BUSINESS PLAN;

I EXCECUTIVE SUMMARY: Trends in the markets are like waves in the sea. With the changes in the waves the sailor has to change the sailing style as well. The demand in the market is always changing. With the change in the market there will be changes in the necessity of the people as well. the name of the company is jewel virgin. Jewel virgin is providing a wide range of jewellery to the customers from the price of 30 to the price of 1500.it has mainly four types of jewellery mainly virgin gold, silver, pearls and fashions. It is made according to the necessity of the customers in the market. the environment analysis shows that the political, economic, social, technological, environmental and legal system in Ireland is good to start and flourish a new business in Ireland. The market analysis is showing that the Ireland is giving opportunities to start a new business in this land. The customer analysis is showing that, the taste of customers is changing all the time. customers are expecting for a new and different types of designer jewelleries. the jewel virgin is making an Indian designer jewellery and it is then marketing in to Ireland. All the production and packaging is done in India. the products are then shipped to Ireland and is distributed and selling in Ireland. In Ireland wee have around five shops in different places. Stephens green, Dundrum, donnybrook, rathfarnham and dony brook. We are employing a very skilled and trained employee to our shops to keep the standard of customer service. It needs a minimum of Rs 225,00,000. About 40% and 45% of investment from two persons ans the remaining 10% is investing by me to the business. The present situation is showing that this business will be a sucesss.

II INTRODUCTION: The business plan is clearly showing the company, the main business of the company. the jurisdiction with in which the company has to work. In this business plan we are explaining the main products and services of the company. The purpose of the business is saying what is the main purpose of the company other than profit. The ethical issues concerned with the business. The environment analysis is showing the political, economic, social, technological, environemtal and legal system with in which the company is working. The customer analysis is showing the customer attitudes, values, needs and taste of the customers in the market to a specific products and services. the market analysis is showing the market with in which the company is working. This will give a general trends in the market. the competitors analysis is showing the main competitors in the market. the analysis of all these factors will help to know about all the factor affecting the market with in which the company is working. This will help to predict the market trends and also the changes in the market. the financial analysis will give the information of the fianc which is required to strat the business, the expenses for managing the business.

BACKGROUND TO THE COMPANY Business name:- Jewel virgin Address:- apartment no:1, 101-103, Francis street, Dublin 8 Telephone:- 01408337 Status: sole trader Registered for : Formed as : start up PRODUCTS: THE COMPANY PROFILE, BUSINESS DEFENITION, PRODUCTRS AND SERVICES

Products a) Virgin gold b) Virgin silver c) Virgin pearls d) Virgin fashions

Description both white gold and yellow gold jewellery all silver made jewellery pearl ornaments matching jewellery for dresses

Price

The business is planned to start on October 1st 2009. The main products are virgin gold, which is providing different types of gold jewellery. This is the one with the Indian designs. It is a mix of both Indian and Irish designs. So it will give good designer jewellery. the virgin silver will give a good collection of silver jewellery with lots of Indian designs. This is a replication of the same designs of the gold jewellery. the virgin pearls is the next products which gives a wide range of good quality pearl ornaments. This

will also be available in gold and silver. Finally the virgin jewellery will give the fashion jewellery with different colours and designs which is matching for the dresses. This is the one we are most concentrated towards. As this jewellery will be the most trendiest jewellery. we are always changing the designs, with the change in the trends and the fashions we are always changing our designs as well. This will give a better image in the market. We are offering excellent services to the customers. We are concentrated towards the customer services. our company is not charging any cost for resizing the jewellery, altering any faulty jewellery and restring the pearls etc. usually the jewelleries are charging for these, but we are not charging for any services that we are providing to them. We are providing a well efficient mix of both Indian and irish people. this will give a better understanding if the customer needs and providing it to the customers. At the moment we are not providing the e- business after flourishing these business we will do the e-business as well.

