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  • Brand Building & Creative Services: Agency Proposal

    Diunggah oleh

    Shubhekchha Neupane Panday
    36 tayangan2 halaman
    The document outlines three brand building and creative services packages offered by an agency to a client called High Ground Adventures Nepal Pvt. Ltd. The Bronze package provides branding materials and one television commercial for NPR 250,000. The Silver package doubles the amount of branding materials and includes two television commercials for NPR 400,000. Finally, a Gold retainership package provides unlimited creative services for NPR 200,000 per month for a minimum 6 month contract.

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    The document outlines three brand building and creative services packages offered by an agency to a client called High Ground Adventures Nepal Pvt. Ltd. The Bronze package provides branding materials and one television commercial for NPR 250,000. The Silver package doubles the amount of branding materials and includes two television commercials for NPR 400,000. Finally, a Gold retainership package provides unlimited creative services for NPR 200,000 per month for a minimum 6 month contract.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    36 tayangan2 halaman

    Brand Building & Creative Services: Agency Proposal

    Diunggah oleh

    Shubhekchha Neupane Panday
    The document outlines three brand building and creative services packages offered by an agency to a client called High Ground Adventures Nepal Pvt. Ltd. The Bronze package provides branding materials and one television commercial for NPR 250,000. The Silver package doubles the amount of branding materials and includes two television commercials for NPR 400,000. Finally, a Gold retainership package provides unlimited creative services for NPR 200,000 per month for a minimum 6 month contract.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 2

    AGENCY PROPOSAL

    BRAND BUILDING & CREATIVE SERVICES

    choomarkandfutch@gmail.com TEL : 977-1-5012565

    AGENCY PROPOSAL

    CLIENT : HIGH GROUND ADVENTURES NEPAL P. LTD.


    The following are the Brand Building & Creative Solution Packages we offer. The packages include Conceptual, Design, Artworking and Consultancy Services. They do not include production/printing/release. Choo, Mark & Futch will recommend Printing/Production Vendors (eg. for printing or merchandise) that offer the highest value. All production costs will be at actuals.
    All costs exclude VAT. Conditions Apply.

    I. BRAND IGNITION PACKAGE NPR. 250,000/After deriving a thorough understanding of the brand and the companys marketing objectives, we chisel out a sharp brand positioning strategy and creative plan thats as powerful as its priceless. We then follow that up with apt creative inputs catering to your needs.

    1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

    Brand Presentation - Positioning, Creative Guidelines, Core Communication Theme. 5 X Posters Concept, Design, Artwork. 5 X Tee Shirts Concept, Design, Artwork. 5 X Mugs Concept, Design, Artwork. 5 X Assorted Merchandising Items / Gifts Concept, Design, Artwork. 1 X Table Calendar / Wall Calendar Concept, Design, Artwork. 2 X Leaflets Concept, Design, Artwork. 1 X Brochure Concept, Design, Artwork. TVC Concept, Script. Press Release.

    Photography extra. 5 days to present Deliverable 1. On finalization, 7 days for remaining deliverables. Payment Structure : a. 50% Advance b. Remaining amount on delivery.

    II. POWER BRAND PACKAGE NPR. 400,000/This package is packed with options that deliver MORE THAN TWICE THE IMPACT at a lower cost.

    1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.

    Brand Presentation - Positioning, Creative Guidelines, Core Communication Theme. 10 X Posters Concept, Design, Artwork. 12 X Tee Shirts Concept, Design, Artwork. 12 X Mugs Concept, Design, Artwork. 12 X Assorted Merchandising Items / Gifts Concept, Design, Artwork. 2 X Table Calendars / Wall Calendars Concept, Design, Artwork. 3 X Leaflets Concept, Design, Artwork. 1 X Brochure Concept, Design, Artwork. 2 X TVC Concept, Script. Press Release. 2 DAY OUTDOOR STILL PHOTOGRAPHY SERVICES.

    Excludes Production expenses like Models, Travel, Board, Lodging etc. 5 days to present Deliverable 1. On finalization, 10 days for remaining deliverables. Payment Structure : a. 50% Advance b. Remaining amount on delivery.

    III. RETAINERSHIP NPR. 200,000/- PER MONTH

    (MIN. 6 MTHS. CONTRACT)

    The retainership includes COMPLETE brand analysis, positioning, planning and creative conceptual, design and artworking along with DIRECTION AND PHOTOGRAPHY services. Does not include Printing and Production expenses like Travel, Board & Lodging. You get ALL THE CREATIVE DESIGNS, ARTWORKS AND INPUTS YOU NEED covered by one monthly fee. Terms : Contract for a minimum of 6 months (renewable). Monthly Payments to be made by the 15th Day of each Nepali month.

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