Rahmi Fajar Harini [ami]

[62]817.5522.84 or [62]361.7733.68
Putra Bali Hill D5
Taman Mumbul - Nusa Dua
amizijta@gmail.com

Page 1 of 6





QUALIFICATIONS SUMMARY

EXPERTISE IN COMMUNICATIONS INDUSTRY

Research and survey based for any communications program plan
Plan, Conduct, Control, Monitor and Evaluate communications program within a
monthly basis and yearly basis.
Maintain, Manage, and Represent the companys image through its mission
statement and implementing its mission and vision.
Coordinating all divisions related to the program implementation.
Develop, Create, Prepare, and Arrange events for communications purposes.
Participate to any related liaisons for companys activities and develop recognition
for its target public.
Conduct as a forefront for any communications activities.

PROFILE
Excellent prioritization abilities developed through balancing of rigorous academic
and employment objectives throughout high school and college years.
Professionally committed and responsible. Adapt easily to new situations.
Successfully handle a wide range of functions using a combination of creative,
organizational, and writing skills.
Maintain focus in demanding work environments, under deadline and pressure
conditions. Meet challenges head-on and always find a way to effectively complete
multiple assignments or tasks.
Comprise strong interpersonal and organizational skills; develop a quality of
patient, tact and diplomacy from the experiences of multi-dimension client
handling in Consultancy.
Proficient in Microsoft Word and Excel, Power Point. Work in PC and Mac
environments.
Develop press release
Develop fact sheet
Develop talking points and
key messages
Conduct Press Conference
Conduct media gathering
Program or events planning
and coordination
Development
Publications and
Promotions
Produce Publications
and Promotion
Project leader
Budgeting
Develop Research
based
Communications
plans
Brand Activation
Creative efforts
Generate Events for
Public Participation
Publicity
Internal and external
Communications
Media Relations
Media Monitoring
Media Tracking
Rahmi Fajar Harini [ami]
[62]817.5522.84 or [62]361.7733.68
Putra Bali Hill D5
Taman Mumbul - Nusa Dua
amizijta@gmail.com

Page 2 of 6



EDUCATIONS AND CERTIFICATIONS

No Institution Degree/Major GPA/Award Year
1.

Post Graduate Program at
London School of Public
Relations


Master of Arts in Communications
Management


3.72
May 2008
2.
University of Cambridge
International Examinations
Cambridge International Diploma
in Management

Professional
Level Module
Certificate
with Merit

June 2007
3.
Institute of Public Relations of
Singapore

Strategic Public Relations Module -
LSPR MA in Communications
Studies



Pass with
Merit
May 2007
4.
Bachelor Degree Program at
London School of Public
Relations


Bachelor of Arts Honors Degree in
Communication Studies - Public
Relations



3.36
December
2005
5.

London School of Public
Relations

Diploma in Business Studies

Pass with
Merit
January 2003
6.

London Chamber of Commerce
and Industry Examinations Board

Certificate in Marketing


Pass with
Credit
2003
7.

London Chamber of Commerce
and Industry Examinations Board

English for Business


Pass
2002
8. SMU Islam Al Azhar 4 - Bekasi Natural Science Pass 2001
9. SLTP Negri 1 - Menteng - Pass 1998
10. SD Negri 1 Pagi - Menteng - Pass 1995

Rahmi Fajar Harini [ami]
[62]817.5522.84 or [62]361.7733.68
Putra Bali Hill D5
Taman Mumbul - Nusa Dua
amizijta@gmail.com

Page 3 of 6




PROFESIONAL EXPERIENCES
2008 October -
Present
Marketing Communications Assistant Manager
Padma Resort Bali at Legian
Roles and
Responsibilities
1. Manage, drive and up-keep Padma Resort Balis image as a market leader
of 5-star resort in Bali by implementing necessary actions in areas of public
relations, mass communication and general affairs activities.
2. Maintain excellent contact and good communication with medias,
associations, and tourism board.
3. Manage and control the departmental expenditure in line with the agreed
budget and whenever possible create more saving and cost efficiency.
4. Act as a main hotels liaison with local, national as well as international
medias and public to manage crisis/emergency/critical situation so as to
ensure positive publicity emerges from it.
5. Work together with Sales Department or any other revenue generating
departments in preparing and designing appropriate promotional tools to
support the promotion and any other activities.
6. Responsible for providing regular updates to our repeaters, business
partners and any new potential partners through newsletter, e-news or
Public Relation blitz.
7. Drive the Marketing Communication team to work and generate good
quality result in areas of advertising, publicity and communication to
support the property goals including sales target.
8. Form and decide on appropriate marketing tools or interventions used
whenever new strategy/approach is adopted.
9. Consistently be aware of our Hotel strengths, weaknesses, opportunities
and threats, market competition and trends.
10. Provide market intelligences and continuous feedback to the top
management and hotel in general.
11. Responsible for maintaining good relationship with customers at all times to
uphold the good name and public image of the Hotel.
12. Proper representation of the organization to external party from the Sales
and Marketing team.
13. Cross-promote any other sister properties whenever opportunity arises.
14. Participate in the selection and recruitment processes of Sales and
Marketing staffs.
15. Develop and conduct departmental trainings, cross-trainings, and SOP
refreshment trainings for all Sales and Marketing staffs.
16. Evaluate the job competency of all Sales and Marketing staffs from time to
time and extensively during the departmental performance evaluation.
17. Motivate the staffs individually. Give recognition and provide counseling to
them.
18. Regularly share the teams vision and support the companys vision to give
clear directions and inspiration to the entire team.
Rahmi Fajar Harini [ami]
[62]817.5522.84 or [62]361.7733.68
Putra Bali Hill D5
Taman Mumbul - Nusa Dua
amizijta@gmail.com