III PROJECT OUTLINE: General description of the proposed business: Jewel Virgin, this name itself is saying that our jewellery is always virgin to you. This is a virgin the market, because all the designs of these jewellery is new. It is made in india according to choice of the European people. this jewellery is oriented towards the people above the age 16 year. The jewellery which is made in india is then expoting to Ireland and is distributing in different branches in Ireland. We are now going to start 5 branches in stephens green, Dundrum, Belfast, rathfarnham and donnybrook. We are planning to start the business by October 1st. This will give a ground for our business before Christmas. Even if there is any problem in the business we can alter it before

Christmas. Christmas is the time were people buy lots of jewellery as gifts. So the introduction of the business by this time will give a chance to florish in the land of Ireland. The introduction of this business in this time will give the chance for advertisements. This is the time were people try for new gifts to give it to there children , parents colleges, lovers etc. this will also gives a boost up for the company as well. the main products of the jewel virgin are virgin gold, silver, virgin pearls and fashions. All these four types of jewellery are the best selling jewellery in Ireland. All these jewellery designs will be a mix of both Indian and Irish designs. India is world famous for jewleery designs, so we are tring to give a very good collections of designs accordint to the necessity of the people in Europe. Usually people in Europe are wearing thin and small design jewellery but they are using big jewellery mainly for wedding and celebrations. So we are providing both small designs and big designs as well. so we can also say that this business is a mixture of both European and Indian culture as well. wee are planning to have a combination of both euopean and indian people as our employees as it will give a good mix of both the culture. This will also gives the chance the chance to know the taste of all people, as they can help each other to have a good background as well. the major finance of the business is from investors and government grands.

PURPOSE OF THE BUSINESS:The main purpose of the business is to increase the societal well being. The introduction of new business to the society will help to increase the standard of living of the people. This business will give the people new employment opportunity, a good understanding of new culture, designs and products. It will also create employment opportunities for people. The base of a good business

is strong relation with the society in which they are flourished. A good relation of society and business will give mutual benefits. The society will give the support for the business by giving investment, regulation, law enforcement, limited tax etc. the business will provide a better standard of living, with new products and services, good salary for the employees etc. the business will have a positive impact on the stake holder. It will provide profit for the share holders, good products and services to the customers, opportunities for the employees, increase in the standard of living of the people, increase the per capita income of the country, the development of the society etc. the introduction and development of a business the community and the country will increase the GDP the per capita income etc. our business is also giving the knowledge of a different culture. The introduction of entirely different designs of jewellery in to the Irish market is giving recognition for the new product by the society. This business is actually moulding the actual Indian designs according to the necessity of the people in Ireland. So it is a combination of both Indian an Irish culture in to the market. We can say that for each and every culture in the world there is a combination and similarities, so we can say that the combination of these two cultures will give a good relation with the two countries. The acceptance of this commodity is giving a mutual respect between the two countries.

The introduction of this business will give very good opportunities for the employees. This reduces the unemployment rate in the country. The introduction of new employees to this business will give a better understanding of these two cultures. This will increases the employee loyalty towards the company. For the introduction and the development of the new business needs the social support. The strong social support will help the business to flourish in an entirely different culture. The whole business will fulfil the needs and wants

of the society and the people. Mainly the business is oriented towards the European market. We are designing according to the necessities of people of this market. The main vision and value of the company is to keep the customers at the heart of the business. It will help the business to be more responsible and responsive. The satisfaction of the customer needs has got first priority. Customer loyalty is vital for the growth of the business, so that the business is giving importance to the consumers. The main visions and values of the company is to realise the needs and wants of a wide range of stake holders, provide useful products to the customers at a reasonable price, managing the influence of environmental and ethical concerns, giving the employees a very good work atmosphere, giving support to the communities. Our customers use our products, will make their life richer and make their life glamorous. We are delivering quality and giving them value for the money. Creativity is the asset of our company. The company with strong vision and value will help to flourish in an entirely different culture.

Trends in the industry: The main trends in Ireland are buying the fashion jewellery which is matching for the dress. They are mostly interested in jewellery which they can maonly wear for occasions life, parties, marriages like that. In the past there was mainly the trend is towards to have gold jewellery. but now the trend is to use silver by most of the people. Mainly the young generation love to have silver jewellery rather than gold. Other important factor is the price of the jewellery. the

customers are more oriented towards buying low price jewellery rather than high priced jewellery at a price of 1000. So they can buy for every matching dress. The customers like to have new designer jewellery. something which is entirely different from the normal designs in the market.

OPERATING PROFILE: The company is mainly operating in Ireland, but all the products are exporting from India to Ireland. The main production, designing, packaging and all is done in India. Only the selling of the products is done in Ireland. The products are shipping to Ireland in such a way as it will go directly to the shelves of the stores. The jewellery designs are made in Ireland, it is made by goldsmith in india. The Indian designs have mainly two types of designs mainly the north Indian and the south Indian designs. We are making both north and south Indian designs. After the production of the jewellery it is then packed properly to export and then directly to the stores. Our main head office is in Dublin, so we are storing the jewellery in Ireland. Then it is going to all the different branches in Ireland. We are distributing the products in Ireland by our own employees. the profit of the business is mainly concentrated towards Ireland as the tax rate

is low when compared to India. But we are paying back the expenses in india. Mainly the manufacturing expenses, the expeses of the raw materials, the wages of the employees and all. So we are tring to make and keep the proft from the irish market and to keep the profit in the same market as well.

