Baljeet kaur samra / OUGD301 / DESIGN PRACTICE 3 /

01/05
BRIEF
To create a visual identity and brand for upcoming photographer Ella Ruth with a
focus on print based design as well as online platforms such as blogs and websites.
CONCEPT
Create an identity that is representative of Ella and her personality but also
compliments her style of photography without overpowering her work with a focus
on keeping the overall look quite contemporary using just a typographic based logo
that works on its own and with photographs.
dELIVERABLES
100 x Portrait Double sided matte business cards / 100 x Landscape Double sided
matte business cards / Printed Portfolio / Website Proposal.
BRIEF 1 / ELLA RUTH PHOTOGRAPHY
Baljeet kaur samra / OUGD301 / DESIGN PRACTICE 3 /
02/05
/ BRANDING
Ella already had a clear image in her mind of what type of logo would suit her
practice but working together we were able to develop her ideas into something
that is more refned and works across a range of print and screen based outcomes.
LOGO
The logo needed to be quite simple yet have enough character to work with her
photography without overpowering her work too much. The logo was made with a
typeface that was available in a range of different weights.
BRIEF 1 / ELLA RUTH PHOTOGRAPHY
Font Family : Lato
Lato Hairline
Lato Hairline Italic
Lato Light
Lato Light Italic
Lato Regular
Lato Italic
Lato Bold
Lato Bold italic
Lato Black
Lato Black Italic
Lato Black
Lato Light
LATOBLACK
LATOLIGHT
Logo Lato Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789
Lato Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789
Details - Ella Ruth
Typeface - Lato Black / Tracking : 28
Details - Photography
Typeface - Lato Light / Tracking : 50
Final Logo
Colours
Working with a typeface that still appeared to be quite subtle whilst it was
uppercase so it didnt overpower or dominate any of the photographs. Choosing to
keep the logo either black,, white or grey rather than a range of colours so it doesnt
clash and can be changed according to the photograph it needs to work with.
03/05
FORMAT
As Ella works with both portrait and landscape photography it made sense to
produce two sets of cards so that the layout worked well on both sides. Also
ensured there was atleast 2 copies of each design.
BUSINESS Cards
We came to the decision that the cards should be produced from moo.com as it
easily gives the option to have multiple designs which was ideal as it allowed Ella to
showcase a range of her photographs.
Specification
100 x Landscape / Portrait Double sided matte business cards
32 Landscape Images / 18 Portrait Images
84mm x 55mm + 4mm bleed
350gsm Matte Laminated Stock
Baljeet kaur samra / OUGD301 / DESIGN PRACTICE 3 /
BRIEF 1 / ELLA RUTH PHOTOGRAPHY
04/05
PDF PORTFOLIO
As not all potential clients need to a physical copy the portfolio, me and Ella decided
it would also be appropriate to design a PDF portfolio that could be uploaded to
issuu with the link included in email footers for people to access or, the PDF emailed
to individual clients.
Stationery
Producing letterheads, compliments slips, invoices and model release forms which
all have different photographs on the reverse side, but also come with the option of
just being grey on the reverse. Each item has a range of 3 photographs that can be
used on the reverse side.
printed portfolio
A 12 page A5 sized printed portfolio to be sent out to potential clients with a range
of 6 postacrds and a business cards packed in a clear cellephane bag. Choosing a
product that was easy to create and not to large so that it is more economical to
post. Portfolio to be updated bi-monthly.
Baljeet kaur samra / OUGD301 / DESIGN PRACTICE 3 /
BRIEF 1 / ELLA RUTH PHOTOGRAPHY
05/05
PROPOSAL
As it stands this is a proposal for the website which is something that I will look to
work on at a later stage. A domain name and hosting has already being purchased
which currently has a holding page letting visitors knowthat there will be a new
website soon.
Website
A 4 page website with an about, contact, portfolio and home page. Portfolio to be
viewed using lightbox, making it easier to look through photographs after having
clicked on a specifc thumbnail. Homepage consists of an image that fades and
changes every 3 seconds.
Concept
The idea behind the proposed website is to ensure that it is easy to navigate and
really focuses on the photography without being too distracting. Keeping a central
layout to match the printed stationery but using a white background insread of grey
with the logo being grey.
Baljeet kaur samra / OUGD301 / DESIGN PRACTICE 3 /
BRIEF 1 / ELLA RUTH PHOTOGRAPHY
Home Portfolio About Contact
>>
> >
Home Portfolio About Contact
>>
> >
Home Portfolio About Contact
>>
> >
Home Portfolio About Contact
Im Ella Ruth, a creative freelance photographer
up for all kinds of photography adventures! Im
bosed ocross Shrewsbury, LeicesIer &Shefeld
but of course happy to venture further. Drop me
an email or give me a call to book your shoot.
