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By TIM RONALDSON

Business Trends
Diana Petrone never expected this.
For the last eight years, she was living her
dream as owner of Not Just Bagels, a full-
service bagel shop and bakery on Hylan
Boulevard.
It was what she had always wanted to do,
fill her passion for food and feeding, some-
thing she was unable to do in her previous
jobs in public relations.
She took a chance a decade ago, quitting
her stable job for a chance to run a food serv-
ice business in New Jersey, but it worked out
well.
After two years traveling to New Jersey,
she bought Not Just Bagels and made it her
life. Her 3-year-old daughter is even known as
the Bagel Baby.
Everything we do, we make with love,
Petrone said. My store is my heart. This is
my life.
During the last week of October, Petrones
life, like so many others on Staten Island,
changed forever.
Hurricane Sandy devastated Not Just
Bagels. Despite being more than a mile from
the ocean, water rose to nine feet inside the
store and 12 feet outside. The wind blew out
the buildings windows, and the water lifted
everything in the store and tossed it around
like a washing machine.
When Petrone was able to re-enter her
store a few days later, there were snakes and
fish inside. Company files and family pic-
tures were ruined. Nothing was salvageable.
DECEMBER 2012
BITS & BYTES
Tech lessons from Hurricane Sandy.
PAGE 6
COACHS CORNER
The 366th Day.
PAGE 4
HEALTH-CARE TRENDS
Step away from the fruit cake.
PAGE 11
www.sibiztrends.com
From the Chamber
Please wake me up.
PAGE 20
Business Trends
Hurricane Sandys devastating
effects can still be seen through-
out Staten Island. Resources are
available at the local, state and
national level for disaster relief.
Below is a list of resources and
tips for those in need.
Step-by-Step Guide
for Businesses
The Staten Island Chamber of
Commerce put together a guide
for businesses affected by Hurri-
cane Sandy:
1.) Contact your insurance
agent or broker immediately.
Make sure you get the proper
forms to file a claim.
2.) Document: Take photos of
all the damage before you do any
sort of clean-up or renovations
and take notes of dates, times, etc.
3.) If you hire a contractor to
do the work, get a few quotes and
keep these for references.
4.) Keep track of all expenses
with receipts and notes of expla-
nations. These will come in
handy when you need prove these
expenses.
5.) Register with FEMA for as-
sistance at www.disasterassis-
tance.gov. The website has com-
Need
relief?
Heres
some
help
please see RESOURCES, page 18 please see SANDY, page 26
JANET DUGO/Business Trends
Phil Bellino, owner of Gibraltar Transmissions, sits at a desk at his shop on Hylan Boule-
vard that was heavily damaged during Hurricane Sandy.
Were not defeated
2 BUSINESS TRENDS DECEMBER 2012
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CHAMBER: 51ST
ANNUAL
BUILDING AWARDS
FRIDAY, DECEMBER 7
Time: 11:30 a.m.
Location: Excelsior Grand, 2380
Hylan Blvd.
For information, call 718-727-2295
SILBERSTEIN
MEMORIAL
LECTURE & AWARD
FRIDAY, DECEMBER 7
Location: SI Mental Health Society,
669 Castleton Ave.
For information, call 718-442-2225
x303
STATEN ISLAND SANDY
RELIEF BENEFIT
SUNDAY, DECEMBER 9
Time: 1:30 p.m.
Location: St. Johns University, 300
Howard Ave.
For information, call 718-273-7660
SCORE: BUILDING
A WEBSITE
TUESDAY, DECEMBER 11
Time: 10:00 a.m.
Location: SIBL, 188 Madison Ave.
NYC
For information, call 212-264-4507
NYS WOMEN, INC.
(RICHMOND CNTY.)
WEDNESDAY, DECEMBER 12
Time: 6:30 p.m.
Location: Bella Vita Caf, 1919 Hylan
Blvd.
For information, call 718-816-5991
HOME IMPROVEMENT
CONTRACTORS
MONTHLY MTG.
WEDNESDAY, DECEMBER 12
Time: 7:00 p.m.
Location: LiGrecis Staaten, 697
Forest Ave.
For information, call 718-356-2323
RICHMOND CNTY.
BANKERS ASSOC.
WEDNESDAY, DECEMBER 12
Location: Mikes Place, 4677 Hylan
Blvd.
For information, call 718-370-7037
Business Calendar
please see EVENTS, page 5
"05 Jentv of fntng fot out fommunIy "05 Jentv of fntng fot out fommunIy "05 Jentv of fntng fot out fommunIy "05 Jentv of fntng fot out fommunIy
Visiting Nurse Association of Staten sland
400 Lake Ave., Staten sland, NY 10303
Patient ntake: 718-816-3500
Website: vnasi.org
A Message from VNA of Staten Island
In spite of all the devastation
In spite all our tears
Our journey begins just where we are
with
Our Physical Courage
Our Moral Courage and
Our Courage to brave the pain.
W AH STATN ISLAN!
W WILL HHIIL!
By BILLY SPARKLE
One of my clients recently
shared this story with me
One day a monk expressed to
his Guru that he wanted to attain
enlightenment. The Guru then
said terrific, and pointed to a
hill.
On top of that hill, youll find
a hut. Meet me there tomorrow
afternoon at 3:00 and well begin
your training.
The following day, the monk
finds his Guru standing on top of
the hill next to the hut. The Guru
says to the monk OK, now go in-
side this hut. And Im going to
come back here every day at ex-
actly 3:00 to check in on you and
see how youre doing.
The next day, at exactly 3:00,
the monk responds to a knock on
his door and finds his Guru
standing there with a stick.
The Guru promptly whacks the
monk over the head and leaves.
The following day, at exactly 3:00,
the Guru again shows up and hits
the monk over his head with a
stick.
This goes on for an entire year
every day without exception.
Then, on the 366th day, just when
the stick was about to strike his
head, the monk raises his arm
and blocks. At this point, the
Guru said, Well done. You have
finally achieved enlightenment.
You can now leave the hut.
This story illustrates a wonder-
ful point that you and I could be
benefitted from.
How many things have we been
putting up with in our businesses
or our personal lives that have
been bringing us some degree of
pain or discomfort?
And rather than simply put-
ting a stop to them which we
easily could do by raising a de-
fense we put up with these
things while were waiting for
something else (i.e.: the enlighten-
ment).
And that is the point that this
story brings forth. If were al-
ready enlightened enough to
know that these things cause us
pain or discomfort, we ought to be
enlightened enough to be able to
raise a defense and actually do
something about it.
And by doing something
about it, I dont mean complain-
ing about it or priding ourselves
with the knowledge of the regu-
larity with which something hap-
pens. How often have you heard
somebody say, Oh, this always
happens at this time of the day or
year?
Or, He always does that in this
situation. Well, if it always hap-
pens and these are the things that
are causing you pain or discom-
fort, why dont you honor your
enlightenment and use your
knowledge to either stop it from
happening or at least move out of
the way so youre not in a position
to be affected by it?
So what are some sticks that
youve been getting hit with that
you could put a stop to? Rather
than waiting until the 366th day,
how about raising a defense NOW
that trustfully puts an end to
these sticks.
If youd like some specific
ideas for defending against some
particular sticks that are causing
you pain and discomfortOr
youd simply like to see your busi-
ness move to a whole new level,
drop me an email.
I love to hear your questions.
Who knowsmaybe our interac-
tion will end up becoming a fu-
ture article of the Coachs Corner.
Until thenheres one enlight-
ened being saying to another:
Thanks for joining me in my
hut.
Coach Billy works with highly com-
mitted men & women to produce un-
precedented results in their busi-
nesses and their lives. Learn more at
www.billysparkle.com or contact
Billy directly via e-mail at
billy@billysparkle.com.
4 BUSINESS TRENDS DECEMBER 2012
Members are fully licensed and insured.
When you hire a NARI-HIC member, you can be sure they have undergone
a rigorous screening process that confirms their stability and record
of providing the absolute best in service.
To choose a contractor with confidence, visit
www.hicofsi.org
or call (718) 356-2323
ATTENTION:
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in the Home Improvement/Remodeling Industry
S T A T E N I S L A N D
C H A P T E R
The 366th Day
COACHS CORNER
Parisi Rampulla & Lenza, P.C.
78 Martin Avenue | Staten Island, NY, 10314
(718) 761-3333
Short Sales, Mortgage Modification,
Foreclosure Defense
DECEMBER 2012 BUSINESS TRENDS 5
SPECIALTY SERVICES:
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Dental Implants

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Cosmetic Procedures

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201 Edward Curry Avenue, Suite 101

Staten Island, NY 10314


347.354.2228
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Call us
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Specialty Permit #6083
Specialty Permit #6015
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Commercial/Residential Renovations
Additions, Extensions, Roof Raisings
Custom Carpentry/Artistic Wood-Working
Finished Basements
Repairs/Handyman Services
Rockscapes, Cultured Stone Installs
Fire/Flood Restorations
Call Bob or David
718-761-8390
Insured. Bonded.
References Available.
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Our Prices Fit Your Budget
Project-One Construction Services
POWERFUL YOU!
THURSDAY, DECEMBER 13
Time: 7:00 p.m.
Location: Richmond Diner, 3954
Richmond Ave.
