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KARNATAKA UNIVERSITY DHARWAD

BACHELOR OF BUSINESS ADMINSITRATION

BASAVERSHWAR COMMERCE COLLEGE BAGALKOT-587101


2009-2010 PROJECT REPORT ON

Organization Structure

Internal Guide Mr.Ramkishore.Jaju

External Guide Prof: Aruna. Bugade

Submitted by Mr. Vijayamahantesh K. Gudur Mr. Rajendraprasad.S.Tegginamani Vijay & Raju

3th Semester B.B.A Bagalkot

We Dedicate Our Prestigious Project To Our Divine Parents Who Taught Us The Value of Education And Hard Work

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CONTENTS 1. AKNOWLEDGEMENT. 2. EXECUTIVE SUMMARY. 3. INTRODUCTION OF BAJAJ AUTOMOBILE. a. Introduction b. Vision c. Mission d. Quick facts e. Management profile f. Brand and segment 4. INTRODUCTION OF MADHUSUDHAN MOTORS. a. Location b. Surrounding area c. Building d. Machinery used in workshop e. Staff 5. FUNCTIONS OF SHOW ROOM. 6. PRODUCTS. 7. COMPETITION ANALYSIS. 8. SWOT ANALYSIS.

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9. MADHUSUDHAN MOTORS ORGANISATION CHART. a. Sales b. Services c. Spare 10. CONCLUSION. ACKNOWLEDGEMENT
The outcome of ten days long project at madhusudhan motors.bagalkot is a result of contribution from many to whom I am greatly indebted. Firstly, I wish to express my profound sense of gratitude to Mr.Ramkishore.L.Jaju, proprietor for providing me an opportunity to undertake this project in Madhusudhan Motors, Bagalkot. I would like express my sincere gratitude to the people of Madhusudhan Motors who spend some of their precious time to interact with me in order to give me the required information. The information given by them were very helpful in the whole process of this in plant training. I wish to avail myself of this opportunity to express my sincere gratitude to our principal shri.R.G.Allagi & Co-ordinator prof.L.T.Shasannavar whose support was invaluable. My special Thanks to prof.Aruna.Bugade who has always been a backing hand behind me. Lastly, I would like to thanks my parents &friends for their full support complete this project.

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Executive Summary
This project is undertaken at Madhusudhan Motors, Bagalkot who is authorized dealer for BAJAJ Automobile for Bagalkot district and was established on 20th November 2003 with a capital of Rs.65 lakhs. It has its own Authorized service station in Bagalkot. Its sales are spread to each and every corner of Bagalkot district. It has just crossed its 5 years and has already become a major competitor in two-wheeler industry in Bagalkot district. Its market share is about 35% which clearly indicates that its sales are increasing day by day. The showroom has got well qualified staff; mechanics etc.Owner is having vast knowledge in their concerned field. So they successfully were running their business. Since, success of every business depends on customers satisfaction, so Madhusudhan Motors is giving maximum importance to their customers by provident good service for two-wheeler to their customers.

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Introduction of BAJAJ Company


Do whatever you think best, but be best at whatever you do -Rahul bajaj Bajaj auto is a major Indian automobile manufacturer. It is Indias largest and the worlds fourth largest two and three-wheeler maker. It is based in pune, Maharashtra, with plants in walug near Aurangabad, Akurdi and chakan, near pune.Bajaj Auto makes Motors Scooter, Motors cycle and the Auto Rickshaw. The Bajaj Group is amongst the top ten business houses in India. Its foot print stretches over a wide range of industries, spanning automobiles (two-wheeler and three wheeler), home appliances,lighting,iron and steel,insurance,travel and finance.Bajaj brand is well known in over a dozen countries in Europe, Latin America, the US and Asia. Bajaj Company founded in 1926, at the height of Indias movement for independence from the British, the group has an illustrious history. The integrity, dedication, resourcefulness and determination to succeed which are characteristic of the group today, are often traced back to its birth during those days of relentless devotion to a common cause. Jamnalal Bajaj, founder of the group, was a close confident and discipline of Mahatma Gandhi. Infact, Gandhiji had adopted him as his son. This close relationship and his deep involvement in the independence movement did not leave Jamnalal Bajaj with much time to spend on his newly launched business venture. His son, Kamalnayan Bajaj, then 27, took over the reins of business in 1942. He not only consolidated the group, but also diversified into various manufacturing activities. The present chairman of the group Rahul Bajaj took charge of business in 1965.Under his leadership, the turnover of the Bajaj Auto the flagship Company has gone

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up from Rs.72 Million to Rs.100.76 Billion its product portfolio has expanded from one to and the brand has founded a global market. He is one of the Indias most distinguished business leaders and internationally respected for his business acumen and entrepreneurial spirit.