ENVIRONMENT , MARKET AND INDUSTRY ANALYSIS ENVIRONMENTAL ANALYSIS: We can analyse the environment step by step. Mainly we have to study the political situation in the country with in which it is operating, economic situation of the country is another factor under consideration. The social factor is another aspect which is helping us to understand more about the environment. The technology is one the fast growing and important aspect in the environmental study. The environmental aspect and the legal aspects are the next important factor under consideration. The political situation in Ireland when compared to India is stable. Currently the Irish government is encouraging to start new business in Ireland it is giving a good opportunity to start a new business in Ireland. The opportunity and support of the government for investing and starting a business in Ireland is high. Ireland is one of the country which is increasing very fastly in the world. It has enjoyed the fastest economic growth rates by the year 1990s. The unemployment level in Ireland has decreased tremendously, by the year 1986 the unemployment rate was 17.2% but by of June 2001 the unemployment rate was decreased to 6.2%. it was 1.6% below the European average of 7.8%. All these figures are clearly depicting that the political situation of Ireland is good enough to start a business.

The GNP of Ireland is expected to grow by 2.3% in 2008. Which is the slowest growth after 1992. It is forecsted that the investment will decrese by almost 45. The slow growth in the ecomomic situation also affected the labour market as well. the unemployment rate will also increase. But, GNP adjusted for the growth on the termas of the trade by 1.7 % in 2008. It is expected that the growth in GNP percapita will be under 1 % in 2008. All these ar based on the expectation of the growth in the population by 1.5% in 2008. The studies is showing that the GNP is estimated to be 4.4% in 2007. This is showing that there was a very strong economic growth by this year.but still now the government giving oppurtunities for improving the investment from outside the country. The studies are showing that Ireland is one of the country which has become the worlds wealthiest country from a poorer country in the past. The social situation of Ireland is good wnough to start a business in Ireland as well. irelands social situation is encouraging to start a new business in Ireland. The studies are showing that it is the country which is accepting a large Varity of culture to this land. It is manageable to have different culture with in which almost all the business are flourishing. The social and the cultural aspect is showing that people over hear more like to have new trends. So the introduction of new and trendy jewellery will be a success. The people in Ireland have a wider taste to accept to new taste and culture. The existence of Friday night party is giving a new demand for the products in the market. Technological aspect is one important factor which has to be considered. Ireland is one of the fastest developing country in technology. Many of the big IT companies has already flourishes in this country. another most important factor is that the government is giving support for the technological development in this country. So we can say that Ireland is a country which is already technologically developed and the government and the infrastructure of the country itself is giving opportunities for developments in this country. the

governments support for the development of the intellectual property is great. They are giving incentives for the development of these. The corporate tax rate of Ireland itself is a support. It was only 12.5% corporate tex rate. There no tax paid for the earning from the intellectual property. While considering the R&D tax credit, this covers the wages, overheads, plant and machinery and building there is no stamp duty for the intellectual property. The IMD world competitive rank book year 2007 is clearly showing that Ireland is the world leader in giving investment incentives to the foreign investors. IDA is supporting for the establishment and groth of the R&D facilities in Ireland . all these features are showing that Ireland has a good support in technological advancement . Ireland is one of the country which is giving importance to the environmental aspects. It is found that the economic growth in Ireland has reduced to 20% a year by the government in order to reduce the carbon emission. The climate change policy of the government requires a reduction in the carbon dioxide emission of 3% by the year of 2012. The government has alos introduced a carbon taxes for the sectors which is not under the EUs emission trading scheme- it includes the power generation iron and steel, glass and cement industries. They are also tring to reduce the green house gas emission by 3%. The government and the people is always tring to make and use eco friendly products, the packaging that they are using is bio degradable. The use of the papaer bag has increased. All these factors are showing that Ireland has given prior importance to their environment. They are more restricting the companies, the trade and the technologies to do well for the environment. Ireland is the country which comes under the common law, it is one of the country which is giving stron legal support fot the company which has started business in this country. each and every person has the right to sue and to be

sued in the irish law. Now adays there has been an increased use of the arbitrators for minor offences. But these are not altering the structure os the leagal system. the main responsibility for the law enforcement in Ireland is in the hands of commissioner. He is in responsible for the department for justice. In the country justice is administered by the supreme court and high court. It consist of 8 circuits courts and 23 district courts for local and limited jurisdiction. They are tring to keep a very peaceful and honest life in Ireland. This is also attracting more people to the land of Ireland. The overall analysis of the country is showing that this is one of the best country which is providing a best place for starting a new busines

