2010
Chief Strategic Planner: Shaing Shaing U Nini Email: shaing_nin@yahoo.com Contact no: +8801747906918
To create Bandarban as a unique and pleasant place for national and international tourists by 2020 with the following ideologies: honour the local culture, tradition and indigenous heritage of Bandarban Hill District; support and enhance the quality of life for residents; value and perpetuate the natural and cultural resources of Bandarban; engender mutual respect and partnership among all stakeholders; support a vital and sustainable economy; and provide a unique, memorable and enriching visitor experience
Page 1
Executive Summary:
Tourism is one of many activities in a community or region that requires planning and coordination. Planning is the process of identifying objectives and defining and evaluating methods of achieving them. This paper proposes to draft a comprehensive strategic plan for Bandarban Hill district (BHD) on tourism with the consideration of all the tourism resources, organizations, markets, and programs of this district. It will also consider economic, environmental, social, and institutional aspects of tourism development. BHD is a unique place with unlimited potentialities. By a proper work plan all these potentialities can be turned into reality. Over the last few decades, several countries have looked towards tourism as a means of promoting development and economic growth. Today, it is one of the worlds most important and world's fastest growing industries, employing 74.2 million persons worldwide or 2.8 percent of total world employment. It also accounts for approximately 3.8 percent of total world output in 2005 (WTTC 2005). Combining both the direct and related economic activities of tourism, the industry is estimated to employ 221 million persons or 8.3 percent of total world employment and contribute 10.6 percent of total world output (Chamber News, Nov. 1995 p.4).
While travel was once an uncertain and hazardous event but it is now an easily planned and coordinated adventure that has been revolutionized since middle of last century by vast improvements in transportation in general and air transportation in particular, computer technology, and networks of international communication. In many develop and developing countries, tourism have been designed as a leading industry for the purpose of stimulating economic development The World Travel & Tourism Council Measures that by 2011, the Travel & Tourism economy will constitute: 11.0 per cent of global GDP, support 260.5 million
Page 2
After a short lull following the September 11 episodes in the USA, global tourist movement has been on the ascending track again. The tourist flow maintained its healthy magnitude in the Asian region though the Afghanistan war and tension between Pakistan and India. In the South Asian region particularly, tourism industry is ever vibrant and growing steadily. With growing international interest in travelling through Asia, tourism industry is taking roots in Bangladesh. (The Daily Star, Feb 1, 2002). In Bangladesh, BHD is unique place of nature and people. This region has unlimited future potentiality in the tourism sector that will thrive the local economy. To give a good start, this region requires a future plan to utilise its resources and time.
Page 3
There would be six steps in the planning process: 1. Define goals and objectives, 2. Identify the tourism system, 3. Generate alternatives, 4. Evaluate alternatives, 5. Select and implement, 6. Monitor and evaluate. Goals and objectives This strategy and its goals will flow from general community goals and objectives. It will emphasis on how how a tourism plan serves these broader purposes. Is the community seeking
Page 4
To analyse the tourism system of BHD, the process has classified into three subsystems:
Page 5
Generate Alternative
Generating alternative development and marketing options to meet the goals requires some creative thinking and brainstorming. To create alternative development, this planning will solicit a wide range of options from a diverse group of people including advice from outside the local community. It will also involve a wide range of interrelated development and marketing decisions including market segment, products and price.
Evaluating Alternatives
Tourism development and marketing options are evaluated by assessing the degree to which each option will be able to meet the stated goals and objectives. There are usually two parts to
Page 6
Impact assessment
When evaluating alternative development and marketing strategies it is important to understand the impacts, both positive and negative, of proposed actions. The types of impacts and their importance vary across different communities and proposed actions. Generally, the size, extent, and nature of tourism impacts depend upon various factors including volume of tourist activity relative to local activity, length and nature of tourist contacts with the community, in and the degree area, of concentration/dispersal or differences of local of tourist local activity populations environment,
similarities
between
tourists,
stability/sensitivity
economy,
and social structure, how well tourism is planned, controlled, and managed.
Impact of Tourism
Tourism industry of Bandarban Hill District and its development will impact on many things such as economic, social, and environmental so on. Therefore, this strategic plan will consider all these co-related factors which are as follows:
Economic Impact:
Tourism related services industrys annual sales, local governments revenue, general publics income, purchasing capacity of the local, employment rate, fiscal impact-taxes and
Page 7
Environmental Impacts:
For the proper use of Lands, waters, air, infrastructure related to the tourism industries as well as to save flora & fauna BHDC will develop a comprehensive strategy or policy for the environmental protection of Bandarban Hill District.
Social Impacts:
As a response to social impacts this policy paper will emphasis to population structure & distribution, values, education, occupation, safety and security, congestion & crowding, community spirit & cohesion quality of life.
Page 8
Implementation, Monitoring and Evaluation: Implementation, monitoring and evaluation are critical steps in the success of a tourism plan. This project plan will set specific actions that will be prescribed with clearly defined responsibilities and timetables. Monitor progress in implementing the plan and evaluate the success of the plan in meeting its goals and objectives on a regular basis. Plans generally need to be adjusted over time due to changing goals, changing market conditions, and unanticipated impacts. Therefore, an especial monitoring and evaluation systems will introduce into this planning efforts.