VISION
To attain World Class Excellency by demonstrating value added products to customers

MISSION Focus on value based manufacturing.


Fostering team work and enhancing the capability of the team Continual improvement. Total elimination of wastes. Pollution free and safe environment.

Bajaj Group Family Tree


Bachchraj

Ramdhandas

Jamnalal

Kamalnayan

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Ramakrishna

Rajiv

Rahul

Sanjiv

Shishir Kushagr

Apoorv

Quick Facts.
Founder Year of Establishment Industry Business Group Listings & its codes Presence Jamnalal Bajaj 1926 Automotive- Two & Three Wheelers The Bajaj Group BSE - Code: 500490; NSE - Code: BAJAJAUTO Distribution network covers 50 countries. Dominant presence in Sri Lanka, Bangladesh, Columbia, Guatemala, Peru, Egypt, Iran and Indonesia. Kawasaki Heavy Industries of Japan Akurdi Pune - 411035 India

Joint Venture Registered & Head Office

Works

Akurdi, Pune 411035 Bajaj Nagar, Waluj Aurangabad 431136

E-mail Website

Chakan Industrial Area, Chakan, Pune 411501 rahulbajaj@bajajauto.co.in www.bajajauto.com

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Management Profile
Rahul Bajaj Madhur Bajaj Rajiv Bajaj Abraham Joseph Pradeep Shivastava S.Sridhar R.C.Maheshwari Rakesh Sharma C.P.Tripathi N.H.Hingorani Kevin PDsa S.Ravikumar K.Srinivas J.Sridhar Chairman Vice Chairman Managing Director Vice President(Research Development) President (Engineering) CEO(2WH) CEO(Commercial vehicles) CEO(International Business) Vice President(Corporation) Vice President (Commercial) Vice President (Finance) Vice President(Business Development) Vice President (Human Resource) Company Secretary.

Segment and Brands Products


Motorcycles

Brands
45 Bajaj CT 100 Bajaj Pulsar Bajaj Wind 125 Caliber 45 Champion Bajaj Discover Bajaj Pulsar DTSi Bajaj XCD 125 Caliber 115 Bajaj Avenger Bajaj Platina Bajaj Sonic Boxer Kawasaki Bajaj Eliminator KBRTZ KB 100 Bajaj Kristal Dtsi KB 125 Bajaj Wave

Scooters

Bajaj Chetak

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Introduction of Madhusudhan Motors Bagalkot


A Madhusudhan Motor is a division of J.L.Jaju Group, who is exclusive dealer for Bajaj Auto for Bagalkot district. On 28th November, 2003 Madhusudhan Motors was established as the authorized dealer for vehicles with a capital of Rupees 65 lakhs with their own land. It was inaugurated by Shri.Hucheshwar Swamiji of Kamatagi. Its market share is 35% for two-wheeler in Bagalkot, with facilities like phone booking, spare maintenance, good communication with customers and good business network with Bagalkot district. The places covered with Bagalkot district are: Bagalkot Bilagi Hunagund Rabakavi Lokapur Badami Mudhol Mahalingpur Guledgudd Galagali

Location Madhusudhan motors is located opposite to the head Office, Station Road Bagalkot.

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Surrounding Area. Madhusudhan Motors is situated in such a place which is always busy with crowds .It is very near to railway station, bus stand, post office, telephone exchange. In simple words to say is that it is located in a so perfect area that any customer who intends to purchase the Bajaj Bikes can easily come to the showroom without any trouble. Building The building of Madhusudhan Motors is 50 X 100 sq ft, which includes the showroom and the service station. Machineries used in the workshop The workshop of Madhusudhan Motors make use of all the modern machineries. The machineries used are 5 Hydrolic Ramps 1 Compressor 1 Washing Machine 6 Neumatic guns 1 Co Gas Analyzer 1 MRTB RAMP 1 Chain Cleaning Machine 1 Chain heater Machine 1 Engine repair Cable 2 Battery Charger Staff. There are altogether people working in the Madhusudhan motors including the security guard. Job Section Sales Supervisors Works Manager Spare Parts Mechanics Assistant Mechanics Helpers Reception Accountant Security guard Total No. of Employees 02 03 01 03 04 02 04 01 01 01 22

