ADVERTISING AGENCY

An advertising agency or advert agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients. Typical ad agency clients include businesses and corporations, non-profit organizations and government agencies. Agencies may be hired to produce television commercials and radio commercials as part of an advertising campaign.

Types of advertising agencies

Ad agencies come in all sizes and include everything from one or two-person shops (which rely mostly on freelance talent to perform most functions), small to medium sized agencies such as Traction (agency), large independents such as SMART and multi-national, multi-agency conglomerates such as Omnicom Group, WPP Group, Publicis, Interpublic Group of Companies and Havas. Generalized advertising agencies Creative agencies specialize in "creative" or design-based business models: their basic interest is in the creation of the advertisement or branding. Other ("full-service") agencies offer design in conjunction with media buying. Media agencies concentrate on media buying. (In the 1990s, media and creative were often unbundled in the interests of economies of scale in buying media. The client who chooses to use a design only based advertising agency must assume some of the advertising purchasing. These are activities that are routinely handled by an agency with a media buying option. Media buying agencies are sometimes a good choice for larger businesses. These agencies can assume greater responsibility for the strategic planning and function of an advertising campaign. The advantage to a design only-based agency is there is no third-party ordering the service. In turn, cost can be lower and is sometimes a good alternative for smaller businesses.

Specialist advertising agencies In addition to the full-service, general-line advertising agencies, there are also agencies that specialize in particular kinds of advertising: recruitment, help-wanted, medical, classified, industrial, financial, direct-response, retail, yellow pages, theatrical/entertainment, investment, travel, and so on. Specialization occurs in such fields for a variety of reasons. Often, as in recruitment advertising, for example, specialized media or media uses are involved that require knowledge and expertise not ordinarily found in a general-line agency. In other cases, such as medical or industrial advertising, the subject is technical and requires that writers and artists have training in order to write meaningful advertising messages about it. Such specialist advertising agencies are also usually "full-service," in that they offer all the basic advertising agency services in their area of specialization plus other, peripheral advertising services related to their area of specialization. In-house advertising agencies Some advertisers believe that they can provide such advertising services to themselves at a lower cost than would be charged by an outside agency. An In-House agency is a team that focuses on one goal to sell the company's product, they will handle all aspects of the brand. InHouse is better if a company is looking to build up an image over a number of years, therefore creating continuity between all aspects of separate campaigns. Interactive agencies Interactive agencies may differentiate themselves by offering a mix of web design / web development, search engine marketing, internet advertising/marketing, or e-business/ecommerce consulting. Interactive agencies rose to prominence before the traditional advertising agencies fully embraced the Internet. Offering a wide range of services, some of the interactive agencies grew very rapidly, although some have downsized just as rapidly due to changing market conditions. Today, the most successful interactive agencies are defined as companies that provide specialized advertising and marketing services for the digital space. The digital space is defined as any multimedia-enabled electronic channel that an advertiser's message can be seen or heard from. They deliver services such as strategy, creative, design, video, development, programming (Flash and otherwise), deployment, management, and fulfillment reporting.

Role of Advertising Agencies 1. Creating an advertise on the basis of information gathered about product 2. Doing research on the company and the product and reactions of the customers. 3. Planning for type of media to be used, when and where to be used, and for how much time to be used. 4. Taking the feedbacks from the clients as well as the customers and then deciding the further line of action All companies can do this work by themselves. They can make ads, print or advertise them on televisions or other media places; they can manage the accounts also. Then why do they need advertising agencies? The reasons behind hiring the advertising agencies by the companies are: The agencies are expert in this field. They have a team of different people for different functions like copywriters, art directors, planners, etc. The agencies make optimum use of these people, their experience and their knowledge. They work with an objective and are very professionals. Hiring them leads in saving the costs up to some extent.

Advantages and Dis-advantages of Advertising. :Advertising is an indispensable part of the marketing strategy of any product or service. A proper advertisement has a great impact on the sales of the product and that is why companies spend huge amount of money to make effective advertisements. Needless to say, there are many advantages of advertisements. Advantages. 1. Advertising can inform people about different products and services, their utilities, cost and other requirements, and help us in making better purchases. 2. For advertisers, advertisements can help in attracting huge number of potential customers and make positive impact about their products and services. 3. Advertisements create a brand name for the product being promoted. People can recognize the products from the catchy advertisements they see and thus sales are also improved. *4. Advertising can lead to direct feedback from customers. It has been seen that a lot of opinions are received by advertisers on their product/service, which helps in improving the product/service.

