ildren and parents, how many pages per sentence, to what level can children read ages 5 7, How best to target parents as an audience. Carry out interviews with teacher Looking at education and learning campaigns already in place Define 10 subjects to look at research all Explore teaching techniques through type and image Explore formats of products For each individual subject Mock up formats in suitable environment research suitable environments For each subject, write content Will it be a story, note, task? Produce illustrations research best style approach to take Develop range of illustrations to choice from Re-visit nets and products design appropriately Apply written content and illustrations to products Finalise designs & propose range e.g paperback Start designing advertisement and promotional products PRINT, CRAFT AND BIND PRODUCTS Retail graphic design Create packaging for each individual product for retail Show advertising graphics in environment Mock up Website design? Mock up products in retail environment
Brief #2 Douwe Egberts Coffee Medium 7 Weeks Research target audience Conduct surveys about why people favour drinking coffee in coffee shops Idea generation regarding concept Explore and research how a packaging / campaign design can target and engage a younger audience. Research the companys ethos notes keywords brand must retain Finalise concept and approach Start designing packaging Research campaigns / ideas, what would I do, what formats, whats my message? Look at digital devices to design for / plan Finalise packaging Print and craft packaging Photograph Start developing campaign and design work Design for media digital devices Design all campaign material Mock up in real environment
Brief #4 Doing my nut in Extensive 12 Weeks Collection and research of content Concept idea generation Concept research Decide concept Research potential format and product range Decide format Research cover content Design cover development Start designing book publication Finalise front cover design Finalise book design Design extra product range Poster etc Print and bind publication Design retail graphics Propose and mock up product range paperback, smaller etc
Brief #5 Paperchase Collection Medium 7 weeks Market research into store and target market Whats already out there Research extent of range and products to design for Concept idea generation and development Design surface pattern range and apply Design Nets and apply pattern Print out paper based products and craft, screen print Retail graphics + ad material Mock up product design Window and instore design
Brief #6 Be-Ro Re-brand and packaging Extensive 9 Weeks Research into company and target audience identify Concept development Primary research instore, extent of product range Research whats out there design Brand and logo development design Create slogan Packaging and nets mock up Design packaging Investigate appropriate materials and stock eco friendly Buy stock Print packaging and construct Photograph products Design promotional material Retail graphics design Mock up instore and on website
Brief #7 Laura Ashley Interior design collection 6 Weeks Meeting to discuss concept Concept development Market research and store research Concept decision Decide pattern concept Decide product range Decide pattern range Apply pattern to products Print Design and mock up nets for product packaging Design packaging, print and construct Retail Graphics design
Brief #9 Food for thought Medium 7 Weeks Concept Development Content collection, analyse and research Media and format research Deciding page content Deciding illustration content Produce illustrations Edit illustrations digitally Type, layout and publication design Print and bind Packaging design for book Retail design Website design
Brief #10 Tigerprint competition brief Small 4 Weeks Research target audience identify specific Research themes , occasions tone of voice Concept development Decide content idea generation, collect image and type content of chosen theme Design Patterns & Edit digitally illustrations Create packaging nets Apply designs to nets Mock up products in suitable environment