Home Portfolio About Contact Home Portfolio About Contact
>>
> >
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Home Portfolio About Contact
>>
> >
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Home Portfolio About Contact
To get in touch you can drop me an email:
ella_ruth_c@hotmail.co.uk
or call me on:
+44 (0) 7969281635
Baljeet kaur samra / OUGD301 / DESIGN PRACTICE 3 /
01/04
BRIEF
A research based investigation of branding and identity with a focus on fnding out
what alternative career Graphic Designers &Illustrators would consider.
CONCEPT
The whole focus of this brief was to be able to get in touch with designers and
studios that I am interested in to fnd out about their alternative career and produce
a range of prints that could be sent out to each individual with a focus on developing
a project that has a focus on branding and identity.
DELIVERABLES
24 individual Identities / Individual A3 Print / A3 Generic Print / Printed Publication
BRIEF 2 / Alternative Careers
Baljeet kaur samra / OUGD301 / DESIGN PRACTICE 3 /
02/04
FORMAT
Producing A3 format prints as each designer will then recieve their individual print
a long with a print that includes all 24 branded identities,
Branding & Identity
Working on creating a visual identity for each designer according to their chosen
career choice. Chose to work with just black rather than full colour as it works
better like this aesthetically.
Careers
Chose to develop a total of 24 visual identities (Including my own) from all of the
reserach I had gathered according to the designers who had got back in touch with
me in a set amount of time.
BRIEF 2 / Alternative Careers
Architect
GREIG ANDERSON
EFFEKTIVE
Artist
JOE GILMORE
QUBIK
Astronaut
MICHAEL C PLACE
BUILD
Waste disposal services (Bin man)
PHIL MCDONALD
Builder
ANDY LODGE
Butcher
ALEX ATKINSON
THE CONSULT
Chef
MARTIN FARRAR- SMITH
MANIFEST COMMUNICATIONS
Childrens musical entertainer
MARK HOWE
Demolition Man
MR BINGO
Doctor
JOHN WATTERS
Dog Stylist
AMBER SMITH
Dog Walker
MATT TOMLIN
WORK DESIGN
Film Maker
STEFAN SAGMEISTER
SAGMEISTER & WALSH
Furniture Designer
JONATHAN RAGG
STOCKS TAYLOR BENSON
Gardener
LEE GOATER
Geography Teacher
ANTHONY BURRILL
Homeless
CRAIG OLDHAM
MUSIC
Librarian
ROBBIE PORTER
3D Model Making
MARK DIGGINS
KENT LYONS
Professional scuba diver
FRED BATES
Scriptwriter / Screenplay writer
STEPHEN WOOWAT
ELMWOOD
Rally Driver
EUAN WEBSTER
WORK DESIGN
Tattoo Artist
SI SCOTT
Baljeet kaur samra / OUGD301 / DESIGN PRACTICE 3 /
03/04
INSERT
A small insert to be included in each tube which thanks each designer for getting
back to me with their answer, again stamped with my logo.
PRINTS
Printed onto A3 grey stock and individually stamped with my own logo, adding a
personal touch to each of the printed before theyre sent out to designers.
Packaging
Using a standard brown A3 postal with the address and alternative careers logo
printed in a repeat pattern onto clear sticker paper.
BRIEF 2 / Alternative Careers
Baljeet kaur samra / OUGD301 / DESIGN PRACTICE 3 /
04/04
Finish
Front cover printed onto a red stock with black foil and inner pages printed onto
the same stock as the accompanying prints.
PUBLICATION
12 page A5 printed publication, includes all 24 identities as well as the original
written answer from each designer. Quotes are in alphabetical order acording the
career choice with each logo being number and matched up to the quote.
FORMAT
Chosing to keep it as A5 format, due to the number of pages and amount of content.
Starting with a message from myself, followed by 2 double page spreads with the
identites with the remaining pages having the quotes.
BRIEF 2 / Alternative Careers
Baljeet kaur samra / OUGD301 / DESIGN PRACTICE 3 /
01/04
BRIEF
A print and packaging based investigation of greetings cards, with a focus on
creating a range of Christmas inspired, Make your own cards for children aged
between 4 - 11. With a primary focus on allowing parents to engage with craft
based activites with their children.
CONCEPT
Every year millions of people will exchange Christmas cards, the Make your own
series allows the individual to create something that is much more personal as well
as being a creative activity that engages young children.
DELIVERABLES
A packged set of Make your own Christmas cards / Range of 3 ready made designs
foiled cards / Gift wrap
BRIEF 3 / YCN / UK GREETINGS
Baljeet kaur samra / OUGD301 / DESIGN PRACTICE 3 /
02/04
COMPETITION
To make the concept more intercative individuals have a chance to photograph the
design they have made and share it either on Twitter or Facebook with the chance
to win a Christmas hamper from UK Greetings.
