Product Design Portfolio Winter 2012

RETHINK, REWORK, REDEFINE
MARCELLUS JOHNSON
PRODUCT DESIGN PORTFOLIO
RESUME
EDUCATION
Appalachian State University Boone, NC Graduation: August 2012 GPA 3.55 Cum Laude Bachelors of Science, Industrial Design Major, Studio Art Minor University of Oregon Portland, OR Summer 2011 Footwear Intensive Studies Parsons School of Design New York, NY Summer 2011 Footwear Intensive Studies
HONORS & SCHOLARSHIPS
IDSA National Merit Participant: Local 2012 Bernhart Furniture Scholarship 2011-2012 Nike Future Sole Winner August 2011 Winning Design Selected by a panel Nike designers and representatives in contest among college designers. Pensole Selection April 2011 One of twenty-three selected internationally for footwear studies at Parsons School of Design. Irwin Tools Concept Development Award April 2011 Design selected by Irwin designers and representatives as the winning design among classmates. Rigsby Scholarship 2010 - 2011 NAPCO Design Endowment 2009 - 2010
RELEVANT EXPERIENCE
Pensole Studios Intern July 2012- Present Developed and monitored website contents while assisting with some school operations, most recently working with fellow designers on contract work. adidas Pensoleography June 2012 15 designers selected nationally by adidas to work and learn Corinthian Ophthalmic: Part-time Designer Fall 2011- Spring 2012 Assisted with packing and concept design for ophthalmic drug delivery device. Nike Basketball: Future Sole Summer 2011 Researched and designed product for Nike Basketball through Future Sole competition. Worked with Nike designers and design students through the process. Irwin Tools: Sponsored Studio Spring 2011 Worked a semester long project of research and development focused on a potential product lin
RELATED SKILLS
Digital Skills Photoshop, Illustrator, Indesign, Solidworks, Rhino, Keyshot Design -Ability to provide quick ideation and sketching, -Digital sketching on Cintiq, -Hand rendering, ceramics, prototyping, and finish modeling -Eager to find new ways to help the world through design Interest -Participated in a number of sports competitively, Three time high school varsity football letterman and four time discus and shot put letterman while participating in weight training competitions. Fan of basketball, golf, and action sports as well. Love for music: drummer and bass player with exploration in digital sampling and producing.
INVOLVEMENT
Phi Beta Sigma Fraternity, Inc. 2009- Present Former president of an award winning chapter. Completed hundreds of services hours while promoting outreach through programing. Industrial Designers Society of America 2008 - Present Diversity Scholar 2007 - 2012 Scholarship recipients that promoted the ideals of diversity through service and outreach.
864-934-5873
marcellus.johnson.design@gmail.com
WHATS INSIDE
Power Pilot
Training System
Nike Future Sole 2011
AM Conservation
Shower Head
Firefly Desk Lamp
adiPower Eclipse
adidas | Pensoleography
Nice Kicks Golf Shoe

Pensole @ Parson
ProQUICK Framers Knife

IRWIN Sponsored Studio
RETHINK.... REWORK.... REDEFINE
Performance Training System -Senior Capstone-
Objective Investigate the ways design can impact injury prevention and rehabilitation in cleated sports, specifically football.
What can help young athletes play safer?
Full Project Book Available

MEET THE WESTSIDE RAMS

Understanding the User
Its a Year Long Sacrifice
Winter
Spring
Summer
Fall
Game Time
SUMMER
For the Love of the Game

This is a team of young committed athletes who will sacrifice to attain their dreams on the field
60%
GAME 1 GAME 2 GAME 3
GAME 4
GAME 5 GAME 6 GAME 7 GAME 8 GAME 9 GAME 10 A majority of these injuries are happening in the first four weeks of high school play. This proves that despite the overall increase in physical strength athletes arent being properly conditioned to handle the season.
Of all football injuries in high school athletes effect the lower limbs
PLAYOFFS
UNDERSTANDING INJURY PREVENTION

What are the most effective ways to prevent injuries?
Braces Braces and supports can cause serious injury due to their restrictive nature.
Cross Training
Strength Training
Gameplay
Cross Training, strength training, and game-style practice are all essential to helping athletes develop injury resistance, bridging the is a huge step in developing heathier athletes
Train Play...
the Way You
The principal of Increment training with heavier implements in sports like shot put parallels perfectly under this mantra.
DAT MAPPING A & ANALYSIS
EARLY EXPLORATION
EXTENDED MARKET & PRODUCT RESEARCH

