A SYNOPSIS ON IMPACT OF VALUE ADDED SERVICES IN CHOOSING A OPERATOR IN TELECOM INDUSTRY (A STUDY) SUBMITTED FOR THE PARTIAL FULFILLMENT

OF THE REQUIREMENT OF THE DEGREE of

MASTERS OF BUSINESS ADMINISTRATION

Department of Management Studies, Jai Narain Vyas University, Jodhpur (Raj.) 2011-2013

Supervised by: Prof. Kalpana Mathur (M.B.A., Ph.D.)

Submitted By: Veena Bhagchandani (M.B.A., 1st Sem.)

To, The Head of Department, Department of Management Studies, Jai Narain Vyas University, Jodhpur.

Date: Respected Maam, Subject: Synopsis for the term paper on topic IMPACT OF VALUE ADDED SERVICES IN CHOOSING A OPERATOR IN TELECOM INDUSTRY (A STUDY) In requirement of the partial fulfillment for MBA, 1st Semester, I want to submit the synopsis of term paper on the topic IMPACT OF VALUE ADDED SERVICES IN CHOOSING A OPERATOR IN TELECOM INDUSTRY (A STUDY) under the supervision of Prof. (Mrs.) Kalpana Mathur. So, kindly grant me permission to prepare term paper on the above mentioned topic. Thanking you.

Yours Sincerely, Veena Bhagchandani MBA, 1st Semester.

Introduction:
A value-added service (VAS) is popular as a telecommunications industry term for non-core services, or in short, all services beyond standard voice calls and fax transmissions. However, it can be used in any service industry, for services available at little or no cost, to promote their primary business. In the telecommunication industry, value-added services add value to the standard service offering, spurring the subscriber to use their phone more and allowing the operator to drive up their ARPU. In the present scenario,there are many telecom companies in india which provide VAS, Some of them are described below: AIRTEL: VODAFONE: IDEA: RELIANCE: Simply suvidha Call divert CLIP(caller line identification presentation) Call waiting Back up contacts Voice mail News updates Any time information service Idea fresh Ringtones, picture sms, etc. Entertainment (HT, sports, music etc.) Vodafone apps store Health News and finance Caller management service Airtel talkies Hellotunes Friends chat Cricket updates Voice SMS Missedcall alerts

 BSNL: Tunes and downloads(apps, music service, hello tc, etc) Entertainment (mobile radio, video sms, trivia, etc) News and updates Share and stocks Call management service

The VAS have great impact on consumers in choosing the operator. 47% of people use AIRTEL because of itz vast services which are easy to use and friendly customer care. 23% of people use BSNL because of its network availability and cheap services. 15% of people use VODAFONE, 10% of people use RELIANCE these numbers are less because there services are expensive compared to other brands.5% of people use other brands which are new in market.

Objective: Is to know the value added services provided by different telecom companies. Is to know the affect of telecom companies on consumrers. Is to know the best choice among the consumer in choosing the operator.

Assumption: The most trusted brand is AIRTEL because of its services and customer care support. The telecom companies are increasing day by day due to these services. The consumer choose the operator which gives moreVAS.

Research Methodology:
Primary Data Primary Data will be collected by using survey method;

with the help closed end questionnaire. Sample size 100 people Sample design People of all segments who are using mobile phones of different telecom companies. Area of Research Jodhpur

Sampling technique Random

Secondary data These sources contain data, which have been collected and compiled for detailed study of the topic. The secondary data was collected from reports, articles, websites and other sources.

References: http://mobiles.sulekha.com/rvalue-added-services.htm http://bsnl.onmobile.com:9000/bsnlvas/ http://www.ideacellular.com/wps/wcm/connect/home/idea/ideacellular

Chapter Scheme:
Introduction Objectives Assumptions Research Methodology References