CONTENTS
SR NO PREFACE ACKNOWLEDGEMENT 1 INTRODUCTION ABOUT THE CONCEPT OF RESTAURANT 1.1 DEFINITION OF RESTAURANT 1.2 CHARACTERISTICES OF RESTAURANT 1.3 DIFFERENCE BETWEEN HOTEL & RESTAURANT 1.4 RESTAURANT CHAIN 1.5 FAST FOOD RESTAURANT 2 3 SCOPE OF THE PROJECT RESTAURANT PROFILE 3.1 OBJECTIVES 3.2 MISSION STATEMENT 3.3 OUR TEAM 3.4 PLUS POINT OF OUR RESTAURANT THAN THE COMPETITORS 3.5 ESTIMATED STAFFS IN RESTAURANT 4 5 6 7 PRODUCT PROFILE PROMOTERS PROFILE MENU OF HARMONY EQUIPMENTS IN RESTAURANT 7.1 F & B EQUIPMENTS 7.2 KITCHEN EQUIPMENTS PARTICULAR
7.3 ELECTRONIC EQUIPMENTS 7.4 BANQUET HALL EQIPMENTS 8 9 10 11 12 13 14 SALARY BUDGET FIXED & VARIBALE COSTS MARKET TRENDS MARKET POTENTIALS MARKETING STRATEGIES ESTIMATED DAYS FOR STARTING THE RESTAURANT FINANCIAL ANALYSIS 14.1 TRADING A/C 14.2 PROFIT & LOSS A/C 14.3 BALANCE SHEET 15 CONCLUSION
Restaurant means a business whose principal purpose is the sale of food or beverage served in paper, plastic or other disposable containers for immediate consumption inside, outside or away from the building, including businesses that provide delivery of food for immediate consumption.
In the restaurants, products and suppliers are used on a first-in, firstout basis to ensure freshness.
All restaurants provide warm and inviting environment and a variety of comfortable seating arrangements to accommodate anyone from a single individual to a large family. .
2. Hotels are classified into A, B, C and Economy category Guesthouses fall under Upper, Medium and Economy class.
while
Tariff quoted in A and B category hotels include all meals, a system followed by most establishments. The guesthouses is a less formal facility offering rooms is a part of a residential house or its annex, where the guests can share the family kitchen for meals.
3. During the peak tourist season i.e. early June to mid-September, it is Advisable to book hotel rooms in advance.
The area of the land covers 12000 Sq. Feet. The land is an agricultural land, which is needed to be converted into Non-agricultural land. This procedure requires minimum 4 months. Construction work can be started when the government approves this land as a non-agricultural. The minimum time period for the completion (including approval of N.A. land) is one year.
The restaurant is a part of service industry so that it very difficult is for marketer to provide the services so; its a challenging job.
Restaurant Banquets hall There is a full range of services. And a customer-driven approach will be used. The valuable service will be given a priority.
The earlier survey made and prevailing market trends shows a huge market potential. There is a lack of outstanding quality in the niche market where the restaurant is planning to enter. The survey also shows certain unmet demands of customers in the market, which the restaurant is going to target. Such as, poolside banquet halls, modern styled , a peaceful environment (coffee shop).
Though the cost of the project is very high, the project is expected to generate higher profits in the long run.
3.2 MISSION
The mission of our restaurant is
Every employee strives to provide 100 percent customer satisfaction - for every customer every visit. This includes fast, friendly and attentive service, accuracy in order taking and filling, and anticipation of customers needs.
To achieve the economies of scale to minimize costs while maximizing value to Customers.
1. Give customers high quality foods. 2. Serve quickly than the competitors
3. Location of restaurant at clean and pleasant environment. 4. Serve the customers at a fair price than the competitors 5. Use of highest quality, freshest ingredients to make foods. 6. Use of the most current state of cooking equipment to ensure quality and safety in serving the customers. 7. Our restaurant provides a clean, comfortable environment especially suited for families.