For information, call 718-948-0074
SCORE: TAX PLANNING
FOR SMALL BUSINESS
TUESDAY, DECEMBER 18
Time: 9:00 a.m.
Location: NYS Soc. Of CPAs, 3 Park
Ave., 18th Fl., NYC
For information, call 212-264-4507
NYS WOMEN, INC.
(STATEN ISLAND)
TUESDAY, DECEMBER 18
Time: 6:30 p.m.
Location: LiGrecis Staaten, 697
Forest Ave.
For information, call 718-226-6462
CHAMBER
HOLIDAY PARTY
TUESDAY, DECEMBER 18
Time: 5:00 8:00 p.m.
Location: Old Bermuda Inn, 2512
Arthur Kill Road
For information, call 718-727-1900
BUSINESS LEADERS
TOASTMASTERS
WEDNESDAY, DECEMBER 19
Time: 7:00 p.m.
Location: 43 Ramona Ave.
For information, call Arlene Trunzo
at 718-317-0949
NETWORKING PLUS
THURSDAY, DECEMBER 20
Time: 8:15 a.m.
Location: Golden Dove, 3281 Rich-
mond Ave.
For information, call 718-966-6289
NEW DAY
TOASTMASTERS
THURSDAY, DECEMBER 27
Time: 7:00 p.m.
Location: SI Univ. Hosp., Seaview
Ave.
For information, call 347-265-1161
Business Calendar
EVENTS
Continued from page 2
please see EVENTS, page 8
in our opinion
What a difference a day makes
6 BUSINESS TRENDS DECEMBER 2012
O
n October 28, it was business
as usual, with the November
edition of this paper printed
and ready for mailing. By the next
night, Staten Island businesses, in fact
all of Staten Island, was dealing with
the unprecedented crisis created by a
superstorm.
Those of us who had to live and try
to work for extended periods without
electric power or deal with a few
downed trees or broken windows were
the lucky ones. The extent of the dev-
astation to property boggles the mind.
But much worse is the fact that lives
were lost.
It comes as no surprise, though, that
throughout the worst hours of the
storm, and in the days since, Staten Is-
landers have come out in full force to
aid and comfort one another.
Now, the big question is, where do
we go from here? The shore commu-
nities that took such a beating from
the storm surge are irrevocably
changed. There are big decisions to be
made.
Out of the rubble, there have come a
couple of positive steps forward. First
and foremost, the mayors office an-
nounced the reconvening of the Staten
Island Growth Management Task
Force, aimed at taking a close look at
the devastated areas and making rec-
ommendations on where rebuilding
makes sense and where it doesnt,
where big changes need to occur for
development to proceed, and, most im-
portantly, what kind of development
should occur. We are heartened to
hear of this. Now is the exactly the
time for experts and representatives of
all the affected constituencies to come
together to create a well-considered
plan for Staten Islands coastline.
In tandem with this announcement,
we also saw the start of fast ferry serv-
ice from Great Kills directly to Man-
hattan. After years of false starts, this
much-needed transportation was fast-
tracked to fill some of the voids in
mass transit caused by the storm. As
of now, it is scheduled to stop running
in about eight weeks. But it will be a
badly missed opportunity if that is al-
lowed to happen. We urge our elected
officials and all Staten Islanders to
make sure that fast ferry service from
the South Shore is here to stay.
Out of bad, let there come good.
66 Willow Avenue
Staten Island, NY 10305
347-682-4867
JANET WARREN DUGO
Publisher
TIM RONALDSON
Executive Editor
STEVE COPPOLA
Director
RICHARD GRADO
Director
ROBERT CUTRONA
Director
LAWRENCE RAMPULLA
Director
DAN McDONOUGH, JR.
Chairman
Business Trends is mailed each month to the
business and community leaders of Staten
Island. To be added to the mailing list, e-
mail janet@sibiztrends.com. To submit a
news release, email news@sibiztrends.com.
For advertising info, call 347-682-4867 or
email janet@sibiztrends.com.
By BILL DUBOVSKY
Situation
Hurricane Sandy caused a great deal of
business disruption for many organiza-
tions in the NY/J area. While our mission-
critical clients had mandated IT and tele-
com backup procedures kick in immediate-
ly, including out-of-area backups and multi-
ple levels of redundancy, others were down
for over a week due to telephone company
central office problems in NYC. I would
like to review some lessons learned from
our SOHO (Small Office/Home Office)
clients.
Communications basics
Most organizations phone and Internet
connections are based upon wired connec-
tions: telephone wires, cable, fiber, and
electrical power. These can potentially all
go down at the same time because they are
on the same utility poles or tunnels. Some
backup can be accomplished via POTS
lines (Plain Old Telephone Service) which
are self- powered but are useless as a back-
up if you dont use an old fashioned stan-
dard telephone.
Most commercial telephones today re-
quire plug-in electrical power to function.
Mobile phones, which are normally good
backups, were unreliable for days in cer-
tain areas as about 25% of cell sites lost
power.
Lessons learned
1.) Power: Depending on business needs,
SOHOs may be well served by the purchase
and professional installation of a 5500 Watt
or larger TriFuel Generator, which retails
for about $2,000. These small footprint gen-
erators can run on NG natural gas, LP
propane, or gasoline. By having it connect-
ed to your buildings gas main, it can pro-
vide temporary power without your hav-
ing to store or run out of fuel. Cons: it
needs to be vented, oil levels checked peri-
odically as its an engine, and is noisy.
Check for compliance with building codes.
2.) Telecom Services: We have been rec-
ommending hosted VoIP (VaaS Voice as a
Service) for several years, for operational
versatility, predictable monthly fixed cost,
rapid response to emergencies and, in
many cases, lower costs in the long-term. A
hosted system has no telephone switching
equipment at your site to get trashed or
outdated. All you need is a broadband con-
nection (T1 or DSL for example) with the
option to back it up to fiber or cable (differ-
ent technologies). If one technology goes
down, the other can automatically pick it
up. So if you are using cable or fiber for
data with a T1 for voice, and the T1 goes
down, your calls will re-route to the data
connection, or vise-versa, usually with no
dramatic negative impact on your usage.
In case a hurricane or a heavy snow
storm is predicted, you could have your
key employees take their phones home (or
to another remote site), plug them into
their home router, log the phone in, and
everyone is up and running exactly as if
they were all together in the same build-
ing, making, receiving, transferring calls,
etc.
3.) Disaster Recovery/Cloud Computing:
This topic is a column by itself, but DRaaS
Tech lessons from Hurricane Sandy
BITS & BYTES
please see BITS, page 7
(Disaster Recovery as a Service)
is increasingly popular with our
medium and larger sized clients.
Some have back-up data or
even their actual servers in a pro-
tective off-site facility and do not
keep equipment on site other
than a router, laptops/computers
and printers, and scanners.
Besides never having to worry
about your hardware or software
backup and maintenance, there
are other economies and advan-
tages that may make this service
attractive to some organizations.
Again, you can access your net-
work from a laptop connected to
any broadband Internet connec-
tion.
4.) Telecom/Internet water
damage: If your offices are locat-
ed in an area that got flooded this
time, it can happen again. Have
your demarc (demarcation block -
where your telecom connections
enter the building) moved high
enough so that they will not be
flooded. Check your FiOS (box in
your building with green and red
lights) to make sure that the back-
up battery does not need replace-
ment.
5.) Purchase a small, inexpen-
sive, power station (Costco, Ama-
zon, $70 - $200) to charge mobile
phones, iPads, etc. anything that
can be plugged into a cigarette
lighter.
They can also be used to pro-
vide light, to jumpstart a car, and
many also have an air compres-
sor for inflating tires or emer-
gency rafts, etc.
6.) News and information can
be obtained by radio and broad-
cast TV (if cable or fiber goes out
and there is no power for satellite
service.
A battery powered AM/FM
radio can be purchased for a few
dollars, a hand-held/portable
LCD TV with ATSC digital tuner
can be purchased on Amazon
($54 $150) which will work for
several hours on internal power,
and much longer by recharging
or connecting to a power station,
along with a non-powered
portable antenna ($20). Dont use
an old CRT type TV as they no
longer receive broadcast TV - dis-
card them and be sure to check
out all equipment before your
next emergency.
7.) Personal communications:
each person could use a
FRS/GMRS (Family Radio Serv-
ice/General Mobile Radio Serv-
ice) 22 channel, two-way radio
(about $50 for two) and learn to
use them before the emergency. A
tightly-sealed plastic container
for extra batteries should be
available for all.
Many of these radios also have
all the NOAA weather channels
built-in for the latest local official
information. These radios can
have a useful range of about 1-2
miles depending on conditions
and topography, but you will
mostly use them for line of sight
communication.
FRS radios are also useful for
communicating at events, shop-
ping, camping, hiking, as well as
in emergencies. You may have to
file a form to get a license (no test
required) to legally use the GMRS
part of the radio. Old school CB
(Citizens Band) radios are not as
useful as these new services.
8.) SOHO Summary: Set up
your broadband/Internet router
on a separate UPS/battery back-
up and then shut the UPS off as
soon as you lose power. If your
wired broadband connection re-
mains intact, you can switch on
the UPS and router for short peri-
ods if you wish to use WiFi en-
abled tools such as battery pow-
ered laptops, iPads, and smart-
phones for brief periods until cell
service and/or full power is re-
stored.