SATISFYING THE CONSUMER ANALYZING MARKET
Broad Use
CURRENT INDUSTRY LEADER

Flex Nimbo
IDEAL PRODUCT
ACTUAL GAMEPLAY
High End
SAFER ATHLETE CROSS TRAINING LIFTING WEIGHTS
Affordable
Effectiveness/Positive
Moderate
Higher
Specialized Use
MAJOR ISSUES:
Non-Adjustable Resistance Cumbersome Expensive Impractical for Game Style Practice
Reduce
and
For Overload Training Only
Refocus on simply whats needed

CONCEPT EXPLORATION
After gaining more understanding of anatomy and physiology the focus narrowed more on the muscles in the legs. They are essential to an athletes minimal functioning.
CONCEPT FINALIZATION
Get Back to Playing your Game
With a system that tracks resistance against the body by merely focussing on the needs for leg protection you reduce injuries while reducing excess of cumbersome material.
PRODUCT FEATURES
The System simulates essential workouts that help protect the knee
Activate the hamstrings Activate the quads Poly-elastane compression layer
Resistance bands track over knee and from the masses of the calf and thigh.
Poly-blend/mesh package for breathability and To adjust simply...
Adjustment allows for incremental adjustment for transition training from summer to fall
Prophylactic ankle support replicates a tape-up
PRODUCT ADVANTAGES
Fluid Training
This System can be utilized seamlessly in most training formats
22
Cross Training
Strength Training
Practice
Mom Friendly & Washer Safe

The material make-up and construction of the system allows it to be used multiple times a week with out concern of destruction in the washer.
MODEL CREATION
DOMINATE FEARLESSLY
RECLAIM YOUR TURF
PENSOLE @ Parsons
GOLF SHOE
Objective: Create a golf shoe for the Nice Kicks consumer that promotes style and performance
How can we Bring a new generation to the links?
MEET DAVID PEREZ

David might wear something like these
HERITAGE
How can this translate into something fresh while staying true to the heritage of golf?
TRENDY
INSPIRATION
CONCEPT INSPIRATION DEVELOPMENT PAGE
FINAL DIRECTION
Removable forefoot tassel
Lace Tip Tassels
False Spikes...
Take your style on and off the course with flat replacement spikes.
PACKAGING
Shoe Box to
Golf Bag
The Breakdown on Packaging:

Through prototyping the bag it proves the notion that a convertible canvas shoe to golf bag is a feasible option. Ultimately the goal is that your giving nontypical users a feasible way to transition into a new arenas in an all in one package while maintaining their own style.
HIT THE LINKS IN STYLE
The Firefly
Task Lamp Concept
Objective The objective was to create a highend lamp that would be competitive on todays market.
What can nature inspire?
DESIGN INSPIRATION
Simple
Interactive
Unique
Natural
Fire Flys Lightning Bugs

Chasing fireflies was by far one of the most memorable adventures for me. The unique way the creatures responded to nature and the beings around them was one key elements I wanted parallel into my design.
CONCEPT GENERATION
Function Exploration
Rapid Form Exploration
Final Design Direction
ORIGINAL DESIGN TO IMPROVEMENTS
Original Model
Redesign Sketches
Upgraded Design
BRIGHTER
Bigger, Better, and
CONCEPT FEATURES
Lamp Specs:
Lamp rises 24 inches from rest Polycarbonate Body 14 super-bright LEDs 12 inch base
100 %
70 %
30 %
Key Feature
Built in dimmer system allows for positional settings of illumination
ILLUMINATE THE DARK
Objective
NIKE Basketball
2011 Collegiate Winner
How can you design the ultimate shoe for Amare Stoudemire?
The objective is to design a basketball shoe for the power forward with a focus on the Amare like athlete.
Contest featured on:
MEET THE NEW GENERATION OF FORWARD

SPEED POWER ATHLETICISM
Design must...
Design Stipulations by Nike Basketball:
Focus on the modern power forward Emphasize Lock down Utilize a Strap The goal is to create a piece of footwear catered to a faster, quicker forward who needs added support without sacrificing speed.
DOMINANCE
INSPIRATION
Observing what Amare Wears
Huarache Trainers
KD II
Air Max Fly By
The common theme between these sneakers is that they include a strap and are relatively low nearing the back of the ankle
Aggressive...Sleek...Powerful...Stealthy...Deceptive...
Designing for Manufacturing