MORNING STAFF:
AFTERNOON STAFF
16
EVENING STAFF
16
40
(1) Restaurant - A new concept of restaurant in the city - Special facilities: Membership card - Special discounts on festivals - Wide range of varieties in menu and quality food
(2) Banquets - Lawn-cum-pool side banquet halls are there - Capacity: Lawn side In side : 300 persons : 200 persons
- The main advantage of the design of banquet hall is that at the same time on the one place two parties can be simultaneously arranged. - And second one is in house banquet hall, which in-house hall can be used as a banquet hall when it is unused for discotheque - In-house is specially designed for conferences, with extra chargeable services. - Environment, which customers must consider at the time of decision-making. Customers can get here very different, peaceful, enjoyable and unique environment.
Mr. Limbachiya Hemang D. Patan 22 Years. M.B.A (Marketing), B.Com (Accounts & Auditing)
Mr. Patel Kiran J. Palanpur 23 Years. M.B.A (Finance), B.B.A. (Finance & Marketing)
Mr. Patel Bhailal M. Mehsana 23 Years. M.B.A (Marketing), B.B.A. (Export & Marketing)
SOUP Tomato Soup Sweet Corn Soup Sweet Corn Veg. Soup Veg. Hot & Sour Soup Veg. Man-Chow Soup Cream Of Veg. Soup Veg. Noodle Soup 30.00 40.00 45.00 40.00 45.00 40.00 40.00
APPETISERS Paneer Tikka Dry Veg. Manchurian Dry Mushroom Manchurian Dry Paneer Chilly Dry Veg. Spring Roll Spicy Capsicum 55.00 40.00 50.00 45.00 55.00 45.00
SALAD Green salad Tomato salad Cheese cherry pineapple stick Cucumber salad 25.00 20.00 30.00 25.00
INDIAN PANJABI HARMONY Sp. Veg. Paneer Toofani Paneer Tikka Masala Paneer Butter Masala Paneer Bhurjee Paneer Tava Masala Paneer Handi Paneer Lajavab Kadai Paneer Paneer Do-Pyaza Kesari Handi Mutter Paneer Palak Paneer Dam Aloo Sp. Veg. Handi Mix Veg. Veg. Kadai Veg. Kolhapuri Veg. Jaipuri Veg. Makhanwala Veg. Hydrabadi Veg. Handi Veg. Dilruba Veg. Tava Masala Veg. Shoal Aur Shabnam Kaju Butter Masala 60.00 55.00 60.00 55.00 60.00 65.00 60.00 60.00 55.00 60.00 55.00 50.00 45.00 40.00 50.00 45.00 50.00 50.00 50.00 55.00 55.00 45.00 50.00 55.00 55.00 60.00
KOFTA Malai Kofta Nargish Kofta Kashmiri Kofta Veg. Kofta 40.00 45.00 45.00 40.00
SWEET DISH Shahi Paneer Navratna Korma Veg. Singapori Khoya Kaju Dum Aloo Kashmiri Paneer Mogalai 45.00 50.00 50.00 50.00 45.00 55.00
TANDOORI Roti Butter Roti Parotha Butter Parotha Stuffed Parotha Methi Parotha Kulcha Butter Kulcha Stuffed Kulcha Nan Butter Nan Stuffed Nan 8.00 10.00 12.00 15.00 18.00 15.00 15.00 18.00 20.00 15.00 18.00 18.00
20.00 20.00
RICE HARMONY Pulav Steam Rice Jeera Rice Veg. Pulav Kashmiri Pulav Veg Biryani Veg Hydrabadi Biryani Handi Biryani 50.00 40.00 45.00 50.00 55.00 55.00 60.00 60.00
FRIED RICE Veg. Fried Rice Noodles Fried Rice Garlic Ginger Fried Rice Mushroom Fried Rice Jeera Fried Rice Veg. Hong Kong Fried Rice Szechwan Fried Rice 45.00 50.00 50.00 55.00 50.00 60.00 60.00
DAL Dal Tadka Dal Fry Butter Dal Makhani 35.00 40.00 45.00
RAITA Pineapple raita Boondi raita Mix raita Tomato raita Onion raita Curd 25.00 25.00 30.00 25.00 20.00 15.00
CHINESE American Chopsuey Chinese Chopsuey Paneer Chilly Mushroom Manchurian Szechwan Hakka Noodles Veg. Manchurian Veg. Hong Kong Veg. Chow Mien Veg Chow-Chow Veg Singapore Veg Boll In Garlic Sauce Veg Hakka Noodles 50.00 50.00 55.00 50.00 45.00 40.00 45.00 45.00 50.00 60.00 50.00 55.00
CONTINENTAL HARMONY Sp. Sizzler Veg. Grilled Sizzler Backed Macroni With Pineapple Backed Veg. With Pineapple 75.00 60.00 50.00 45.00
Backed Spaghetti With Pineapple French Revoling Backed Macroni Backed Spaghetti Backed Veg.