Bottom-line
There are many ways to mini-
mize small business tech disrup-
tions in an emergency. Email me
at billdubovsky@gmail.com with
specific questions. I will be glad to
help.
Bill Dubovsky - Comtel Information
Services, has a proven track record
of business success spanning over
30 years in helping hundreds of or-
ganizations improve their profitabili-
ty. He is the principal technology
specialist with Comtel Information
Services, a New York based telecom-
munications consulting firm, and an
adjunct lecturer in business at the
College of Staten Island, C.U.N.Y.
Contact him at
billdubovsky@gmail.com.
DECEMBER 2012 BUSINESS TRENDS 7
Tech lessons from Sandy
BITS
Continued from page 6
8 BUSINESS TRENDS DECEMBER 2012
Dear Organization and Company Owners,
We would like to introduce to you a new gifting concept called Fruitilicious Flavors.
Fruitilicious Flavors has delicious fresh baked cookie, bite size cake,
and cake pop arrangements, as well as mouthwatering fruit
arrangements which make any special occasion extraordinary -
from birthdays, thank you, sympathy, get well, anniversary,
congratulations, new baby and corporate events. Each bouquet
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You can give Fruitilicious Flavors Holiday Certificates to your
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You can post the code on your Facebook page or email them to
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Please like our Facebook page http://www.facebook.com/fruitiliciousflavors
to keep up-to-date with our news.
Dear (YOUR ORGANIZATION) Friends,
To thank you for your support and to help you
celebrate the Holidays with family and friends
we would like to offer you a Fruitilicious Flavors
Gift Certificate with a value of $15.00 off on any
order + free shipping. Just place the order online
at http://www.fruitili.com/ and use (YOUR CODE)
in the coupon code section. We want to wish
everyone a Happy and Sweet Holiday!
That's what we're all about
718-720-1600
1190 Hylan Boulevard
Staten Island, NY 10305-1920
www.heroldinc.com
Bernard Herold & Co., Inc. - A Name You Can Trust
............Municipal Bonds for Tax-Free Income.............
Visit us on the Web at www.sibiztrends.com
24-7
NETWORKING SALES
MONDAY, DECEMBER 31
Time: 9:00 a.m.
Location: Z-One Restaurant, Rich-
mond Ave.
For information, call 973-697-8872
WORLD OF WOMEN
MONTHLY MEETING
MONDAY, DECEMBER 31
Time: 7:00 p.m.
Location: Marina Grand, Mansion
Ave.
For information, call 718-948-8175
Calendar
EVENTS
Continued from page 5
ConnectNYC
Mayor Michael Bloomberg an-
nounced the launch of Connect-
NYC, a city-sponsored competi-
tion to encourage growing com-
mercial and industrial businesses
in unwired or underwired build-
ings in New York City to apply for
free fiber cable wiring. It is part
of the administrations plans to
ensure the city continues to estab-
lish itself as a leader in connec-
tivity and innovation. Awards
will be given to companies based
on a set of evaluation criteria, in-
cluding how additional connectiv-
ity will help them grow their
businesses, the potential to im-
prove broadband infrastructure
in underserved areas, and the
business proximity to other ap-
plicants. Once the winning busi-
nesses are selected, Time Warner
Cable Business Class and Cablevi-
sion, which have partnered with
the city on this initiative, will
commence free fiber build-out,
with more than 100 businesses ex-
pected to be fiber wired in the
first year of the program. By the
end of the second year of the pro-
gram, the total number of busi-
nesses is expected to reach 240.
The application process for Con-
nectNYC will be open through
Dec. 27. Winning companies are
expected to be announced in early
2013.
Businesses with fewer than 100
employees in all five boroughs
and across all industries are eligi-
ble to apply online at
www.NYC.gov or by calling 311.
10 BUSINESS TRENDS DECEMBER 2012
2110 Richmond Road
Staten lsland
718-980-5300
December 29th, 30th and 31st
475 Driggs Avenue
Brooklyn (Williamsburgj
718-963-2555
9316 4th Avenue
Brooklyn (Bay Ridgej
718-833-7788
www.fushimigroup.com
NEW YEARS BRUNCH BUFFET
Call for details.
NEW YEARS EVE PARTY
WITH DJ FATI
Ladies Drinks at Bar Area Only
$3 Beer and Wine $5 Cocktails
Party from 9:30pm til closing valet service available
THIRSTY THURSDAYS
BOOK YOUR HOLIDAY PARTIES EARLY!
PRIVATE ROOMS AVAILABLE!
Not affiliated with any other restaurant in Staten Island.
Buy a $50 Gift Certificate and
GET A $10 GIFT CARD AS A BONUS!
Visit us on the Web at www.sibiztrends.com
SUSAN ANDERSON
Staten Island Track
Running and Community
Susan Anderson, executive di-
rector of marketing at the Hilton
Garden Inn, has
been appointed to
the Board of Di-
rectors of Staten
Island Track Run-
ning and Commu-
nity. A lifelong
Staten Islander,
she is a graduate
of St. Johns Uni-
versity. She began her 26-year ca-
reer in marketing on Wall Street
at Drexel Burnham Lambert, and
later returned to Staten Island as
director of communications for
the practice of Orlando Gonzalez
Jr, M.D., a gynecologist with of-
fices in Todt Hill.
As executive director of mar-
keting for the Hilton, where she
recently celebrated her 7th an-
niversary, Anderson is responsi-
ble for the marketing efforts of
the Hilton Garden Inn, Nicotras
Ballroom, Lorenzos Restaurant,
Bar & Cabaret, the Hampton Inn
& Suites, the Commons Caf and
the recently completed Above and
Above Rooftop a metropolitan
special event and nightlife venue.
Anderson, who is married with
two daughters, is a sports enthu-
siast, an avid cyclist and a recre-
ational boxer. SITRAC is an in-
corporated non-profit whose pur-
pose is to advocate for and assist
in the development and construc-
tion of a world class indoor track
and field arena to benefit the local
track and running community in-
cluding youth, teens, adults, sen-
iors and the disabled who run
competitively or for fitness and
recreation.
RECOGNITION
Bridge Financial Group
Five associates of Bridge Fi-
nancial Group, a Staten Island-
based office of MetLife, have re-
cently earned MetLifes Leaders
level recognition an honor be-
stowed upon those who exemplify
the highest standards of personal
integrity, professionalism, and
customer service across the com-
pany. The associates from Bridge
Financial honored were James
Muro, Oscar Suarez, Peter Vitale,
on the job
please see JOB, page 24
Anderson
By DR. THEODORE STRANGE
Its the holiday season and its
cause for celebration with family,
friends and co-workers. Its also a
time for some of us to get off
track with health routines.
Temptation is everywhere: hol-
iday office parties and celebra-
tions with all the trimmings. So
its important to watch your food
intake this month. According to
the National Institute of Health,
holiday eating can result in an
extra pound or two every year,
which really adds up over the
years. These extra pounds can
lead to an obesity problem down
the road. We all know how hard it
is to lose weight, so try not to add
it on in the first place.
The holidays are also a time for
reflection. For some, they can
bring back memories of lost
loved ones and good times past. If
you suffer from depression,
please seek counseling and reach
out to someone. Another thing to
be aware of is Seasonal Affective
Disorder or SAD. SAD is a type of
depression that can be brought on
predominantly in the winter -
from lack of daylight and shorter
days during daylight savings.
Also, holiday blues are nothing to
ignore and nothing that alcohol
can correct.
While were on the subject of
alcohol, make sure to watch your
intake of eggnog and other alco-
holic beverages this season. If
youre going to a holiday office
party and youre going to drink,
plan ahead and get a ride; or
arrange for a cab.
If you really want to reward
your employees for all their hard
work this year, provide trans-
portation and make sure every-
one arrives alive! If you want to
give a gift to your office, be the
designated driver.
If youre looking for some ex-
pert advice on how to stay off the
naughty list, the best remedy for
all of the above is exercise. Just
because its colder out, doesnt
mean you shouldnt work out.
Bundle up or invest in some in-
door exercise equipment it will
pay for itself.
If youre going to be exercising
outside, be careful of ice on the
road, a twisted ankle can easily
sideline you. Also, with it being
darker earlier, be sure to wear
bright reflective clothing.
The most important thing I can
recommend for the holidays is to
relax. Its very easy to get caught
up with deadlines, shopping, and
family. Make sure youre manag-
ing your time and getting enough
rest. And most
importantlyhave fun!
A great way to de-stress is to
give back. Start a collection at
your office and pick a cause to
help take the burden off someone
else.
If you find your office is receiv-
ing a number of gift baskets and
holiday lunches, there are a num-
ber of places to donate to during
the holidays.
Have a happy, healthy and safe
holiday!
Theodore Strange is Staten Island
University Hospital associate chair-
man of medicine and vice president
of medical operations/South Site. He
may be reached at (718) 356-6500.
DECEMBER 2012 BUSINESS TRENDS 11
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Step away from the fruit cake
HEALTH-CARE TRENDS
StartUp! in 2013
The New York Public Library
with its sponsor, the Citi Founda-
tion, announced the New York
StartUP! 2013 Business Plan Com-
petition for New York-based start-
up entrepreneurs, with cash
prizes totaling more than $30,000.
