tEsol 201
International Convention &
2023 March 2013 Expo: 2123 March
AboUt tEsol
Founded in 1966, TESOL International Association is a professional community of educators, researchers, administrators and students committed to advancing excellence in English language teaching for speakers of other languages worldwide. With more than 12,000 members representing 156 countries, TESOL fosters the exchange of ideas, research and peer-to-peer knowledge, and provides expertise, resources and a powerful voice on issues affecting the profession. Through professional development programs, its International Convention, worldwide affiliates, special interest groups, and publications, TESOL engages tens of thousands of professionals to collaborate globally and create a world of opportunity for millions of people of all ages who want to learnEnglish. The annual international convention, the largest gathering of ESOL professionals in the world, offers professional development opportunities to English language teachers at all levels from around the world through the exchange of ideas and practices in interactive sessions featuring TESOLs global perspective. Participants integrate knowledge of current trends in the field while developing a professional network.
TESOLs International Convention & English Language Expo, the largest of its kind, provides the opportunity to showcase your latest products, publications, software, and teaching tools to more than 6,500 international TESOL professionals in the field of English speakers of other languages (ESOL).
To ensure your success and increase your bottom line, we have created a dynamic exhibit hall, and an array of highly effective advertising and brandbuilding opportunities to ensure maximum visibility. You are invited to be part of the most highly regarded and attended meeting of the year.
pArticipAtion bEnEFits
reach national and international key decision makers and potential buyers from the English language teaching field network, recruit, and build relationships with current and future customers Showcase your products and services to the right audience position your brand and company at the most attended event in the industry
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33.36% 5.12% 3.11% 2.13%
AttEndEE proFilE
30.34%
15%
4year College graduate/postgraduate Elementary School adult Education program Secondary School Middle School 2year/Community College nonprofit TESL/TEFL Certificate program preK Business/Corporate religious Institution Other
39%
$0.25
Exhibitor schEdUlE
SET UP
Tuesday, 19 March Wednesday, 20 March Thursday, 21 March 10 am8 pm
(LargE BOOThS OnLY)
The average cost to exhibit is $0.25 per attendee? 39% of attendees are either decision makers or make recommendations for product purchases
ExhIbITOR hOURS
Thursday, 21 March Friday, 22 March Saturday, 23 March
TEAR DOWn
Saturday, 23 March
* The contracting Exhibitor will forfeit any space not occupied by 8pm on 20 March 2013, and such space may be sold or reassigned by TESOL without refund of rental fees. Booths cannot be assembled until full payment is received.
LArge BOOTHS
10' x 30' Inline Standard 10' x 30' Inline Strategic 10' x 30' Inline premium 20' x 20' Island
For pricing on booths larger than 10' x 10' or islands larger than 20' x 20' or to add additional booths to your package, contact KyleHarrington, Advertising and Exhibit Manager, at +1202.337.5739 or kyle@bluehouse.us. Note: For an interactive floor plan, including information on premium, strategic and standard booth locations, see the floor plan on the TESOL Convention 2013 Web site: www.tesolconvention.org
Two (2) 3 side drapes and one (1) 8 back drape with a company sign (note: island spaces do not include drapes) Four (4) full convention registrations Four (4) company Expo passes, good for Exhibit hall only Four (4) convention bags and program books (one for each full convention registration)
Exhibitor Sessions
Each 10' x 10' booth reserved with 50% deposit by 1October 2012 receives a 45minute Exhibitor session. Exhibitors must enter their session(s) into prcis on the TESOL Exhibitor web page www.tesolconvention.org no later than midnight 1October 2012. Exhibitors are entitled to one (1) exhibitor session per booth purchased, not to exceed eight (8) sessions total.
