[Your logo/company name here]

Web Analytics
Dashboard
S1

July 08
Site Statistics
Unique Visitors
Visits
Visits/Visitor
Bounce Rate
Page Views
Page Views/Visits

Current
Month
65,319

Previous
Month
75,422

Same Month
of Last Year
56,386

-13%

88,158

16%

99,511

77,688

-11%

1.3

13%

1.3

1.4

2%

37%

-2%

41%

33%

-8%

978,512

15%

988,742
-1%

11.1

1,141,189
-14%

9.9
12%

14.7
-24%

Trend
99,716
80,448
61,179
143,990
112,824
81,658
1.4
1.4
1.3
39%
35%
31%
1,825,012
1,450,044
1,075,075
14.5
13.0
11.4

6
5

6
5

6
5

6
5

6
5

Comment about site statistics

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1/14
1/19/2013 8:46 AM

[Your logo/company name here]

Web Analytics
Dashboard

S1

July 08
Current
Month
2,491.0

eCommerce
Customers

17%

3,466.0
-24%

25,371.0

19,759.0

31,474.0

28%

-19%

9.7

Items/Order

eCommerce Conversion

2,202.0
19%

Items

Revenues

-25%

2,629.0

Orders

Average Order Size

Same Month
of Last Year
3,306.0

Previous
Month
2,138.0

9.0

9.1

8%

53.83

6%

52.01

48.50

4%

$ 141,526.95

11%

114,518.97

$ 168,087.59

24%

3.0%

-16%

2.2%
35%

4.5%
-33%

Trend
5,341
4,085
2,828
5,648
4,297
2,946
53,559
40,835
28,111
10.2
9.5
8.8
$56.36
$52.67
$48.99
$298,297
$226,409
$154,521
4.7%
3.9%
3.0%

6
5

6
5

6
5

6
5

6
5

6
5

Comment about ecommerce

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2/14
1/19/2013 8:46 AM

[Your logo/company name here]

Web Analytics
Dashboard

July 08
Online Events
Orders
Success Event 1
Success Event 2
Success Event 3
Success Rate

S1
Current
Month
2,629

Previous
Month
2,202

19%

964

-24%

1,095

-12%

1,585

1,091
-12%

1,835

-14%

2,810

Same Month
of Last Year
3,466

2,538
-38%

3,857

2,780

-27%

9%

1%

9%
0%

13%
-29%

Trend
5,648
4,297
2,946
1,382
1,211
1,040
3,515
2,742
1,969
4,653
3,811
2,969
12.3%
10.9%
9.4%

6
5

6
5

6
5

6
5

Comment about conversions

Licensed under Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License. Visit http://immeria.net.

3/14
1/19/2013 8:46 AM

Segment1
Date

Instructions: Data for 13 months trend of 1st segment

1) Change Segment1 to your liking
2) Adjust the column names Success Event 1 through Success Event 3
3) Edit only the non-grayed out columns.
Site Statistics

eCommerce

January 07
February 07
March 07
April 07
May 07
June 07
July 07
August 07
September 07
October 07
November 07
December 07
January 08
February 08
March 08
April 08
May 08
June 08
July 08 Comment about site statistics Comment about ecommerce
August 08
September 08
October 08
November 08
December 08

Conversions

Comment about conversions

New
Visitors

58,270
53,231
52,216
45,318
49,823
54,300
46,089
63,553
48,811
54,623
95,921
93,828
88,429
67,965
69,373
62,023
58,514
62,107
53,360

Returning
Visitors

Unique
Visitors

Visits

10,607 68,877 95,393

10,923 64,154 88,952
10,228 62,444 84,958
9,183 54,501 73,038
9,950 59,773 80,527
10,596 64,896 87,695
10,297 56,386 77,688
11,103 74,656 99,609
10,413 59,224 80,133
10,856 65,479 89,882
13,849 109,770 160,623
19,502 113,330 168,884
21,452 109,881 160,027
15,570 83,535 116,725
14,772 84,145 117,105
14,429 76,452 107,889
13,705 72,219 100,477
13,315 75,422 99,511
11,959 65,319 88,158
0
0
0
0
0

Visits/Visitor

1.4
1.4
1.4
1.3
1.3
1.4
1.4
1.3
1.4
1.4
1.5
1.5
1.5
1.4
1.4
1.4
1.4
1.3
1.3
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!