The design must utilize the outsole of the Nike Sweep Thru adding a common yet important challenge
FINAL DIRECTION
Strap Virtually Wraps the Foot

Lateral side of the upper Then, underneath the lacing system underneath the medial side of the upper Pro-Combat Finally, it comes out the medial side and over the foot. This essential wraps the whole foot.
Interior arch
Existing tooling
THE UPPER IS NOW THE STRAP
Shower Head Competition
Objective: Design a WaterSense approved shower head that redefines consumer thinking while remaining inexpensive and mass marketable.
How can you redefine the Watersense shower head?
ADDRESSING THE PROBLEM
The Water Crisis is Crippling Our Planet
75% 35%
of water used indoors is in the bathroom
of in-home water use can be reduced by using water saving features like low flow shower heads
The WaterSense Label
is placed on water conscious and water saving products, Watersense shower heads specifically require a GPM of 2.0 or less thus providing the most efficient shower heads on the market
THE CHALLENGE
Create a sexy shower head that works well in the mass market. The design should fit in with the average home, yet be a unique statement for AM Conservation and WaterSense.
Design Focus
Market Analysis of Watersense Shower Heads

AM Conservation Atomizing Shower head
$5
AM Conservation Eclipse Shower head
VS
Conventional Unique
Push the lines between the conventional shower to a very unique option. AM Conservations products are used primarily in hotels and apartments.
$8
AM Conservation Spoiler Shower head
$10
Oxygenics SkinCare Shower head
$15
AM Conservation Spoiler II Shower head
$20
Delta Water Amplifying Shower
$26
American Standard FloWise 3 Function
$36
CONCEPT EXPLORATION
unique
conventional
FORM & FUNCTION DEVELOPMENT
CUT AWAYS FOR SURE GRIP
AERAT OR
1 GPM
2.0 GPM
1.5 GPM
FINAL DESIGN
Materials: Outer Shell Clear Acrylic Inner Head Chrome Finished ABS
Internal Frost Twist to adjust
1.0 GPM
2.0 GPM
Head is Equipped with: 4 slot style sprays 16 circular sprays 1 central jet Diverse spray patterns create a unique and refreshing experience.
Sapphire
Emerald
SUSTAIN THE DESIGN...
PLANET
THROUGH
HELP SUSTAIN THE PLANET THROUGH DESIGN

adiPower
with CLIMACOOL Technology
eclipse
Objective Create a footwear solution for a young heptathelte that challenges the status quo
How Can We Rethink Multi-Event Footwear?
Full Project Book Available

PROBLEM
Schedule for a High School or College Heptathlete.
DAY 1
200m
shot put
high jump
100m hurdles
avanti
discus/hammer 2.0
high jump flow
avanti
DAY 2
Six Different Shoes for Seven Events
800m long jump javelin
of competing.
cadence
long jump 2.0
The Athlete has too much footwear to manage, the average highschool athlete likely wouldnt be able to afford all of these shoes. This is an opportunity to simplify the task
javelin 2.0
GOALS The goals are to create a product that is...
Consolidated
Progressive
Representing Climacool
Honoring 1956
Both Unique & Iconic
CONCEPT DEVELOPMENT
FINAL DIRECTION
1956 was a special year...
First Olympics held in the Southern Hemisphere... 33 record setters in adidas... Horst Dassler generates the concept of modern sports promotion...
No Laces! skin combination Form fitting mesh and TPU

upper fits like a second skin.
More Power! right on Strapping system keeps the athlete
the modular spike plate avoiding any loss of energy
CHANGE THE GAME WITH MODULARITY

