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Sample Business plan for a Non-profit Mixed Martial Arts Organization

Summer 20XX
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Confidentiality Agreement The undersigned reader acknowledges that the information provided by _______________ in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _______________. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to _______________. Upon request, this document is to be immediately returned to _______________. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities.

Table of Contents
1. Executive Summary.................................................................................................................................4 1.1. Objectives.........................................................................................................................................5 1.2. Mission..............................................................................................................................................5 1.3. Keys to Success.................................................................................................................................5 2. Organization Summary............................................................................................................................5 2.1. Legal Entity.......................................................................................................................................6 2.2. Start-up Summary.............................................................................................................................6 3. Products and Services..............................................................................................................................6 4. Market Analysis Summary......................................................................................................................6 4.1. Market Segmentation........................................................................................................................6 4.2. Target Market Segment Strategy......................................................................................................7 4.3. Service Providers Analysis...............................................................................................................7 4.3.1. Alternatives and Usage Patterns................................................................................................8 5. Web Plan Summary.................................................................................................................................8 5.1. Website Marketing Strategy.............................................................................................................8 5.2. Development Requirements..............................................................................................................8 6. Strategy and Implementation Summary...................................................................................................9 6.1. SWOT Analysis................................................................................................................................9 6.1.1. Strengths....................................................................................................................................9 6.1.2. Weaknesses................................................................................................................................9 6.1.3. Opportunities..............................................................................................................................9 6.1.4. Threats......................................................................................................................................10 6.2. Competitive Edge............................................................................................................................10 6.3. Marketing Strategy..........................................................................................................................10 6.4. Fundraising Strategy.......................................................................................................................10 6.5. Milestones.......................................................................................................................................11 7. Management Summary..........................................................................................................................12 8. Financial Plan.........................................................................................................................................14 8.1. Possible Projections (Note: all values are off in this section).........................................................15 9. Current Sponsors16

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1. Executive Summary

Introduction
MMA FUND is a nonprofit organization founded to promote the sport MMA in New York. MMA FUND works to enhance and improve the MMA business climate in New York by providing new training opportunities to financially challenged MMA professionals, and assisting the sport's growth in the US.

The Organization
MMA FUND was founded in May of 2008 in honor of MMA Champion X, who was an inspirational instructor of MMA in City X. (Insert your reasons for wanting to honor someone here.)

The management team consists of (you, and your partners). Ultimately, the work will be divided among committees and the executive director will add staff to the Association management team as feasible.

Services
1. MMA BBQ will be the kickoff event that will help recruit fundraising volunteers, while providing the necessary momentum for the success of future events. 2. The FUND will have a merchandise booth at various local MMA Events and will sell donated MMA merchandise for fund raising. 3. (Your MMA School will come up with various ideas to help increase funds. These ideas can be fun and can help improve the sense of community of your school. This can also help you retain key members and improve your standing within your community.)

Financial Considerations
Our main strategy is obtaining a vast amount of regular merchandize donors. A large donor base provides revenue from dues and also positions the FUND as the true representative of the New York MMA industry. We want to finance growth solely through cash flow. We recognize that this means we will have to grow more slowly than we might like but that no assessment of members or borrowing is necessary. Our goal for the first year is obtaining $100,000 as an initial fund base. This initial goal will position the fund to obtain gains from interest rate increases while providing the necessary momentum to carry on fund raising events in the following years. Profits are planned to be applied to offer yearly grants to financially challenged professional students of MMA in the United States.

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Highlights

$20,000 $15,000 $10,000 $5,000 $0 ($5,000) FY 2009 FY 2010 FY 2011

Funding Gross Surplus Surplus Before Interest and Taxes

1.1.

Objectives
MMA FUND objectives during the first year of business are: To generate $50,000 in earned revenue from a combination of retail sales, raffle sales, and special events. To raise $50,000 from new funding sources including foundation grants, government grants, and private and corporate donations. To have over 500 donor contacts in our database. To advertise our FUND to over 2,500 students of Professional MMA through our outreach programs.

1.2.

Mission
The MMA Fund has a purpose of providing free MMA instruction to the city of X. (Insert your mission here it should be a very inspiring yet realistic mission).

1.3.

Keys to Success
Cultivate an identity (brand) for the MMA X Fund in the MMA community. Expand our customer base into new areas within the United States. Expand the donor/corporate partner base and corporate contributions that add to the financial resources of the FUND. Increase the amount of available merchandise used to raise funds.

2. Organization Summary
The MMA X FUND is a fund to support the sport of MMA Kickboxing in the United States since 2008. Our focus is on improving and enhancing the MMA business climate in the United States by: 1. Promoting MMA to the general public,
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2. Provide free instruction to financially challenged students of MMA by providing means of (your idea) to learn the art in its original form. 3. Providing opportunities for community building in (your idea) MMA sport camps.