Single Page
Visits

35,583
37,857
33,464
28,287
34,413
30,443
25,252
30,691
23,102
25,620
62,838
64,318
63,330
41,885
39,178
38,248
36,270
40,489
32,925

Bounce Rate

37%
43%
39%
39%
43%
35%
33%
31%
29%
29%
39%
38%
40%
36%
33%
35%
36%
41%
37%
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!

Page
Views

Page
Views/Visits

Customers

1,408,432
1,363,719
1,113,951
990,800
1,079,432
1,375,959
1,141,189
1,482,814
1,107,592
1,297,132
1,990,525
2,132,301

14.8
15.3
13.1
13.6
13.4
15.7
14.7
14.9
13.8
14.4
12.4
12.6

6,773
6,782
4,874
4,481
3,379
3,856
3,306
4,336
3,538
3,898
4,769
7,021

1,819,795
1,647,381
1,647,494
1,345,066
1,272,023
988,742
978,512

11.4
14.1
14.1
12.5
12.7
9.9
11.1
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!

4,485
5,246
4,726
3,779
3,367
2,138
2,491

Orders

Items

Items/Order

Revenues

Average
Order Size

7,403
7,441
5,278
4,883
3,632
4,030
3,466
4,508
3,710
4,117
4,990
7,449

60,245
71,484
40,679
39,565
33,077
35,324
31,474
44,824
33,624
44,219
53,969
63,740

8
10
8
8
9
9
9
10
9
11
11
9

$
$
$
$
$
$
$
$
$
$
$
$

322,652.70
362,377.23
248,930.13
330,940.83
185,588.88
194,748.88
168,087.59
217,078.61
179,342.09
215,698.95
273,648.23
368,074.92

$
$
$
$
$
$
$
$
$
$
$
$

4,748
5,584
5,051
3,900
3,505
2,202
2,629

42,204
56,426
47,499
36,000
31,743
19,759
25,371

9
10
9
9
9
9
10

$
$
$
$

244,620.16
304,227.24
305,119.26
224,794.85
$186,578
$114,519
$141,527

$
$
$
$

#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!

43.58
48.70
47.16
67.77
51.10
48.32
48.50
48.15
48.34
52.39
54.84
49.41
51.52
54.48
60.41
57.64
$53
$52
$54
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!

eCommerce
Conversion

7.8%
8.4%
6.2%
6.7%
4.5%
4.6%
4.5%
4.5%
4.6%
4.6%
3.1%
4.4%
3.0%
4.8%
4.3%
3.6%
3.5%
2.2%
3.0%
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!

Success
Event 1

0
0
0
2
260
1,078
1,091
1,271
1,154
1,210
1,436
1,155
1,596
1,224
1,366
1,109
1,075
1,095
964

Success
Event 2

0
1
12
5
718
3,002
2,538
3,186
2,336
2,623
4,067
4,074
3,383
2,799
2,835
2,322
2,065
1,835
1,585

Success
Event 3

0
0
1
2
733
2,874
2,780
3,011
2,967
3,176
4,311
5,281
5,111
4,348
4,348
3,830
3,716
3,857
2,810

Success Rate

8%
8%
6%
7%
7%
13%
13%
12%
13%
12%
9%
11%
9%
12%
12%
10%
10%
9%
9%
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!

Segment2
Date

Instructions: Data for 13 months trend of 2nd segment

1) Change Segment2 to your liking
2) Adjust the column names Success Event 1 through Success Event 3
3) Edit only the non-grayed out columns.
Site Statistics

eCommerce

Conversions

New
Visitors

January 07
132,797
February 07
124,776
March 07
125,917
April 07
97,360
May 07
109,054
June 07
110,933
July 07
99,775
August 07
109,512
September 07
95,984
October 07
114,704
November 07
136,692
December 07
124,398
January 08
117,056
February 08
99,666
March 08
133,698
April 08
112,241
previous
indicators
month/previous
worse than previous
All
year.
indicators
month/previous
worse than year.
previous
May 08 All indicators worse thanAll
94,815month/previous year.
Warning!
but lower
Significantly
traffic than
lower
All
usual.
ecommerce
indicators worse
activities!
than previous
June 08 Slight increase in visits/visitor
84,085month/previous year.
July 08
August 08
September 08
October 08
November 08
December 08

Overall improvement, but below

Overall
last year
improvement,
results for the
but same
below Overall
time
last year
period.
improvement
results for the same time period.
What about looking for brand
information?
100,000