PAPAD Roasted Papad Fry Papad Masala Papad 5.00 8.00 10.00
SOUTHINDIAN HARMONY Sp. Dhosa Sada Dhosa Masala Dhosa Rava Sada Dhosa Rava Masala Dhosa Paper Sada Dhosa Paper Masala Dhosa Family Dhosa Spring Dhosa Mysore Dhosa Mysore Masala Dhosa Plain Uttapam Tomato Uttapam Masala Uttapam Six In One Uttapam 35.00 25.00 30.00 30.00 35.00 25.00 35.00 50.00 45.00 35.00 40.00 25.00 30.00 35.00 45.00
SNACKS HARMONY Break Fast Bread Butter Bread Butter Jam Veg. Sandwich Veg Toast Sandwich Veg Grill Sandwich Veg Cheese Sandwich Veg Cheese Toast Sandwich Veg Cheese Grill Sandwich Garlic Toast Sandwich Veg Club Sandwich Cutlet Samosa Finger Chips Masala Sandwich Chana Chat Wafer 65.00 15.00 20.00 20.00 20.00 25.00 25.00 30.00 35.00 25.00 30.00 25.00 20.00 25.00 25.00 35.00 15.00
COLD BEVERAGES Butter Milk Lassi Special Lassi Fresh Lemon Water Lime Soda Jal Jeera Jal Jeera Soda Soft Drinks Soda Mineral Water Cold Coffee Cold Coffee With Ice Cream 10.00 25.00 30.00 10.00 15.00 10.00 15.00 12.00 10.00 15.00 25.00 30.00
FROZEN DESERTS Raj Bhog Ice Cream Butter Scotch Ice Cream Anjeer Ice Cream Kaju Draksh Ice Cream Kesar Pista Ice Cream Cassata Ice Cream 35.00 30.00 30.00 25.00 25.00 25.00
Vanilla Ice Cream Strawberry Ice Cream Pineapple Ice Cream Chocolate Ice Cream
CANDY Mango Dolly Chocobar Raspberry dolly Chocolate cone Butterscotch cone 10.00 15.00 10.00 20.00 15.00
MILK SHAKE Kaju Draksh Kesar Pista Raj Bhog Butter Scotch Anjeer Vanilla Strawberry Pineapple 30.00 30.00 40.00 35.00 35.00 25.00 30.00 30.00
MILK SHAKE WITH ICE CREAM Kaju Draksh Kesar Pista Raj Bhog Anjeer 35.00 35.00 45.00 40.00
ITEM
QTY
TOTAL COST (Rs.) 115 115 115 200 200 120 725 458 420 540 90 90 225 95 45 47 150 2300 2300 1150 1000 1000 600 4350 2748 2520 3240 270 270 900 190 900 940 12000
SPOON FORK KNIFE SERVICE SPOON SERVICE FORK SOUP SPOON LARGE PLATE SMALL PLATE SERVING BOWL DESSERT PLATE DESSERT FORK DESSERT SPOON CUPS AND SAUCERS TEA SPOONS MILK POT SUGAR POT WATER GLASS
20 Doz. 20 Doz. 10 Doz. 5 Doz. 5 Doz. 5 Doz. 6 Doz. 6 Doz. 6 Doz. 6 Doz. 3 Doz. 3Doz. 4 Doz. 2 Doz. 20 Nos. 20 Nos. 80 Nos.
