Telesocial Softswitch
FT SIP Network
A Party B1 Party
Orange sub Orange sub
B2 Party B3 Party
non-Orange non-Orange
sub sub
MTR Cost:
A Party
rings Originating A-Party Cost 0.00€
B1-Party 0.00€
B2-Party 0.01€
B1 B2 B3
rings rings rings B3-Party 0.01€
Telesocial Softswitch
FT SIP Network
A Party B Party
Orange sub Orange sub
C1/ C2
originating parties
click into call
from FB link C1 Party C2 Party
Orange sub Orange sub
*note:
A Party billing
begins B party
B1
rings MTR Cost:
answers the call
Originating A-Party Cost 0.00€
C1
Clicks to B -Party 0.01€
join call C2 C1-Party 0.00€
Phone rings Clicks to
& C1 billing join call C2-Party 0.00€
starts Phone rings
& C2 billing
starts Total MTR Cost 0.01€
©2012 Telesocial.com all rights reserved
Example III: Callvite Conference Call
A Originating Party A sends CallVite via email link to 4 people
Telesocial Softswitch
FT SIP Network
• B1-B4 receive emails and / or SMS
with link to accept conference call
Revenue:
Designated time, all parties
who have accepted Callvite Originating A-Party Billing 4 x 0.09€
phones ring
*note:
A Party billing
for this leg begins
when B3 answers
phone
FT SIP Network
A Party B1 Party
Orange sub Orange sub
C1 Party C2 Party
Orange sub Orange sub
C3 Party
Orange sub
C4 Party C5 Party
Orange sub Orange sub
Unlimited ( up to 1000)
Orange subs click into
hear the call
©2012 Telesocial.com all rights reserved
Call Flow Example IV: Celebrity Call
A
B
@LadyGaGa is talking to her BFF@carlaB
Click link to listen LIVE
http://bit.ly/cliPLe
Revenue:
Originating A-Party Billing 0.09€
All Orange subs that click
in can be billed 0.09€
3) App landing page can inform user that making a call with Call Friends uses plan or pre-paid minutes, just like making a phone call
When a call is made, using the app, the person making the call (A-Party) will experience:
1) Clicking the Call button displays the B-Parties about to be called. A second click initiates the call.
(note: the app can display Orange subscribers that are also using the application)
3a) They can be played a special recording “Welcome to Call Friends powered by Orange, press one to start the call and
accept the call charges to your bill.”
3b) They could simple say ‘hello’ and they would enter the call - then hear custom hold music or recording “Powered by
Orange, please wait while your party is being called”
If the B-Party answers, they can either be put directly onto the call or hear a recording and then be required to press 1 “Hi,
welcome to Call Friends. You are being called by a friend on Facebook. Press one to join the call.”
1 - Facebook App Center. New. Searchable database by name, recommended, type of app, apps friends are using
2 - User clicks to download app from App Store app
1 -Facebook NewsFeed.
User sees social graph activity in Friend’s Profile or in Newsfeed. Clicking on App Tile will direct
new user to Facebook Landing page and option to download app from app store
2 - User clicks to download app from App Store
©2012 Telesocial.com all rights reserved
Customer Paths to Discovery / Invite from App
1
2
2
1 - GaGa tweets via Twitter Caller and generates link to call Lady GaGa
Hello, my little monsters! I am talking with my designer
link appears on Twitter & Facebook (her accounts are linked) @marcjacobs about my big day. Join us. bit.ly/KU426N
1 - Bill Calls Eric on Call Friends and chooses SHARE CALL option.
Bill and Erics mobiles ring / both answer and are talking
4
2 -Triggers Social Graph action and posts to Bill’s Facebook Profile
& appears in all Bill’s friends’ NewsFeeds as a clickable link on desktop/mobile
3 - User with Call Friends app clicks link and joins the conversation
4 - User without app clicks link and is directed to download Call Friends
app store - once registered, they can click link again to join the call
CANCEL
12:34 PM
DONE
Customer Path / CallVite
Invite email contacts
2 3
Name: |
Q W E R T Y U I O P
A S D F G H J K L
Z X C V B N M
1 - Tom creates a CallVite invitation for his team. Sends invites from the app
2 -Users with the app get email notification with a link that takes them to app:
User chooses to accept/ decline / ignore. CallVite has been added to their calendar
3 -User has list of CallVites in app to see what is upcoming / can join call from a click in app
and/or, at designated time, users mobile rings and he joins the conference call
4 - User without app is directed to download at app store. Once registered, user can re-click link and have
CallVite added to calendar.