Expo Passes
(intended for booth personnel who work the duration of the event)
$155 $70
Exhibiting Packages
premium promoter $4,000 One (1) 10x10 premium Exhibit Booth One (1) Enhanced virtual Expo listing One (1) Digital advance program Book Fullpage ad One (1) Convention program Book Fullpage (front matter) Strategic promoter $3,500 One (1) 10x10 Strategic Exhibit Booth One (1) Enhanced virtual Expo listing One (1) Digital advance program Book halfpage ad One (1) Convention program Book halfpage (front matter) add a newproduct Showcase Session to your package (with special package discount)
One (1) 6 table, two (2) chairs, one (1) trash can, one (1) 10' x 10' carpet Enhanced listing on virtual Expo Exhibitor newproduct Showcase 45minute session on exhibit floor
$300
POSTER SESSION
RECRUITER ROW
233 332 433 532 431 530 429 528 425 524 724 722 720 718 716 713 812 711 810 709 808 207 306 507 606 505 604 503 602 501 600 603 702 601 700 605 704 607 706 205 304 203 302 201 300 301 400 303 402 305 404 307 406 707 806 705 804 703 802 701 800 717 816 719 818 721 820 723 822 725 824 525 624 529 628 629 728 729 828 531 630 631 730 731 830 533 632 633 732 231 330 229 328 225 324 223 322 221 320 219 318 217 316 211 511 611 311 317 416 319 418 321 420 323 422 325 424 329 428 331 430 333 432 733 832
133 232
ROUNDTABLE DISCUSSIONS
131 230
129 228
125 224
123 222
121 220
119 218
TESOL
117 216
T E S O L
113 212
111 210
109 208
107 206
105 204
103 202
101 200
ENTRANCE
LEVEL 3
LEGEND:
Sold
Premium
Strategic
Standard
MArKEting opportUnitiEs
AdvErtising And othEr brAnd-bUilding opportUnitiEs
Exhibitor new-Product Showcase
$350
present and demonstrate your companys latest products, research, and services to a captive audience on the exhibit floor. This private presentation area can also be used for seminars by invitation, hospitality events, or large private customer meetings.
The electronic advance program Book provides the exclusive opportunity to market your company to attendees before the convention. not only will you reach out to all 12,500 TESOL members, but also to all possible attendees in the ESL field. promote your booth, reception, seminar, and other activities!
Increase your visibility at the TESOL 2013 Convention with a premium advertising position in the Convention program Book! attendees, presenters, and exhibitors use the printed Convention program Book throughout the convention to navigate the exhibit floor, plan what sessions to attend, and locate other activities of interest. Most keep the book for future reference.
Scheduled session times are 45 minutes during exhibit hallhours Theaterstyle seating for 75 attendees presenter stage with podium, lapel microphone, Internet,LCD, and screen heavy theaterstyle 10' high curtained area for increased soundproofing additional a/v equipment can be rented through projectiona/v at 856.767.3095 program presenters, session titles, and times will be displayed on the Showcase and pavilion entryunit signage. Session titles, 25word session description, presenters name with title, and session time will be printed on a flyerinsertfor attendees bags. a fullpage ad in the program Book will promote the newproduct Showcase. Exhibitor Showcase information will be posted on the convention website and emailed to all attendees. To be guaranteed promotion on the convention website, andin promotional emails, please submit your session requests and descriptions by 31 December 2012.
Pricing*
Front Matter and Cover Ads
halfpage, black/white Fullpage, black/white Cover 3, fullcolor (lottery) Cover 2, fullcolor (lottery) Cover 4, fullcolor (lottery)
*Available to Exhibitors Only
Quarterpage black/white advertiser section halfpage black/white advertiser section Fullpage black/white advertiser section
The ad specifications will be sent uponpurchase.
Increase Your Participation and Visibility Through TESOLs Alliance Partnership Program
The alliance partnership program has been developed to provide English language industry suppliers and vendors the opportunities to align with TESOL through customized longterm marketing platforms. These bundled packages listed below are individualized opportunities to achieve and maintain yearround relationships with TESOLs global community. global partner Strategic partner Corporate partner Event partner
Become an Event Partner at the 2013 TESOL International Convention & English Language Expo
Event Partner
Event partnerships are ideal for organizations who want to demonstrate their alliance and support of the English Language education field. all Event partners receive highlighted exposure at a TESOL annual event.