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Functions of Showroom. 1. Customer visit Customers are the king of queen of the market, and they are having their own choice to buy the product. The customers intending to purchase the any of Bajaj Vehicle visit the showroom for asking about. * Quotation * Details of Vehicles * Specification of particular type of vehicle etc 2. Sales The person who is intending to purchase the vehicle will visit again and makes the selection of vehicle color etc after selected the sales executive of the showroom will prepare a file with customer name, permanent address, phone number etc. He will also take the information about the engine number, frame number and key number. 3. Payment Madhusudhan Motors has adopted who methods of payment. i. Cash ii. Loan or Hypothecation form or any leasing company. Insurance charges, temporary passing charges are also taken

4. Billing After the payment, sales certificate is prepared. If the payment is through hypothecation then original copy and one key is given to bank. Duplicate copy is given to the customer. 5. Insurance Before giving the delivery of the vehicle it is insured, in case if the vehicle met with any accident or fire the vehicle owner will be identified by the insurance company. The policy is valid for one year this policy is renewed every year. This policy has to be renewed every year by the concerned party. 6. Temporary Registration It is order to refer when the party goes for permanent registration. It is valid for 28 days from the rate of applied after purchasing the vehicle. 7. Workshop It is a place where the repair of the vehicles takes place in the Madhusudhan Motors. Workshop consists of some machineries and worker. Mechanics 4 members

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Helpers Spare section Work manager Supervisors

4 members 3 members 1 member 3 member (including spare division)

Responsibilities and Duties of Supervisor. a) To write the problem of customer in the job card. b) To take care of the customer until the vehicle is ready. c) To maintain the warranty claim register. d) To give proper instruction to mechanic. e) To take final testing of the vehicle. Maintenance of different Register. a) b) c) d) e) f) g) Ledger book Sales book Inward Register. Outward Register Motorcycle stock book. Customer Address book Account book h) Enquiry book i) Cash book j) Warrant Register.

Product
Vehicle 1) Bajaj Discover 135CC ES drum 2) Bajaj Discover 135CC ES disc 3) Bajaj Pulsar DTS-I 150CC ES 4) Bajaj Pulsar EX DTS-I 180 CC 5) Bajaj XCD 6) Bajaj Platina 100 7) Bajaj Platina 125 DTS-I 8) Bajaj Kristal cost Rs.48525 Rs.51370 Rs.58350 Rs.59600 Rs.42100 Rs.34030 Rs.39780 Rs.35630

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Madhusudhan Motors make sale of Bajaj Vehicles (i.e. two-wheelers). They make sale of above 8 types of Bajaj bikes. Competition Analysis Madhusudhan Motors is a showroom and makes sale of Bajaj bikes (i.e., twowheelers). Since 2003 it has grown at a steady pace and acquired 35% market share. It has achieved a success in a growing manner. It has covered a Bagalkot district, through its effective services towards the customers. Madhusudhan Motors facing some of competition from its competitors. The Competitors are Vijay Motors Kumutagi Motors HERO HONDA TVS

SWOT Analysis
The evaluation of the company strengths, weakness, opportunities and threats. STRENGTHS Good quality service 60CC to 180CC bikes are available. Business experience Experience mechanics Strong financial back up Providing good service to customer.

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WEAKNESS Location Discipline Awareness Consumer Convincing power.

OPPORTUNITIES Sub Branch in Navanagar Sales of three-wheeler Acquiring 50% market share in view of growing market.

THREATS Up coming new brands offered by competitors. Product Promotions by Competitors. Establishment of new LML showroom and Honda showroom. Dissatisfactions of product users resulting in spreading of bad-work of mouth.

Madhusudhan Motors Organization Chart


Proprietor Ramkirshor.L.Jaju

Manager Purushotam Jaju

Sales

Service

Spare

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Sales Sales Showroom Rural Service Supervisor Supervisor Sales Helper 1 Machine Male Reception Sales advisor Female Work Manager Floor Machine 2 Incharge Helper1 Helper Machine Counter 1 Spare Manager Service Machine Counter2 advisorHelper 2

Purchases
Madhusudhan Motors make purchase of Bajaj Biker (i.e. two-wheeler) from the PUNE plant i.e. Akrudi and chakan plant the plants are flexible in manufacturing facilities that are cross sourced in increasing demand situations. Akurdi plant was set up in 1961. The showroom purchaser the vehicles and the spare parts from this plant only & distribute the vehicles to the customers through the showroom.