Returning
Visitors

24,025
22,784
21,985
18,506
19,311
20,030
19,347
19,563
18,303
20,134
22,551
22,749
24,535
19,984
19,921
21,886
20,955
10406

Unique
Visitors

Visits

Visits/Visitor

220,005
203,715
199,380
157,111
173,373
179,249
162,612
178,641
160,258
185,433
223,166
209,572
199,718
166,929
209,917
192,807
163,707
142,931

1.4
1.4
1.3
1.4
1.4
1.4
1.4
1.4
1.4
1.4
1.4
1.4
1.4
1.4
1.4
1.4
1.4
1.5

17794 117,794 156,340

0
0
0
0
0

1.3
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!

156,822
147,560
147,902
115,866
128,365
130,963
119,122
129,075
114,287
134,838
159,243
147,147

141,591
119,650
153,619
134,127
115,770
94,491

Single Page
Visits

73,044
73,252
74,422
54,217
63,505
59,734
51,117
57,302
58,330
57,734
70,488
57,753
60,670
55,405
71,172
63,289
53,178
47,410
55,169

Bounce Rate

33%
36%
37%
35%
37%
33%
31%
32%
36%
31%
32%
28%
30%
33%
34%
33%
32%
33%

Page
Views

3,569,114
3,091,298
3,011,963
2,454,251
2,648,190
2,509,708
2,314,531
2,607,757
2,164,233
2,735,351
3,316,555
3,092,245
2,592,343
2,507,390
3,089,683
2,810,432

Page
Views/Visits

16.2
15.2
15.1
15.6
15.3
14.0
14.2
14.6
13.5
14.8
14.9
14.8

2,326,323
1,782,854

13.0
15.0
14.7
14.6
14.2
12.5

35% 1,900,944
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!

12.2
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!

Customers

13,797
11,219
13,161
10,540
11,876
10,737
9,982
11,268
9,163
11,919
14,513
14,090
8,886
10,833
13,356
10,450
9,275
6,732
7,277

Orders

Items

15,005
12,147
14,254
11,346
12,674
11,307
10,573
11,954
9,883
12,969
16,378
15,263
9,505
11,991
14,467
11,214
9,946

161,499
130,647
120,167
99,606
125,685
104,588
98,463
125,946
100,818
135,781
152,481
145,946
96,702
163,292
131,655
106,762
88,397

7,208

60,823

7,777

74,646

Items/Order

11
11
8
9
10
9
9
11
10
10
9
10
10
14
9
10
9
8
10
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!

Revenues

$576,835.97
$500,285.08
$542,725.47
$442,322.17
$518,165.38
$451,351.23
$422,185.45
$487,324.87
$407,026.25
$514,939.50
$595,940.90
$673,740.64
$439,162.68
$613,287.69
$672,311.71
$579,843.12
$464,776.38
$318,717
$354,156

Average
Order Size

eCommerce
Conversion

$
$
$
$
$
$
$
$
$
$
$
$

38.44
41.19
38.08
38.98
40.88
39.92
39.93
40.77
41.18
39.71
36.39
44.14

6.8%
6.0%
7.1%
7.2%
7.3%
6.3%
6.5%
6.7%
6.2%
7.0%
7.3%
7.3%

$
$
$
$

46.20
51.15
46.47
51.71
$47
$44

4.8%
7.2%
6.9%
5.8%
6.1%
5.0%

$46
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!

5.0%
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!

Success
Event 1

Success
Event 2

3,575
2,992
3,139
2,874
2,809
2,664
2,773
2,915
2,770
2,991
3,063
2,494
3,524
2,807
3,059
2,800
2,555
2,377

4,733
4,200
4,215
3,686
3,681
3,307
3,071
3,315
2,669
3,216
3,376
3,331
3,127
2,747
3,388
3,231
2,415
2,056

4,639

2,032

Success
Event 3

Success Rate

3,633
3,426
3,519
3,337
3,043
2,874
2,770
3,037
2,900
3,258
3,627
4,040
3,898
3,174
3,968
3,924
3,318
2,751

12%
11%
13%
14%
13%
11%
12%
12%
11%
12%
12%
12%
10%
12%
12%
11%
11%
10%

2,587

11%
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!