Entrants gain practical in-
sights about starting and growing
a business, while learning about
the comprehensive small busi-
ness resources at NYPLs Science,
Industry and Business Library.
The competition is open to those
18 years of age or older who live
in Manhattan, the Bronx or Stat-
en Island and wish to start a busi-
ness in any of those boroughs.
For more information and to
enter, visit www.nypl.org/bizplan.
12 BUSINESS TRENDS DECEMBER 2012
irty chimneys - whether they serve oil or gas
furnaces, woodburning fireplaces or stoves -
can make holidays miserable instead of
merry. Oil and gas flues need regular
inspection to make sure deteriorated liners, dont
cause blockages that dump poisonous gases into
your house. Woodburning systems must have
creosote removed from chimney walls to prevent
the dangerous chimney fires that annually threaten
homes and lives. Keep your holidays merry. Call us,
your professional chimney sweeps, to clean, inspect
and maintain your chimney systems.
THE FIREBIRD SWEEP, INC.
Great Kills Box# 218 55 Nelson Ave Staten Island, NY
Phone 718-356-1747 www.rebirdsweep.com
Professional Chimney & Fireplace Contractors
H.l.C. Lic# 818125
S T A T E N I S L A N D
C H A P T E R
Don't make an ash of yourself!
Should you change your tax strategy?
By JOHN J. VENTO
As year-end approaches, in-
vestors typically consider a tax
strategy called harvesting capi-
tal losses. Theres an added wrin-
kle to this tax move this year. Due
to pending tax law changes, you
might try instead to reap more
capital gains than losses in 2012.
Thus, the usual strategy of har-
vesting losses could be turned up-
side down.
Heres a recap of the basic
rules. The capital gains and capi-
tal losses you realize during the
year are netted under complex
rules when you file your tax re-
turn.
A gain or loss is treated as
being long-term if youve held the
securities for more than one year.
For 2012, net long-term capital
gain is taxed at a maximum tax
rate of 15 percent (zero percent
for investors in the regular 10 per-
cent and 15 percent tax brackets).
If youre showing a net capital
gain on paper as year-end ap-
proaches, any capital losses you
realize will reduce the amount of
the taxable gain or offset it com-
pletely. An excess loss can then
offset up to $3,000 of highly taxed
ordinary income before any re-
mainder is carried over to next
year. However, the usual strategy
of harvesting losses is complicat-
ed this year by three key tax law
changes scheduled for 2013.
n The maximum tax rate for
net long-term capital gain will in-
crease to 20 percent (10 percent
for investors in the lower tax
brackets).
n Ordinary tax rates are going
up. For example, the top rates of
33 percent and 35 percent will in-
crease to 36 percent and 39.6 per-
cent, respectively.
n A special 3.8 percent
Medicare surtax will apply to the
lesser of net investment income
for the year or the amount by
which modified adjusted gross in-
come (MAGI) exceeds $250,000
($200,000 for single filers).
Barring any late legislation by
Congress, investors may be in-
clined to harvest capital gains in-
stead of losses at year-end. As a
result, you can benefit from the
favorable tax rates in effect for
2012. If youve already realized
short-term gains in 2012, you
might want to realize short-term
losses to offset those gains. But
dont use short-term losses to off-
set long-term gains, if you can
help it, because long-term gains
are taxed at a maximum rate of
only 15 percent in 2012.
Other considerations may
come into play. The best approach
is to do whats best for your situa-
tion. Contact a tax advisor for a
review of your year-end invest-
ment tax strategy.
John J. Vento is a certified public
accountant in private practice and
president of Comprehensive Wealth
Management, Ltd. He may be
reached at (718) 980-9000 or via
email at john@ventocpa.com.
14 BUSINESS TRENDS DECEMBER 2012
1140 Victory Blvd.
Staten Island, NY 10301
Tel: 718.370.3464
Fax: 718.370.3462
www.paulofinancialadvisors.com
Money Management
Retirement
Financial Consulting
Estate Planning
Become a
DOME SAVINGS
CLUB VENDOR
and reach thousands
of potential customers!
For more information, call
(718) 605-2500
www.domegroup.com
Dome Property Management - managers of
over 100 condo and homeowners association
communities - is now accepting vendors and
merchants to participate in the Dome Savings
Club, an "offer board" of discounted services
and products for the communities it serves.
Join national companies like Time Warner
Cable, Wells Fargo Home Mortgage and local
businesses like Jealan Fireplaces and The Pool
Therapist. To learn more, visit the Offer Board
at www.DomeGroup.com/dscOffers.
MONDAY
Bus. Outreach Ctr of SI/WBCLDC
Small Bus. Counseling
MWBE/BOC Capital: WBCLDC, 705
Forest Ave., 2nd Fl. By appointment
only. For info, call 718-816-4775.
Kiwanis Club of Richmond Co.:
LaFontana Restaurant, 2879 Amboy
Rd. 7 p.m. For info, call 718-420-
1966.
College of S.I., Small Bus. Dev. Ctr.
Business Counseling: CSI, 2800
Victory Blvd. 9 a.m. to 5 p.m. No
charge. For info, call the SBDC at
718-982-2560.
TUESDAY
Bus. Outreach Ctr of SI/WBCLDC
Small Bus. Counseling
MWBE/BOC Capital: WBCLDC, 705
Forest Ave., 2nd Fl. By appointment
only. For info, call 718-816-4775.
Direct120.com, Ultimate Think
Tank: Lorenzos, 1100 South Ave. For
info, visit www.direct120.com.
Kiwanis Club of South Shore:
LaFontana, 2879 Amboy Rd. 7:30
p.m. For info, call 718-370-2770.
SCORE Business Counseling: S.I.
Bank & Trust, 1550 Richmond Rd. 9
a.m. to noon. No appointment nec-
essary. No charge. For info, call 718-
727-1221.
Business Guild I of the S.I. Cham-
ber of Commerce: Hilton Garden
Inn, 1100 South Ave. 7:45 a.m. Mem-
bers and invited guests only. For
info, call Christina Fiorenza at 347-
581-5022.
Business Network Intl. (BNI) Net-
work Alliance Chapter: Z-One
Lounge, 1821 Richmond Ave. 7 to
8:30 a.m. For info, call Timothy
Houston at 718-981-8600.
Rotary Club Staten Island: LiGre-
cis Staten, 697 Forest Ave. 12:30 to
1:30 p.m. Members and guests wel-
come. For info, call 718-370-3140.
College of S.I., Small Bus. Dev. Ctr.
Business Counseling: Chamber of
Commerce, 130 Bay St. 9 a.m. No
charge. For info, call the SBDC at
718-982-2560.
College of S.I., Small Bus. Dev. Ctr.
Business Counseling: CSI, 2800
Victory Blvd. 9 a.m. to 5 p.m. No
charge. For info, call the SBDC at
718-982-2560.
WEDNESDAY
Bus. Outreach Ctr of SI/WBCLDC
Small Bus. Counseling
MWBE/BOC Capital: WBCLDC, 705
Forest Ave., 2nd Fl. By appointment
only. For info, call 718-816-4775.
Staten Island Business Council:
Lorenzos at Hilton Garden Inn, 1100
South Ave. 7 a.m. Members and
invited guests only. For info, call 347-
855-4488 or send an e-mail to
info@sibizcouncil.com.
Bucks Business Network: Hamp-
ton Inn, 1120 South Ave. 7:45 a.m.
For info, call 718-351-2557 or visit
www.sibucks.com.
Kiwanis Club of Brighton: Jodys
Club Forest, 372 Forest Ave. 7:30
p.m. For info, call 718-348-0505.
Kiwanis Club of North Central:
LiGrecis Staten, 697 Forest Ave.
7:30 p.m. For info, call Len Bosso at
347-592-1937.
Rotary Club of Gateway: The Lake
Club, 1150 Clove Rd. 7:15 p.m. For
info, call 718-447-1509.
SCORE Business Counseling:
Chamber of Commerce, 130 Bay St.
9 to 11:30 a.m. Appointment neces-
sary. No charge. For info, call 718-
727-1221.
E.L.I.T.E. (Executive, Leadership,
Interactive, Team, Effort) Net-
working Group: 1110 South Ave. 8
a.m. New members welcome. For
info, call 347-273-1375.
College of S.I., Small Bus. Dev. Ctr.
Business Counseling: CSI, 2800
Victory Blvd. 9 a.m. to 5 p.m. For
info, call 718-982-2560.
THURSDAY
Bus. Outreach Ctr of SI/WBCLDC
Small Bus. Counseling
MWBE/BOC Capital: WBCLDC, 705
Forest Ave., 2nd Fl. By appointment
only. For info, call 718-816-4775.
Kiwanis Club of Staten Island:
LiGrecis Staten, 697 Forest Ave.
7:30 p.m. For info, call 718-967-4345
or go to
kiwanisclubofstatenisland.com.
Rotary Club of South Shore: Mari-
na Grand, 141 Mansion Ave. 12:15 p.m.
For info, call 718-987-2061 or visit
southshorerotary.org.
Rotary Club Mid-Island: New Dako-
ta Diner, 921 Richmond Ave. 7:30 to
9:00 a.m. For info, call 718-981-
0700.