2.1.

Legal Entity
The MMA X FUND, Inc. is a New York nonprofit organization.

2.2.

Start-up Summary
Start-up expense totals $20,000 including complete amount of FUNDing for year one. It is our goal to achieve this total between June 20XX and June 20XX. Start-up assets required include a vast amount of planning time in short-term assets (office equipment, furniture, and initial inventory) and a high degree of good will in initial cash to handle the first few months of expenses. We are fortunate to have already satisfied the time and good will requirements.

3. Products and Services

Activities and events: 1. 2. 3. 4. Monthly meetings for information sharing. Annual Fund Raising MMA BBQ. Merchandise Sales at MMA shows. Quarterly Fight Club Events

4. Market Analysis Summary

There are more than 100 businesses in New York involved with Mixed Martial Arts; from Martial Arts Schools and independent trainers, merchandise manufacturers, and used retailers to MMA sponsors, and MMA events promoters. In addition, there are potential contributors outside the state, such as manufacturers, distributors, and large MMA companies, and others who are involved in this industry.

4.1.

Market Segmentation
1. Young Adult MMA practitioners 2. Adult Practitioners including martial art business owners, either in merchandise, event planning & instruction business. 3. MMA enthusiasts 4. MMA merchandise distributors. (not included in pie chart)
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5. 6. Sport drinks manufacturers. (not included in pie chart) Nutrition Supplement manufacturers. (not included in pie chart)

Market Analysis 2008 Potential Customers Young Adult Practitioners Adult Practitioners MMA Enthusiasts Total Growth 10% 5% 10% 9.83% 3,000 2,000 50,000 55,000 2009 3,300 2,100 55,000 60,400 2010 3,630 2,205 60,500 66,335 2011 3,993 2,315 66,550 72,858 2012 4,392 2,431 73,205 80,028 CAGR 10.00% 5.00% 10.00% 9.83%

Market Analysis (Pie)

Young Adult Practitioners Adult Practitioners MMA Enthusiasts

4.2.

Target Market Segment Strategy

Past experience has shown that most businesses in our industry will not join this association of their own accord. Instead, we must mount an aggressive donation/contribution drive.

4.3.

Service Providers Analysis

There is no organization in New York that currently provides the service that the MMA X FUND will provide for the New York MMA community. Since 2008, the general U.S. economy is in a recession, the
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real estate market has incurred great losses, the price of gas has been on a steady, record breaking rise, and the economic outlook for many is gloomy at best. Professional MMA practitioners often lack resources to (your idea) and learn MMA in its original form. In the past 10 years, 75% of the regions best MMA practitioners were originally underprivileged members of society, with incomes ranging from $20,000 to $35,000 a year. The existence of a FUND will provide hope and motivation to many underprivileged MMA students who are currently pursuing Martial Arts as a profession. There are several MMA schools where professional MMA students can register for classes. Local examples include MMA CLUB X, US MMA, Powerhouse Kickboxing, MMA CLUB Z, Boston San Da, Somerville MMA and South Shore MMA. Quality MMA classes are only a part of what these institutions provide. MMA CLUB X & MMA CLUB Z already provide trips to (your idea) to study MMA, however the cost of these trips are high and exceed over $2000 per student. The MMA X FUND intends to establish cooperative relationships with these organizations with the expectation that the availability of financial aid in their MMA trip programs will result in these trips becoming an option to the often professional yet underprivileged MMA student.

4.3.1. Alternatives and Usage Patterns

There are currently no alternatives and usage patterns for this organization. However, this aspect of the business is subject to change.

5. Web Plan Summary

The MMA FUND Facebook Group is a virtual business place and portfolio for the company, as well as its online "home." The website features our complete schedule of events, our mission statement and student success stories (to be added in 2009). The Facebook Group is an interactive station for making donations and ordering donated merchandise.

5.1.

Website Marketing Strategy

Our Facebook Group website address will be included on a variety of printed marketing materials, including event flyers, thank you cards, and website banners. By visiting the site, people interested in the FUND will be able to obtain application information, view our most recent events and can read the success stories of our students as they become part of the program, post (your idea) Travel photos and post their accomplishments in their MMA careers.

5.2.

Development Requirements
The MMA X FUND Facebook Group will enable the group manager to develop a simple, yet focused site. Our team will work with a graphic artist to come up with the website logo, and the website graphics that represent the Fund's goal and commitment. The maintenance of the site will be done by the fund administrators however responsibility for ensuring that the site remains updated with current menus and other information will be the responsibility addressed by the committee during monthly meetings.

