CPH SUSTAINABLE DAYS

THE WEB GUIDE TO LIVE AND TO KNOW THE ECO FRIENDLY CITY.

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CPH SUSTAINABLE DAYS
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CPH SUSTAINABLE DAYS

INTRO .2

WEB SITE GOALS .3

CONTENTS AND TOOLS .6

TARGET AUDIENCE .7

REFERENCES .8

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T he sustainable development the issue of our time and the challenge for the modern cities.
A green consciousness is said to be part of the way of life of the most of the Danish people. In the last decades,
the Danish governments supported laws and policies for the environment and for the improving of a green
capitalism.
The city of Copenhagen is one of the top rated cities of the world for the consistency of its environment oriented
policies, and for the eco friendly behaviors of its citizens.
Copenhagen city attracts thousands of you young people every year from foreign countries. They moved in
Copenhagen with the purpose of studying, working or the two both. They are also attracted by the reputation of
modernity and livability of the city and want to experience the CPH way of life.
Indeed the sustainable development is global issue the Danish scientific research is getting more and more
focused on.

THE WEB SITE CPH SUSTAINABLE DAYS IS CONCEIVED FOR THIS TARGET AUDIENCE, young urban
international people, oriented to the environment issues.
CPH SD is a web site ABLE TO PORTRAY THE STATUS OF SUSTAINABILITY OF THE CITY and be a practical
guide to take advantage of it. The web site show WHAT THE THEORETICAL CONCEPT OF SUSTAINABILITY
MEANS WHEN IT GET CONCRETE IN THE COPENHAGEN EVERYDAY LIFE (the range of green and ecological
products available on the market, the massive use of the bicycle as transport , the low CO2 emission of many public
transportations, the policies about the waste and the water consumes, the avant-garde level of the sustainable
architecture).
CPH SD is the source of documentation and links about the city and the green capitalism, sustainable policies,
ecologic culture.
Using API technologies (Google Maps), the web site can communicate in a visual , immediate, intuitive way how
strong is sustainability structured the city: the google maps show the number and the location in the city territory
of the eco firms, services and organizations. Goggle itinerary maps allows the user to calculate the ecological
footprint of their lifestyle, by the selection of a transport and the length of the itinerary.

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What does it practically means? The web site has 3 GOALS

1. TO DOCUMENT AND TO INFORM about policies, services, commercial activities, cultural activities
sustainability oriented. Links to news and web sources about the everything.

2. TO CONNECT the young foreigners that live or would like to live in CPH with the city. GIVING TO THE
USERS PRACTICAL TOOLS, he/she can take advantage of what the city can offer, using the maps and the
database of the Danish green business.

How? The web site is divided in 4 section:

- The consumes and the market: the page provides information about the Danish company involved in green
business, fairly trade commerce, ecological products. The Danish local and sustainable agriculture and industry.
The page host a database of the green company and organizations of Copenhagen. The access to the database
is common to all the web site section and pages.

- Energy and transport: information, links and documentation about the transport policies an the energy
regulations in the Copenhagen municipality. The massive usage of the bicycle as part of a culture of respect of
the environment. The section will host a Google map able to show the user transport itinerary and the cost on
terms of pollution and energy consumes, and suggests different alternatives.

- Landscape and buildings: and avant-garde in Denmark. Copenhagen could offers many example of eco
friendly architecture and urban planning. The page will be provide the many links to blogs and institutional web
site about the sustainable architecture. The web page will provide a navigable Google-Panoramio maps with
many locations where the user could admire examples of this kind of architecture.

-Sustainability and culture: cultural events, forum, blogs, educations. Everything, organized in CPH have to
deal with the green consciousness and the environment related issues.