SCORE Business Counseling: SI
Bank & Trust, 1550 Richmond Rd. 9
a.m. to noon. No appointment nec-
essary. No charge. For info, call 718-
727-1221.
Rotary Club of North Shore: LiGre-
cis Staten, 697 Forest Ave. 7 p.m.
WEEKLY MEETINGS
please see MEETINGS, page 16
16 BUSINESS TRENDS DECEMBER 2012
We teach your home and business how to act -- whether you're there or not -- by installing
a Control4, one-touch automation system.
These are just some of the money-saving, convenient, safety-related actions that will happen automatically:
LIFE MADE EASY
With APB S.E.L.E.C.T. Automation
S ecurity & Cameras & Remote Monitoring
E nergy Monitoring & Management
L ighting Controls
E ntertainment (Home Theaters)
Computer Networks
T echnology of Tomorrow
Visit our showroom
(by appointment only)
APB Security Systems, Inc.
2047 Victory Boulevard
Staten Island, NY 10314
718-698-8244
SECURITY & SAVINGS
Upon leaving your home, thermostats are pre-programmed to
save heating and air conditioning costs. Lights will alternate at
night to simulate occupancy. All lights will go on if an alarm trig-
gers and a recorded message is blasted to a burglar. Upon re-
turning, selected lights will automatically light your home.
CONVENIENCE & SAVINGS
One button puts your home in vacation mode
(HVAC, Lighting, Power-Consumer Electronic De-
vices, etc. are programmed to save money). One
button activates all holiday lighting, and you may
heat your pool from your phone.
ENTERTAINMENT
One remote controls all audio and
video throughout your home from
a few televisions to a complete
home theater room.
ENERGY MONITORING &
MANAGEMENT
We let you monitor every circuit in
your home or business to help isolate
the waste and begin saving on elec-
tricity consumption.
NYS Dept of State Lic #12000034292
Control4 Authorized Dealer
Member NARI-HIC of
Staten Island and CEDIA
For info, call Chris Williams at 718-
442-9047.
Business Network Intl. (BNI) High
Achievers Chapter: Perkins Restau-
rant, 4370 Amboy Rd. 7:30 to 8:30
a.m. For info, call Timothy Houston
at 718-981-8600.
Business Network Intl. (BNI) High
Achievers Chapter: Perkins, 4370
Amboy Road. 7:30 to 8:30 a.m. For
info, call Timothy Houston at 718-
981-8600.
Business Guild II of the S.I. Cham-
ber of Commerce: Hilton Garden
Inn, 1100 South Ave. 7:45 to 8:45
a.m. Members and invited guests
only. For info, call Bob Williams at
718-356-1952.
Business Guild III of the SI Cham-
ber of Commerce: Hilton Garden
Inn, 1100 South Ave. 7:30 a.m. New
members welcome. Call Melody
Minkoff at 718-370-0040.
College of S.I., Small Bus. Dev. Ctr.
Business Counseling: CSI, 2800
Victory Blvd. 9 a.m. to 5 p.m. For
info, call 718-982-2560.
Community Emergency Response
Team (CERT): 7 p.m. For info. and
locations, call John Tidona at 718-
448-7160 or e-mail
portrichcert@yahoo.com.
FRIDAY
Bus. Outreach Ctr of SI/WBCLDC
Small Bus. Counseling
MWBE/BOC Capital: WBCLDC, 705
Forest Ave., 2nd Fl. By appointment
only. For info, call 718-816-4775.
SATURDAY
SCORE Business Counseling: St.
George Library, 5 Central Ave. 10
a.m. to noon. Appointment neces-
sary. No charge. For info, call 718-
442-8560.
SCORE Business Counseling: Rich-
mondtown Library, 200 Clarke Ave.
10 to 11:30 a.m. Appointment neces-
sary. For info, call 718-668-0413.
Weekly meetings
MEETINGS
Continued from page 14
Drop us a line
Email: news@sibiztrends.com
Northfield stock offering
Northfield Bancorp, Inc., the
proposed successor holding com-
pany for Northfield Bank, is com-
mencing its stock offering in con-
nection with the companys previ-
ously announced plans to become
a fully public company.
Northfield is offering for sale
the 61.1 percent ownership inter-
est in the company currently
owned by Northfield Bancorp,
MHC.
Based on an independent ap-
praisal of the estimated pro
forma market value of Northfield
as of Oct. 12, Northfield is offer-
ing 31,025,000 to 41,975,000 shares
of common stock at $10 per share.
Upon the completion of the of-
fering and the conversion, the
companys current stockholders
will have their existing shares ex-
changed for shares of new North-
field common stock at an ex-
change ratio of between 1.2240
and 1.6561 shares of Northfield
common stock for each share of
existing company stock. The
exact exchange ratio will be de-
termined immediately prior to
the closing of the transaction and
is primarily based on the number
of shares to be sold in the offer-
ing.
Cash will be paid in lieu of any
fractional shares resulting from
the exchange.
After the completion of the
conversion and offering, North-
field will be 100 percent owned by
public stockholders, and the Com-
pany and Northfield Bancorp,
MHC will each cease to exist.
The completion of the conver-
sion and offering is subject to,
among other things, the sale of a
minimum of 31,025,000 shares in
the offering, the receipt of all nec-
essary final regulatory approvals,
the receipt of the approval of the
members of Northfield Bancorp,
MHC (depositors of record of
Northfield Bank as of Nov. 6), and
the receipt of the approval of the
stockholders of record of the
Company as of Nov. 8.
May this season of beauty bring you happiness
To all our readers, advertisers, contributors and friends --
Tank you for your enthusiastic support and best wishes for
a healthy and prosperous new year!
18 BUSINESS TRENDS DECEMBER 2012
prehensive information on feder-
al and local assistance available
for both individuals and business-
es. Make sure to retain your
FEMA reference number after
registering.
6.) Register with Empire State
Development to stay informed
about all options available to busi-
nesses needing financial assis-
tance, loans, or grants in the
wake of the storm. Visit
www.esd.ny.gov for information,
or call their storm hotline, (855)
NYS-SANDY.
ESD is collecting information
on businesses impacted by Hurri-
cane Sandy. Visit
www.esd.ny.gov/sandyAssistance.a
sp?utm_source=SIEDC+Sub-
scribers&utm_campaign=ac7746c
cbb-annual&utm_medium=email to
fill out the form.
Applying for SBA
Disaster Relief Loans
The SBA provides low-interest,
long-term disaster loans to home-
owners, renters, non-farm busi-
nesses of all sizes and private,
nonprofit organizations to repair
or replace real estate, personal
property, machinery and equip-
ment, inventory and business as-
sets that have been damaged or
destroyed in a declared disaster
area. Call the Staten Island SBDC
Business Recovery Center at (718)
982-2560.
Applying for SBS, Biz Solution
Center and NYCEDC Loans
New York City, including the
New York City Department of
Small Business Services and The
New York City Economic Devel-
opment Corporation, is coordi-
nating a set of services to help
New York businesses in recover-
ing from the effects of Hurricane
Sandy. Below is an outline of
available assistance and how you
can access them.
Call the NYC Business Solu-
tions Staten Island Office at (718)
285-8391, or visit the website
www.nyc.gov/html/sbs/nycbiz/htm
l/home/home.shtml.
Relocation Information
Temporary Office Space
For aid with temporary office
space, business owners can reach
out to the following organiza-
tions:
n SIBOR: (718) 979-0007 or
www.sibor.com
n NYCEDC: Call 311 or visit
www.nycedc.com/donations
n The Staten Island Chamber
of Commerce: (718) 727-1900 or
www.sichamber.com
n The Staten Island Economic
Development Corporation: (718)
477-1400 or www.siedc.org
Alternative Funding
BOC Capital is offering loans
and free advisory services to com-
munity business throughout the
city. It offers loans for working
capital, repairs, machinery and
equipment, structured as term
loans, bridge loans or Reba-free
loans, with an interest-free grace
period to businesses impacted by
Hurricane Sandy.
BOC Capitals special mi-
croloans for business recovery
are between $500 and $10,000 for
the loss of perishable inventory
or other impacts due to power
outage and/or a lack of trans-
portation, as well as extended
business interruption, loss of
equipment or loss of durable in-
ventory. The loans are offered
with no interest for the first six
months, followed by 4 percent in-
terest thereafter, with a 1 percent
interest discount for ACH pay-
ments.
If you are in need of a loan or
assistance, call Nina Flores, busi-
ness development specialist at the
West Brighton LDC and Staten Is-
land BOC, at (718) 816-4775 or
nina@westbrightonldc.com.
Architectural Consultations
Homeowners with red or yel-
low carded homes can get free ar-
chitectural consultations. Bor-
ough President James P. Moli-
naro and Council Members
James Oddo and Vincent Ignizio
are offering the free consultations
in cooperation with the Staten Is-
land chapter of the American In-
stitute of Architects.
To get started, visit Room G12
in the Topographical Department
of the Borough Presidents Office,
send an e-mail to
siquikstart@statenislandusa.com,
or call (718) 816-2000.