MARKET ANALYSIS AND RESEARCH COMPETITVE ANALYSIS; The competitive analysis is showing the main players in the Irish market in the jewellery business. The main competitors in this business are Weirs and sons, Fields, Emma Jane jewellery. links, Pascal, finesse, French connection, topshop, pilgrim, Swarovski, Liz Claiborne etc. these are the main competitors in the Irish market. the main strengths of some of the companies is their reputation and well experience in the market. they have given importance to the customer satisfaction as well. the major shares of these jewellery is for the one who is amking te diamond jewleery and the celtic designs of Ireland. The main weakness of all these companies are the prices of the products and the designs. Most of the companies in ieland are UK based companies, they have an idea

that all these are euopean peopland ther fr the taste will be thae same. But it is not te same all the time. The have a noramal choice but the trends in the nw markts has influenced them tremendously and Ireland is a country with a good comination of different people from different countries. But they are not take in to consideration on these people. they are not giving proper consideration for that aspect, but they have become one of the majot part of the irelans population. the study on the competitors are showing that even if ther is immence competition in the market. the sales of the jewellery is still now increseing in all these companies. this is also giving us the information that with the increase in the population as well as the increase in the events occurring in Ireland giving new chanes to start a jewellery business in Ireland. Even if the competition in the market is increseing, ther is increase in the rofit of the companies as well. one of the main points that i found from the competitos analysis is that all these different jewellers are more concentrated towads a standard designs and ther is no introduction of Indian jewellery designs to ther jewellery. this is also another important factor in florishnig the new business in the market. the competiton in the market is increasing tremendously, inorder to stay ther in the market al these companies are always tring to change their designs. More than that they are more concentrated towars customer satisfaction. In order to keep their customers satisfied they are giving discounts, gifts, vouchers etc. the introduction of the new desiner jewllerry is one of the best tools that they are using to mange their competitors. the introduction new jewellery at a lower price is the next method that they are using to manage their customers. The companies are trying to keep a friendly relation with the customers all the time. But the studies are always showing that their is possibilities for the introduction new business to the market.

CUSTOMER ANALYSIS: In the customer analysis it is more concentrated towards the customer to whom they jewelleries are selling. Rather than these they are the heart of the business. With out the existence good customers ther may not be a good business as well. the customers of the business are ladies from the age of 14. We are concentrated towards ladies who are tring to find jewellery which is matching for the dress and alos for the people who need a very high quality jewellery. so we are concentrating in both the extremes of the customers. We are concentrating towards all sorts of customers who can spend from 30 to 1500. So we are targeting the major size of customers in the market. the customers are mainly looking for good quality products. if they like the products to an extent they are not worried about the price of the products. they are willing to pay a considerable amount of money for the good quality products. for the fashionable jewelleries like the one which is matching for the dress at a price of 30to 60, people are not expecting for a good quality. They are mainly buying this for an event mainly for parties. But the expensive products like, gold, silver and pearls for which the customers are ready to pay a higher price. For these products the customers are expecting a very good quality. Mostly people are buying this as gifts, or may for using it as a regular jewellery. mainly almost all the customers love to have a simple and unique designs. They are ready to accept a new designer jewellery to their jewellery boxes. In Ireland the customers are mainly buying the jewellery to give as a gift and to wer it for them selves. The products are selling very fastly by Christmas time, mothers day, valetines day etc. the customers are ready to spend a huge amount of money as gifts for their beloved people. if the customers are satisfied with the products and serives then they will come back to buy as well as they will say to their friends and relatives as well. so we ca say this will work as an advertising as well. other than the products the customers are more concentrate to the service provided the

customer. Even if theere is any problem to the products, the customers will be happy to get it solved as soon as possible. The delay in the response from the company is the main factors which keep the customers un happy. So from the customer analysis we can say that a good quality product and a good service will keep the customers happy.