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6. Strategy and Implementation Summary
MMA X's FUND will focus on three major projects: MMA (your idea) BBQ combined with Raffle Sales, and regular MMA Event Merchandise Sale presence. Other revenue will come from personal contributions through our Facebook Group.

6.1.

SWOT Analysis
The following SWOT analysis captures the key strengths and weaknesses within the company, and describes the opportunities and threats facing our organization.

6.1.1. Strengths
1. Strong relationships within the MMA community. The staff at MMA FUND has great depth in the MMA community due to their continuous participation and wholeheartedly commitment to this community during the past 15 years. 2. Great opportunities for fund raising. There are great opportunities for fund raising through merchandise sales because MMA is rapidly becoming a mainstream sport, and as a result there are many events planned for this year. 3. MMA celebrities available for fund raising. The main organizations behind MMA FUND have many contacts in the MMA industry, many of whom are celebrities currently active in the Ultimate Fighting Championships. 4. Clear vision of the market need. The FUND is named in honor of MMA X and this allows the fund volunteers to remain focused on achieving MMA dream by meeting milestones in fund raising. This fact will also ensure high customer loyalty among repeat donors.

6.1.2. Weaknesses
1. Access to additional operating capital. The process of maintaining a FUND is challenging in part due to the necessity of hard working volunteers as part of the organization. 2. Challenges of the fund raising business. The current market conditions make it difficult to predict the challenge level of our fund raising activities.

6.1.3. Opportunities
To take advantage of the current MMA popularity trends. MMA X's FUND will benefit from the current interest in MMA by the general public. This aspect provides the opportunity to the organizations strengths efficiently to achieve our goal with the necessary momentum. Internet potential for selling products to other markets and establish strategic alliances offering sources for referrals and joint marketing activities to extend our reach
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MMA X's FUND will also benefit from the availability of companies with internet presence that stands in interest of the FUND as means to provide the service to their members.

6.1.4. Threats
Adverse economic conditions may have an impact on our fund raising efforts There is a small chance that the current economic downturn will have an impact on our fund raising goals. Competition from other Funds

The current popularity trend in MMA may also offer competition from similar FUND efforts as we depend on donations from well known MMA organizations.

6.2.

Competitive Edge
Dealing with highly independent small-business owners of MMA equipment and clothing merchandise requires an aggressive presentation of the value of membership to encourage prospects to spend their time and money with the FUND. Direct presentations by the executive director (and possibly members of the FUND) accompanied by presentation materials that clearly demonstrate value of membership will be used to reach fund raising objectives.

6.3.

Marketing Strategy
As shown by the Sales Forecast table and chart, the major sources of funding will each have its own strategic plan. 1. MMA (your idea) BBQ will be the kickoff event that will help recruit fundraising volunteers while sparking interest in the FUND and providing the necessary momentum for the success of near future events. 2. The FUND will have a booth at various local MMA Events and will sell donated MMA merchandise as an effort of fund raising. 3. (Additional Local activities at your MMA School.)

6.4.

Fundraising Strategy
Start-up Donor Drive. The Start-up Donor Drive effort depends on the commitment of key volunteers to raise funds through corporate and individual contributors throughout the area. Sponsors and Donors will be recognized in numerous ways for the valuable role they will play in the organization. We anticipate the drive to cover the opening expenses. Monthly revenues. Revenues for the 2008-2009 will be supported by fund raising at MMA events. The key factor is obtaining donated merchandise from MMA clothing and equipment manufacturers. The forecasted revenue ranges fluctuate from a beginning low of just a few thousand dollars in our first month to a high of over $5,000 in December, at the peak of season, when merchandise companies complete their fourth quarter and are more willing to donate contributions. Grants. The MMA X FUND is currently identifying grants on a national and local basis that complement the goals and efforts of the program. Grant sources may include the Ultimate Fighting Championships, EliteXC, Affliction MMA, and merchandise companies such as Tap Out and Fairtex. We anticipate that
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grants will be an important part of our yearly funding, and that is why a professional grants consultant will be employed by our organization. Fundraising Professionals. Fundraising professionals will be added to the team to help develop bigger projects such as the MMA X Nigh Club Event. We anticipate their work will help underwrite the festival, with grants being the important matching factor. The Sponsorship agreements, aided by this team of professionals, will help create a base of on-going support for the MMA X FUND.

6.5.

Milestones
The accompanying table lists important program milestones, with dates and managers in charge, and budgets for each. The milestone schedule indicates our emphasis on planning for implementation. What the table doesn't show is the commitment behind it. Our business plan includes complete provisions for plan-vs.-actual analysis, and we will be holding follow-up meetings every month to discuss the variance and course corrections.

