times of india.

Radio advertisements: MY FM 94.3, RADIO MIRCHI 98.3, BIG FM 92.7, RADIO CITY 91.1

Sales Strategy The park intends on providing a place in which the entire family can really enjoy their free time in different rides that would give them maximum entertainment. Supported with great service and offered at required prices. At our facilities the value of entertainment experience that our customers receives would be considered high compared to per rupees they spent or "You get your money worth". There would be some coupons which would be given to the people when they purchase 5 tickets and in every coupon there would be some special benefits to people so that they would like to purchase. Our sales strategy is set on the very basics of business and they will return again and again.
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FINANCIAL PLAN
For the initial investment Milan, Niraj and Piyush will bring 25 cr, 15 cr and 10 cr respectively. It is anticipated that our company will seek huge amount of loan to cover the business start-up costs and provide funds for operating expenses for the first year. It is estimated that company will make this park in 80 crs. Our short term loan 10,00,000,00 will be paid in 5 years and long term loan 20,00,000,00 will be paid in 20 years. Short term loan would be from and long term loan would be from . And here its the projected balance sheet and P & L a/c.

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P & L A/C

Debit
Salary Road Exp. Dev. Exp.
Maintenance Dep. On Machinery Electricity De. On Building Interest on Short term Loan Interest on Long term loan Dep. On Equip. Stationary Ex. Preliminary Exp. Written off Devpt on NEW ASSEST Net Profit

2013
79,500,00 2,00,000,00 3,00,000,00

2014
3,08,400,00

2015
3,08,400,00

78,000,00 82,950,00 3,60,000,00 95,500,00 1,20,000,00 2,20,000,00 48,450,00 12,000,00 18,000,00

78,000,00 82,950,00 3,60,000,00 95,500,00 1,02,367,99 2,16,950,23 48,450,00 12,000,00 16,000,00 27,000,00 13,47,618,22 23,98,181,78 37,45,800,00

5,79,500,00

13,43,300,00 24,02,500,00 37,45,800,00

Credit
7D Income Snow park Income Restaurant Income Entry Ticket Loss

2013

2014
28,800,00 45,000,00 72,000,00 36,00,000,00

2015
28,800,00 45,000,00 72,000,00 36,00,000,00

5,79,500,00 5,79,500,00

37,45,800,00

37,45,800,00

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BALANCE SHEET

Liabilities
Capital Milan Niraj Piyush

2013

2014

2015

25,00,000,00 15,00,000,00 10,00,000,00 50,00,000,00

22,10,250,00 13,26,150,00 8,84,100,00 44,20,500,00

24,11,500,00 14,46,900,00 9,64,600,00 48,23,000,00 23,98,181,78 72,21,181,78 24,00,000,00 48,21,181,78

Net Loss

5,79,500,00 44,20,500,00

Net profit

24,02,500,00 68,23,000,00 20,00,000,00 48,23,000,00

Withdrawal

Long term Loan(SBI)

20,00,000,00

20,00,000,00

19,72,274,79 30,774,98 8,53,066,63 1,64,565,38

Less: loan repayment Sort term Loan(IDBI)

10,00,000,00

27,725,21 10,00,000,00

Less: loan repayment

74,20,500,00

1,46,933,37

76,48,341,42

74,51,182,84

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Assets
Land Machinery Water Pump Equipment

2013
50,00,000,00 8,29,500,00 6,000,00 3,23,000,00

2014
50,00,000,00 7,46,550,00 6,000,00 2,74,550,00

2015
50,00,000,00 6,71,895,00 6,000,00 2,47,095,00

Computer Security Building Bank Cash Preliminary Expenditures New Ride BHOOT BANGLA Extra rides

5,000,00 2,000,00 9,55,000,00 80,000,00 20,000,00 2,00,000,00

5,000,00 2,000,00 8,59,500,00 2,34,741,42 40,000,00 1,80,000,00 2,00,000,00 1,00,000,00

