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Mhf received a princely sum for the rights and Astro sold the feed to other broadcasters in the region. Taxpayers of Malaysia are parting with RM10 million annually for the "Sports Centre Malaysia" which is telecast daily for 30 minutes, restricted to a Malaysian audience. The ministry enservants become editors tered into a 2+1 agreement instead of being adminin 2007 which means there is no way out.
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TheSun 2009-01-28 Page12 Getting Rich in the Name of Sports
Mhf received a princely sum for the rights and Astro sold the feed to other broadcasters in the region. Taxpayers of Malaysia are parting with RM10 million annually for the "Sports Centre Malaysia" which is telecast daily for 30 minutes, restricted to a Malaysian audience. The ministry enservants become editors tered into a 2+1 agreement instead of being adminin 2007 which means there is no way out.
Mhf received a princely sum for the rights and Astro sold the feed to other broadcasters in the region. Taxpayers of Malaysia are parting with RM10 million annually for the "Sports Centre Malaysia" which is telecast daily for 30 minutes, restricted to a Malaysian audience. The ministry enservants become editors tered into a 2+1 agreement instead of being adminin 2007 which means there is no way out.
Malaysian Hockey League played in Kuala Lumpur last month, was telecast live by Astro Super Sports. The Malaysian Hockey Federation received a princely sum for the rights and Astro sold the feed to other broad- casters in the region, in what would have been the perfect business deal. because the ministry en- servants become editors have a positive impact on all month. Astro’s subscriber base It may have not run into billions of tered into a 2+1 agreement instead of being admin- sports-loving Malaysians, who stands at 8.3 million currently. ringgit as in the case of the Olympics in 2007 which means there istrators of government would enjoy following their he- But you should also take note or the Football World Cup, but it was is no way out for us until policies and safeguarding roes on a show with renowned that if we were to set the view- a good start for Malaysian hockey mid-2010! And that in turn our funds? high production standards,” ing threshold to be less than 10 which is heavily dependent on gov- means, taxpayers’ money She said that the min- Bernama quoted her as saying. minutes, the viewership figure ernment funds for its survival. to the tune of RM30 million istry’s aim to create sport- Are we spending large sums would be bigger as it will also Therefore, the inevitable question is going down the drain as ing icons and to promote of money on creating an audi- increase correspondingly.” we have to ask is: Why are we (the such a programme does the sporting culture in ence or should we be spending Assuming there were 20 taxpayers) of Malaysia paying mil- not help raise the standard Malaysia would be better money to train our athletes to such broadcasts in December, lions to ESPN for the “Sports Centre of sports in the country. served with this partner- become superstars? each programme was watched Malaysia” which is telecast daily for The national news ship. This is intriguing The ministry’s secretary- by an average of 21,600. And 30 minutes, restricted to a Malay- agency, Bernama, in a CitizenNades indeed. Icons can only general, Datuk Mohamed Yasin for each programme, taxpayers sian audience? Above that, on the report dated Feb 13, 2007 by R. Nadeswaran be created if our sports- Salleh, who signed the agree- paid RM38,461 (RM10 million average, we get an average of four quoted the then Youth and men and sportswomen ment, must have a plausible divided by 260 broadcasts a minutes of Malaysian news. And for Sports Minister Datuk Aza- succeed in the courts explanation for entering into year). So, in short, it costs about such pittance, we are parting with lina Othman as saying that ministry and playing fields. You can’t possibly such a deal. Foremost on his RM1.78 to reach a single viewer RM10 million annually. Attempts by officials would be part of the ESPN make losers as icons through a televi- mind should have been: How per day. The release went on the new administration to review the Sports Centre editorial team, thus sion programme. does it help to raise the stand- to quote Youth and Sports agreement with a view to stop such enabling them to decide on the news “We are confident that the Malay- ard of sports? Minister Datuk Ismail Sabri wasteful spending hit a brick wall content. Since when did our civil sian version of the sports centre will When the people (read Yaakob as saying that “the aim Parliament) approve funds for of our partnership with ESS has the ministry, it is meant to be always been to raise interest in used to enhance the standard sports in Malaysia and we are of sports and help our sports- pleased to see that SportsCenter men and sportswomen achieve Malaysia has had such a posi- greater heights. It was never tive impact on the sports-loving meant to be used to build a fan Malaysian public. We are confi- base or cheer-leaders. dent that SportsCenter Malaysia But then, the money came will continue to promote even from the allocation to the Na- greater interest in local sports tional Sports Council, whose in 2009.” officials, including its director- However, when met at his general did not do anything to office last Wednesday, the prevent such a colossal waste minister refuted the claims of funds. Did Datuk Zulkeples made by ESPN stating that he Embong stand up and object “never made any comment to to such a deal on the grounds that it was beyond the scope and objectives of the coun- When the people cil? Shouldn’t he, as (read Parliament) the guardian of public funds meant for sports, approve funds for the have put his foot down and said “no” to funds ministry, it is meant to being used to create be used to enhance the cheer-leaders? As if to rub salt into standard of sports and the wound, two weeks ago ESPN issued a help our sportsmen and press release headlined sportswomen achieve “ESPN STAR Sports’ SportsCenter Malaysia greater heights. It was Attracts 56% of Malay- sian Pay TV Viewers” never meant to be used among others, claim- to build a fan base or ing that “SportsCenter Malaysia, the localised cheer-leaders.” version of ESPN’s re- nowned, award-winning news that effect.” It has come to our programme SportsCenter, is knowledge that a second press fast becoming the must-watch release was issued, omitting the sports news show in Malaysia minister’s comments. with more than half of all pay So, what is happening? Can TV viewers having tuned in.” someone tell us the truth? Are “As ESPN STAR Sports’ (ESS) taxpayers yet again going to be flagship news programme, victims of spin-doctoring? For SportsCenter Malaysia was RM4 million, we can set up launched in April 2007 and has our own state-of-the-art studio been watched by an audience and for another million, we can of 4.1 million, of which nearly have the best talents to produce half a million have watched sports programmes and sell this edition exclusively. Within them to television stations. By that, a large number are young the way, why did the ministry Malaysians aged 15-24, point- not opt for government or pri- ing to the possibility of a group vate terrestrial TV? of passionate Malaysians that Astro does not have the are very keen on following the reach that these stations have, progress of local sports,” the and indeed if the objective release said. was to reach Malaysian sports This is further than the fans, why go through a satellite truth. AC Nielsen which car- broadcaster? Why didn’t some- ries out surveys and research one do research on viewership, on viewership had this to offer reach and audience before when asked for viewing figures committing the government to of the programme. The compa- such a rotten deal? ny’s senior manager of com- munications, Michelle Liew in a reply to an email query, R. Nadeswaran is all for enhanc- said: “Based on your request, ing the standard of sports in the my colleague has generated a country. But if funds meant for cumulative viewers report on such programmes are hijacked ESPN SportsCenter Malaysia for syiok sendiri projects, sports for December 2008. From the will remain where it presently is report it shows that 432,000 of – at the bottom. He is editor (spe- Astro subscribers have tuned in cial and investigative reporting) to ESPN SportsCenter Malaysia at theSun and can be reached at: for at least 10 minutes in that citizen-nades@thesundaily.com
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