Milestones Milestone MMA (your idea) BBQ MMA Event Sales MMA at the Nightclub MMA Event Sales Totals
Milestones

Start Date 6/20/2008 6/30/2008 7/15/2008 7/30/2008

End Date 7/20/2008 7/21/2008 7/28/2008 8/20/2008

Budget $500 $750 $1000 $1000 $3250

Manager

Departme nt MMA CLUB X Fund Raising xyz Fund Raising

Timeline

August

September

October

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7. Management Summary

The management team consists of (YOU and YOUR Partners)

You, Executive Director. The Executive Director is hired by the board of directors. Responsibilities include, but are not limited to: Advise the board and carry out tasks assigned by the board. Oversee weekly operations, project planning, and special events, working closely with each program coordinator. Personnel management (recruitment, hiring, training, evaluation and termination of staff). Together with the Operations Director, develop and manage the annual budget for board approval including necessary revisions. Program development. Develop network of support within the arts community. Develop and implement outreach program. Partner A, Operations Director. The Operations Director is hired by the Executive Director. Responsibilities include, but are not limited to: Advise the board and carry out tasks assigned by the board. Assist in personnel management. Development of administrative standards and procedures related to personnel and staff development. Supervision of staff. Serve as liaison between staff and board members. Coordinate with the Executive Director and the board to oversee activities including grant applications, management of grants, special projects, and fiscal management. Together with the Executive Director, develop and manage the annual budget for board approval including necessary revisions. Oversee the preparation of the annual report of activities as well as fiscal reports. Manage network finances and reporting, including museum store. Coordinate work on annual audits. Define priorities for all supervised staff. Inventory management of art and office supplies. Partner B, Marketing Director. The Marketing Director is hired by the Operations Director. Responsibilities include, but are not limited to: Advise the board and carry out tasks assigned by the board. All marketing activities including establish the marketing budget with the executive director; create and implement marketing plan; develop marketing materials; advertising placement; develop direct mail plan. Membership management including establish and maintain member and prospective member databases; produce renewal notices; special member mailings. Publication and distribution of the quarterly newsletter. Website maintenance. Direct fundraising activities. Measure effectiveness of marketing activities (program tracking).
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Partner C, Marketing Manager. The Marketing Manager is hired by the Operations Director. Responsibilities include, but are not limited to: Advise the board and carry out tasks assigned by the marketing director. Membership management including establish and maintain member and prospective member databases. Management of marketing work force. Liaise between departments. Assist in fundraising activities. Evaluate marketing activities. Partner D, Public Relations Director. The Public Relations Director is hired by the Operations Director. Responsibilities include, but are not limited to: Issue press releases to members of the organization. Issue press releases to both the print and Internet divisions of major and local news outlets. Ensure that the various information outlets of the organization convey the company's mission. Participate in content-building sessions with the creative director, project lead, marketer, and customer service lead. Coordinate volunteers. Coordinate solicitation of corporate and in-kind donations.

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8. Financial Plan
The MMA X FUND will finance growth through cash flow, grants and merchandise sales revenues. We recognize that this means we will have to grow more slowly than we might like but that no borrowing is necessary.

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8.1. Possible Projections (Note: all values are off in this section)

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Financials FY 2009 Beginning Balance Opening Balance Cash & Checking Plus Money Received New Investment New Loans Funding Other Subtotal Money Received Less Money Spent Direct Costs Direct Cost Other Costs of Goods Normal Operating Expenses Payroll and Payroll Taxes, Benefits, Etc. Rent and Utilities Funding and Marketing Expenses Other Operating Expenses Other Outflows Payments of Taxes Debt Payments Purchase of Assets Other Subtotal Money Spent Ending Balance Ending Balance Cash and Checking Surplus Before Interest and Taxes Funding Less Cost of Funding Gross Surplus Less Operating Expenses Surplus Before Interest and Taxes $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $3,000 $0 $100 $500 $20,000 $0 $0 $500 $500 $0 $24,600 ($3,100) $3,000 $0 $100 $500 $10,000 $0 $0 $500 $500 $0 $14,600 ($6,200) $0 FY 2010 $0 FY 2011 ($3,100)

$0 $0 $0 $0 $0

$500 $1,000 $30,000 $0 $31,500

$500 $1,000 $20,000 $0 $21,500

$0 $0 $0 $0 $0

$20,000 ($3,000) $17,000 ($20,600) ($3,600)

$10,000 ($3,000) $7,000 ($10,600) ($3,600)

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Net Cash Flow $0 ($13,100) ($13,100)

Funding by Year

$20,000 $18,000 $16,000 $14,000 $12,000 $10,000 $8,000 $6,000 $4,000 $2,000 $0 FY 2009 FY 2010 FY 2011

Funding

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Current Sponsors:

Add their logos here.

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