MARKET RESEARCH: The market research is showing about the current efforts the competitors and the marketing strategy of jewel virgin. The current efforts of almost all the competitors are to increase the customer satisfaction level. Satisfaction of the customers will make them loyal to the company. the competitors are providing wide range of services by giving discount s to the purachses. Special gift rapping, 28 day refund and exchange policies and a wide range of products to the customers. All these will keep the customers happy. Attention given to the customers is another important factor. In the jewellery the employees have to make proper attention as well they have to provide the perfect jewellery that they want. So the competitors are mainly providing a lage number of staffs in the counters to make them satisfied. The competitors are alwys doing market research to know the changing attitude, taste and needs of the customers. With the change in the needs and wants of the customers they are changing their products and services to the customers. MARKET AND MARKETING STRATEGY OF THE BUSINESS: The target market is ladies from the age of 15 onwards. Jewel virgin segmented the customers on the basis of their age. We have segmented it on the basis of the ages as these age group of people are more liable to buy jewellery. it is not abig difference on the basis of geographical segmentation, because whole business is

targeting the people of Europe. So the target is segmented on the basis of demography of the people in Europe as a whole. Pricing :We can say the price of the product is in the moderate level as a whole. But while considering the different products that we are providing to the customers the pricing strategy will be different. For Virgin silver and gold we can say that the pricing strategy will be moderate, but while comparing with the competitors jewellery price the price of the products will be low. Mostly the silver and gold jewellery in Ireland is very expensive. As we are exporting from India the customers can get a good quality products at a lower price when compared to other competitors in the market. while considering the virgin pearls it will comes under high price. Pearls is one the expensive materials. We are providing a high quality pearls the cost will also be high. Virgin fashions is providing jewellery at a low price from 30 euro to 100. Here we are targeting a customer who can spend a low level of money on their products. in this types of jewellery the customers are tring to find jewellery to match a dress or to wear it only for one or two occasions. Even if the customers are not expecting for a very high quality products, we are tring to provide them a good quality product at this price. This will keep them satisfied with our production. Even if the price of the products is low this will help to increase the profit as well as a base for selling other jewelleries as well. Promotion: We are mainly promoting our business by giving advertisement in magazines and also in the internet. As all our shops are woking as different concessions i house of Fraser and different shopping centres, we can get a good chance to advertise our jewellery in different magazines with the products in the same shops. As the customers has already interested in the magazines it will give a

wider chance to get the attention of the customers. The next best way is to grab the attention through internet. The wide use of the internet by the young generation and the older person gives a chance for wider exposure of our products and serives to the customers. we are providing discounts of 10% to the regular customers. By the time of Christmas we are providing special offers which includes discounts, gifts, buy one get one free etc. there will be special advertising in the magazines and newspapers to get a very good promotion to the products in the market. All the services providing by the company is free, the repairs for the jewellery will be free to the customers. Customer satisfaction: we are also providing a very high level of customer satisfaction. For that we are providing a very well talented mix of both Indian and irish people in our counters. Even if there is any quires with regard to the products or services providing by us the customers can get our employees on the spot to solve their problems. The customer service representative will try to maintain a good flow between the customers and our services. we are providing a very good after sales services. The customers have the option to get a refund or an exchange for the products within 28 days if they dont like it. We are not even charging for resizing, restringing of the people etc. usually the competitors are charging money for all these. All the repairs for our jewellery will be alwys free for the customers. But we are giving as a free service. We are ready to give a 10% reduction for our regular customers. It always depends on how often the customers are buying the products from us. We are always providing the customers the special orders with in two weeks time. If the customers want any of the jewellries in bulk we are ready to give them that with in the time period of two weeks. we are also providing special training for our customers to maintain the standard of the services providing by the company.

Distribution; The products are first made in India and then it is shipped from India to Ireland. These products are in such a stage as it can go directly to the shops selves. The products are distributing in Ireland by our own distributors as we have only very few shops in Ireland the whole products are distributing by our own distributors now. All the products are stored first in the main office in Ireland. On the basis of the orders given by different shops the whole products are distributed on the basis of that. So we will get the chance to send it to our own shops within a short span of time. On the basis of the sales of our products we are planning to send our products from India to Ireland within the time span of two weeks. we have a special marketing channel for our producers, we are only selling the jewellery in our own counters , we are not providing it to other stores. We are expecting that if we are sending the products to different stores it will create problems the products will be the same but the services providing to the customers will not be the same. It will affect the reputation our company. so we are selling it only in our own counters with our own services.