International Convention & English Language Expo Event Partner 3 days, 6,500 attendees K-12 Pre-Convention Day Event Partner 1 day, 300500 attendees Affiliate Leadership Seminar 1 day event approximately 150globalaffiliateleaders allday seminar with luncheon
Partnerships can be designed to fit your budget. Please contact Janet Kowall, Marketing and Partnership Development Manager, at +1 703.518.2517 or jkowall@tesol.org
MArKEting opportUnitiEs
Job MarketPlace
Secure your exhibit space and a booth at the JobMarketplace and get a free job description to be posted on TESOLs online Career Center. as soon as a booth package has been purchased, a job posting will be available in the recruiters Career Center account. Job Marketplace job descriptions will be differentiated from nonJobMarketplace descriptions by a signifyinglogo. additional job descriptions may be purchased for a fee of $175. recruiters may also purchase advertisement space in the Convention program Book and get a 50% discount.
Exhibitors and TESOL partners may market their products and services by direct mail or electronic mail to attendees before or after the meeting. To rent the TESOL International Convention mailing list, please contact Elenahawkins at 800.899.4420, ext. 325, or by email at EHawkins@MGILists.com.
registration and hotel reservations open 4september2012. complete information can be found on the convention website.
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2013 TESOL InTErnaTIOnaL COnvEnTIOn & EngLISh LanguagE ExpO prOSpECTuS
Exhibitor to do list
dAtEs to rEMEMbEr
1 July1 October 2012 Tuesday, 4 September 2012 Monday, 1 October 2012 Monday, 12 november 2012 Monday, 12 november 2012 Friday, 21 December 2012 Monday, 31 December 2012 Monday, 31 December 2012 Monday, 14 January 2013 Friday, 25 January 2013 Thursday, 14 February 2013 Tuesday, 26 February 2013 Friday, 8 March 2013 Thursday, 14 March 2013 Tuesday, 19 March 2013 Tuesday, 19 March 2013 Wednesday, 20 March 2013 Thursday, 21 March 2013 Friday, 22 March 2013 Saturday, 23 March 2013 Saturday, 23 March 2013
Submit proposals for Exhibitor sessions register convention booth staff and reserve hotel rooms Deadline for submitting Exhibitor session proposals to prcis Show Decorator kit available on the TESOL Exhibitor Web page Electronic ad copy due to Blue house for the advance program Deadline for program Book. Enter online or send to Blue house. Last day to cancel booth reservation (to TESOL via email or mail). norefunds will be given after midnight, EST. Last day for session submissions for newproduct Showcase (to be in final program) Deadline to reserve ad space in the Convention program Book Deadline to send ad copy for Convention program Book advance shipping date, shipments may begin arriving at gES warehouse in Dallas Last day to order booth equipment and services from gES at Early Bird rate Deadline to preregister booth staff by fax. (after this date, booth staff must register online or onsite). Deadline for advance shipping to warehouse without surcharges Direct shipping to the Dallas Convention Center Largebooth exhibitors (600 sq ft or larger) set up, 10 am8 pm all exhibitors set up 8 am8 pm Exhibit hall open 9 am6 pm Exhibit hall open 9 am6 pm Exhibit hall open 9 am2 pm Exhibitors tear down, 210 pm
Contract Terms and Conditions for the TESOL 2013 English Language Expo
THIS CONTRACT is made between TESOL International Association (hereafter, TESOL) and the Exhibitor (hereafter, the Exhibitor) for lease of certain exhibit space, to be assigned by TESOL, during the TESOL 2013 English Language Expo at Dallas Convention Center (Hereafter, the exposition shall be referred to as the Exhibit and Dallas Convention Center shall be referred to as the Exhibit Facility.) This contract shall be in effect upon its execution by TESOL. IN CONSIDERATION OF the fees paid by Exhibitor for lease of space and the lease of such space by TESOL, the parties agree to the following terms and conditions of this Contract:
Contract for Space
This contract for exhibit space and a nonrefundable 50% deposit of the total cost, constitutes a contract for the right to use the space. The balance is due no later than 31 December 2012. All balance due payments received after this date will be charged the listed rate after 31 December. Full payment is required for contracts received after 31 December 2012. This contract constitutes rental of booth space ONLY and does not include carpeting or other furnishings. Expo Show Manager and the Dallas Convention Center. Additionally, multi-story exhibits must be approved by stamp or signature of a structural engineer indicating that the structure is properly engineered for the proposed use.