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Examples of specific CONTENTS AND TOOLS
HOME PAGE: the crucial facts on the environment in the city:
the news on the climate congress, national laws for green
start up companies and funds for environmental research
and public work. There will be an overview of the web site
contents. On every page of the site, there will be access
to the Copenhagen’s green Companies and Organization
database.
The organization can access and fill out a special registration
form and to be inserted in the danish green company
database.
SECTION 1: CONSUMING
The latest news regarding the green products. Eg. the
downloadable Økologisk Landsforening Magazine, the news
from the Fairtrade Foundation web site, articles about a new
green product on the Danish market, report on the latest
environmental research, the latest Danish green technology
(e.g. solar panels) and new rules from City Hall on waste and
water consumption.
Google Maps: allow a product type selection (e.g. ecological
coffee) and shows its availability in Copenhagen stores. In
this way it shows an immediate and intuitive way the level of
complexity on the green market in Copenhagen territory. It
can help consumers to know where to buy green products.
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SECTION 2: TRANSPORTING
Survey sent research about the Copenhagen transport and
impact of the Copenhagen industry on the city environment.
Documentation on the pollution level compared to other cities.
Google Maps: The user has the chance to select transportation
and make it his own daily itinerary. The applicator can calculate
the ecological impact of the itinerary (e.g. CO2 emission
level, energy consumption). The choice of the daytime is also
important: using the survey and data from the transport ministry.
Each user has a different impact on the energy consumption.
The Map converges in an Ecological Footprint Quiz: How much
energy do you consume? How many hours a day is my computer
on? How long do I watch television? And microwave? The tool
calculates the impact of the ecological footprint of the each user:
low, medium, high or very high.
SECTION 3: BUILDING
The entire project is about the sustainable architecture in
Copenhagen. It has pictures and videos of architectures, parks
and the green areas. Google Maps and Panoramio: a map with
pictures that indicate all the places in Copenhagen that have
placed examples of sustainable architecture and buildings and
the green areas. Video, maps, sideshows, blogroll.
SECTION 4: SUSTAINABLE THINKING
Congress and conferences, exposition, lectures, links to blogs,
associations. Sideshows, maps, video, blogroll.
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TARGET AUDIENCE
PRIMARY USER PROFILE
Rafael Romero Miranda

Rafael is 26 years old and comes from Spain. He is

graduated Economy Sciences in Cordoba University
and he has moved in Copenhagen last year to study
for a Master Degree in Environmental and Natural
Resource in Economics in Copenhagen University.
He lives in Cristhianshavn and he got a part time job
in Den Spanske Stats Turistbureau.
He use bicycle for almost every destination in the city.
With some colleagues and some of his fellow students
has formed a soccer team called Danisquidad. They
met every sunday to practise in a park near DR Byen.
He like travelling, in the last year he went to visit some
friends of him in New York and San Paulo.
In the last years he has been travelling a lot in South
America.
He is interested in the international policy about the
development and the environment, and he would
like to work for some international organization
that provides founds and financing for start up
green companies. He also follow with attention the
development of Danish and Scandinavian market
about of sustainable and ecologic products.
Scandinavian market about of sustainable and
ecologic products.

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SECONDARY USER PROFILE

Katherine Broda

Katherine is 25 years old and comes from Calgary,

Canada, where she studied Environmental Design.
Now she lives in Islands Brygge and works in an
architecture firm.
Katherine loves architecture, design, food, south
Asian cultures, cooking by herself, buy green, fairly
traded and ecological products.
She prefer use the bicycle instead of the public
transports, maybe because she is found of the open
air sports. In Canada Katherine participated to many
ski competitions Even if she is living in Denmark
since few mounts, she has already visited Jutland,
the Faroe Islands, Malmo, Oslo. The many pictures
of her travels are now are published in her blog about
the Scandinavian Landscapes.
During the week, when she comed back from work,
she like read the novel by Timothy Findley, Michael
Ondaatje and watch Indie movies.
She is member of Allanuck.com, a group of Canadian
expatriates in Denmark, she has been with them to
a couple of rock concerts. She usually spend cold
winter Sundays to the Danish Design Centre, the
Danish Museum of Design, the Louisiana Museum.

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REFERENCES
http://climate.ku.dk/sscience-en/guidelines/

http://climate.ku.dk/sscience-en/dokument3/

http://www.unhabitat.org/categories.asp?catid=540

http://en.cop15.dk/denmark’s+efforts

http://sustainablecities.dk/issues

http://www.treehugger.com/buygreen/

http://www.sustainabletable.org/shop/guides/

http://www.myfootprint.org/

http://www.ecofoot.org/

http://www.royalsaskmuseum.ca/gallery/life_sciences/
footprint_mx_2005.swf

http://sustainablecities.dk/actions/a-paradigm-in-progress/copenhagen-agenda-working-for-sustainable-cities

http://realdania.dk/In+English/Content/Intro.aspx

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