National Grid Emergency
Economic and Community
Redevelopment Program
National Grid launched a $30
million aid program specifically
to assist its hardest hit gas cus-
tomers rebuild and reconnect to
the gas network. Its a three-tier
program, with Tier 3 dedicated to
businesses, designed to comple-
ment funding allocated to com-
munities and businesses through
federal, state and city programs,
insurance or other emergency
sources. National Grid will be
working with HeartShare Human
Services of New York, a nonprofit
human services agency, to bring
the program benefits to the affect-
ed communities.
n Tier 3: Provides emergency
grants of up to $250,000 to com-
mercial, industrial and multi-
family housing customers in the
most heavily impacted areas, to
help offset the costs of recon-
structing buildings and restoring
business activity. Program funds
can be used for energy infrastruc-
ture repair and/or replacement,
construction, renovation and re-
habilitation of eligible buildings.
Customer applications must be
reviewed and endorsed by a state,
regional or local economic devel-
opment agency that is familiar
with both the customers applica-
tion and National Grids program
requirements.
The company has been and will
continue to contact customers
who might be eligible for Tier 3,
and additional information can
be obtained online at the website
www.nationalgrid.com.
New York City Matching Grants
Mayor Michael R. Bloomberg
announced a new program that
will make available $5.5 million in
matching grants for New York
City businesses most impacted by
Hurricane Sandy. This grant pro-
gram will be administered by the
New York Business Development
Corporation and was developed
in collaboration with the Citys
Economic Development Corpora-
tion and Department of Small
Business Services. The matching
grants are designed to provide ad-
ditional financial assistance for
local businesses already seeking
low-interest loans through the
citys existing Emergency Loan
Fund.
The mayor also announced
that, in addition to the $10 million
Emergency Loan Fund launched
by the city and Goldman Sachs
immediately following the storm,
an additional $5 million has been
committed to the loan fund by a
consortium of New York finan-
cial institutions through the New
York Bankers Association, bring-
ing the total amount of loans,
grants, and other financial assis-
tance available to businesses
most affected to more than $45
million.
Businesses that have already
begun the process of applying for
a loan will be eligible to receive
grants retroactively.
For more information or to
apply, businesses can call 311 or
go to www.nyc.gov/nycbusiness.
Free Mediation
New York Center for Interper-
sonal Development is offering
free mediation services to victims
of Hurricane Sandy on Staten Is-
land.
Mediation is a voluntary
process that enables persons in
conflict to discuss their dispute
with a trained mediator who will
assist the parties in reaching a
mutually acceptable resolution.
NYCIDs services are also avail-
able to Hurricane Sandy Relief
service providers, as mediation
can be an effective tool to resolve
workplace or organizational dis-
putes.
Call (718) 947-4037 or visit
www.nycid.org for more informa-
tion.
Mobile Legal Aid
State Sen. Andrew Lanza is
partnering with the New York
Legal Assistance Group to bring a
mobile legal aid disaster relief
program to Staten Island to help
victims of the storm deal with a
range of legal issues. Lanza se-
cured state funding for NYLAGs
Mobile Legal Help Center a ve-
hicle staffed with lawyers and
equipped with private meeting
rooms and technology inside,
functioning as an office.
Lanza has arranged for
NYLAGs legal aid disaster relief
team to be located at the following
location on Staten Island:
nWednesday, Dec. 12
2271 Hylan Blvd.
10 a.m. 4 p.m.
Space is limited, and an ap-
pointment is required.
For more information or to
make an appointment, call (718)
984-4073.
Need relief from Sandy? Here are resources
RESOURCES
Continued from page 1
Important Organization Contact Information
FEDERAL
The Federal Emergency Management Agency: (800) 621-3362;
www.disasterassistance.gov
The U.S. Small Business Administration: (800)-659-2955 or (404)-
331-0333
The U.S. Chamber of Commerce: (888)-MY-BIZ-HELP
The American Red Cross: (800)-RED-CROSS
STATE
Empire State Development: (855)-NYS-SANDY
New York State Department of Labor: (917) 493-7200
New York State Department of Finance: (800) 339-1759
CITY
The New York City Office of Emergency Management: 311
New York City Business Solutions: (718) 285-8391
New York City Economic Development Corporation: 311
STATEN ISLAND
The Office of the Borough President: (718)-816-2000
Staten Island Chamber of Commerce: (718)-727-1900
Staten Island Economic Development Corporation: (718)-477-1400
Staten Island Small Business Development Center: (718)-982-2560
20 BUSINESS TRENDS DECEMBER 2012
By TOM SCARANGELLO
Every morning since Oct. 29, I
wake up from my three or four
hours of restless sleep to realize I
still live in post-Sandy Staten Is-
land. Its like waking up from
what you are convinced has to be
a nightmare only to realize that,
while its a bad dream, its a bad
dream come true.
Im still struck by the fact that
for some it was a non-event, and
for others they lost everything
they owned. For some businesses,
it has created a boom in business
and for others it has wiped them
out. I got a taste of both worlds.
While I live five blocks above
Hylan Boulevard, the water came
within a block of my home. I got
lucky it stopped there. Yes, its lu-
nacy that water came four blocks
above Hylan Boulevard. My busi-
ness was not so lucky as we suf-
fered displacement from our of-
fices, loss of 10 trucks, our sheet
metal shop and thousands in
equipment and tools. I wont bore
you with the details of how effec-
tively insurance companies can
produce fine print to deny just
about any claim you suffer, as its
an old and tired and frustratingly
consistent story.
So now what? We dig out! We
operate from temporary facilities
and do our best to provide great
service to our customers in spite
of the increased obstacles. And
many of our customers have had
their own damages and are in
dire need of help to make it possi-
ble to get back in their homes and
businesses, so we need to be there
for them.
And we call on our friends to
help and we figure out we have
some pretty good friends.
Whether it be Doreen lending us
a truck, Chris setting up a tempo-
rary phone system, Glen helping
us demo our offices, Dan offering
us temporary furniture just to get
by or all the other offers I could
not take advantage of, I have to
say I appreciated every single
one. Not to mention having 20
friends showing up early on a
Sunday morning to help clean out
our offices and move furniture
and help us get started with the
rebuilding process.
We also had to lean hard on our
employees to work late every
night and every Saturday and
Sunday in an effort to help our fel-
low Sandy victims get back in
their homes again. Our staff
steps up, too, because they see the
devastation firsthand and under-
stand how difficult it is for their
fellow community members who
lost so much.
For those who were lucky
enough to come through this with
just a few days of no power and
minimal damage, you need to
imagine what it is like for those
who lost their homes, their per-
sonal belongings, their cars, their
offices and basically had their lit-
tle corner of the world literally
washed away.
That understanding will in-
spire all of us to do what we can
for each other because, while it
will never be the same in our
shoreline community, we do need
to move forward. We need to re-
build what we have lost, and we
need to rely on the community as
a whole to help those hit hardest
by this tragedy. Do your part.
Tom Scarangello, a principal with
Scaran Heating, Air Conditioning and
Plumbing, is chair of the Small Busi-
ness Committee of the Staten Island
Chamber of Commerce.
Please wake
me up
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22 BUSINESS TRENDS DECEMBER 2012
around the island
Special to Business Trends
Staff from Applebees Neighborhood Grill and Bar volunteered for the
Detective Russel Timoshenko Memorial Motorcycle Ride. The fourth
annual event was held in memory of the slain NY Police Department
member and motorcycle enthusiast. The employees provided break-
fast from Applebees. They are, from left, Alexa Perrone, Katherine
Marasco, Nicole Mondella, Alyssa Goldberg, Kristina Zakarya, Lind-
say Batchelor and Nick Duggan with Dexter.
Special to Business Trends
The Nicotra Group treated each of its tenants at the Corporate Park
of Staten Island to a free frozen yogurt at the Commons Cafe during
the companys annual Tenant Appreciation Days. Pictured, from left,
are Richard and Lois Nicotra with Liz Braun, Ann Lubrano and Oleg
Rabinovich of the St. Pauls School of Nursing.
Special to Business Trends
The Protectors of Pine Oak Woods presented a check in the amount of $12,000 towards the purchase of
Pouch Camp for preservation to the Trust for Public Land. Pictured, from left, are Dominick Durso, Chuck
Perry, Ellen Pratt, Mark Matsil, Cliff Hagen, Elaine Croteau, Jacqueline Perine and Mary and Tom Mc-
Gloin.
Special to Business Trends
The Staten Island Board of Realtors donated $10,000 for new classroom space at the Staten Island Zoo.
Joining in a ribbon cutting ceremony to open the new space is Ken Mitchell, executive director of the
Zoo, officials from the Staten Island Board of Realtors, and a kindergarten class from PS 78 and their
teachers.
Special to Business Trends
Northfield Bank Foundation presented a check for $30,850 to Richmond University Medical Center to
support its Emergency Department. From left are Michael Breslin of RUMC, Diane Senerchia and Susan
Lamberti of the Northfield Bank Foundation, and Kathryn Rooney, chair of the RUMC Board of Trustees.
DECEMBER 2012 BUSINESS TRENDS 23
around the island
Special to Business Trends
Katia Gordon of Con Edisons Staten Island Public Affairs poses with St. George Theatres 2012 Summer
Education Outreach participants. The program is an annual out-of-school time program at the theatre
for boys and girls aged 9 to 18. It consists of 10 sequential, full-day dance/theatre/literacy workshops of-
fered free of charge to students. Con Edison provided funding that was used to pay for outside profes-
sional service fees, program supplies and educational materials.