Special Regulations
Staffing of booth
Exhibits must be open and staffed for business during published exhibition hours.
booth Assignments
Assignment of space will be made through the priority point system. After that process is complete, assignment will be based on a first come, first served basis. No contract will be processed without a deposit. If none of the Exhibitors choices are available, space most similar to the 1st choice in location, price, and competitive situation will be assigned. Cross-aisle booth space will not be allowed on exhibit floor. Island configurations can be reserved throughout the exhibit floor upon approval from TESOL. Spaces assigned by contractual agreement cannot be altered once finalized. TESOL reserves the right, if necessary; to alter the exhibit hall layout in such a way that it does not alter the essence or intentions outlined in existing contracts..
Cancellation/Refunds
All notifications of cancellation must be made to TESOL in writing via email. For cancellations received through 31 December 2012, the 50% booth deposit will be forfeited with any remaining balance refunded. No refunds will be given on booth space canceled after 31 December 2012.
Cancellation by TESOL
Exhibitor badges
The Exhibitor is eligible to receive four (4) Full Registration badges and four (4) Exhibit Hall Only badges per contracted 10' x 10' booth space. Each registered Full Registration will receive one (1) Program Book. Any additional badges must be purchased at the rate of $155 per Full Registration and $70 per Exhibit Only badge. Exhibit Only badges are intended for booth personnel who work the duration of the event.
TESOL shall have no liability or obligation to the Exhibitor for any fees paid or for any damages, loss, or injury if the Exhibit space becomes unavailable or its use is diminished by reason of fire, act of God, riot, labor dispute, authority of law, or any other cause beyond the control of TESOL. Should any such event occur, TESOL may, in its sole discretion, refund a portion of the amount paid for the Exhibit space after deducting amounts necessary to cover TESOLs expenses.
Liability
Outstanding balances
Any Exhibitor showing unpaid balances at the time of set-up will be denied space until such time as the amount due has been paid in full.
Set up of booth
Any space not occupied by 8 pm on Wednesday, 20 March 2013, will be forfeited by Exhibitor and such space may be sold, reassigned, or used by TESOL without the Exhibitor receiving a refund or rental fees. Exhibitors are not permitted to set up or erect a display until the space rental is paid in full.
Dismantling of booth
Exhibitors may not pack or move any freight from the Exhibit Facility before the close of the exhibit hours on Saturday, 23 March 2013. Any exhibitor who chooses to dismantle outside of the dedicated teardown times will lose, at a minimum, all accumulated points. Which will eliminate them from a preferred sign-up time for the following year.
No walls, partitions, decorations, or other obstructions may be erected that in any way interfere with the view of another exhibitor. Exhibitors who wish to use any non-standard booth equipment, signs, decorations, or arrangements of display materials that in any way conflict with the stated regulations must submit two copies of a detailed sketch or layout (including all dimensions) no later than 15 January 2013 for approval by TESOLs Expo Show Manager. Standard Exhibit Configurations (10'x10', 10'x20' and 10'x30'): Exhibits must not be higher than 8 in the back and 4 on each side. Display fixtures over 4 high must be confined to the area of the exhibit booth which is within 5 of the backline. Nothing over 4 high can be within 5 of the aisle line (the front half of the booth). Island Exhibit Configurations: Exhibits must not be higher than 16 feet (subject to ceiling height.) Island configurations and multi-story exhibits must be pre-approved by TESOLs
(a) The Exhibitor shall be solely responsible to third parties, including invitees and the public, for all claims, liabilities, actions, costs, damages, and expenses arising out of or relating to the Exhibitors participation in the Exhibit. (b) The Exhibitor shall indemnify and hold harmless TESOL, and the Dallas Convention Center, their officers, directors, members, agents, employees, and sponsoring organizations, against any and all actions, suits, proceedings, damages, losses, costs, and expenses asserted, brought or claimed by third parties, arising out of the Exhibitors participation in the Exhibit. The Exhibitor agrees to pay any and all costs and expenses (including reasonable attorneys and experts fees and litigation costs) incurred by TESOL, its officers, directors, members, employees, and agents, in defending or resolving such claims as may be asserted against them. (c) TESOL shall not be responsible for any bodily injury or other damages or losses suffered by the Exhibitor, its employees, or agents or for loss or damage to property owned, leased, or used by Exhibitor, either while in transit to or from the Exhibit or while in the Exhibit Facility, from any cause whatsoever. Exhibitor agrees to safeguard its own exhibit materials or goods from the time they are placed in the Exhibit Facility until they are removed. (d) Exhibitor acknowledges that TESOL does not maintain insurance covering the Exhibitor, its agents, or its property, and that it is the sole responsibility of the Exhibitor to obtain liability, business interruption, property damage, and other insurance covering such losses or liability by the Exhibitor.