Plug and Play Your Way to Victory!
or
or
200m & hurdles
Transform your shoe...
With special attachments like a polymer spike cover that allows the athlete to convert their spikes to a sleek throwing shoe.
Make adjustments with standard spike tool
Utilize the heelless option as a training tool to promote mid foot or forefoot strike
less material, less weight, no competition...
EXPLODE
ELEVATE
ENDURE
shot put
javelin & high jump
800m & long jump
ECLIPSE ALL EXPECTATIONS
ProQUICK
Sponsored Studio
Framers Knife
Objective The objective was to create a folding lockback knife with the framer in mind.
*Concept Development Award*
How can we redefine everyday tools?
MEET ERIC THE FRAMER
Understanding the Consumer
Eric is a Jack of All Trades
BLADE STORAGE
MORE COMPACT
STURDY BODY
FAST BLADE CHANGE
WANTS
SECURE BLADE
NEEDS
EASY GRIP SINGLE HAND USE
CLIPPING SYSTEM
A HAPPY CONSUMER
UNIQUE INTEGRATED TOOL
Eric the framer is involved in rough carpentry, finish carpentry, contracting, plumbing, HVAC, electrical
LUXURIES
NEW CUTTING METHOD
- Framers are typically equipped to do many jobs on a work site this means more opportunity for hire. More versatile tools means less downtime and a lighter tool belt....
Versatility
CURRENT IRWIN KNIFE Utility Knives are handy tools to... Sharpen Carpenters Pencils Strip Wire Occasionally Score Pipe
CONCEPT IDEATION
BACKEND GUT SHARPENER FOR PENCILS
ASSIST DIAL
CLIP IN BLADE SYST FOR ST EM ORAGE
CONCEPT DEVELOPMENT
FINAL DIRECTION
1 4 3 5
Key Feature
Sliding Back End

is spring loaded to create a more versatile cutting tool.
Extended opening
Rubberized end
Large assist dial
Central lockback
The Advantage of the Moving Back End
CONCEPT FEATURES
Scoring/Cutting Pipes
Quick Sharpening
Wire Stripping Integrated Carbide Sharpener

A spring-loaded sharpener resides on moving back end. This allows the user to sharpen their blade as they use it .
No Need For Extra Blades
THE KNIFE IN MOTION

The transition from open to close of the back end is a seamless process that should be intuitive to the user once in hand.
THE ACTION IS IN THE BACK
Thank You
marcellus.johnson.design@gmail.com 864-934-5873
(peace)

Product Design Portfolio Winter 2012

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Product Design Portfolio Winter 2012

Diunggah oleh

Hak Cipta:

Format Tersedia

RETHINK, REWORK, REDEFINE

HONORS & SCHOLARSHIPS

Nike Future Sole 2011

Firefly Desk Lamp

Nice Kicks Golf Shoe

ProQUICK Framers Knife

RETHINK.... REWORK.... REDEFINE

Performance Training System -Senior Capstone-

What can help young athletes play safer?

Full Project Book Available

MEET THE WESTSIDE RAMS

For the Love of the Game

GAME 1 GAME 2 GAME 3

UNDERSTANDING INJURY PREVENTION

DAT MAPPING A & ANALYSIS

EXTENDED MARKET & PRODUCT RESEARCH

CURRENT INDUSTRY LEADER

For Overload Training Only

Refocus on simply whats needed

Get Back to Playing your Game

Poly-blend/mesh package for breathability and To adjust simply...

Prophylactic ankle support replicates a tape-up

Mom Friendly & Washer Safe

RECLAIM YOUR TURF

How can we Bring a new generation to the links?

MEET DAVID PEREZ

CONCEPT INSPIRATION DEVELOPMENT PAGE

Removable forefoot tassel

Lace Tip Tassels

The Breakdown on Packaging:

HIT THE LINKS IN STYLE

Task Lamp Concept

What can nature inspire?

Fire Flys Lightning Bugs

Rapid Form Exploration

Final Design Direction

ORIGINAL DESIGN TO IMPROVEMENTS

Bigger, Better, and

Built in dimmer system allows for positional settings of illumination

ILLUMINATE THE DARK

Contest featured on:

MEET THE NEW GENERATION OF FORWARD

Design Stipulations by Nike Basketball:

Air Max Fly By

Designing for Manufacturing

Strap Virtually Wraps the Foot

THE UPPER IS NOW THE STRAP

Shower Head Competition

How can you redefine the Watersense shower head?

ADDRESSING THE PROBLEM

The Water Crisis is Crippling Our Planet

of water used indoors is in the bathroom

The WaterSense Label

Market Analysis of Watersense Shower Heads

AM Conservation Eclipse Shower head

AM Conservation Spoiler Shower head

Oxygenics SkinCare Shower head

AM Conservation Spoiler II Shower head

Delta Water Amplifying Shower

American Standard FloWise 3 Function

FORM & FUNCTION DEVELOPMENT

CUT AWAYS FOR SURE GRIP

Internal Frost Twist to adjust

SUSTAIN THE DESIGN...

Concept Development Award