5. The advertisement informs the consumer about qualities and price of goods and this makes purchasing easy for the consumers. 6. As the prices are already advertised, the consumers cannot be over charged. 7. By regular advertisement, the manufacturer can sell the goods directly to the consumers without depending on middlemen this eliminates the Middleman's charges and profit. It means higher profit to the manufacturer and lower prices to the consumers. 8. It helps in improvement of the quality of the goods. 9. The consumers are attracted by the quality of the products that are advertised. If the consumers are convinced that the quality is the same that is advertised, they continue buying. 10. It raises the living standard of consumers. 11. It provides knowledge about the new designs of the commodities to consumers and thus consumers consume those commodities and increase their living standard Disadvantages

Demerits of Advertising (Objections)

Various objections against it may be listed as follows: 1. Economic Objections a) Advertising is not productive. It is true that it does not produce any tangible goods. It is said to involve wasteful expenditure. b) It forces people to desire and buy goods, which, in fact, are not within their means. c) It increases the cost of goods. Advertising charges are included in the price, which the consumer has to pay. d) Advertising results in monopoly. The consumer becomes a slave to a particular brand. 2. Social Objections a) Most of the advertisements contain tall claims and the consumers do not enjoy the benefits advertisement in full. They are shortlived only. b) The press is influenced by the advertisers because they provide major revenue for the existence of newspapers.

3. Ethical Objections a) Advertising appeals make people to use such articles, which may affect their health. For example alcoholic drinks and cigarettes. b) People with less purchasing power cannot afford to buy articles even though advertisements create a strong need in them. Thus a section of society remains discontented. Whatever may be said against advertising, it is increasingly used almost in every branch of business to promote sales. It is not merely a means of sales promotion but today it has become a science equivalent to any other social science.

Visit to an advertisement agency Forefront ad agency dubai,uae

INTRODUCTION

FOREFRONT advertising agency lives up to its name and more. It is small but full-service ad agency with experienced professionals from advertising, marketing and printing fields. This Ad agency is a fully home-grown advertising agency that delivers the highest international standards using strategies alliances with international networks. Dedicated to the filed of advertising, media and communications, it is one of the fastest growing groups in the region . The company operates in different principal areas like Designing, Printing, Web Designing, Promotional Gift items, Billboard Advertising and Transit Advertising . The group companies consist of: FOREFRONT Advertising and Delta Printing Press .

BUILDING BRAND IMAGE OF THE AGENCY

They have built a loyal patronage by providing their clients with quality, reliable products and efficient friendly customer service. Industry resources allow them to obtain superior products and materials at the lowest prices while always maintaining the highest quality. This ongoing commitment to maintaining solid client relationships is what allows them to be the most trusted name in the industry. They guarantee 100 percent satisfaction for all products they manufacture.

DEVELOP WITH TIME

They are continually updating their production systems and equipments to offer their clients superior products and materials as technology improves. Equipment such as punch presses, extrusion machines, vinyl cutting software and custom die cutting machinery allows them to produce any standard or custom order in the most efficient and precise manner.

FOREFRONT BILLBOARD ADVERTISING AND ROLE OF AGENCY

Through the Billboard Advertising area the company offers its customer an integrated service covering their billboard display requirements from ad copy production to placement maintenance. The displays comprise bulletins, posters etc. Transit displays appear on the exterior of the public transportation vehicles or stations. Their expertise extends beyond advertising and promotion as they provide benefits of a total communication solution catering to their clients' goals and objectives in the market place. Their task revolves in terms of developing, monitoring and extracting crucial insights and this maintaining the essence of their clients' products and services.

Creativity
They work hard to understand your organisation and objectives before presenting their strategy and ideas. This understanding gives them the background they need to present innovative, considered and realistic work.

Pro-activity and a long-term view

Some of their client relationships go back over ten years, something they are really pleased about. The longer they know a client, the better they understand them. And the better they understand them, the easier it is for them to work pro-actively, making suggestions whenever appropriate.

Experience
They have been in the communications business for over 8 years and have experience in almost every sector. This experience gives the company valuable insight that they can pass on to the other companies achieving their goals though well conceived and measurable products.

Efficiency
They have worked hard to refine their internal processes. They are truly independent with no external investors to please. This means realistic pricing and a working approach that evolves as rapidly as your business changes.

Services
With an array of clients from many industries our advertising, design and marketing agency services are unlike any other. When a company uses there services or partners with them it joins an organization with years of experience and talented staff. 1. Media Buy and Planning 2. Print Advertising 3. Social Media 4. Mailing and Email List Management 5. Email Blasts 6. Promotional Items 7. Trade Shows 8. Internet Marketing 9. Annual Reports 10. Graphic Design 11. Article & Press Releases 12. Brochures & Catalogues 13. Calendars and Diaries 14. Acrylic, steel and wood fabrication 15. Lamination and mounting

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