(a) Reassignment or subletting of all or any part of booth space is prohibited. Subletting Space: An Exhibitor may not assign, sublet, or apportion all or any part of the space allotted to him/her. Any materials other than those manufactured or distributed by the Exhibitor in the regular course of business may not be displayed by the Exhibitor or be allowed by the Exhibitor to be displayed by other persons or firms. (b) Solicitation and distribution of printed advertising must be confined to booth space ONLY. Canvassing is prohibited. Aisles must be kept clear at all times. (c) Operation of any objectionable sound device will not be allowed. (d) Nothing shall be posted on or tacked, nailed, taped, screwed, or otherwise attached to columns, walls, floors, or other parts of the building or furniture. (e) Distribution of helium-filled balloons or adhesive-backed stickers or decals is prohibited. (f) Food and beverage for distribution must be supplied and prepared by the Exhibit Facility Food Services Department. (g) Exhibitor shall not sponsor functions during the Exhibit hours or in conflict with any officially programmed convention event without prior written approval. (h) All materials used in the Exhibit Facility must be nonflammable or conform to fire regulations of the city of Dallas and the Dallas Convention Center.
TESOL) that Exhibitor proposes to use to perform services at the Exhibit. TESOL will promptly notify Exhibitor in writing of its approval or rejection of such selection(s). Non-official contractors must abide by all rules of the Exhibit as set forth in this Contract. Unions, Exhibitors shall abide by all agreements made by, between, and among TESOL, the Exhibit Facility, and any unions or other labor groups having jurisdiction at the Exhibit. All work involved with setting up and dismantling exhibits must be performed by authorized personnel.
Compliance
Exhibitor agrees to comply with all federal, state, and local laws and ordinances applicable to the Exhibit Facility and also with any additional rules and regulations imposed by TESOL or by the Exhibit Facility.
binding Effect
This Contract as well as the Rules and Regulations shall be binding upon the Exhibitor and TESOL, as well as their officers, directors, employees, agents, successors, and assigns. If the Exhibitor fails to comply with the terms of this Contract or the Rules and Regulations, TESOL shall have full authority to enforce this Contract, and shall have the right to exclude the Exhibitor from the Exhibit, without refund and/or to refuse it admission to future exhibitions.
Good Taste
TESOL reserves the right to reject, control, or remove Exhibitors that, in the opinion of TESOL, do not serve the TESOL Mission Statement, are objectionable, or detract from the dignity of the Exhibit.
Musical instruments, radios, projection machines, CD players, VCRs, televisions, noise-creating devices, amplifying systems, or live entertainment shall be operated only at a level which will not interfere with other Exhibitors and MUST conform to the Exhibit Managers requirements.
The Exhibitor agrees to hold TESOL, their officers, directors, employees, and agents, harmless from all loss, cost claims, causes or action, obligations, suits, damages, liability expenses, and costs including attorneys fees arising from our or out of any violation or infringement (or claimed violation or infringement) by Exhibitor, Exhibitors agents or employees of any patent copyright or trade secret rights or privileges.
Photography
Anti-Discrimination Policy
TESOL does not permit job advertisements that refer to the applicants race, sex, color, national origin (except with reference to visa policies), ethnicity, religion, native language or language background, medical or health condition (including HIV/AIDS status), gender, gender identity, or sexual orientation.
Taking pictures, other than by the official photographer, is prohibited during setup, dismantling, and non-show hours. Cameras will not be allowed on the exhibit floor during these times. Each Exhibitor has control over its space and may want to prevent competitors from gaining access to, photographing, videotaping, or otherwise recording their Exhibit or presentation.