Page 4 of 6

19. Chair the daily departmental meeting and monthly Sales and Marketing
meeting to ensure smooth communication among individuals and sections,
to update product knowledge, to continually promote a solid team work and
congenial working atmosphere within the department.
20. Have proper and updated administrative records of each staff with regards
to staff performance, including `counseling sheet, `reprimand letter, as
well as `recognition of a job well done letter, and other staff related
matters.
21. Be a good role model by displaying "walk the talk attitude at all times.
22. Check the overall neatness of staffs uniforms and grooming.
23. Make and control work schedules of Sales and Marketing staffs.
24. Develop standard operating procedures for new tasks or changing
conditions, submitting the proposed new procedures to Director of Sales
and Marketing for approval.

2007 Jan - 2008
March
Associate
Public Relations consultancy MAVEN
Jl. Pengairan No. 4 Benhil, Jakarta Pusat 10210
Roles and
Responsibilities
1. Produce, Present, Monitor, and Evaluate Communications campaign or
program to meet clients requirements.
2. Maintain Media Relations
3. Conduct Media Monitoring, Media Clipping, Media Analysis, Media Reporting
4. Program executioners: press conference, event organizer, coordinator, and
evaluator, and liaise with third parties [if necessarily]
5. Develop Media Documents: Press Releases, Fact Sheet, Biography, Talking
Points, Speeches, and Presentations.
6. Suggest and develop programs and communications plan
7. Budgeting and Reporting
Accounts Handled
in public relations
consultancy

o Indonesian Petroleum Associations Exhibitions [IPA] - Media Relations
o International Pharmaceutical Manufactures Group [IPMG] - Journalism
Awards
o Exxonmobil - media visit to community development
o Asiana Lintas - communications and marketing strategy
o John Lang Lassale - Press Conference
o Piala Coca Cola Tournament - Media Relations
o Asia Asset Management - Event Organizer
o Mutu Certifications - Press Conference
o BANPU coal Mining - Media Gathering
o BANPU coal Mining - Crisis Stimulation
o BANPU coal Mining - Media tracking and monitoring
o MAVEN - Seminar
o MAVEN - Talk show
o MAVEN - Internal Communications





Rahmi Fajar Harini [ami]
[62]817.5522.84 or [62]361.7733.68
Putra Bali Hill D5
Taman Mumbul - Nusa Dua
amizijta@gmail.com

Page 5 of 6

2004 - 2006 Marketing and Public Relations Manager
1. SHY, Haute Cuisine
Papilion Building, Kemang Selatan Raya No. 45AA
2. Fleurie, French Restaurant
Plasa Senayan Level 4, Jl Asia Afrika No 8
3. The Champa, Indochinese cuisine.
Jl. Wijaya I/50 Jakarta Selatan
Roles and
Responsibilities
1. Media Campaign Strategic
Make a media released to achieve public awareness. Images that
represented in the media are the visualization to acknowledge companys
public.
Portfolio
Website
Name Card
Banner
Poster
Tent Card
Leaflet
Advertorial
Advertisement

2. Hosting
Conduct as a host of the company to make sure customers are welcome
and feel comfortable by giving the best services we have (grooming and
appearance). To assure there is no mistake during our hospitality to serve at
our best.

3. Publicity
To develop any media documents for any media exposure as well as
classify the media which will support the Companys image and
segmentation.

4. Public Relations
Build relations with the companys stakeholders also to maintain
companys databases.

5. Programmer
The company needs activity, in order to gather the public involvements.
In this role, I made communications and marketing plan and programs.

6. Event Organizer
As an executor of the events assuring that all set up and what customer
needs are in the right order. From timeline, checklist, schedules, rundown,
food and beverages, confirmation guests, layout and set up, media releases,
decoration and the agreements between two parties.

Rahmi Fajar Harini [ami]
[62]817.5522.84 or [62]361.7733.68
Putra Bali Hill D5
Taman Mumbul - Nusa Dua
amizijta@gmail.com

Page 6 of 6





OTHER EXPERIENCES

2004 One of the founders for Modeling and Grooming School in Bogor.
Role: Business Development.

2003 Junior Secretary for Sofjan Wanandi at Gemala Group Holding.
Role: Administration and Secretarial Management.

2002 Instructor for modeling and grooming class at Inter Model.
Role: Facilitator.

2001 Personal Assistant for Expatriate at Noors Art Galery.
Personal Assistant for Technical Manager at LAKME cosmetic from Spain.

1999 Operational Coordinator for Music Promoter.





NON PROFESIONAL ACHIEVEMENTS

2003 - President of Student Council 2003 for LSPR
- Miss LSPR.
- Operational Chief LSPR Charity.

2002 Best Speaker at Debate Tournament in University of Indonesia.

1999 - President of Student Council for Al-Azhar 4.
- Participate for West Java Basketball tournament.

1998 First rank in Basic Leadership Training at Al-Azhar 4, Bekasi.