Costs & Benefits (Analysis): It would be a prime question for any investor what would be the benefits from this investment? What we can gain and community will achieve from this investment? As the Government of Bangladesh and the local government of Bangladesh are very enthusiastic to invest on tourism sector and work forward. It would be a good start to have a proper plan, a road map. In this systematic world, without a proper planning nothing is
Page 9
Economic Outcomes and Benefit: In terms of economic benefit there are definitely certain changes and development will happen which are as follows: A great number of job opportunities will create as the strategic plan started to implement Annual revenue of the local government will certainly increase as this strategic will explore how it can be generated; Private sectors investors will increase; Local retailers business which will grow and thrive local economy; As a result of these the local communitys living standard will be better.
Social Benefits: As the tourism industry started to grow, local indigenous communitys and well as general public will be aware of tourism industrys opportunity which they can Education ratio among the local indigenous community and local community can be increased while living standard increase;
Page 10
Cultural Benefits: Local Indigenous community will get a better chance to exercise their culture in a broader way with respect which will help it to become more popular to general public, Through the successful implementation of the planning, heritage products will be preserved and saved.
VISION STATEMENT
Considering the international growth of tourism industry and the local features of this area, the best possible strategic vision for BHD would be:
To create BHD as a unique and pleasant place for national and international tourists by 2020 with the following ideologies: Honour the people and indigenous heritage of Bandarban;
Page 11
To create BHD as a unique and pleasant place for national and international tourists
Support and enhance the quality of life for residents; Value and perpetuate the natural and cultural resources of BHD;
Support a vital and sustainable economy; and Provide a unique, memorable and enriching visitor experience.
Page 12
First, to initiate policy to protect the exiting tourism sites within a sustainability perspective, and thus create high quality viable environment.
Second, to adopt sustainable environment policy to protect all living plants, animals, flora, fauna, birds and surroundings.
Third, to consider tourism as an effective tool for forecasting social and economic development of backward regions and disadvantaged group.
Next, to adopt policy and regulations that can contribute to generate revenue for the local governments.
Next, to develop policy in managing structural development in tourism declared area e.g. building construction regulations or parking policy
Next, to adopt policy on proper waste management that can protect environment. Next, to implement policy to promote tourism and raise awareness in public, private companies and NGOs especially ecotourism, plateau and agricultural tourism.
Next, to initiate policy that appropriate governance mechanisms are used, in which central and local government and civil actors can collaborate and cooperate in decision making process related to tourism development.
Page 13
GENERAL OBJECTIVES There might be some general objectives can be set out for the local governments as general objectives which are as follows: To identify the tourist spots and declare them as a public property; To set up a proper boundary line for every tourist spot and property to make sure they are protected for all the time; To create and discover new destinations , places and spots for tourism development; To set up a strong network and relationship with community to protect local tourism products and destinations; To identify and save the cultural heritage products unique to local community; To generate maximum tax from the tourism industry, and establish the sector as one of the biggest revenue generators of this district. To involve local community with businesses related to this industry, and assist beginners and grass root levels entrepreneurs by providing necessary support; To conduct project related to build awareness on providing quality customer care to tourists;
Page 14
GREEN TOURISM
Page 15
Page 16
Organisational strategy:
To boost investment opportunity and viable development of the region by designing incentives schemes and friendly regulation that would make tourism projects socially acceptable and economically feasible.
Page 17
Strengths
Positive tangible and intangible attributes, Strengths that are under control to the implementers.
. Weakness
Factors that are within this place those detract from its ability to attain the desired goal.
.Opportunities Opportunities which are exist in this place, which will propel the planning process. With no doubts Bandarban Hill District is naturally a heavenly beautiful hill area. Its especial feature
Page 18
Threats
External factors, beyond control, which could place the mission or operation at risk. The planning process may benefit by having contingency plans to address them if they should occur.
This strategic paper attempts to highlight the scopes, chances, opportunities and actions that need to be considered to operate the pre-set activities towards achieving the aim. Considering the current scenario of Bandarban Hill District, it is obvious that this place and the tourism industry are emerging without any proper plan. Without having proper attention and planning process, no development work cannot be accomplished smoothly, therefore; to lead to a balanced and smarter development , this blue print includes intellectual persons, academia, community leaders and policy makers under an umbrella, to explore for a better economic development in the name of working smarter Towards a Sustainable Future. A policy paper is nothing until it gets fuel to move up. Determined and a proper authority with a sets of goal as well as active involvement of relevant stakeholders can make things happen. In the mean time, BHDC will adopt specific work plan within its budget and seek collaboration from different development agencies to achieve targeted goals for the betterment of the local community through the economic development of this sector. Besides, time to time
Page 19
Page 20
Profile of consultant:
This entire strategic plan has been prepared by Planner Shaing Shaing U Nini, she is an accredited Planner and member of BIP (Bangladesh Institute of Planning), member of RAJUK (Rajdhani Unnayan Kartipakko) &Planner of PIA (Planning Institute of Australia).
Page 21