Written Permission
TESOL must receive, in writing, formal requests for live entertainment. TESOL will review the request and will notify the Exhibitor if the request has been granted. Failure to adhere to this rule will jeopardize space assignment and the right to exhibit at future TESOL exhibitions.
Over-the-counter sales
Distribution of advertising material and souvenirs must be confined to the Exhibitors booth. Canvassing or distribution of advertising materials or souvenirs in any location other than the Exhibitors booth is prohibited.
All Exhibitors engaging in direct sales must contact the Texas Department of Revenue regarding appropriate forms and procedures.
non-Official Contractors
Refer to the Dallas Convention Center www.dallasconventioncenter.com/ exhibitor-services/ for more complete Exhibit Facility rules and regulations. It is the responsibility of the Exhibitor to adhere to all regulations set by both TESOL and the ExhibitFacility.
Exhibitor shall neither contract for nor use any services of non-official contractors in connection with the Exhibit space without prior written approval of TESOL. If Exhibitor wishes to use non-official contractor(s), Exhibitor shall make its written request to TESOL to use such contractor(s) at least 45 days prior to the opening date of the Exhibit. Such written request shall include the names of any persons or organizations (other than those designated as official contractors by
Each Exhibitor is responsible for obtaining all necessary licenses and permits to use music, photographs, or other copyrighted material in exhibit booths or displays. No Exhibitor will be permitted to play, broadcast, or perform music or use any other copyrighted material, such as photographs or other artistic works, without first presenting to show management satisfactory proof that the Exhibitor has, or does not need, a license to use such music or copyrighted material. The Exhibitor agrees to hold the TESOL, their officers, directors, employees and agents, harmless from all loss, cost claims, causes or action, obligations, suits, damages, liability expenses, and costs including attorneys fees arising from our or out of any violation or infringement (or claimed violation or infringement) by Exhibitor, Exhibitors agents or employees of any patent copyright or trade secret rights or privileges.
Agreement
The Exhibitor has read, understood, and agreed to each of the terms and conditions set forth on both sides of this contract.
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Company Information
This information will also be used for the printed expo guide and virtual expo hall.
Exhibit Space
Indicate below the type/size of space requested.
eArLy
n$1,850 n$2,050 n$2,250 n$5,385 n$5,925 n$6,585 n$9,000
LATe
n$2,050 n$2,250 n$2,450 n$5,985 n$6,525 n$7,185 n$10,000
LArge BOOTHS
10' x 30' Inline Standard 10' x 30' Inline Strategic 10' x 30' Inline premium 20' x 20' Island
4.
List specific companies (not product lines) you DO nOT wish to exhibit next to:
new Exhibitor?nYes
nAddress is same as company address
nno
2.
add Booth Furniture package
PAckAgeS
LaST naME
FIrST naME TITLE aDDrESS aDDrESS LInE 2 CITY STaTE/prOvInCE phOnE EMaIL
premium promoter package Strategic promoter package add newproduct Showcase to package (Save $50)
COunTrY
Quarterpage black/white advertiser section halfpage black/white advertiser section Full page black/white advertiser section
Enhanced Online Floor plan Listing on virtual Expo Total Amount Due Total Deposit (if different from total amount due) $ $
Method of Payment
please check: nCheck (payable to English Language Expo) nvisa nMasterCard namerican Express
CrEDIT CarD nuMBEr prInT naME On CarD SIgnaTurE ExpIraTIOn DaTE
The undersigned understands this application becomes a Binding Contract when accepted by the English Language Expo. The undersigned agrees to abide by the Terms and Conditions published on the reverse side, those listed in the Exhibitor Service Manual, and the rules and regulations of the selected venue or facility.
English Language Expo reserves the right to photograph or videotape events for promotional purposes. Your Exhibit Space Contract serves as permission for English Language Expo to copyright, publish and use your likeness in print, online or in other media. If you do not wish to be photographed or videotaped, please tell the camera operator.
TESOL Ad/Exhibit Office 2168 Wisconsin ave nW Washington, DC 20007 Fax order form to (202) 3371200
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