Instructions: Lookup information, do not edit this spreadsheet directly, all values are
automatically derived from the two WebDataSegments pages
1) Change column names of Succes Event 1 through Success Event 3 to your liking
Control
Limits

New
Visitors

Lower Limit
Average
Upper Limit

50,028
66,507
82,986

New
Month Offset Visitors
-12
-11
-10
-9
-8
-7
-6
-5
-4
-3
-2
-1
0

46,089
63,553
48,811
54,623
95,921
93,828
88,429
67,965
69,373
62,023
58,514
62,107
53,360

Visits/Visi Single Bounce Page Views

tor
Page
Rate
Visits
Visits
61,179
81,658
1.3 25,816
31%
1,075,075
80,448
112,824
1.4 40,319
35%
1,450,044
99,716
143,990
1.4 54,822
39%
1,825,012

Returning Unique
Visitors
Visitors
10,542
13,940
17,339

Returning Unique
Visitors
Visitors
10,297
11,103
10,413
10,856
13,849
19,502
21,452
15,570
14,772
14,429
13,705
13,315
11,959

56,386
74,656
59,224
65,479
109,770
113,330
109,881
83,535
84,145
76,452
72,219
75,422
65,319

Visits
77,688
99,609
80,133
89,882
160,623
168,884
160,027
116,725
117,105
107,889
100,477
99,511
88,158

Single
Visits/Visi Page
tor
Visits
1.4
1.3
1.4
1.4
1.5
1.5
1.5
1.4
1.4
1.4
1.4
1.3
1.3

25,252
30,691
23,102
25,620
62,838
64,318
63,330
41,885
39,178
38,248
36,270
40,489
32,925

Bounce
Rate
Page Views
33%
31%
29%
29%
39%
38%
40%
36%
33%
35%
36%
41%
37%

1,141,189
1,482,814
1,107,592
1,297,132
1,990,525
2,132,301
1,819,795
1,647,381
1,647,494
1,345,066
1,272,023
988,742
978,512

Page
Customers
Views/Visits
11.4
13.0
14.5

2,828
4,085
5,341

Page
Views/Visits Customers
14.7
14.9
13.8
14.4
12.4
12.6
11.4
14.1
14.1
12.5
12.7
9.9
11.1

3,306
4,336
3,538
3,898
4,769
7,021
4,485
5,246
4,726
3,779
3,367
2,138
2,491

Orders

Items

2,946
4,297
5,648

Orders
3,466
4,508
3,710
4,117
4,990
7,449
4,748
5,584
5,051
3,900
3,505
2,202
2,629

Items/Ord Revenues
er
28,111
40,835
53,559

8.8 $ 154,520.52
9.5 $ 226,408.92
10.2 $ 298,297.31

Items/Ord
er
Revenues

Items
31,474
44,824
33,624
44,219
53,969
63,740
42,204
56,426
47,499
36,000
31,743
19,759
25,371

9.1
9.9
9.1
10.7
10.8
8.6
8.9
10.1
9.4
9.2
9.1
9.0
9.7

$
$
$
$
$
$
$
$
$
$
$
$
$

168,087.59
217,078.61
179,342.09
215,698.95
273,648.23
368,074.92
244,620.16
304,227.24
305,119.26
224,794.85
186,578.11
114,518.97
141,526.95

Average
eCommerce
Order Size Conversion
$
$
$

48.99
52.67
56.36

3%
4%
5%

Average
eCommerce
Order Size Conversion
$
$
$
$
$
$
$
$
$
$
$
$
$

48.50
48.15
48.34
52.39
54.84
49.41
51.52
54.48
60.41
57.64
53.23
52.01
53.83

4.5%
4.5%
4.6%
4.6%
3.1%
4.4%
3.0%
4.8%
4.3%
3.6%
3.5%
2.2%
3.0%

Success
Event 1
1,040
1,211
1,382

Success
Event 1
1,091
1,271
1,154
1,210
1,436
1,155
1,596
1,224
1,366
1,109
1,075
1,095
964

Success
Event 2
1,969
2,742
3,515

Success
Event 2
2,538
3,186
2,336
2,623
4,067
4,074
3,383
2,799
2,835
2,322
2,065
1,835
1,585

Success
Event 3
2,969
3,811
4,653

Success
Event 3
2,780
3,011
2,967
3,176
4,311
5,281
5,111
4,348
4,348
3,830
3,716
3,857
2,810

Success
Rate
9%
11%
12%

Success
Rate
13%
12%
13%
12%
9%
11%
9%
12%
12%
10%
10%
9%
9%