HUMAN RESOURCE;We are considering our employees as the back bone of the business. We have employees both in India as well as Ireland. The employees in india is doing the manufacturing process, the packaging etc. our employees in Ireland is selling our products to the end customers and they are maintain the customer satisfaction in one way. Our employees in india is also providing customer satisfaction by providing good quality products to the customers. the people who are working in the head office is alos important as they are managing the

sales, distribution and marketing of the business. We are also providing a good mix of the Indian and Irish employees in our counters. As they are the people who are selling a combination of both india and irish designer jewellery to the European people. so a better understanding of the people and their need is very important as they are people who are selling with our end customers.they will have a good idea of the taste of the customers. we are planning to provide a maximum of three employees in each counter and have five employees in the head office. One person in charge if the selling and distribution of the products, the second one is doing the financial services, the third person is doing the staffing the payment of the employees. the fourth person is doing the marketing of the products. finally the fifth person is doing the overall running of the business. While considering the employee level in India. Only in the first three months we are outsourcing goldsmith to do the work. We are out sourcing around 20 extra people to do the production of the jewellery. but we have a constant number of 10 goldsmith who are doing our regular works. All these people are the experts in our business. The main designs of the jewellery is done by both the designers and the goldsmith together. So we have a large number of employees in both Ireland and india.

FINANACIAL: Finance is the life blood of the business. The major portion of the finance in the business is from outside investors and government, grand. The major portion of the money is from the investors. There are mainly two people who is investing in the business. Each person need the 25% of the shares from the business. The government is providing grants for stating a business in Ireland. By April 1st 2008 the government is providing capital allowances to the start up companies. They can claim a 100% capital allowances on the first 50,000

spend on palnt and machinery, long life

asset and integral features of a

building. This allows business to deduct up to 50,000 from their table profit. The land used starting the business is in india. The ware house and the manufacturing unit is in India. As i already have a ware house in my own property so i dont want to spend money in India as rent. The company is paying the rent for the shops in Ireland and the distribution charges as well. A major portion of the finance is flowing to the production of the products. the purchase of the raw material and the production itself needs around 50% of the cash. About 20% of the money is used for shipping and distribution of the products in Ireland. The remaining 10% is used as the remuneration for the employees. About 5% of total money is used as a advertising the products. The remaining 15% can be used as a reserve to mange if there are any urgent necessities.

Financial statement of the company: Profit and loss account Particulars Opening stock Purchases Amount 40,00,00 0 particulars Sales Closing stock amount 20,00,000 12,00,000

wages

200,000 Gross loss 4200000 10,00,000 4200000

Gross loss b/d

100,0000

Factory expenses 15,00,00 0 salary 15,00,00 0 Commission 20,00,00 0 Insurance 50,00,00 0 Rent 60,00,00 0 Other expenses 50,00,00 0 Total 210,000

Commissio n received Tax credit

100,000

189,00,00

Net

loss 20,00000

transfered Total 210,000

BALANCE STATEMENT ;
CURRENT ASSETS: CASH AND CASH EQUIVALENT ASSETS 2009 Rs 2010 Rs 2011 Rs

FIXED ASSETS Jewel making machineries 12,00,000 2000 0 Office equipments Furniture and fittings Plant and machinery Vehicles 100000 1500000 300000 700000 1600 2500 5000 1166 7 120,00,00 0 100000 1500000 300000 750000 2000 0 1600 2500 5000 1200 0 130,00,00 0 900000 1600000 350000 750000 1500 3000 6000 12000 20000

CURRENT ASSETS

Cash in Hand Cash at bank

5,00,000 15,00,000

7937 2381 0

5,00,000 15,00,000

7937 2381 0

7,00,000 20,00,000

11112 31747

CURRENT LIABILITIES Creditors Bills payable Accrued expenses Reserve surplus 100000 25,00,000 1590 3968 3 Capital A s Capital (40%) 1000000 25,00,000 1590 3968 3 1000000 20,00,000 1590 317461

700000 Bs Capital (45%)

7875000 Cs capital( 15%) 262500 Net loss 20,00,000 155,00,00 0 100,00000 100,00000

CONCLUSION:-

Jewel virgin is one of the Indian desiner jewellery which is going to florish in Ireland by October 1st 2009. The studies are showing that ths business will be a success as they are providing what the customer wnat rather than what the company need to sell to the customers. this will help to sell a wide Varity of jewellery to the customers according to the wish of the customers. the industry, market ans customer analysis is showing that even if ther is very high level of competition in the market, the chances of success in this market will be high . the overall project needs an investment of Rs. 2250,00,000. We are offering a very high quality product at a moderate price. This will attract a wide Varity of customers. the overall study results is that it will florish in the land of Ireland.