SOUP BOWL WATER JUG SERVICE TRAY NAPKIN STAND JUICE GLASS (250 ML) JUICE GLASS (300 ML) SOUP CUP CANDLE STAND STRAW STAND TOOTH PICK STAND SERVICE TRAY (CONTINENTAL) BOTTLE OPENER BUFFET TABLES ROUND TABLES ROUND TABLES ( SMALL ) WOODEN CHAIRS TOTAL COST
3 Doz. 2 Doz. 20Nos. 5 Nos. 5 Doz. 5 Doz. 4 Doz. 20 Nos. 10 Nos. 20 Nos. 10 Nos.
2750 10 Nos. 5 8 20 25 6 300 350 200 110 60 1500 2800 4000 2750 65,548
FOR CHINESE 2 BURNER GAS RANGE FOR INDIAN 4 BURNER GAS RANGE CONTINENTAL BULK COOKER 3 SINK WASH UNIT WORK TABLE WITH SHELVES HOT PICK UP COUNTER 4 DOORS REFRIGERATOR SALAMANDER / TOASTER SANDWICH GRILLER DEEP FAT FRYER MIXER GRIENDER WATER COOLER JUICER DEGCHI (SMALL) ROUND SPOON FLAT SPOON GARBAGE CANS STEEL BOX ROLLING PIN HOT PLATE LARGE KNIFE 3 2 2 2 2 2 2 2 5 10 8 4 4 4 4 6 5,000 20,000 12,000 11,500 5,500 2,500 32,000 9,700 125 40 50 350 350 20 1,000 100 15000 40000 24000 23000 11000 5000 64000 19400 625 400 400 1400 1400 80 4000 600 2 2 2 3,000 12,000 4,000 6000 24000 8000 2 20,000 40000 6 16,000 96000
WET MASALA GRINDER BUTTER KNIFE ICE CREAM SCOOPER FRY PANS KADAI SLICER KNIVES SMALL OVEN TEA CUM MILK BOILER MOBILE TANDOOR DINNING TABLE TOTAL COST
2 4 4 8 5 5 10 2 2 4 10
1400 252 180 320 250 175 900 1200 4400 4400 18000 4,49,782
Sr. No EQUIPMENT
QTY
TOTAL COST 3,000 5,355 6,250 520 4,000 14,400 1,01,200 1,980
1 2 3 4 5 6 7 8
TUBE LIGHT FANS BIG FANS SMALL BULBS SALAMANDER WATER COOLER A.C. EXHAUST FANS
15 7 5 13 2 2 4 4
9 10 11 12
1 2 2 2
Sr. No.
EQUIPMENT
QTY.
TOTAL COST
1 2 3 4
14 25 10 2
TOTAL
51
30,540 2,66,800
Sr. No.
DESIGNATION
NO. OF STAFF
MONTHL Y PAY
Yearly PAY
RESTAURANT MANAGER
10,000
10,000
1,20,000
2 3
1 1 3
KITCHEN DEPARTMENT
Sr. No.
DESIGNATION
NO. OF STAFF
YEARLY PAY
EXECUTIVE SHEAF
6,000
72,000
2 3
7 4
3,000 1,200
21,000 4,800
2,52,000 57,600
12
31,800
3,81,600
Sr. No.
