How is unique?

Community through “ROOVs”

! A ROOV is anything that a person has done, is doing or wants to do.
! It’s a shared experience, activity or passion.

Getting People Online to Get Them Offline

! Gatherings foster *real* community.
! People within churches meet frequently yet crave community.

A Social Extension of
! Who really needs *yet another* social network?
! ROOV was amongst the 1st wave of sites to integrate with Facebook.
! Leverages Facebook’s “social graph.”
! Activity on ROOV is virally distributed via Facebook.
 Market Opportunity
Largest Religious Group in the world
Christianity in the United States: 150 million people
ROOV’s core demographic [18-30] = 75 million Christians
Pre-existing community of people
There has yet to be a tool that effectively connects churches

Competition
Competition
GodTube
MyChurch
MyPraise
Beta
Beta
Management Team
Chris Capehart, CEO & Co-founder
! Spends time with key pastors and social influencers
! Directs marketing initiatives

Ethan Fisher, COO & Co-founder

! Responsible for all financial duties
! Handles legal operations
! Manages investor relations

Micah Davis, CTO & Co-founder

! Project Manager for web application
! Directs business development

“Skin in the Game”

! Combined management team has invested +$200k
Marketing

Events & Strategic Partnerships

! Partnership with Catalyst (12,000 person annual conference)
! Cross-promotions with advertising space

Church Piloting Initiatives

! Select mega churches
! Gateway Church pilot (15,000 member church in Dallas)

User Incentive Programs

! Non-profit giving programs

Viral Campaigns
! Creative videos
! Strategic blogger campaign
 Advisory Board

Jeff Shinabarger Former Brand Director of Catalyst (12,000 person conference)

Brad Abare Director of Communications for The Foursquare Denomination (+6 million members)

Mike Foster Founded Ethur (launched 3 non-profits: Deadly Viper, Junky Car Club & XXXchurch)

Terry Storch Digital Pastor at Lifechurch.tv (mega church). Founded Fellowship One (church CMS).

Bobby Gruenewald An Executive Pastor at Lifechurch.tv (mega church)

Jeanne Mayo Voted America’s #1 Youth Pastor in 2005. Widely acclaimed author & speaker.

Key Deliverables * Sharing ROOV within their community of influence

* Connecting ROOV with other influential persons and organizations

* Sharing their expertise of church culture and technology

Revenue - Summary

3 Revenue Components
1. Church Services
! Congregational Analytics & Communication for church staff
2. Job Postings
! Targeted job postings towards people of faith
3. Niche Advertising
! Niche advertisements based on ROOVs and/or faith sub-culture
! Site wide sponsorship campaigns for large faith brands and non-profits
Revenue - Church Services

Innovative Analytics & Communication Utility for Churches

! Churches subscribe to monthly data reports (church, city & global analytics)
! Pastors & Church staff can learn about their congregation’s demographics by:
! Passions, activities & experiences (peoples’ ROOVs)
! What they desire to gather together around (peoples’ Gatherings)
! Age, gender & location
! Communication Channel: announcements & polls to members
! Even the most cutting edge churches lack the means to effectively -- - -
- - communicate to their members outside of a weekend service

Recurring Revenue Model

! Sold via a monthly subscription
! Market Size: +300,000 churches in the U.S. alone
! Tiered Pricing per Church Size: avg. is $250 a month per church
! Example: 5,000 churches x $250 = $1,250,000 per month
Revenue - Job Postings

Targeted Jobs for People of Faith

! Federal restrictions have created this niche
! How can a Christian business owner or manager find a...
! “...a Christian web developer?”
! “...a Christian real estate agent?”
! “...a Christian bank teller?
! ROOV provides the avenue to identify and target these candidates

Revenue
! Sold via monthly package
! Job listings targeted by work, educational, ROOVs and geographical info
! Example:
! 15 ROOVs match job content
! 30 companies post a job in each per month
! Revenue of $50 per post
! 15 ROOVs x 30 companies x $50 = $22,500 per month
Revenue - Niche Advertising

Niche, Value-Added Advertisements

! Faith-based demographic provides lucrative niche (in addition to main brands)
! Highly targeted ads based on Facebook and ROOV data
! A person’s ROOVs provide unique content that brands can market towards:
! “I want to go skydiving.”
! “I have gone camping.”
! “I am building a web app.”