Branding
Logo can be altered and applied according to the range;
Make your own : Quicksand Bold. Vector christmas trees.
Christmas Gift Wrap : Quicksand Bold. Vector varies according to gift wrap pattern.
Christmas Greetings Cards: Quicksand Bold. Vector varies according to card design.
MAKE YOUR OWN!
As the idea behind the brief was to encourage young children to interact with crafts
each of the products within the pack is easily recognisable as an association with
Christmas using simple vector designs that are applied across the range. The pack
also includes glitter glue and colouring pencils.
BRIEF 3 / YCN / UK GREETINGS
Baljeet kaur samra / OUGD301 / DESIGN PRACTICE 3 /
03/04
PACKAGING READY MADE CARDS
A series of 3 chosen designs that are made up of the vector desings from the make
your own range. A simple design with shapes that are easily recognisable with one
colour for each design.
PRINT FINISH
Choosing a foil fnish for the cards in 3 colours for each of the designs, each card
comes with an envelope according to the colour of the design.
BRIEF 3 / YCN / UK GREETINGS
Each design can be bought individually packed in a clear cellpophane bag or in a set
which includes 5 cards featuring each of the individual designs.
Baljeet kaur samra / OUGD301 / DESIGN PRACTICE 3 /
04/04
Wrapping Paper
Each indivdual pack contains 2 sheets of patterend wrapping paper with 2 gift tags,
individually labelled and the price label being colour coded according the colour of
the individual patterns.
Patterns
A series of 6 designs for the wrapping paper, in a range of different colours and
designs. All of the patterns are based on the original items in the Make your own!
pack to ensure the designs are consistent across the range.
BRIEF 3 / YCN / UK GREETINGS
Baljeet kaur samra / OUGD301 / DESIGN PRACTICE 3 /
01/05
BRIEF
A print based investigation of surface pattern design, with a focus on promoting
a range of products through retail design. Applying a black and white design to
homeware products that will be sold in John Lewis.
CONCEPT
Creating a unique pattern that can be applied across a range of homeware products
with a focus on keeping the outcomes black and white.
DELIVERABLES
Black &White Pattern / Tableware / Packaging / Product Catalogue / Instore
Display / Launch Event Invite / Website
BRIEF 4 / BLACK & WHITE
Baljeet kaur samra / OUGD301 / DESIGN PRACTICE 3 /
02/05
Limited Edition
Secondary pattern which uses 3 of the leaves from the original pattern in a set on a
larger scale so the detail within the leaves is more obvious.
Branding
Making the exisiting Monsoon Home and John Lewis branding black to tie in with
the rest of branding. Naming the range foral collection as the design are inspired
by nature and plants. The logo uses the Baskerville typeface, lowercase with
additional kerning.
Pattern
The original pattern is a more intricate design made of 4 different patterns within
the leaves, joined together to create a single fowing pattern which is quite detailed.
Each pattern is a vector design which is created using a graphics tablet.
BRIEF 4 / BLACK & WHITE
PRIMARY PATTERN
limited edition
Baljeet kaur samra / OUGD301 / DESIGN PRACTICE 3 /
03/05
Context
All products are photographed in the Showhome at Jelson Homes, Hallam Fields,
Birstall, Leicester.
Tablewear
The tableware range includes a mug, dinnerplate, side plate and cereal bowl. With 2
sets for the original and the limited edition pattern.
Homeware
The homeware range includes cushions, framed prints, candles, tea towels and
placemats which feature the original or limited pattern on in some cases both.
BRIEF 4 / BLACK & WHITE
Baljeet kaur samra / OUGD301 / DESIGN PRACTICE 3 /
04/05
Instore display
Vector mock up of the Monsoon Home installation that would be featured in John
Lewis stores. Features all of the current products on context. Installation would be
ammded and updated as newcollections were created.
Launch Event INVITE
Creating an launch event night which launches the products into John Lewis.
Invitation includes a 25% off voucher as an insentive for customers to attend the
launch night at their local John Lewis store.
BRIEF 4 / BLACK & WHITE
Baljeet kaur samra / OUGD301 / DESIGN PRACTICE 3 /
05/05
PRODUCT CATALOGUE
A5 12 page product catalogue which features the price list and photographs of each
of the products that are aviliable within the range. Printed onto a gloss stock to
ensure the photographs are of the highest quality.
WEBSITE
Proposal of the Monsoon Home section within the John Lewis website, features
details of all the the products that are availiable, whether theyre in stock and the
option to purchase online or buy in store.
BRIEF 4 / BLACK & WHITE