DESIGNATION
NO. OF STAFF
MONTH LY PAY
YEARLY PAY
1 2
1 25 26
TOTAL
Sr. No. 1 2 3
NAME OF DEPARTMENT
MONTHLY PAY
YEARLY PAY
VARIABLE COST
PARTICULARS
AMOUNT
LABOUR COST SALARY STAFF MEAL ELECTRICITY TELEPHONE MISCELLANEOUS 91800 28250 61000 21500
INTERACTIVE MARKETING All the customers are targeted through interactive marketing. Helps managers or marketer to know customers satisfaction level as well as to know new expectations. Also helps to think towards serve new segments. One way to get customer as well as stakeholders feedback and thus help to increase the value.
MEMBERSHIP CARDS Membership cards for regular/ special customers. Regular customers will be included in the membership card scheme. Under this scheme the special benefits that customer can get 15 % discount in Restaurant 10 % discount in Banquets
ENTERTAINMENT PROGRAMS Food Festival Musical and cultural nights Exhibition of arts of different states Fix rate of dish and Buffet
CUSTOMER RELATIONSHIP MANAGEMENT (CRM) Customer relationship management to build long-term relationship with customers and to retain existing customers.
CRM practices would include: Greetings on birthday and special occasions Gifts to valuable customer. Cards customers on birthday and special occasions with an attractive offer to the customers for special occasion in the restaurant.
Estimated day
0 day 15 days 22 days 28 days 34 days 53 days 66 days 85 days 98 days 107 days 122 days 129 days 165 days 195 days 235 days 255 days 270 days
14.1 TRADING ACCOUNT FOR THE YEAR ENDED 31, MARCH 2006
PARTICULARS
AMOUNT
PARTICULARS
AMOUNT
To Purchase To Food Purchase To Transportation Cost To Inventory Maintenance Cost To Gross Profit (Transferred To The P & L A/c) 10,58,682 24618 7,65,715 71200
Total
19,20,215 Total
19,20,215
Dr. PARTICULARS Expenditure Amounts PARTICULARS To Gross Profit (Transferred from trading Beverages Consumed To Salaries To Staff Meal Expenses A/c To Electricity Expenses To Telephone Expense To Administrative Expenses To Stationary Expenses To Cleaning Agents To Maintenance & Repairs A/c To Gas A/c To Newspaper Expenses A/c To Decoration Expenses A/c To Generator & Diesel A/c To Panchayat Tax To Fire Fighting A/c To Depriciation : 93000 13600 1800 65000 53025 3500 16300 70000 A/c 1161600 Income 28250 Sale Of Food, Beverages 21000 Income from banquet hall 61500 69780 8750 18000
2220000 675000
To Interest On Loan To Interest On Capital Kiran A/c Bhaillal A/c Hemang A/c Mahesh A/c
Liabilities
Amount Assets
Amount
Capital A/c Kiran A/c Bhaillal A/c Hemang A/c Mahesh A/c 1000000 1000000 1000000 1000000
Land & Building F& B equipment Kitchen Equipment Gas connections Telephone connections Computers
3,75,536 4000000
Furniture Electronic equipment Equipment in restaurant and banquets hall fire fighting equipment Generators
Total
8375536
Total
CHAPTER 15 CONCLUSION
After preparing the project report on Entrepreneurship & Management of Innovations, we conclude that establishment of any organization is really a crucial task. The promoters have to deal with many circumstances which require high involvement in decision making and strategic planning regarding proper innovations.
However it is essential that the good top management personnel for the entire Unit who carry out their responsibilities in well manner.
The motto of our restaurant is:TO SERVE THE CUSTOMERS AT FAIR PRICE.
The only thing that we have to keep in mind that as the market potential for restaurant is increasing, we have to maintain our reputation by maintaining the quality of the services and customer relationship also. The net profit of our restaurant in the year 2006 is Rs. 3,75,536 and we always try our best to achieve the targeted profit in the later years.
We have tried our level best to prepare this entrepreneurship & management of Innovation report. If any mistake is there in preparing this report, please excuse us.