Revenue
! Site wide Sponsorship Campaign: $15,000 a month
! Targeted Advertisements for Premium Ad Space
! Example:
! 1,000,000 registered users
! 5 premium page views per visit
! $3.00 CPM
! Equals ~$110,000 per month
Company History

Funds Used to Date (Beta Period)

! Web Development
! ROOV.com Beta Technology
! Marketing
! Strategic Partnerships
! Initial Community
! Concept Evaluation

Historical Timeline
! Mar ’07: company founded
! Mar ’08: beta extension to Springfield & Tulsa
! May ’08: further beta extension to 50 cities
! 1,700 registered users
! Jul ’08: ROOV national beta
! Dec ’08: Evaluation of Concept and Technology
! ~7,000 registered beta users
Potential Exit Strategies

Dividends
! Industry: threadless.com - annual revenue of $30 million
! ROOV ROI: cumulative 5 year EBITDA of $26.5 million (pro forma)

Acquisition
! Industry: MySpace sold for $580 million to News Corp
! Industry: Bebo sold for $850 million to AOL
! Industry: BeliefNet sold to News Corp (undisclosed amount)
! ROOV ROI: with 5 million users, ~$200 million valuation (pro forma)

Strategic Partnership
! Industry: MySpace & Google deal for $900 million
! Industry: Facebook & Microsoft deal for $240 million
Capital Campaign

Angel Funding
! Angel Capital of $500k ($200k by founders)
! $3.5 million valuation
! Preferred Stock

Bridge Financing
! Target Amount: $2.5 million

Use of Funds
! Build Phase 2 of ROOV.com
! Developers (4 back-end 1 front-end)
! Designers (2)
! Marketing Initiatives
! Debt Financing Repayment ($60k)
! Founders
 Past // Future

ROOV.com Beta
! Gained influence in Christian Market
! Access to initial user base (~7000 influential users)
! Strategic Relationships
! Churches (Gateway 15k members, LifeChurch.tv 14k, etc)
! Organizations (Catalyst 12k person event, Church Center for
Communications, Oral Roberts University, etc.)
! Influential Bloggers
! Validated the need for the concept
! People and Leaders continue to voice a desire for tool to help build
community in their churches
! Provided direction for how user’s want to use the app.
 Past // Future

ROOV.com Re-engineered
! Gatherings
! Facilitating real-life gatherings as the core function of the application
! Decentralized Gathering planning process (real-life gatherings spawned
by multiple people instead of individuals)
! Further Integration
! Facebook (status updates will be included in this integration)
! Twitter will be used to pre-populate conversations around topics of
interest.
! iphone- Real-time gatherings can be created off the backs of church
services. Proximity based technology could be the key to enhancing what
churches do...Gather people.
! Content Aggregation vs. Content Creation (leverage API’s)
Use of Funds & Timeline

BREAK EVEN
Est. User Base - 1,000,000
Pre-Launch Markting
Cash Flow Positive: $14.7k
Initial User Base
Cumulative Break Even: ($1.2 million)
Strategic partnerships
Est. User Base - 450,000
Church Services Rev: $37,500
Job Postings Rev: $18,750
Advertising Rev: $53,056
Est. User Base - 20,000

Est. User Base - 182,000 Est. User Base - 682,000

+2 developers Church Services Rev: $93,750
Assemble Team Job Postings Rev: $33,750
Re-engineer Code +1 business dev
Advertising Rev: $61,000
+1 developer

Q1- Yr 1 Q3-Yr 1 Q1-Yr 2 Q3-Yr 2

Q2- Yr 1 Q4-Yr1 Q2-Yr 2

Summary

There’s a *real need* for this // church community

Market Size // 75 million people

ROOV.com // u-n-i-q-u-e approach

Leverages Facebook // Viral Channels

Diversified Revenue Model // recurring

Motivated Management Team // “skin in the game”

Strategic Relationships // held by employees

Experience // We have it through doing it

Chris Capehart (Co-Founder) Micah Davis (Co-Founder)

Contact: Chris@ROOV.com
or
Micah@ROOV.com