Special to Business Trends
Members of Staten Island Rotary continued their annual tradition of volunteering at the Richmond Coun-
ty Fair. Pictured, from left, are: (standing) Rosemarie Scampas of Inform Business, Gladys Schweiger of
the Alzheimers Foundation of SI, Rheannon Loffredo, MaryLee Montalvo of MLM Public Relations, Jerry
Amerosi of Gold Mine Jewelers, and Ron Victorio; and (kneeling) Philip Victorio and Mary Jane OConnell.
STEVE WHITE/Business Trends
Standup comics Chris Rock and Louis CK appeared at the St. George
Theatre to raise money for Staten Islanders affected by Hurricane
Sandy. All proceeds will be donated to the Project Hospitality Staten
Island Hurricane Relief Fund.
Special to Business Trends
The Staten Island Museum received continued support for its out-
reach initiative for local students. Donors included MetLife Founda-
tion ($20,000), Target ($20,000), Barker Welfare Foundation
($12,500), Northfield Bank Foundation ($7,500), TD Bank Charitable
Foundation ($2,500), the Office of City Councilwoman Debi Rose
($8,000) and the NYC Department of Cultural Affairs. The initiative,
which has been running since 1987, offers free and reduced rate mu-
seum education classes to about 15,000 school children each year,
who would otherwise be unable to participate. Pictured, Museum
President Elizabeth Egbert (left) receives a check from Northfield
Bank Foundation Executive Director Diane Senerchia.
24 BUSINESS TRENDS DECEMBER 2012
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Drop us a line
Email: news@sibiztrends.com
John Ross and Carl Santelmo.
Muro is a graduate of St.
Johns University and has worked
in the financial services industry
for more than 20 years. He holds
the Chartered Life Underwriter
designation, the Chartered Finan-
cial Consultant designation and a
Masters of Science in financial
services from the American Col-
lege. Among his accomplish-
ments, Muro is a lifetime member
of The Million Dollar Round
Table. He is an active member of
The Financial Planning Associa-
tion, the New Jersey Association
of Insurance and Financial Advi-
sors and The Society of Financial
Service Professionals.
Suarez is a graduate of St.
Johns University and is regis-
tered as an Investment Advisor
Representative. He is an active
member of the St. Johns Univer-
sity Alumni Association and the
Staten Island Chamber of Com-
merce. In addition, Suarez is a
member of the National Associa-
tion of Insurance and Financial
Advisors.
Vitale has been honored at
Leaders Conference eight times
and is registered as an Invest-
ment Advisor Representative. He
is a member of the Million Dollar
Round Table and has 17 years of
financial services industry expe-
rience.
Ross is a graduate of Elizabeth
Seton University with an AAS in
business and economics. Ross has
29 years of industry experience,
the past 21 years spent with
MetLife. In addition to his desig-
nations as Chartered Financial
Consultant and a Life Under-
writer Training Council Fellow,
Ross has been recognized for
achieving MetLife Presidents
Conference, Leaders Conference
and the Million Dollar Round
Table several times. He is a mem-
On
the Job
JOB
Continued from page 10
please see JOB, page 25
DECEMBER 2012 BUSINESS TRENDS 25
Drop us a line
Email: news@sibiztrends.com
ber of the National Association of
Insurance and Financial Advi-
sors, the Million Dollar Round
Table and the Society of Finan-
cial Planners.
Santelmo is a graduate of New
York City Community College
and has worked in the financial
services industry for 30 years. In
addition to qualifying for
Leaders Conference 17 times,
Carl has achieved the prestigious
level of Presidents Conference
eight times, earning him lifetime
membership into this select
group. Santelmo holds the Life
Underwriting Training Council
Fellow designation and is a mem-
ber of The Million Dollar Round
Table.
NEW OFFICE
Marco Wealth Strategies Group
Marco Wealth Strategies
Group, Inc., a wealth advisory
practice working predominantly
with small business owners and
their unique financial planning
needs, announced the opening of
an office at 114 Seguine Ave. This
is the companys second office on
Staten Island.
Marco Wealth Strategies
Group focuses on assisting clients
in creating, preserving, and
transferring wealth tax-efficient-
ly during their lives and the es-
tate settlement process.
ANTHONY ONTIVEROS
Time Warner Cable
Time Warner Cable has named
Anthony Ontiveros as area vice
president for Northern Manhat-
tan, Staten Island, Mt. Vernon
and New Jersey. Ontiveros recent-
ly joined the company from RCN,
with more than 30 years of indus-
try experience. Area vice presi-
dents are responsible for the com-
plete customer experience within
their area, including customer
service, store and payment center
operations, technical operations
and the maintenance of the com-
panys plant. This operational
structure empowers leaders and
their teams to quickly identify
and correct network or service is-
sues that are unique to their terri-
tories.
BETSY WYNTER
Avon Products, Inc.
Avon Products, Inc. announced
that Staten Island businessperson
Betsy Wynter has been recog-
nized among the beauty compa-
nys best sales managers in the
U.S. and inducted into Avons
prestigious Circle of Excellence.
In recognition of this achieve-
ment, the company awarded Wyn-
ter a trip to Istanbul, Turkey, to
celebrate with other Avon sales
management superstars.
The Circle of Excellence is an
elite distinction at Avon, awarded
to the top 10 percent of District
Sales Managers with the largest
sales increase.
Avon, is a global beauty compa-
ny with more than $11 billion in
annual revenue. As the worlds
largest direct seller, Avon markets
to women in more than 100 coun-
tries through approximately 6.4
million active independent Avon
Sales Representatives.
JOSEPH J. DEPAOLO
Signature Bank
Signature Bank announced
that its President and Chief Exec-
utive Officer, Joseph J. DePaolo,
was named executive of the year
in the accounting, banking and fi-
nancial services category of the
10th Annual American Business
Awards. This resulted in DePaolo
earning the gold Stevie Award for
that category.
All organizations operating in
the U.S. are eligible to submit en-
tries to the American Business
Awards. This year, more than
3,000 entries from companies of
all sizes and in virtually every in-
dustry were submitted for consid-
eration across more than 100 cate-
gories.
Stevie Awards are conferred in
four programs: The American
Business Awards, The Interna-
tional Business Awards, the Ste-
vie Awards for Women in Busi-
ness, and the Stevie Awards for
Sales & Customer Service. Honor-
ing organizations of all types and
On the Job
JOB
Continued from page 24
please see JOB, page 28
All the electrical wiring had to be
pulled out. It looked as if a fire
had hit. Damage like this, from
just water, seemed unfathomable.
Now, only six months after a
complete renovation, Petrone is
struggling to find help to re-build
what her daughter calls the bro-
ken store.
It didnt occur to us that it
would hit Hylan Boulevard, that
it would hit in the store, she said.
On Monday night, I was comfort-
ing people who were worried
about their homes, and on Tues-
day, I was the one with nothing
left.
It not just a business. The
people who worked for me had be-
come my family. These customers
had become friends. It is so heart-
breaking. It not only picked up
my store, it picked up my life and
threw it.
Petrone didnt have flood insur-
ance for Not Just Bagels, so her
insurance company said they
couldnt do anything for her. Even
though there was wind damage to
her store, the insurance company
told her that it is inconsequential
because of the water damage.
The Federal Emergency Man-
agement Agency doesnt help
businesses, so Petrones only op-
tion would be to turn to low-inter-
est loans, such as those provided
by the Small Business Adminis-
tration.
Doing so wouldnt be a sound
financial decision, she said, and
so instead shes forced to figure
out other options.
Im petrified. Im scared, she
said. There are people in the
community that want to help, and
I love that.
But there isnt much friends
and family can do for her. Petrone
needed a hazmat team to clean
the store, and what she needs now
is equipment, money and finan-
cial support.
A similar story
Just blocks down Hylan Boule-
vard, Phil Bellino is experiencing
a similar situation. Gibraltar
Transmissions, his 31-year-old,
family-run automotive business,
has been in its current location
for 13 years, and never could he
have imagined such water dam-
age. He, too, didnt have flood in-
surance, so when the combina-
tion of sea water and rain filled
his building with water and de-
stroyed everything that wasnt
stored seven feet off the ground,
he was left to pick up the pieces
himself.
Office desks, computers, elec-
trical equipment, tools, motors,
air compressors it was all gone.
The buildings electrical had to be
completely re-wired. Their
phones, light switches and alarm
systems were ruined. An incalcu-
lable amount of inventory was
rusted.
Like Petrone, Bellinos insur-
ance company didnt cover any of
the damage, deeming the loss in-
side the shop due to a flood. They
wouldnt offer business interrup-
tion coverage, even though his
shop was closed for three weeks,
because, again, it was deemed to
be caused by a flood.
Whats ironic, he said, is that
his insurance did cover approxi-
mately 20 of his customers cars
that were parked in his lot, and
even if he had flood insurance, it
wouldnt have replaced all the
damage.
The insurance companies de-
cided they didnt want to help us,
Bellino said.
FEMA similarly didnt offer
him any help, and while SBA
loans were available, the applica-
tion process is too long and cum-
bersome, and requires him to
leverage his home.
