A STUDY ON

CUSTOMER RELATIONSHIP MANAGEMENT

With special reference to

LAVANYA AGENCIES

Project report submitted to JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY In partial fulfillment of requirement for award of

MASTER OF BUSINESS ADMINISTRATION

Submitted by

JETTY RAMESH H.T.NO. 10VB1E0091

Under the guidance of

Mr. G. SRUJAN

SRM POST GRADUATE COLLEGE

Affiliated to JNTUH University Chinthakunta, Karimnagar
(2010-2012)

DECLARATION
I, JETTY RAMESH hereby declare that the project work entitled CUSTOMER RELATIONSHIP MANAGEMENT with the special reference to LAVANYA AGENCIES, had been done by me, submitted in partial fulfillment for the award Masters Degree in Business of Administration from Jawaharlal Nehru Technological University, Hyderabad during the year 2010-2012.

Place: Date: (JETTY RAMESH)

ACKNOWLEDGEMENT
I take the privilege to submit my sincere gratitude to LAVANYA AGENCIES (CRI PUMPS ) for giving me this opportunity to do this project work in their organization. I am grateful to Mr. JETTY RAMESH, Manager for his co-operation and co- ordination during my study period. I am thank full to our principal Mr. C. VENKATESHWAR RAO for providing excellent environment an encouragement for successful completion of my project work. My sincere thanks to our beloved guide Mr. G. SRUJAN, faculty member of SRM P.G. COLLEGE, Karimnagar for giving his valuable guidance throughout my MBA program, particularly in my successful completion of this project.

(JETTY RAMESH)