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The initial investment of the showroom is 65 lakhs the Madhusudhan Motors purchases the Bajaj biker on cash basis. Cash basis

OD

Working Capital

Inventory Funding

Working Capital

Financial Facilities
The capital investment by Madhusudhan Morors is 65 lakhs. As We know finance is the life blood of every business activity there must be proper inflow and outflow Finance is the basement for establishment & smooth running of the business.

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Madhusudhan Motors provides financial facilities for customers who purchasing biker in showroom through different Banks like Local Bank Credit Society ICICI, HDFC Co-Operative Bank Leasing Company Auto Finance etc Accountant of the showroom maintains different books & accounts. Ledger book Sales book Account book Cash book Balance sheet etc Balance sheet is prepared on yearly basis

Sales
Sales

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Showroom sales (Direct)

Rural Sales

Sales Reception Sales Supervisor Male Supervisors Female

Demo person 1

Demo person 2

Exchange Sales

Cash Sales

Finance Sales

Madhusudhan Morors makes sale of Bajaj bikes in two ways. They are a) Rural Sales b) Direct Sales Rural Sales Here rural sales mean they make sale of biker in rural places by using demo persons. These demo persons go Rural Sales includes three service centers like
* ASC-Authorized Service Center This center covers the places like Badami, Rabakavi, and Mudhol etc * * RSO-Rural Service Outlet This covers the places like Bilagi, Guledgudd, Lokapur, Hungund etc YES-Yong Engineering service This covers the area of vidyagiri.

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These three centers help to make sales in a easy way. Because the people of different places are not always able to come to the showroom to & for service so the above 3 centers helps these people. 2) Direct Sales Direct Sales means Sales through the showroom directly direct sales includes 3 types they are * Exchange Sales * Cash Sales * Finance Sales Exchange sales Here exchange sales means sales is carried by a exchange person here exchange of old biker with new bikes takes place. Cash sales Here cash means bikes are sold through showroom directly for cash to the customers. No credit transactions take place here. Finance sales Here finance sales is related to that sales where customers can purchase the bikes on the basis of financial facilities provided by the madhusudhan motors.i.e they can purchase an the basis of loans from different banks. The target customers of madhusudhan motors are College students Business man Corporate

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Service
Service Work Manager

Service Advisor

Reception

Service Advisor

Mechanic 1 Mechanic 2 Floor Incharge Co-Ordinate Helper Helper

Mechanic 1 Helper

Mechanic 2 Helper

After sales next comes service providing good services after sales to the customer is main aim of the showroom. Because customer satisfactions helps the madhusudhan motors to develop further and to increase sales through which profit will be more. Service department mainly includes-1 work manager, 2service advisor, 1 floor in charge etc. When any customer has a problem related to vehicle then he can come to the showroom in order to get solution to his problem. Procedure of servicing. a) When a customer enters the showroom with his vehicle his vehicle problem is entered in the JOB CARD. b) In the job card the name, frame number and engine number of the vehicle and the problems of the vehicles are entered and the supervisor receives the key and asks the customer to come after few hours.

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Spare
Spare is a department where repairs of the bikes are carried. Spare in next segment comes after service. Spare includes the following person. Spare (Spare Incharge)

Counter Sales (1)

Billing person

Workshop Sales

In spare section the problem related to bike which is entered in the JOB CARD is given to the mechanics in order to correct the problem. While making the repairs of the bikes the necessary spare parts are taken from workshop sales where all necessary spare parts are available and there bill of the spare parts which are taken for repairs.

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Conclusion
In order to run a sustainable business in the long run, it is important for any automobile manufacturing company. Sales are only the beginning of the process. At the point of sale of the consumer has only purchased the bike not the driving experience. This service continues as long as person drives. The bike in its lifetime. By seeing the performance of Bajaj vehicle and service provided by the madhusudhan motors. As per showroom is concerned is having good prospects in real feature. it is providing good service and majority of the people are satisfied with Bajaj company vehicle.

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