Aside from the shop itself,
there are still ongoing issues with
sewers behind the building. Belli-
no said he was hoping the city
would send someone in to help,
but he hasnt been able to find the
correct agency to handle the
problem.
So, instead of clean streets, a
pile of mud and muck has settled
in a four-to-five block radius from
his shop, with no apparent help in
sight.
Theres no easy access to
help, he said.
We will rebuild
The decision that we made
from the very first day is that
were going to rebuild the shop,
Bellino said. Im responsible for
26 BUSINESS TRENDS DECEMBER 2012
Were not defeated
SANDY
Continued from page 1
please see SANDY, page 30
28 BUSINESS TRENDS DECEMBER 2012
Drop us a line
Email: news@sibiztrends.com
sizes and the people behind them,
the Stevies recognize outstanding
performances in the workplace
worldwide. Learn more about the
Stevie Awards at www.ste-
vieawards.com.
DR. FRED NAIDER
The City University of New York
The Board of Trustees of The
City University of New York has
named Distinguished Professor
Dr. Fred Naider as interim
provost/senior vice president for
academic affairs at the College of
Staten Island.
Naider holds a BChE and an
MS in chemical engineering from
Cornell University and a PhD in
polymer chemistry from the Poly-
technic Institute. After a two-year
postdoctoral experience at the
Weizmann Institute of Science,
he began a long and distin-
guished career at CSI when he
joined the faculty of the Chem-
istry Department of Richmond
College in 1973. Today, Naiders
laboratory continues to be an ac-
tive research site with undergrad-
uates, PhD students, and postdoc-
toral fellows working side by side.
During his time at CSI, Naider
has served as chair of the Chem-
istry Department, acting dean of
science and technology, and on
numerous College and University
committees including the Chem-
istry Department Personal and
Budget Committee, as well as the
Appointments Committee, Pro-
motions Committee, the Com-
mencement Committee and
CUNY Distinguished Professor
Review Committees. He also was
co-chair of the Chemistry Depart-
ment Safety Committee and
chairs the CSI Pre-Medical Advi-
sory Committee. He has been in-
volved in many search commit-
tees for faculty and administra-
tors at CSI and co-chaired the Col-
leges Resource Budget Allocation
Committee in the spring of 2012.
On
the Job
JOB
Continued from page 25
Here's a revenue-boosting
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Decades-old Dome Property Man-
agement, one of the largest and
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number of vendors and mer-
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The newly introduced Dome
Savings Club gives businesses the
opportunity to expand their cus-
tomer bases for free. Theres
absolutely no catch: You simply
agree to provide an attractive dis-
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Dome Savings Clubs Offer
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nominal one-time set-up fee,
which includes a place on the
clubs online Offer Board, is the
only cost. This is a winning situ-
ation for everyone involved, said
Michael Motelson, president of
Dome Property Management.
ALL PARTIES BENEFIT
Here's why:
(1) The businesses in the Dome
Savings Club may incorporate
marketing incentives that work
best for them, such as dollars-off
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free gifts or services, or other
strategies that have successfully
worked for them in the past. They
will enjoy a huge audience com-
prised of well over 10,000 potential
customers at over 100 Dome-man-
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included in the clubs online mar-
keting efforts.
(2) Homeowners and communities
under Domes management bene-
fit from the dollars they save on
top-quality products and services.
(3) Dome Property Management,
notably Staten Islands premier
property management company,
benefits from directly interacting
with the business community and
providing a greatly appreciated
advantage to the many condo com-
munities it services.
Founded in 1987, Dome Proper-
ty Management manages over 100
condominium and homeowners
association communities, mostly
on Staten Island, and is the
biggest such operation in the bor-
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es to many types of properties and
complexes, from under 10 to more
than 500 units, and includes many
building types and individually
owned homes. For now, the Dome
Savings Club is being marketed
solely to its Staten Island condo
communities.
DISTINGUISHED
MEMBERS
Time Warner Cable was the first
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offer to supply participating
condo residents a savings of more
than $60 per month with bulk-rate
pricing. Additional members
include national companies, such
as Wells Fargo Home Mortgage,
and reputable local merchants,
such as Jealan Fireplaces. Even
Dome itself has joined in by offer-
ing preferred pricing and
enhanced services to the residents
of participating communities.
Now that the word is out, it is
likely representatives of the auto-
motive, banking, medical, finan-
cial and restaurant industries will
soon come on board. Dome should
also expect to hear from numer-
ous home-services businesses,
such as landscaping, contracting,
plumbing, electrical, woodwork-
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product suppliers, and others.
Given the assortment of com-
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said Enid Motelson, senior vice
president of Dome Property Man-
agement.
SOLID REPUTATION
IS A MUST
If you are interested in participat-
ing in the Dome Savings Club as a
merchant or vendor, be aware that
not every business will qualify.
Only businesses with a stellar
reputation for product, customer-
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By simply providing a discount to
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economic times, quality mer-
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dors can strengthen the loyalty of
their existing customers and
attract and build relationships
with new prospects.
For additional information,
Dome Property
Management may be reached at
718-605-2500,
e-mail at DomeProp@
DomeGroup.com, and
visited online
at www.DomeGroup.com. The
Dome Savings Clubs Offer
Board can be found at
www.DomeGroup.com/dscOffers.
The company is headquartered at
109 Winant Place,
Staten Island, NY 10309.
Current Participants:
Dome Savings Club connects businesses
to thousands of potential customers for free
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30 BUSINESS TRENDS DECEMBER 2012
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families here. The best option,
after all was considered, was to
re-build it.
Without government or insur-
ance support, Bellino turned to
his workers for help. Instead of
laying off his five employees, he
took them off automotive work
which was no longer available
and put them on construction
duty, re-building the shop with
their own hands.
My crew is phenomenal, he
said. They came in six days a
week to do what we had to do
here.
He also received tremendous
support from friends and family
who stopped by to chip in howev-
er they could from buying lunch
to donating sheet rock needed for
construction to putting up walls
and painting. But even though his
influx of cash had ceased, the
bills did not. Luckily for Gibral-
tar, help came in the form of a
credit line at Sovereign Bank in
Dongan Hills.
Every day, you find something
else that you need, he said. You
think you have a list and you have
it covered, but then you find an-
other machine that needs to be re-
placed. You need to have access to
money.
Down the street, Petrone put
up a sign that says Not Just
Bagels: Well be back.
Right now, were rebuilding. I
have no choice, she said. This is
my home. I will make it bigger
and better.
Theres not a clear path to how,
exactly, that will get done, but
Petrone is dedicated to making it
happen. Her accountant has been
researching loans and relief pro-
grams, but has been unable to
make any progress. For the appli-
cations she has completed, she
hasnt even received a response,
three weeks after she sent them
in.
The problem, she said, is that
she doesnt have the time to take
an entire day to figure out the
processes, which she says are
virtually impossible to apply
for, leaving her frustrated and
confused.
Wheres my help? I pay my
taxes. I have been an upstanding
citizen since the day I was born.
Wheres my help when I need it?
she asked.
Petrone said the community
has been very sympathetic, and
even though not everyone has
been able to help, they have been
more than willing to refer her to
someone who can. But despite the
support, she feels like shes stuck
in a never-ending cycle of dead
ends.
Small businesses are not self-
sufficient. We need help. We cant
just help ourselves, she said.
Were all in the same boat. If Im
going through this, there are so
many others going through this,
too.
Were doing what we can do
on our own at this point. Thats
what we are: Were on our own.
Gibraltar Transmissions
opened for business on a limited
basis late last month, and while
thats a positive for his company,
Bellino is trying to remain
grounded with his expectations.
Short term, were in survival
mode. We dont know what our
business is going to be for the
next six months, he said. Long
term, if we get past the first six
months, then well be back bigger
and better than ever.
In addition to searching for
new forms of aid, Bellino is hav-
ing professionals look over the
language of his insurance con-
tracts to see if there are any out-
lets for him.
He expects that, over the next
month, as the recovery starts to
stabilize more, other business
owners in Staten Island will do
the same.
Were not going to give up, he
said. Were just recovering - all
of us.
The fight is not about money,
though; its about services city
trucks to clean out sewer systems
and sludge on their property, for
example. Homeowners got quick-
er relief from the storm, and
rightfully so, he said, but busi-
nesses dont need money like
homeowners do; they just need
services.
Petrone agrees. She says there
has been so much camaraderie
among the Staten Island business
community and residents as a
whole that has outweighed all the
bad thats out there. Its touching,
she says, and shows that the com-
munity can pull together as a peo-
ple and get through this together.
Were strong, she said.
Were not defeated, and we will
be OK.
Hurricane Sandy recovery
SANDY
Continued from page 26
Develop, operate and maintain
the Islands first incubator space
NYC Economic Development
Corp. is seeking companies to de-
velop, operate and maintain the
first incubator space in Staten Is-
land.
Respondents are encouraged to
submit proposals for incubators
that will support freelancers and
entrepreneurs and/or small busi-
nesses in the technology, new
media, services, art/cultural and
culinary industries and other
business sectors. Funding may be
available to help cover incubator
start-up costs and operating ex-
penses.
For complete information and
to download the Request for Pro-
posal form, visit www.nycedc.com.
Responses are due on Wednesday,
Dec. 19.
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