5,000,00 2,000,00 7,73,550,00 2,75,642,84 40,000,00 1,60,000,00 1,80,000,00 90,000,00

74,20,500,00

76,48,341,42

74,51,182,84

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For all the three years. ( here for kids we considered below 15 years of age )

Machinery
7D theater Snow Park Rides: Tea cup ride Camp bus ( family ride ) Balloon fight ( 10 QTY ) Bungee jumping Plane travel ( kids ) Water fun ride Krazzy cars ( family ride ) Bullet train ( kids ) Sky ride OCEAN WALK INDOOR SWING ( KIDS ) TOP SWING DREAM WATER RIDE HONG CIRCLE Rotating elephant Roller coaster ( 2 QTY ) FLYING TOWER ( 2 QTY ) PARTY TRAIN ROBOTIC DINOSAUR CARTOON CAR RIDE ( KIDS ) INTERNAL TRAIN GENERATOR OTHER RIDES 200000 400000 250000 250000 50000 1000000 1000000 500000 2000000 1000000 3000000 500000 5000000 10000000 12000000 2000000 2000000 2000000 500000 10000000 10000000 7800000 82950000 6500000 5000000

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Building
7D Ticket Window Snow Park Water Park Parking Event Hall Sanitary Rest Room Staff Room Gate 10000000 2000000 20000000 13500000 20000000 20000000 2000000 4000000 2000000 2000000

95500000

Equipments
Fire Medical Outer Transportation Inner Transportation Lighting & Sound 300000 2000000 10000000 10000000 10000000

32300000

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Dep. On Equip. Fire Medical Outer Transportation Inner Transportation Lighting & Sound 45000 300000 1500000 1500000 1500000

Preliminary Expenditures
Website Ads. Internet Popup Other Local Site TV Local Channel Other site Hoardings Print Ads. Radio Event MGT 1000000 200000 800000

2000000

3000000 3000000 1000000 9000000

20000000

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SALARY

2013
Engineer Architecture Worker water park Ride Worker Cashier Cleaning Snow Park Worker 7D Staff Parking Staff Doctor Security Guard B.O.D. Manager Other Staff like Driver, Fireman
3000000 3000000 1950000

2014

2015

4200000 12600000 720000 2400000 2520000 1260000 600000 900000 840000 1800000 1800000 1200000

4200000 12600000 720000 2400000 2520000 1260000 600000 900000 840000 1800000 1800000 1200000

7950000

30840000

30840000

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Electricity for 2014 and 2015

Ride 7D Snow Park Other 12000000 6000000 14400000 3600000

Maintenance for 2014 & 2015

Ride 7D Snow Park Other 3600000 600000 2400000 1200000

36000000

7800000

Development for 2014 & 2015

Tea cup ride Camp bus ( family ride ) Balloon fight ( 10 QTY ) Bungee jumping Plane travel ( kids ) Water fun ride Krazzy cars ( family ride ) Bullet train ( kids ) Sky ride OCEAN WALK INDOOR SWING ( KIDS ) TOP SWING DREAM WATER RIDE HONG CIRCLE Rotating elephant Roller coaster ( 2 QTY ) FLYING TOWER ( 2 QTY ) PARTY TRAIN ROBOTIC DINOSAUR CARTOON CAR RIDE ( KIDS ) INTERNAL TRAIN 650000 500000 20000 40000 25000 25000 5000 100000 100000 50000 200000 100000 300000 50000 500000 1000000 1200000 200000 200000
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GENERATOR OTHER RIDES Tea cup ride Camp bus ( family ride ) Balloon fight ( 10 QTY )

200000 50000 1000000 1000000 780000 8295000

Building for 2014 & 2015

7D Ticket Window Snow Park Water Park Parking Event Hall Senetary Rest Room Staff Room Gate 1000000 200000 2000000 1350000 2000000 2000000 200000 400000 200000 200000

9550000

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APPENDIX

7D theatre ( experience the world of 7D )

Snow Park
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Snow Skating

Water park

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Restaurant

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